energyby5

What energyby5 does

energyby5 (legal entity L5E, LLC, doing business as "5") is a privately held, founder-owned energy advisory firm founded in November 2011 and headquartered in Irving, Texas, with additional offices in Freehold, New Jersey (Northeast) and Mexico City. The firm employs approximately 84 people — referred to internally as "Happy 5ers" — and serves a reported 4,986 clients with 88.3+ billion kWh contracted across the United States and Mexico. Its core service is data-driven energy consulting for commercial, industrial, and public-sector organizations, covering electricity and natural gas procurement, demand-side management, sustainability, distributed generation, demand response, and reliability/resiliency planning.

The firm's central technology asset is Level5, a proprietary energy analytics platform that provides forward market charts, real-time market data, electricity usage insights, RFP management, and bill support via a web-based client portal. Level5 underpins the advisory workflow and is positioned as a differentiator relative to traditional brokers, though it is described as analytics rather than AI-native. The company operates a portfolio of wholly-owned subsidiaries — Luthin Associates, BidURenergy, 5 Advisory Services, L5E Mexico, Energyby5 Mexico, and Engenuus Energy (acquired April 2026) — reflecting an active M&A-led expansion strategy into the Northeast and California.

energyby5 monetizes primarily through brokerage commissions that are embedded in the Retail Electric Provider offers it gathers and presents to clients, supplemented by fixed client retainers for direct advisory engagements in some cases. The go-to-market is sales-led, organized regionally (Central, East, Northeast, Mexico) with inside-sales support through the Level5 portal and a dedicated Small Business Center. The firm is registered as a Texas broker (BR190044) and is not affiliated with any REP, working independently across deregulated U.S. markets and Mexico.

Name

energyby5

Legal name

L5E, LLC

Website

https://energyby5.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

energyby5 is a private, founder-owned energy advisory firm serving 4,986 commercial, industrial, and public-sector clients across the U.S. and Mexico, providing procurement, demand-side management, and sustainability consulting via its proprietary Level5 analytics platform and embedded broker commissions.

Ownership category

akta.pro rank

Product category

Energy Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Electric & Other Services Combined (4931)

akta.pro primary industry

C&I Energy Brokerage & Aggregation (Buying Groups, Demand Aggregation) (EUAGACAG)

akta.pro secondary industries

Energy Systems & Power Engineering Consulting (BPAHAIAG), Asset Management & Owner’s Engineering (Lifecycle Strategy, Budgeting, Technical Due Diligence) (EUAMAGAJ)

Keywords

• Energy advisory services
• Energy procurement consulting
• Electricity brokerage services
• Energy market analytics
• Demand response management

Headquarters

HQ city

Irving

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Broker Commission (included in supplier offers): 5's brokerage commissions are generally included in the Retail Electric Provider (REP) offers gathered by 5 and presented to the client. This means the cost is embedded in supplier pricing rather than billed separately.
2. Client Retainer (Direct Advisory): In some instances, 5 is paid a fixed retainer directly by the client for advisory services. The advisory relationship can be terminated at any time by the client with written notice.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

5 (energyby5) is an energy advisory and brokerage firm that helps commercial, industrial, and public-sector organizations manage electricity and natural gas procurement, demand-side analytics, bill review, rate analysis, budgeting, benchmarking, demand response, renewables, energy efficiency, on-site/distributed generation, regulatory compliance, power quality, and sales tax recovery. The firm delivers these advisory services primarily through its team of energy advisors and supports them with a proprietary client analytics platform called Level5.

Product overview

5 is an energy advisory firm offering data-driven energy consulting services for commercial, industrial, and public-sector organizations. The core product is the proprietary Level5 analytics platform, which provides real-time market data, usage analytics, and forward market visualization. Additional services include electricity and natural gas procurement, demand-side management, sustainability and renewable energy solutions, reliability/resiliency planning, and client support (budgeting, bill review, and tax guidance). The company operates across the United States and Mexico, with dedicated regional presence in Texas, New Jersey, and Mexico City.

Differentiator

Problem solved

Functional benefit

Brands

• Level5: Proprietary energy analytics platform that provides market data and electricity usage insights, allowing clients to dive deeper into energy markets and manage exposure to volatile prices.

