What Tennis Point does

Tennis-Point Europe GmbH, operating as Tennis-Point, is a German specialty retailer of tennis, padel, and running equipment, founded in 2007 and headquartered in Herzebrock-Clarholz, Germany. It functions as an omnichannel direct-to-consumer retailer, selling tennis rackets, clothing, shoes, bags, balls, strings, and accessories, alongside a growing padel assortment and a dedicated running category, through its e-commerce platform (tennis-point.de with country-specific storefronts for 14+ European markets) and a network of company-operated physical retail stores. The core technology stack is an e-commerce retail platform — visually a Shopify storefront — combined with in-store operations and ship-to-store fulfillment, augmented by product-selection tools (Teamwear Konfigurator, Racket Advisor/Schlägerberater, Stringergy string recommendation, Testschläger test-racket program) and a sustainability program (Advantage Earth tennis ball recycling).

The company's revenue model is built on one-time product sales across third-party brands (Wilson, HEAD, Babolat, Nike, adidas, ASICS, Yonex, Lacoste, New Balance, On, Under Armour, and others) and a growing portfolio of proprietary sub-brands (Stringergy, Tennis-Point private-label balls/strings/grips, BIDI BADU, Quiet Please, Racket Roots, Neo, Padel-Point). It serves individual tennis players as the primary segment, with parallel B2B-style programs for tennis coaches (#teamyellow, up to 25% discount plus referral commissions), tennis clubs (10% member price advantage and teamwear packages), and tennis teams (volume tiered pricing through the teamwear configurator, with an additional 5% off complete outfits). Distribution covers Germany, Belgium, Denmark, France, Italy, the Netherlands, Austria, Poland, Sweden, Switzerland, Slovakia, Spain, the Czech Republic, and the United Kingdom, and Tennis-Point is positioned within the broader Sport-Point Group, sharing exclusive product partnerships and retail locations with sibling brands.

Name

Tennis Point

Legal name

Tennis-Point Europe GmbH

Website

https://tennis-point.de

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Tennis-Point is a German omnichannel specialty retailer selling tennis, padel, and running equipment across 14+ European countries via e-commerce and physical stores, serving individual players plus coaches, clubs, and teams through discount programs and teamwear configuration.

Ownership category

akta.pro rank

Product category

Tennis and Padel Specialty Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Tennis Equipment & Accessories Retail (CRAMAFAA)

akta.pro secondary industries

Racquet Sport Footwear & Apparel Retail (CRAMAFAI), Racquet Sport Balls & Shuttlecocks Retail (CRAMAFAH), Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail (CRAMABAF), Racquet Stringing, Grips & Customization Supplies Retail (CRAMAFAF)

Keywords

• Tennis equipment retail
• Tennis rackets
• Padel equipment
• Tennis apparel
• Teamwear customization

Headquarters

HQ city

Herzebrock

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Product Sales - Tennis Equipment: Revenue generated from direct sales of tennis rackets, tennis clothing, tennis shoes, tennis bags, tennis balls, tennis strings, and accessories to consumers through online and physical retail channels. The company also offers padel equipment.
2. Teamwear Customization: Custom teamwear orders for tennis clubs and teams with volume-based tiered pricing and additional discounts for complete outfit purchases.
3. Professional Player Merchandise: Sales of products associated with professional tennis players including apparel and equipment endorsed by WTA and ATP top players.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Tennis-Point is a European omnichannel specialty retailer selling tennis rackets, tennis clothing, tennis shoes, tennis bags, tennis balls, tennis strings, accessories, and padel equipment through its e-commerce platform (tennis-point.de spanning 14 European country stores) and physical retail stores. The company also operates B2B programs for tennis coaches (#teamyellow) and tennis clubs, offers custom teamwear through an online configurator, and carries both major third-party brands and its own Tennis-Point, Stringergy, BIDI BADU, Quiet Please, Racket Roots, and Padel-Point private-label product lines.

