Right Use of Power Institute

What Right Use of Power Institute does

Right Use of Power Institute (RUPI) is a 501c3 nonprofit organization founded in 2011 and headquartered in Boulder/Lakewood, Colorado, that delivers experiential training programs, books, and community resources built around its proprietary Right Use of Power (RUP) framework — a six-type taxonomy of power (Personal, Role, Status, Collective, Systemic, Universal) taught through embodied, somatic-based learning rather than purely cognitive instruction. The organization's core product surface includes a sequence of live and asynchronous training programs (Basics, Core, Power & Equity Challenge Online, Leadership Series, Restorative Integration, RUP for Spiritual Leadership, and a Facilitator Certification Program), three primary books authored by Dr. Amanda Aguilera, Cedar Barstow, and Reynold Ruslan Feldman, the Ripple Deck card-based learning tool, and individual-plus-organization membership tiers priced from $0 (freemium) up to $9,000/year for a 50-seat organization package, plus conference sponsorships and merchandise.

The business model combines individual donor memberships ($10-$50/month or $120-$600/year), tiered B2B organization memberships (5/15/50-seat tiers priced $499-$9,000/year with budget-based Reduced/Standard/Redistribution rates), one-time book and product sales ($15-$48), training program fees ($25-$750), conference sponsorships ($1,000), and tax-deductible donations supporting the nonprofit mission. Distribution is community-led and digital-first via an e-commerce and online training platform accessible globally in English, Spanish, Portuguese, and French, supplemented by an Ambassador Program with referral incentives and an annual Global RUP Conference. A 1-10 person core staff coordinates a remote network of 250+ trained facilitators serving 2,000+ trainees across 19 countries.

RUPI's strategic posture is consistent with a mission-driven, content-IP-led nonprofit: it is governed by an independent board with no parent company, has no disclosed institutional funding rounds, and operates as a going concern with publicly disclosed pricing across all product lines. The organization competes less on technology than on differentiated methodology, certified facilitator supply, and a multi-language community ecosystem, with no proprietary AI/ML capabilities beyond the incidental use of Midjourney for product artwork.

Name

Right Use of Power Institute

Legal name

Right Use of Power Institute

Website

https://rightuseofpower.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Right Use of Power Institute is a 501c3 nonprofit that delivers experiential training programs, books, and membership-based services built around a proprietary six-type framework for the ethical use of power, serving individual learners, certified facilitators, and organizations across 19 countries.

Ownership category

akta.pro rank

Product category

Professional Development Training

NAICS

Educational Support Services (611710), Educational Support Services (61171)

akta.pro primary industry

K–12 SIS & District Administration Platforms (EDAFAEAA)

Keywords

• Leadership development training
• Ethics training programs
• Professional coaching services
• Organizational development training
• Personal development education

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Individual Membership Subscriptions: Monthly and annual donor membership tiers ($0-$50/month or $120-$600/year) providing access to training programs, webinars, community resources, and conference benefits including VIP seats and free Basics Training seats for higher tiers.
2. Organization Memberships: Annual organization memberships with 5, 15, or 50 seats providing training access, discounts on additional programs, conference seats, and community access. Tiered pricing based on organizational budget size.
3. Book and Product Sales: Sale of educational books including Shaping Power for Good ($32), Right Use of Power: The Heart of Ethics ($24), Living in the Power Zone ($15), and related products such as Ripple Deck ($48), merchandise, and digital downloads.
4. Conference Sponsorships: Global Conference sponsorship packages at $1,000 providing logo placement, promotional materials inclusion, and VIP access tickets with recordings and digital book benefits.
5. Training Program Fees: Individual course fees ranging from $25-$750 for asynchronous mini courses, plus live training registrations with CEU processing fee of $20.
6. Donations and Support: Tax-deductible donations to support the 501c3 non-profit mission of promoting ethical use of power globally.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Right Use of Power Institute (RUPI) is a 501c3 nonprofit that delivers experiential, somatic-based training programs, certifications, books, and card-based tools built around its proprietary Right Use of Power framework, which identifies six types of power (Personal, Role, Status, Collective, Systemic, and Universal). It sells individual and organization memberships, paid training courses (Basics, Core, Leadership Series, Spiritual Leadership, Restorative Integration), facilitator certification, books, the Ripple Deck, merchandise, and conference sponsorships.

