G&CO.

What G&CO. does

G&CO. is a privately held enterprise consulting firm headquartered at 66 Hudson Blvd E in New York City that delivers customer experience transformation services to Fortune 500 brands across fashion and luxury, retail, healthcare, pharmaceutical, financial services, and related verticals. Founded in 2015, the firm operates from five offices spanning New York, Shanghai, London, Paris, and Hong Kong, with a staff of 101-250 employees including a panel of 50+ digital transformation consultants under founder and CEO Juan Manuel Gonzalez. Its self-described positioning is 'The Customer Experience Partner,' and the firm is minority-owned and certified.

The firm's offering is organized around five capability areas — Brand Intelligence, Product Elevation, Commerce Excellence, Enterprise Transformation, and AI & Data Evolution — integrating strategy, design, and technology delivery under a single engagement model. G&CO. has built Acumen, a proprietary decision intelligence platform for healthcare and life sciences that provides simulation-driven consumer intelligence and real-time tracking of brand trust and perception across patient and HCP audiences; the firm also operates G&CO.Health as a healthcare-focused division and publishes The Retail & Consumer Index newsletter as a thought leadership and demand-generation vehicle.

G&CO. generates revenue through professional services engagements across three streams: Strategic Consulting Services, Digital Product & Development Services (UX/UI, full-stack mobile and web), and Enterprise Transformation projects including AI integration and legacy modernization. Pricing is not publicly disclosed and engagements are structured as quote-based project fees or retainer arrangements. Named clients include Nike, Starbucks, Toyota, Marriott Bonvoy, Burberry, Lululemon, Hims & Hers, Levi Strauss & Co., Saks Fifth Avenue, T-Mobile, Zocdoc, Psycho Bunny, Schutz, and Nestlé, with claimed outcomes including a 162% increase in direct-to-consumer conversion for an apparel brand and a stated $4 billion in total enterprise value contributed across engagements.

Name

G&CO.

Legal name

G&CO.

Website

https://g-co.agency

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

G&CO. is a New York-headquartered global enterprise consulting firm that delivers customer experience transformation services — strategy, design, and technology — to Fortune 500 brands across fashion, retail, healthcare, pharmaceutical, and financial services verticals from offices in five cities.

Ownership category

akta.pro rank

Product category

Customer Experience Consulting

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613), Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ)

akta.pro secondary industries

Market Research & Consumer Insights (BPAHALAA), Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL)

Keywords

• Customer experience consulting
• Digital transformation services
• Enterprise strategy consulting
• UX design services
• Brand intelligence platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Strategic Consulting Services: Enterprise consulting engagements focused on customer experience transformation, digital strategy, and brand intelligence. These are project-based or retainer engagements with enterprise clients requiring deep strategic partnerships and ongoing advisory relationships.
2. Digital Product & Development Services: Full-stack mobile and web development, UX/UI design, and technical implementation services delivered as part of comprehensive CX transformation engagements.
3. Enterprise Transformation Engagements: AI integration, digital transformation, and legacy modernization projects typically structured as multi-phase strategic engagements with enterprise clients.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

G&CO. is a global strategy and customer experience consulting firm that delivers enterprise digital transformation, brand intelligence, product design, omnichannel commerce, and AI integration services to Fortune 500 and large enterprise brands. It also sells Acumen by G&CO., a proprietary decision intelligence platform purpose-built for healthcare and life sciences that provides simulation-driven consumer intelligence and real-time tracking of brand trust and perception across patient and HCP audiences.

Product overview

G&CO. is a global strategy and experience partner for enterprise customer experience, operating as a consulting firm with a platform product. The core offering consists of five capability areas—Brand Intelligence, Product Elevation, Commerce Excellence, Enterprise Transformation, and AI & Data Evolution—that work together to deliver comprehensive customer experience solutions. The company's primary technology product is Acumen by G&CO., a Decision Intelligence Platform for Healthcare & Life Sciences that provides simulation-driven consumer intelligence. Supporting these capabilities are research offerings including The Retail & Consumer Index for industry benchmarking, and specialized services spanning digital strategy, UX/UI design, omnichannel integration, AI integration, and analytics.