Product overview

Tennis-Point is an online tennis and padel equipment retailer offering a comprehensive product portfolio centered around tennis rackets, tennis clothing, tennis shoes, tennis bags, tennis balls, tennis strings, and accessories. The platform operates as a multi-brand e-commerce store featuring both third-party brands (Wilson, HEAD, Babolat, Nike, adidas, ASICS, Yonex, and others) and own branded products (Tennis-Point branded balls, strings, and grips). Additional services include a Teamwear Configurator for clubs and teams, a Racket Advisor tool, sustainability programs through the Advantage Earth recycling initiative, and ball machine offerings. The company also offers Running gear and Padel equipment alongside its core tennis assortment.

Differentiator

Problem solved

Functional benefit

Brands

• Stringergy: Own brand tennis string products
• Tennis-Point (own brand balls)
• Padel-Point
• Racket Roots
• Neo

Products and services

• Tennis Rackets (Tennisschlager) Tennis rackets across beginner, intermediate, and advanced levels, with profiles including allround, comfort, tournament, and children's rackets, featuring brands such as Wilson, HEAD, Babolat, Yonex, Dunlop, Prince, ProKennex, and Tecnifibre.
• Tennis Clothing (Tennisbekleidung) Tennis apparel including shirts, shorts, dresses, skirts, jackets, hoodies, socks, and sports bras, available for men, women, and children across multiple brands and own-label lines.
• Tennis Shoes (Tennisschuhe) Tennis footwear including all-court, clay court, carpet court, and grass court shoes for men, women, and children, including brands such as adidas, Nike, ASICS, New Balance, On, and HEAD.
• Tennis Bags (Tennistaschen) Tennis bags including racket bags, sports bags, backpacks, and travel bags, drawn from multiple brands.
• Tennis Balls (Tennisballe) Tennis balls including canned balls, ball packages, pressureless balls, giant balls, inner pressure balls, ITF-approved balls, and training balls.
• Tennis Strings (Tennissaiten) Tennis strings available as string sets and string reels, with properties including spin, comfort, power, control, and durability.
• Tennis Accessories (Zubehor) Tennis accessories including grips, court equipment, racket accessories, trainer equipment, training accessories, ball machines, and stringing machines.
• Padel Equipment Padel equipment and gear sold alongside tennis products to capitalize on the growing padel sport across Europe.
• Running Gear Running apparel and footwear for running discipline complementing the tennis and padel core range.
• Teamwear Configurator Online customization tool for tennis clubs and teams to configure and order teamwear with tiered volume pricing and a 5% extra discount on complete outfits.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• WTA Top Professional PlayerscoreGTM or Marketing PartnerTennis-Point has partnerships with leading WTA players including Aryna Sabalenka, Iga Swiatek, Coco Gauff, Amanda Anisimova, Elena Rybakina, Jessica Pegula, Mirra Andreeva, Jasmine Paolini, Madison Keys, and Belinda Bencic, featuring player-endorsed collections and exclusive merchandise.
• ATP Top Professional PlayerscoreGTM or Marketing PartnerPartnerships with ATP top players including Carlos Alcaraz, Jannik Sinner, Alexander Zverev, Novak Djokovic, Lorenzo Musetti, Alex de Minaur, Ben Shelton, Felix Auger-Aliassime, Taylor Fritz, and Alexander Bublik for player collections and merchandise.
• Coaches (#teamyellow Program)coreChannel Partner/ Reseller/ DistributorTennis-Point operates a coach partnership program (#teamyellow) offering up to 25% discount on products, exclusive ball pricing, and commission opportunities for coaches who refer students to the platform.
• Tennis ClubscoreChannel Partner/ Reseller/ DistributorClub partnership program providing exclusive discounts, teamwear packages, and 10% price advantage for all club members, creating a B2B distribution channel alongside consumer sales.
• Sport-Point GruppecoreChannel Partner/ Reseller/ DistributorTennis-Point is part of the Sport-Point Gruppe (Sport-Point Group), operating exclusive products and partnerships available only through Sport-Point Group online shops and retail locations, including exclusive product lines and branded merchandise.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/TennisPointofficial
• Facebookfacebook.com/tennispoint.de
• Instagraminstagram.com/tennis_point_de
• TikToktiktok.com/@tennis_point_official?lang=de-DE
• Xx.com/tennispointde

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tennis Point