What Madison Earth Care does

Madison Earth Care is a private, for-profit landscaping and organic earth-care business founded in 1972 in Madison, Connecticut. It serves residential homeowners and commercial property owners along the Connecticut shoreline, offering landscape design, planting and installation, stonework and patios, drainage and grading, lawn and landscape maintenance, and fine gardening. The second-generation, woman-owned company operates with 11-50 employees and is led by Rachel Blundon as President and Owner.

Its operating model combines professional services with garden-center retail. Revenue sources include project-based and recurring landscaping work, plant and supply sales, bulk materials, gifts, and Owlry candles. Services and products are sold directly through on-site crews, a physical garden center and gift shop, an online shop with delivery for bulk materials, referrals, community events, the company website, and social media. Disclosed retail products use unit-based, pay-as-you-go pricing, while landscaping service pricing and contract values are not supplied. Its technical base is horticultural domain specialization in native plants, organic lawn care, environmentally conscious maintenance, and locally grown plant selection rather than a software platform or automation layer.

Name

Madison Earth Care

Legal name

Madison Earth Care

Website

https://madisonearthcare.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Madison Earth Care is a private, second-generation landscaping and garden center company serving residential and commercial customers across Connecticut’s shoreline with design, installation, maintenance, fine gardening, plants, and bulk materials.

Ownership category

akta.pro rank

Product category

Landscaping Services

NAICS

Landscaping Services (561730), Landscaping Services (56173)

SIC

Agricultural Services (700), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Residential Landscaping & Lawn Care (BPABADAB)

akta.pro secondary industries

Landscape Maintenance Plans & Post-Installation Care (Establishment Services) (HSAIABAL), Garden Cleanups & Debris Removal (Bed-focused) (HSAIAFAJ), Lawn Aeration & Overseeding (Core Aeration, Seeding) (HSAIAAAE)

Keywords

• Landscape design services
• Lawn care maintenance
• Garden center retail
• Native plant landscaping
• Stonework patio installation

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Landscape design and installation services: Custom landscape design, planting and installation, stonework and patios, drainage and grading, and fine gardening services provided to homeowners and business owners along the Connecticut shoreline.
2. Landscaping and maintenance services: Ongoing landscaping maintenance and lawn care services for residential and commercial properties.
3. Garden center retail: Retail sales of plants, soils, fertilizers, and garden supplies through the physical garden center location.
4. Bulk materials: Sale of bulk landscaping materials including mulches, soils, stone, compost, and topsoil for pickup or delivery.
5. Gift shop and specialty candles: Retail sales of The Owlry luxury soy candles, handmade gifts, jewelry, crystals, and nature-based items.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Madison Earth Care provides residential and commercial landscaping services covering custom landscape design, planting and installations, stonework and patios, drainage and grading, ongoing landscaping maintenance, and fine gardening for properties along the Connecticut shoreline. The company also operates a physical garden center and gift shop retailing locally grown native and pollinator-friendly plants, bulk landscaping materials (mulches, soils, stone, compost), and exclusive Owlry small-batch luxury soy candles.

Product overview

Madison Earth Care operates as a second-generation, woman-owned landscaping and garden center business established in 1972, offering both service-based landscaping solutions and retail products. Their service portfolio centers on six core landscaping services: Landscape Design, Planting and Installations, Stonework and Patios, Drainage and Grading, Landscaping and Maintenance, and Fine Gardening. Complementing their service offerings is a Garden Center and Gift Shop that retails locally grown plants (including native species and pollinator-friendly varieties), bulk landscaping materials (mulches, soils, stone), and the exclusive Owlry Candles sub-brand featuring hand-poured luxury soy candles in three collections. Additional in-store vendors include The Wise Herbalist and The Owlry candle studio.

Differentiator

Problem solved

Functional benefit

Brands

• The Owlry: A sub-brand offering small batch luxury soy candles, hand poured in Madison, Connecticut.
• The Wise Herbalist

