Atlanta Braves Holdings

What Atlanta Braves Holdings does

Atlanta Braves Holdings, Inc. is a publicly traded tracking stock of Liberty Media (NASDAQ: BATRA, BATRK) that owns the Atlanta Braves Major League Baseball franchise and The Battery Atlanta, a 75-acre mixed-use real estate development adjacent to Truist Park. The company operates through two principal revenue segments: (1) baseball operations, which derive revenue from regular season home games, season ticket sales, corporate sponsorship agreements, and broadcasting rights, and (2) mixed-use development, which generates commercial real estate lease revenue from The Battery Atlanta's retail, dining, entertainment, and office tenants. In 2026 the company launched BravesVision, a proprietary multimedia broadcasting platform and local television network that produces over 140 games annually for distribution via cable, streaming, and over-the-air broadcasts across a six-state territory, providing direct-to-consumer distribution control. Revenue is generated through season and individual ticket sales to consumers, negotiated corporate sponsorship packages, multi-year commercial real estate leases, and BravesVision broadcasting distribution.

Name

Atlanta Braves Holdings

Legal name

Atlanta Braves Holdings, Inc.

Website

https://bravesholdings.com

Company type

Public

Founded year

2023

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Atlanta Braves Holdings owns the Atlanta Braves MLB franchise and The Battery Atlanta mixed-use development adjacent to Truist Park, generating revenue from tickets, sponsorships, broadcasting rights, and commercial real estate, and operating the new BravesVision DTC broadcast platform.

Ownership category

akta.pro rank

Product category

Professional Sports Franchise and Mixed-Use Real Estate

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Lessors of Other Real Estate Property (531190)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Baseball & Softball Leagues (MPAKAAAC)

Keywords

• Professional baseball franchise
• Mixed-use real estate development
• Sports broadcasting platform
• Corporate sponsorship sales
• Game day entertainment

Headquarters

HQ city

Englewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Baseball Operations Revenue: Revenue from regular season home games, season ticket sales, sponsorship agreements, and broadcasting rights. Baseball revenue grew 60% YoY to $46 million in Q1 2026, driven by more regular season home games and contractual rate increases on season tickets and sponsorship agreements.
2. Mixed-Use Development Revenue: Revenue from The Battery Atlanta mixed-use development adjacent to Truist Park, including commercial real estate leases, retail tenants, and property management. Mixed-use revenue grew 41% YoY to $26 million in Q1 2026, driven by Pennant Park acquisition and contractual rate increases. SMD income typically escapes league revenue-sharing and collective bargaining agreements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Atlanta Braves Holdings owns and operates the Atlanta Braves Major League Baseball club and The Battery Atlanta, a 75-acre mixed-use real estate development adjacent to Truist Park. It generates revenue from ticket sales, sponsorship agreements, broadcasting rights (via the new BravesVision platform), merchandise, and commercial real estate leases.

Product overview

Atlanta Braves Holdings operates as a dual-segment company comprising the Atlanta Braves Major League Baseball franchise and The Battery Atlanta mixed-use real estate development. The core baseball operations generate revenue through ticket sales, broadcasting rights, sponsorship, and merchandise, while the companion real estate development provides higher-margin revenue streams. The company recently launched BravesVision (2026), a proprietary multimedia broadcasting platform that gives the franchise direct control over game telecast production and distribution, moving away from traditional regional sports network partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• The Battery Atlanta: 75-acre mixed-use development adjacent to Truist Park featuring retail, dining, entertainment, and residential spaces.
• BravesVision

Products and services

• Atlanta Braves MLB Baseball Team The Atlanta Braves Major League Baseball club, a professional sports franchise generating revenue through ticket sales (season tickets and individual games), broadcasting rights, sponsorship agreements, and merchandise, serving baseball fans and corporate partners.
• The Battery Atlanta A 75-acre mixed-use development adjacent to Truist Park featuring commercial real estate, restaurants, entertainment venues, retail spaces, and residential offerings, generating higher-margin real estate revenue (approximately 85% Adjusted OIBDA margins) for tenants and visitors.
• BravesVision Broadcasting Platform A multimedia broadcasting platform and local television network providing the franchise full control over production, sales, marketing, and distribution of game telecasts, offering multiple viewing options across a six-state territory to fans and advertisers.

Quantifiable outcome

• Mixed-use segment OIBDA margins of 85%, significantly exceeding baseball operations' 22%
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ABM IndustriesminorStrategic or Co-development Partner · 20 May 2026ABM Industries announced a multi-year partnership with Atlanta Braves LLC to provide janitorial services across Truist Park's 1.1 million-square-foot campus, supporting roughly three million fans annually across 150 to 200 events. This is ABM's 10th Major League Baseball team partnership and first sports and entertainment client in Atlanta, highlighting the company's technology-enabled facility services approach using live translation and real-time location tools.

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Others

• Sinclair, Inc. Former owner of the Bally Sports regional sports network portfolio (SBGI), whose bankruptcy and exit from RSN economics is the direct catalyst that pushed the Braves to launch BravesVision. Relevant as the counterparty reference point for evaluating DTC broadcasting economics versus legacy RSN economics.

Direct peers

• Borussia Dortmund GmbH & Co. KGaA: Publicly traded German Bundesliga football club (BVB). Comparable as a listed professional sports franchise dependent on broadcast rights, matchday revenue, sponsorship, and player trading economics, providing a public-market read on European football club valuations.
• TKO Group Holdings: Publicly traded sports entertainment holding company (TKO) combining UFC and WWE. Comparable as a multi-franchise sports property operator monetizing media rights, live events, and sponsorship, with similar league/athlete relationships and content IP economics to an MLB franchise.
• Manchester United plc: Publicly traded English Premier League football club (MANU). Most direct international peer as a publicly listed single-franchise sports holding company competing in a top-tier league, with comparable revenue mix of ticketing, broadcasting, sponsorship, and matchday operations.
• Formula One Group: Sister tracking stock under Liberty Media (FWONA) that owns the Formula 1 motor racing business. Same parent structure, same Liberty Media governance playbook, and analogous mix of media rights, sponsorship, hospitality, and venue/promoter economics.
• Madison Square Garden Sports Corp: Publicly traded sports holding company (MSGS) that owns the New York Knicks and New York Rangers and operates MSG arena. Closely comparable to Atlanta Braves Holdings as a standalone, publicly listed vehicle for professional sports franchise economics, venue operations, and sponsorship/media rights.

Broad incumbents

• Endeavor Group Holdings: Publicly traded sports and entertainment conglomerate (EDR) and parent of TKO Group Holdings (UFC, WWE). Relevant as a larger incumbent in the sports IP and representation space that competes for media rights dollars, sponsorship budgets, and premium live-event inventory against franchises like the Braves.
• The Walt Disney Company: Owner of ESPN and a counterparty in MLB national broadcasting rights (DIS). Highly relevant given Disney/ESPN's role as the dominant U.S. sports media rights holder and the leverage it holds in the renewal economics that ultimately flow through to the Braves' national media revenue.
• Liberty Media Corporation: Parent company of Atlanta Braves Holdings (LSXMA/LSXMK). Relevant as the diversified media conglomerate whose tracking stock structure, capital allocation, and governance shape the Braves vehicle's strategic options, including the BravesVision direct-to-consumer pivot.
• Comcast Corporation: Owner of NBC Sports and a major sports rights distributor (CMCSA). Relevant as a linear-and-streaming incumbent that competes for the same regional and national sports distribution dollars and shapes the addressable market for BravesVision.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlanta Braves Holdings