Product overview

Right Use of Power Institute is a 501c3 nonprofit organization offering a comprehensive training ecosystem centered on the Right Use of Power™ (RUP) methodology for ethical power use. The core offering consists of training programs: Basics Training (foundational prerequisite), Core Training, Power & Equity Challenge Online, Leadership Series, Restorative Integration, RUP for Spiritual Leadership, and a Facilitator Certification Program. The institute provides membership tiers for individuals (Free, Donor $10-$50/month, Annual $120-$600/year) and organizations (5-seat $499-$1,000, 15-seat $1,499-$3,000, 50-seat $6,000-$9,000 per year). Physical products include books authored by Dr. Amanda Aguilera, Cedar Barstow, and Reynold Ruslan Feldman (including 'Shaping Power for Good', 'Right Use of Power: The Heart of Ethics', 'Living in the Power Zone'), the Ripple Deck card game (with AI-generated artwork via Midjourney), branded merchandise (t-shirts, mugs), and conference sponsorships. Services include CEU processing, ambassador programs, and client consulting/coaching.

Differentiator

Problem solved

Functional benefit

Products and services

• Basics Training Foundational training program serving as a prerequisite for all other Right Use of Power courses, introducing the core concepts of ethical power use. Available live and asynchronously.
• Core Training Advanced training program that builds on Basics Training, offering deeper exploration of Right Use of Power principles.
• Power & Equity Challenge Online Online program focused on power dynamics and equity awareness.
• Leadership Series Training series focused on developing power-conscious leadership skills.
• Restorative Integration Program focused on integrating restorative practices with Right Use of Power principles.
• RUP for Spiritual Leadership Training program applying Right Use of Power concepts specifically to spiritual leadership contexts.
• Facilitator Certification Program Comprehensive certification program for individuals seeking to become certified Right Use of Power facilitators and trainers.
• Organization Memberships Annual organization memberships with 5, 15, or 50 seats providing training access, discounts on additional programs, conference seats, and community access, priced from $499 to $9,000 per year based on seat count and organizational budget size.
• Donor Membership (Monthly) Recurring monthly donor membership at $10-$50/month providing full community access, webinar recordings, Basics Training seats, and VIP conference access for higher tiers.
• Annual Donor Membership Annual donor membership at $120-$600/year providing Basics Training seats, VIP conference access with lifetime recordings, and full community benefits.
• Shaping Power for Good: Wayfinding to Right Relationship 449-page book by Dr. Amanda Aguilera presenting a transformative framework for understanding six types of power, required textbook for Facilitator Certification Training. Sold at $32 paperback.
• Right Use of Power: The Heart of Ethics 346-page foundational book presenting a dynamic approach to ethical awareness across four dimensions (Be Informed, Be Compassionate, Be Connected, Be Skillful). 10th Anniversary Edition. Sold at $24 paperback and $9.99 digital.
• Living in the Power Zone 176-page practical how-to book by Cedar Barstow and Reynold Ruslan Feldman covering eight chapters on owning power, negotiating differences, and leading wisely. Sold at $15 paperback and $9.99 digital.
• Ripple Deck 84-card deck with 120+ page guidebook created by Natalie Rothfels and Steph Stern, designed to build personal power in service of collective power through cards representing powers such as generosity, action, inquiry, and storytelling. Sold at $48.
• Unisex Short Sleeve V-Neck T-Shirt Branded apparel item in 100% combed ring-spun cotton, available in sizes S to 2XL, priced $19.50-$22.00.
• Mug with Color Inside Branded ceramic mug with colorful rim, inside, and handle, 11 oz capacity, in black or blue, sold at $11.50.
• Global Conference Sponsorship Conference sponsorship package at $1,000 including logo placement in promotional materials, 2 VIP access tickets with extended recording access, digital RUP books, and a swag store gift certificate.
• Client Services (Consulting & Coaching) Customized training, consulting, and coaching services for organizations with specific power-related challenges, including free consult scheduling and tailored program development.

Quantifiable outcome

• Participants report being more ethically proactive around social power dynamics
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/rightuseofpower

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Right Use of Power Institute