Products and services

• Level5 Energy Analytics Platform Proprietary web-based energy analytics platform that provides forward market charts, electricity usage insights, RFP management, and real-time market data to help clients analyze market prices and manage energy procurement decisions.
• Electricity and Natural Gas Procurement Advisory End-to-end energy procurement consulting where 5 gathers supplier offers from Retail Electric Providers, vets contracts, and advises clients on electricity and natural gas supply agreements to reduce cost and risk.
• Demand Response and Energy Management Services Advisory and enrollment services for demand response programs, load flexibility, peak demand management, and ongoing energy management to generate DR revenue and reduce consumption costs.
• Sustainability and Renewable Energy Advisory Advisory services covering clean energy Power Purchase Agreements (PPAs), on-site and distributed generation, community solar partnerships, and renewable electricity procurement to support sustainability goals.
• Small Business Energy Center Tailored energy procurement and advisory offering for small businesses with lower monthly energy spend, providing flexible and transparent energy advisory services.
• Mexico Deregulated Electricity Market Advisory Localized energy advisory for clients operating in Mexico's deregulated electricity market, including procurement strategy development, contract review, regulatory navigation, and clean energy PPA support.

Quantifiable outcome

• 4,986 clients served
• +2 more outcomes

Named customers7 records

Segments12 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Engenuus Energy, LLCcoreStrategic or Co-development Partner · 8 April 20265 announced its third acquisition, Engenuus Energy, in April 2026. The acquisition was described as advancing 5's technology-enabled energy advisory platform and accelerating growth in California's complex energy market.
• NRG Energy, Inc.coreStrategic or Co-development Partner · 5 May 20235 acquired BidURenergy (BUE) and NRG Advisory Services from NRG Energy, Inc. in May 2023. The acquisition expanded 5's presence in the Northeast region and broadened its client base across the U.S. and Mexico. BidURenergy and NRG Advisory Services were integrated into 5's platform as part of this transaction.
• NexampminorStrategic or Co-development Partner5 orchestrated a community solar partnership between Bradley University and Nexamp, a renewable energy developer. The deal promoted renewable energy and cost savings for Bradley University in Illinois. This is a client-facilitated partnership rather than a formal commercial alliance.
• VoltusminorStrategic or Co-development Partner5 collaborated with Voltus on a webinar about earning energy revenue through distributed energy resources in New York, helping organizations fund efficiency and compliance projects.
• Luthin AssociatescoreOthersLuthin Associates, Inc. is a subsidiary of 5 (L5E, LLC), mentioned in the Terms of Use and Privacy Policy as part of the 5 companies family. It operates alongside BidURenergy, Inc., 5 Advisory Services, LLC, L5E Mexico, LLC, and Energyby5 Mexico as affiliated entities.

Scale indicators6 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• APG&E: Retail electricity provider and energy advisor for commercial, industrial, and residential customers in deregulated U.S. markets. Comparable to 5 on retail energy procurement advisory, supplier-side analytics, and small-business energy offerings.
• Customized Energy Solutions: Independent energy management and consulting firm providing market analysis, procurement advisory, and demand response services across U.S. ISOs. Comparable to 5 on data-driven advisory, market analytics (akin to Level5), and ISO-specific expertise (PJM, NYISO, ERCOT).
• Tradition Energy: One of the largest independent energy management and procurement advisors in North America, serving C&I and public-sector clients with electricity and natural gas advisory. Directly comparable to 5's core procurement brokerage and advisory offering across U.S. deregulated markets.
• Direct Energy Business (NRG): Retail electricity provider and energy management arm of NRG, serving commercial and industrial customers with procurement, demand response, and sustainability services. Highly comparable to 5's full-spectrum advisory model, and notably the former parent of the BidURenergy and NRG Advisory Services businesses that 5 acquired.
• EDF Energy Services: Competitive retail electricity and natural gas supplier with structured procurement, demand response, and sustainability solutions for large C&I customers. Comparable to 5 on enterprise advisory, demand response enrollment, and renewable energy procurement.

Broad incumbents

• Constellation Energy: Major U.S. competitive power supplier with energy advisory, demand response, and sustainability products for C&I and public-sector customers. Comparable to 5 on enterprise procurement, demand response, and clean energy offerings, with far larger generation and supply scale.
• Schneider Electric Sustainability Business: Global energy management and sustainability giant offering procurement advisory, demand-side optimization, and net-zero services to enterprise and industrial customers. Overlaps with 5's sustainability and demand-side offerings, but operates as a broad incumbent with a much larger portfolio.
• ENGIE Impact: Sustainability and energy transition advisory arm of global utility ENGIE, providing net-zero strategy, energy management, and procurement advisory to enterprise clients. Comparable to 5's sustainability and energy transition work, with broader corporate parent backing.
• ICF International: Professional services firm with a large energy and environment practice covering market analytics, regulatory advisory, and demand-side management. Comparable to 5 on energy consulting depth and public-sector engagement, though much larger and broader in scope.

Emerging players

• U.S. Energy Partners: Smaller U.S. energy management and procurement advisor serving commercial and industrial clients in deregulated markets. Comparable to 5's core brokerage and advisory offering, though at smaller scale and with narrower geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@5EnergyAdvisors
• LinkedInlinkedin.com/company/energyby5
• Xx.com/energyby5

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about energyby5