Great Place to Work UK

What Great Place to Work UK does

Great Place to Work UK is the United Kingdom arm of Great Place To Work Institute Inc, a privately held workplace culture research and certification organisation founded in 1991 (UK entity 2000) and headquartered in London's City fringe at WeWork Devonshire Square. The company builds and operates the Trust Index Survey, a proprietary employee-experience questionnaire backed by 30+ years of longitudinal data drawn from over 100 million employee responses across 170 countries, with distribution and analytics handled through its Emprising survey platform. UK revenue is generated through three streams: (1) annual Certification subscriptions, where organisations of 10+ employees must hit a 65% Trust Index threshold and submit a Culture Brief questionnaire; (2) Best Workplaces Lists (UK Best Workplaces, Wellbeing, Women, Development, and sector-specific rankings), which require subscription to advanced packages (Analyse, Accelerate, OMA or multinational tier); and (3) Change & Culture Consulting delivered by dedicated Customer Success Project Managers. Customer acquisition is sales-led through the company website and complemented by LinkedIn-targeted marketing, with content marketing (Culture Newsletter, blog, research reports such as The Great Place To Work Effect and The Culture Dividend), the For All Summit London flagship event, and the For All Community platform for HR leaders driving mid-funnel engagement. Marquee UK-certified customers include Salesforce, Vodafone, Cisco, DHL, Revolut, Specsavers, Lindt, HelloFresh, AbbVie, Kia, Yamaha Motor Europe, World Wide Technology, Veeam and Acorn Group; the 2026 UK's Best Workplaces cohort recognised 350 companies across four size categories. The UK entity is led by Managing Director Benedict Gautrey and Director of Consulting Seema Shah, maintains ISO 9001:2015 certification, and operates under a privacy/sub-processing relationship with parent Great Place To Work Institute Inc (USA) and UK sub-processor GPAI Ltd.

Name

Great Place to Work UK

Legal name

Great Place to Work UK Limited

Website

https://greatplacetowork.co.uk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Great Place to Work UK operates a research-backed workplace culture certification business, distributing the proprietary Trust Index Survey via its Emprising platform to UK employers and ranking the top performers on multiple Best Workplaces lists for HR and people leaders.

Ownership category

akta.pro rank

Product category

Workplace Culture Certification & Employee Experience Research

NAICS

Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742), Services-Employment Agencies (7361)

akta.pro primary industry

People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)

akta.pro secondary industries

Workplace Wellness & Wellbeing Education (EDAAAHAN), Corporate/Workplace Wellness Coaching (HSADAGAL)

Keywords

• Workplace culture certification
• Employee experience surveys
• Best workplaces recognition
• Employer branding solutions
• Culture consulting services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Certification Services: Organizations pay for Great Place To Work Certification, which includes access to the Trust Index Survey platform, evaluation by culture experts, and a royalty-free certification badge upon successful completion.
2. Best Workplaces List Recognition: Certified organizations can apply for inclusion on various Best Workplaces lists (UK's Best Workplaces, Best Workplaces for Wellbeing, Best Workplaces for Women, Best Workplaces for Development, etc.), which requires additional subscription to advanced surveying packages (Analyse, Accelerate, OMA, or multinational client tier).
3. Change & Culture Consulting: Bespoke consultancy services enabling individual organizations to make continuous improvements based on survey data and insights, with dedicated Customer Success Project Managers assigned to clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

Great Place to Work UK certifies and recognizes UK organizations as great workplaces through its proprietary Trust Index™ employee survey and Culture Brief™ questionnaire, awarding a globally recognized Certified badge and ranking certified companies on national Best Workplaces™ lists (UK's Best Workplaces, Wellbeing, Women, Development, and sector-specific categories). It also delivers Change & Culture Consulting services, employee wellbeing and employer brand solutions, and the For All Summit annual event, all backed by 30+ years of proprietary workplace culture data from over 100 million employees globally.

Product overview

Great Place To Work UK operates as a workplace culture certification and recognition organization offering a unified platform combining employee surveys, certification programs, and best workplaces rankings. The core product ecosystem centers on the Trust Index™ Survey (their proprietary employee experience survey instrument), the Culture Brief™ questionnaire, and the resulting Great Place To Work Certification™. Organizations achieving certification gain access to Best Workplaces™ Lists across multiple categories (UK Best Workplaces, Wellbeing, Women, Development, and sector-specific rankings). The offering extends to Change & Culture Consulting services, sector-specific solutions (Employee Wellbeing, Employer Brand, Employee Experience), community platforms (For All Community), and annual events (For All Summit™). Research products including The Great Place To Work Effect and The Culture Dividend provide the analytical backbone, drawing on data from over 100 million employees across 170 countries over 30+ years. The Wellbeing Index serves as a specialized scoring module within the Trust Index for organizations targeting wellbeing-specific recognition.

Differentiator

Problem solved

Functional benefit

Brands

• Trust Index Survey: An employee experience platform built on 30 years of research to help organizations measure and improve workplace culture.
• Emprising
• For All Summit

Products and services

• Trust Index™ Survey Great Place to Work's proprietary employee experience survey instrument that captures confidential employee feedback across multiple dimensions of workplace culture (trust, pride, camaraderie, wellbeing). Survey results form the quantitative basis for Certification eligibility and Best Workplaces List rankings for organizations of 10+ employees.
• Great Place To Work Certification™ Flagship annual certification program that validates UK organizations (10+ employees) as great workplaces based on Trust Index Survey feedback and Culture Brief submission. Certified organizations hitting the 65% Trust Index threshold receive a royalty-free badge, digital toolkit, and company profile on greatplacetowork.co.uk.
• Best Workplaces™ Lists

Quantifiable outcome

• Best Workplaces achieve 4x the market's average stock returns
• +7 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Johns Hopkins UniversitycoreStrategic or Co-development Partner · 1 January 2025Academic partnership for workplace wellbeing research. Great Place To Work collaborated with Johns Hopkins University on the 2025 'Fostering Wellbeing at Work in the UK: A Five Year Review' report, based on data from over 300,000 employees. The research reveals trends in employee wellbeing and the impact of workplace trust.
• GP Analytics and Insights GPAI LtdminorImplementation/ SI/ Consulting PartnerUK-based sub-processor that assists Great Place To Work in delivering services to clients by helping analyze and process survey data.
• Great Place To Work Institute InccoreStrategic or Co-development PartnerThe global parent organization headquartered in the USA that provides global products and services, works with UK entity on international projects, and facilitates global workplace awards such as World's Best Workplaces.
• LinkedInminorGTM or Marketing PartnerGreat Place To Work uses LinkedIn for targeted advertising purposes, uploading email addresses and company names to build custom audiences and serve ads to potential customers.
• ExperianminorStrategic or Co-development PartnerPartnership for research on life admin support in the workplace. Great Place To Work partnered with Experian to conduct research revealing how life admin support impacts wellbeing, productivity, and retention.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/GPTW_UK
• YouTubeyoutube.com/@gptw_uk
• LinkedInlinkedin.com/company/great-place-to-work-uk
• Instagraminstagram.com/gptw_uk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Place to Work UK