TRI
TRI Corporation is a private business simulation and executive education firm, founded 1991, that designs customized experiential learning programs in business acumen, financial skills, and leadership for Fortune 500 enterprises across 30+ industries globally. It operates with a small core team and consultant network, delivering in-residence and virtually via proprietary frameworks and a Moodle-based LMS.
- Company typePrivate
- Founded1991
- HeadquartersBeaverton, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What TRI does
TRI Corporation is a private business simulation and executive education company founded in 1991, headquartered in Beaverton, Oregon, and co-owned by Tom Conine (President) and Carlo Peratoner (CEO). The company designs and delivers customized experiential business simulations and leadership development programs for global market-leading organizations, primarily Fortune 500 enterprises, across 30+ industries. Its offerings are organized into six service tracks — Business Acumen, Financial Skills Development, Leadership Development, Team Development, Strategic Alignment & Managing Change, and Strategy & Vision Development — built around proprietary frameworks including the Critical Equations Framework (10 foundational business equations), the TRI-Leskin 360 Assessment, and the EP-Var economic profit variance methodology. Named simulation programs include BVA (Business Value Added), BEP (Business Essentials Program), LEP (Leadership Essentials Program), and My FlexFactory.
The underlying technology consists of team-based business simulations where participants manage hypothetical companies over compressed time periods, combined with live role-play, action learning projects, and integration of Hogan Assessment Systems. Programs are delivered either in-residence at client locations worldwide or virtually through a Moodle-based Learning Management System (lms.tri-sim.com) supporting English, Spanish, and Chinese. TRI operates with a small core team of approximately 8-9 professionals supplemented by a network of consultants drawn from top global organizations (notably GE Crotonville alumni) and academic institutions, including Fairfield University where Tom Conine holds a professorship.
The business model is enterprise professional services with quote-based pricing customized per engagement based on scope, customization requirements, participant count, and delivery format. Go-to-market is direct enterprise field sales leveraging the founder's GE Crotonville network, case studies, and Fortune 500 testimonials. Revenue is generated through program fees for customized simulations, leadership programs, and assessment tools. Notable clients include Microsoft, Adobe, Dell, Synopsys, Quest Diagnostics, Agilent Technologies, GE, Boeing, Goldman Sachs, Cisco, Intel, Johnson & Johnson, Pfizer, Chevron, and Bank of America, with several multi-year engagements spanning a decade or more.
TRI firmographics
Firmographics- Name
- TRI
- Legal name
- Tri Corporation
- Website
- https://tri-sim.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TRI Corporation is a private business simulation and executive education firm, founded 1991, that designs customized experiential learning programs in business acumen, financial skills, and leadership for Fortune 500 enterprises across 30+ industries globally. It operates with a small core team and consultant network, delivering in-residence and virtually via proprietary frameworks and a Moodle-based LMS.
- Ownership category
- akta.pro rank
TRI industry classification
Industry- Product category
- Executive Education & Business Simulations
- NAICS
- Professional and Management Development Training (611430)
- SIC
- Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Corporate & Workforce eLearning Modules (EDAGAEAC)
- akta.pro secondary industries
- Learning Technology & LMS/LXP Implementation (BPACANAH), Vertical/Industry-Specific LMS (e.g., Healthcare, Safety, Aviation, Government) (EDAFAAAM)
Keywords
Where TRI is headquartered
LocationHeadquarters
- HQ city
- Beaverton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TRI business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Customized Business Simulations: TRI designs and delivers customized business simulation programs for enterprise clients. Programs are tailored to each client's operating model and culture, with delivery either in-residence at client locations or virtually. Revenue is generated through program fees based on scope, customization, and participant count.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
TRI product offering
Product offeringCore offering
TRI Corporation designs and delivers customized experiential business simulation programs and executive education services for global enterprises. Programs blend active learning, action learning, and live role-play, delivered either in-residence at client locations or virtually through TRI's proprietary Moodle-based LMS. The offering spans six service tracks (Business Acumen, Financial Skills Development, Leadership Development, Team Development, Strategic Alignment & Managing Change, and Strategy & Vision Development) and is anchored by the proprietary Critical Equations Framework covering 10 foundational business equations.
Product overview
TRI is a business simulation and executive education company offering a portfolio of experiential learning programs primarily for enterprise clients. Its core offering consists of business simulations and leadership development programs delivered both in-residence and virtually. The product portfolio includes named simulation programs (BVA, BEP, LEP, My FlexFactory), a Moodle-based Learning Management System (LMS), and proprietary assessment tools including the TRI-Leskin 360 Assessment and the integration of Hogan Assessment Systems. Programs are organized around six service tracks: Business Acumen, Financial Skills Development, Leadership Development, Team Development, Strategic Alignment & Managing Change, and Strategy & Vision Development. The Critical Equations Framework serves as a foundational curriculum component, teaching 10 core business finance equations. Programs are highly customizable to client operating models and delivered globally through an international team of consultants.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Simulations Competitive team-based business simulations in which participants manage a hypothetical company over simulated time periods, making decisions on strategy, pricing, production, finance, and operations to drive financial outcomes. Designed for enterprise clients seeking to build business acumen.
- Financial Skills Development Programs Curriculum track focused on closing gaps in financial knowledge, covering variance analysis, cash flow management, cost of capital, and DuPont financial modeling for finance and non-finance professionals in enterprise organizations.
- Leadership Development Programs Programs building leadership skills including coaching, conflict management, influence, executive presence, and team leadership across organizational levels for enterprise clients.
- Team Development Programs Experiential team-building activities and simulation games where participants learn to organize and lead high-performance business teams in dynamic global market environments.
