GreatAuPair
- Company typePrivate
- Founded2001
- HeadquartersAustin, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What GreatAuPair does
GreatAuPair, LLC is a privately held, founder-owned company headquartered in Austin, Texas, founded in 2001, that operates a global two-sided online marketplace connecting families seeking childcare and household help with caregivers seeking employment. The platform serves eight distinct caregiver categories — au pairs, nannies, babysitters, pet sitters, housekeepers, tutors, senior caregivers, and personal assistants — and operates across more than 150 countries, with 44,317+ active caregiver profiles in its database and cumulative lifetime match claims of 1M–2M people.
The platform is built on a web-based matching architecture featuring a profile database, search functionality, secure messaging, background check integration, video and photo profiles, and the proprietary FastMatch algorithm that filters candidates by location, language, experience, and preferences. Caregivers register for free and can apply for jobs, while families use self-serve search tools including a FastFind quick-search interface. Add-on paid features include Premium Showcase for enhanced profile visibility, Background Check services, Reference Checks, and an Online Interview Questionnaire.
The business model combines a freemium subscription marketplace with a regulated U.S. cultural exchange vertical. Revenue streams consist of Premium Subscriptions, Premium Showcase placements, and Au Pair USA Program Fees generated through GreatAuPair USA, a wholly owned subsidiary that operates as a designated U.S. Department of State J-1 visa Au Pair Program Sponsor. The company distributes through direct-to-consumer self-serve web registration, content marketing via its blog and localized SEO pages, organic social channels, and word-of-mouth referrals, with the GreatAuPair USA subsidiary employing a more hands-on direct sales motion for U.S. host families.
GreatAuPair firmographics
Firmographics- Name
- GreatAuPair
- Legal name
- GreatAuPair, LLC
- Website
- https://greataupair.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
GreatAuPair industry classification
Industry- Product category
- Childcare and Household Care Marketplace
- NAICS
- Other Individual and Family Services (624190)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- Au Pair & Live-In Care Placement Agencies (HSAAALAG)
- akta.pro secondary industries
- Au Pair Placement & Matching Services (HSAAAEAA), Host Family Screening, Onboarding & Training (HSAAAEAC), Au Pair Training, Orientation & Cultural Exchange Programs (HSAAAEAD), International/Au Pair-Style Elder Caregiver Placement (HSABAMAK), Paid Placement & Au Pair/Working Holiday Placement Programs (EDAIAFAD), In-Home Nanny / Au Pair Before/After Care (Early Years) (EDACAHAG)
Keywords
Where GreatAuPair is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GreatAuPair business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Premium Subscriptions: Subscription tiers for enhanced platform access including showcase profiles, instant messaging, and priority search results.
- Premium Showcase: Featured profile placement on homepage and search results for additional visibility.
- Au Pair USA Program Fees: Government-sponsored cultural exchange program with regulated program costs for U.S. host families.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for caregivers and families |
| Subscription | Monthly | Premium Showcase for enhanced visibility |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
GreatAuPair product offering
Product offeringCore offering
GreatAuPair operates an online marketplace that connects families seeking in-home care with caregivers (au pairs, nannies, babysitters, pet sitters, housekeepers, tutors, senior caregivers, and personal assistants) across 150+ countries. Through its GreatAuPair USA subsidiary, the company is a U.S. Department of State-designated sponsor of the J-1 visa Au Pair Cultural Exchange Program, offering legally compliant live-in au pair placements to U.S. host families. The platform provides free profile creation, search, messaging, background checks, and reference verification, with paid Premium Showcase upgrades and Au Pair USA program fees.
Product overview
GreatAuPair operates a dual-brand platform consisting of the GreatAuPair.com marketplace (the core product) and the GreatAuPair USA sub-brand (a government-sponsored J-1 visa au pair program). GreatAuPair.com is a job matching marketplace connecting families with eight categories of care providers: Au Pairs, Nannies, Babysitters, Pet Sitters, Housekeepers, Tutors, Senior Caregivers, and Personal Assistants. The platform provides free profile creation and job posting for caregivers, with optional paid Premium Showcase for enhanced visibility. Additional services include Background Checks, Reference Checks, and an Online Interview Questionnaire as add-on features. GreatAuPair USA operates as a separate sub-brand handling U.S. au pair visa sponsorship under the Department of State program.
Differentiator
Problem solved
Functional benefit
Brands
- GreatAuPair USA: Designated U.S. Department of State Au Pair Program Sponsor operating the J-1 visa cultural exchange program for au pairs in America
Products and services
- GreatAuPair.com Marketplace Platform
- GreatAuPair USA (Au Pair USA Program)
Quantifiable outcome
- Over 1 million families and caregivers successfully matched
- +2 more outcomes
Companies that use GreatAuPair
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
GreatAuPair technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
GreatAuPair partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- U.S. Department of StatecoreGreatAuPair USA operates as a designated Department of State Au Pair Program Sponsor, providing legally compliant J-1 visa placements for au pairs with U.S. host families. The program is regulated by government rules and overseen by authorized agency sponsors, making this a unique regulatory partnership.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
GreatAuPair competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GreatAuPair social profiles
Digital presenceGreatAuPair financial estimates
Financial estimateRevenue estimate
Valuation estimate
GreatAuPair leadership team
Management profileNumber of profiles
GreatAuPair subsidiaries and ownership
Company hierarchySubsidiaries1 record
GreatAuPair funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GreatAuPair M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GreatAuPair
What does GreatAuPair do?
GreatAuPair operates an online marketplace that connects families seeking in-home care with caregivers (au pairs, nannies, babysitters, pet sitters, housekeepers, tutors, senior caregivers, and personal assistants) across 150+ countries. Through its GreatAuPair USA subsidiary, the company is a U.S. Department of State-designated sponsor of the J-1 visa Au Pair Cultural Exchange Program, offering legally compliant live-in au pair placements to U.S. host families. The platform provides free profile creation, search, messaging, background checks, and reference verification, with paid Premium Showcase upgrades and Au Pair USA program fees.
Is GreatAuPair a public or private company?
GreatAuPair is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GreatAuPair founded?
GreatAuPair was founded in 2001. It employs 101 to 250 people.
Where is GreatAuPair based?
GreatAuPair is headquartered in Austin, United States, in the North America region.
How does GreatAuPair make money?
Three revenue lines are on record. Premium Subscriptions are the primary driver. The others are premium Showcase and au Pair USA Program Fees.
Does GreatAuPair have an API?
No public API is recorded for GreatAuPair.
What industry is GreatAuPair in?
GreatAuPair's product category is Childcare and Household Care Marketplace. Its primary akta.pro industry code is HSAAALAG, Au Pair & Live-In Care Placement Agencies, with a secondary code of HSAAAEAA, Au Pair Placement & Matching Services. Its NAICS code is 624190 and its SIC code is 8351.