Products and services

• Landscape Design Custom landscape design services for residential and commercial properties, creating tailored outdoor spaces including yard layouts, planting plans, and feature placement.
• Planting and Installations Professional planting and installation services for trees, shrubs, perennials, and garden beds, using locally grown native and pollinator-friendly plants.
• Stonework and Patios Installation of patios, walkways, retaining walls, fire pits, and custom stonework using pavers, natural stone, concrete, and brick materials.
• Drainage and Grading Drainage solutions and grading services to manage water flow, prevent pooling, and protect property foundations.
• Landscaping and Maintenance Ongoing landscaping maintenance including lawn care, mulching, yard cleanup, and seasonal services for residential and commercial properties.
• Fine Gardening Specialized fine gardening services including perennial garden maintenance, pruning, deadheading, fertilizing, and garden bed care.
• Garden Center and Gift Shop Retail garden center offering locally grown plants including native species, pollinator-friendly plants, woodland plants, and Ecoregion 59 ecotypes, alongside a curated gift shop.
• Owlry Candles Small batch luxury soy candles hand-poured in Madison, CT, sold exclusively at Madison Earth Care. Available in three collections: Classics, Gemstone (with embedded crystals), and Occasions.
• Bulk Materials Bulk landscaping materials including mulches (Black Cedar, Brown, Natural Cedar), soils (Topsoil, Garden Soil, Compost), stone (1/4 Chip, 3/4 Gravel, 3/4 Process), and Wood Chips available for pickup or delivery.

Quantifiable outcome

• Winner of Best of the Shoreline Landscaping/Lawn Care 1st place in 2020, 2024, and 2025
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• The OwlrycoreGTM or Marketing PartnerExclusive home of The Owlry's full line of small batch luxury soy candles, sold through Madison Earth Care's gift shop. The Owlry candles are crafted in Madison, Connecticut, and feature premium soy wax formulations.
• The Wise HerbalistcoreGTM or Marketing PartnerLocated within Madison Earth Care's garden center, The Wise Herbalist sells hand-crafted medicinal teas, bulk herbs, and natural herbal remedies. This partnership provides complementary wellness products to garden center customers.
• Better Business BureauminorOthersMadison Earth Care is a member of the Better Business Bureau, indicating commitment to business ethics and customer trust.
• Madison Chamber of CommercecoreStrategic or Co-development PartnerActive member of the Madison Chamber of Commerce. Rachel Blundon received the 2025 Business of the Year award from the Chamber.
• Local vendors and craftersminorGTM or Marketing PartnerThe garden center hosts local crafters and vendors during seasonal events, including their annual 2-day Earth Day celebration featuring friendly livestock, food trucks, and local craft vendors.
• Coast of Maine, CT Organics, Espoma, Jonathan GreenminorOthersTrusted soil and fertilizer brands carried at the garden center, sourced from established regional and national suppliers known for organic and earth-friendly products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SavATree: SavATree is a large Northeast-based tree care and landscape services company serving residential and commercial clients across CT and surrounding states. Directly comparable to Madison Earth Care in residential landscaping, lawn care, and tree/shrub services with overlapping CT shoreline coverage.
• Bartlett Tree Experts: Bartlett Tree Experts is a Stamford, CT-headquartered tree care and landscape services firm with deep Northeast presence. Closely comparable residential and commercial tree/shrub care and landscape maintenance services, including scientific plant health care — overlapping with MEC's fine gardening and plant health offerings.

Broad incumbents

• Davey Tree Expert Company: Davey Tree is a national tree care, landscape, and environmental services company with full Northeast operations. Comparable across residential and commercial landscape maintenance, tree care, and plant health, though operating at much larger scale across many states.
• BrightView Landscapes: BrightView is the largest U.S. commercial landscaping services company, also serving residential customers. Comparable in core landscape maintenance, design/build, and enhancement services, but operates nationally at far greater scale and is heavily weighted toward commercial contracts.
• TruGreen: TruGreen is the largest U.S. residential lawn care company offering fertilization, weed control, and lawn maintenance nationwide. Comparable in residential lawn care service delivery model, though Madison Earth Care also offers design, installation, hardscaping, and a retail garden center TruGreen does not.
• Lawn Doctor: Lawn Doctor is a national lawn care franchise specializing in fertilization, weed, and pest control for residential customers. Comparable residential lawn care service offering, but lacks MEC's design/build, hardscaping, fine gardening, and garden-center retail dimensions.
• Scott's LawnService: Scotts LawnService is a national residential lawn care brand backed by The Scotts Company, focused on fertilization and lawn health programs. Comparable residential lawn-treatment service model, though it does not offer the design, installation, hardscaping, or retail garden-center business that anchors Madison Earth Care.

Regional players

• Lucas Tree Experts: Lucas Tree Experts is a Northeast regional tree care and landscape services company serving CT, MA, and RI. Comparable in residential tree/shrub care and landscape services within overlapping CT/Northeast geography, though primarily tree-care focused rather than full-service landscape design and garden center retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCbBMpbtKR1HrWCB59sIF-oQ
• Facebookfacebook.com/MADISONEARTHCARE
• LinkedInlinkedin.com/company/madison-earth-care-services
• Instagraminstagram.com/madisonearthcare
• Xx.com/MadEarthCare

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madison Earth Care