- Strategic Alignment & Managing Change Programs Programs teaching leaders how to manage personal and organizational change while driving alignment toward a common strategic direction.
- Strategy & Vision Development Programs Executive-level training enabling leaders to create, articulate, and execute strategy to grow shareholder and customer value, taught experientially through simulation.
- TRI Learning Management System (LMS) Moodle-based learning management system hosting TRI's simulation programs, pre-work modules, assessments, and course content, accessible at lms.tri-sim.com with multilingual support including English, Spanish, and Chinese.
- Business Value Added (BVA) Program Competitive business simulation that inoculates economic profit concepts into daily operations, featuring a four-day in-residence team-based simulation of a hypothetical company over a simulated two-year period.
- Business Essentials Program (BEP) Collaborative emulation mimicking a real company in a real industry using actual client data, designed to build skills around leading self, leading others, and leading the organization with personalized IDPs.
- Leadership Essentials Program (LEP)
Quantifiable outcome
- 92% retention rate in FAST program graduates at Mondelez International
- +4 more outcomes
Companies that use TRI
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
TRI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
TRI partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Training Magazine NetworkminorTRI partners with Training Magazine Network to host and distribute webinar series on topics including virtual simulations, customizing learning cases, and experiential business education.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
TRI competitors and assessment
Company assessmentBroad incumbents
- Center for Creative Leadership (CCL): CCL is a globally recognized leadership development provider offering executive education, assessment, and coaching to enterprise clients. Like TRI, it emphasizes experiential learning rooted in research, but operates at a larger institutional scale.
- Development Dimensions International (DDI): DDI is a large global leadership development firm providing leadership training, assessment, and behavioral simulations for enterprise clients. Overlaps with TRI in leadership development and 360-assessment methodologies but at significantly larger scale.
- Skillsoft: Skillsoft is a large enterprise learning platform offering digital courses, leadership development, and compliance training. While more productized/self-serve than TRI, it competes for the same enterprise L&D budget and increasingly offers immersive simulations.
- FranklinCovey: FranklinCovey delivers content-driven leadership development, productivity training, and executive education to enterprise clients globally. Overlaps with TRI in leadership development, though FranklinCovey is more content/scale-driven than bespoke simulation-driven.
- Korn Ferry (Leadership Development): Korn Ferry is a global organizational consulting firm offering large-scale leadership development, executive coaching, and assessment services to Fortune 500 clients. A much larger incumbent, it competes with TRI for enterprise L&D budget with broader portfolio of services.
Direct peers
- BTS (Business Training Solutions): BTS is the closest direct competitor - a global business simulation firm headquartered in Stockholm serving Fortune 500 enterprises with customized business simulations, leadership programs, and strategy execution engagements. Operates in the same niche custom-simulations-with-Fortune-500-clients space as TRI.
- Wilson Learning: Wilson Learning is a global corporate training and leadership development provider offering customized learning programs, sales effectiveness, and leadership solutions to multinational enterprises. Operates with similar customized B2B enterprise delivery model and global footprint to TRI.
- Harvard Business Publishing Corporate Learning: Harvard Business Publishing Corporate Learning delivers premium executive education content, simulations, and leadership development to Fortune 500 L&D teams. Like TRI, it sells customized learning experiences to enterprise clients with strong brand authority in the executive education space.
Others
- Executive Education programs at top business schools (Wharton, INSEAD, MIT Sloan): Top business school executive education programs (e.g., Wharton Executive Education, INSEAD, MIT Sloan) offer custom executive education and leadership development for enterprise clients. They serve as an alternative procurement channel for the same enterprise L&D budget that TRI targets, and are sometimes partnered with rather than competing against firms like TRI.
Emerging players
- Stratford Learning Solutions: Stratford provides customized business simulations and training programs for enterprise clients; smaller and more specialized than TRI, but with overlapping product offerings in custom finance-and-business simulation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
TRI social profiles
Digital presenceTRI compliance and trust
Trust signalCompliance1 record
TRI financial estimates
Financial estimateRevenue estimate
Valuation estimate
TRI leadership team
Management profileNumber of profiles
Profiles8 records
TRI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TRI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TRI
What does TRI do?
TRI Corporation designs and delivers customized experiential business simulation programs and executive education services for global enterprises. Programs blend active learning, action learning, and live role-play, delivered either in-residence at client locations or virtually through TRI's proprietary Moodle-based LMS. The offering spans six service tracks (Business Acumen, Financial Skills Development, Leadership Development, Team Development, Strategic Alignment & Managing Change, and Strategy & Vision Development) and is anchored by the proprietary Critical Equations Framework covering 10 foundational business equations.
Is TRI a public or private company?
TRI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TRI founded?
TRI was founded in 1991. It employs 11 to 50 people.
Where is TRI based?
TRI is headquartered in Beaverton, United States, in the North America region.
How does TRI make money?
One revenue line is on record: customized Business Simulations.
Who are TRI's main competitors?
Broad incumbents on record are Center for Creative Leadership (CCL), Development Dimensions International (DDI), Skillsoft, FranklinCovey and Korn Ferry (Leadership Development). Direct peers are BTS (Business Training Solutions), Wilson Learning and Harvard Business Publishing Corporate Learning. Executive Education programs at top business schools (Wharton, INSEAD, MIT Sloan) is listed as an others. Stratford Learning Solutions is listed as an emerging player.
Does TRI have an API?
No public API is recorded for TRI.
What industry is TRI in?
TRI's product category is Executive Education & Business Simulations. Its primary akta.pro industry code is EDAGAEAC, Corporate & Workforce eLearning Modules, with a secondary code of BPACANAH, Learning Technology & LMS/LXP Implementation. Its NAICS code is 611430 and its SIC code is 8742.