Differentiator

Problem solved

Functional benefit

Brands

• Acumen by G&CO. Decision Intelligence Platform for Healthcare & Life Sciences
• G&CO.Health

Products and services

• Acumen by G&CO. Decision intelligence platform purpose-built for healthcare and life sciences organizations, providing simulation-driven consumer intelligence and real-time tracking of pharmaceutical brand trust and perception shifts across patient and HCP audiences to inform engagement strategy.
• Brand Intelligence Services Capability area that blends advanced analytics with strategic expertise to deliver brand strategy, competitive and competitor intelligence, market and brand intelligence, and research and insights for enterprise clients seeking comprehensive views of their market and competition.
• Product Elevation Services Capability area leveraging cutting-edge technologies and user-centric designs to transform ideas into impactful product solutions, spanning concepts and prototypes, UX/UI and design, full stack mobile and web development, and product experience management (PXM).
• Commerce Excellence Services Capability area blending strategy with technology to create cohesive commerce solutions, covering omnichannel strategy, omnichannel integration, eCommerce, CRM and loyalty, and digital experience platforms (DXP).
• Enterprise Transformation Services Capability area combining digital expertise with strategic insights to reimagine business processes, spanning AI integration, enterprise and solution architecture, business intelligence, legacy to future-ready innovation and migration, and retail training development.
• AI & Data Evolution Services Capability area specializing in the seamless integration of AI and data strategies, covering Generative AI for Enterprise, LLM strategy and implementation, analytics, reporting and insights, and personalization and clienteling.
• Customer Experience Agency & Consulting Services Strategic consulting services combining deep vertical expertise with innovative thinking to deliver transformative customer experience outcomes, covering digital strategy, data and research, customer journey mapping, innovation, digital experiences, digital optimization, experience design, experience implementation, customer personalization, omnichannel experience, and brand loyalty.
• The Retail & Consumer Index Industry benchmark newsletter and research publication that keeps retail and consumer brand leaders up to date with customer experience insights, providing regular reports and market intelligence for CX leaders at major retail and consumer brands.

Quantifiable outcome

• 162% increase in online direct-to-consumer conversion for a major apparel brand
• +8 more outcomes

Named customers13 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature1 record

Partnerships

One partnership is on record.

• Acumen by G&CO.coreOthersAcumen is G&CO.'s proprietary decision intelligence platform for Healthcare & Life Sciences sectors. It provides simulation-driven consumer intelligence enabling pharmaceutical brands to track trust and perception shifts across patient and HCP audiences in real time. This platform is a key differentiator and proprietary asset of G&CO., developed internally to support their healthcare and life sciences practice.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• McKinsey Digital (QuantumBlack): McKinsey's digital and AI transformation arm competes for enterprise CX strategy and AI engagements at the highest end of the market. Larger scale and brand but often partners with implementation firms like G&CO. rather than competing on execution.
• IBM iX (IBM Consulting): IBM's experience design and consulting arm delivers CX, commerce, and AI transformation for large enterprises. Competes with G&CO. in retail, healthcare, and financial services but operates at a much larger scale with deeper platform partnerships.
• VMLY&R: WPP-owned global brand, customer experience, and commerce agency with significant presence across G&CO.'s target verticals including fashion, retail, healthcare, and financial services. Competes on integrated CX engagements at enterprise scale.

Direct peers

• Publicis Sapient: Publicis-owned digital transformation consultancy focused on strategy, design, and engineering for enterprise clients. Directly comparable in business model and capability mix to G&CO.'s five capability areas, serving retail, financial services, and healthcare verticals.
• frog (Capgemini Engineering): Global design and strategy firm owned by Capgemini, focused on customer experience, product design, and innovation. Comparable to G&CO.'s Product Elevation and Brand Intelligence capabilities, serving similar Fortune 500 clients in fashion, retail, and tech.
• R/GA: IPG-owned digital agency combining brand strategy, design, and technology to deliver customer experience and commerce transformation. Directly comparable to G&CO.'s integrated model with similar Fortune 500 client roster in fashion, retail, and consumer.
• Slalom: US-based consulting firm delivering strategy, technology, and transformation services across healthcare, financial services, retail, and consumer. Comparable boutique-to-mid-market positioning with strong enterprise client base and similar capability-area service structure.
• Huge (IPG): IPG-owned digital experience agency specializing in CX strategy, UX/UI design, and digital product development. Direct competitor in the customer experience and commerce transformation space with comparable client base in retail and consumer.
• Deloitte Digital: Deloitte's digital transformation practice competes directly with G&CO. across enterprise CX, commerce, and AI transformation engagements. Comparable in selling integrated strategy-design-implementation services to Fortune 500 clients in healthcare, financial services, and consumer.
• Accenture Song: Accenture's creative, design, and customer experience arm and the largest direct competitor in enterprise CX transformation. Competes head-to-head with G&CO. for strategy-design-tech engagements with Fortune 500 brands across fashion, retail, healthcare, and financial services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/g-co-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about G&CO.