Viridian Nutrition

What Viridian Nutrition does

Viridian Nutrition is an ethical vitamin brand. They produce vitamins, minerals, herbs, amino acids, nutritional oils, tinctures, and balms with integrity. They support the natural products movement by promoting organic farming, the importance of health, and the availability of whole food stores.

Name

Viridian Nutrition

Legal name

Viridian Nutrition

Website

https://www.viridian-nutrition.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Viridian Nutrition produces vitamins, minerals, herbs, and amino acids.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

akta.pro secondary industry

Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK)

Keywords

• Dietary supplements
• Vitamin supplements
• Herbal extracts
• Omega oils
• Probiotic supplements

Headquarters

HQ city

Daventry

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct Supplement Sales: Viridian generates revenue through direct sales of dietary supplements to consumers via their e-commerce website. Products are sold as one-time purchases or through subscription plans.
2. Subscription Service: Customers can subscribe to regular deliveries of supplements with the ability to pause, cancel, skip, or reschedule orders through a customer portal. This provides recurring revenue and customer retention.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Viridian Nutrition manufactures and sells clean-formulation vitamins, minerals, omega oils, herbal extracts, probiotics, and body care products. The company distributes exclusively through independent health stores in the UK and Ireland and via its own Shopify-powered e-commerce website, with a subscription service for recurring home delivery and export to 17 countries.

Product overview

Viridian Nutrition is an independently owned UK dietary supplement company founded in 1999, offering over 250 clean-formulation vitamins, minerals, herbal extracts, omega oils, probiotics, and body care products. The core portfolio spans multivitamins (General, Woman, Man, Pregnancy, Kids/ViridiKid, 40+, 65+), minerals (magnesium variants, zinc, iron, calcium), omega oils (rainbow trout, organic blends, vegan algae), good bacteria/probiotics (Synerbio range), vitamin D, organic botanicals, herbs & tinctures, specialized health formulas (brain, heart, joints, longevity), and body care topicals. All products feature 100% active ingredients with no artificial fillers, certified organic options (~40% Soil Association certified), and are exclusively available through independent health stores. The company operates a subscription service for regular deliveries and provides educational resources including the Supporting Medication Programme developed with NHS professionals.

Differentiator

Problem solved

Functional benefit

Brands

• ViridiKid: Children's supplement range suitable for children up to 14 years, including multivitamins, omega oils, and vitamin drops.

Products and services

• Multivitamins Comprehensive multivitamin formulas for different life stages including High Five, Woman 40+, Pregnancy, Essential Man, Essential Woman, Sports Formula, and PhytoNutrient ranges, formulated for adults, children, and pregnancy with 100% active ingredients.
• Minerals 100% active mineral supplements including various magnesium forms (Bisglycinate, Taurate, Citrate, Ionic Liquid), zinc, iron, calcium, selenium, and trace mineral complexes.
• Omega Oils Sustainable omega fatty acid supplements including Rainbow Trout Oil, Organic Omega 3:6:9, ViridiKid Organic Omega, Women's 40+ Omega, and vegan EPA/DHA oils derived from algae, produced using first cold press extraction.
• Good Bacteria (Synerbio Range) Probiotic and prebiotic supplements featuring Lactobacillus Rhamnosus GG, Saccharomyces Boulardii, and strain-specific formulations for daily, high-strength, children's, travel, and pregnancy use.
• Vitamin D Vitamin D3 and D2 supplements in capsules, drops, and sprays ranging from 400iu to 4000iu, including combination products with vitamin K2.
• Organic Supplements Soil Association certified organic supplements including Ashwagandha, Turmeric, Milk Thistle, Lion's Mane, Elderberry, Kelp, and organic body care products.
• Herbs & Tinctures Botanical extracts including Menopause Complex, Rhodiola Rosea, Ginkgo Biloba, Saw Palmetto, Olive Leaf, Milk Thistle, Brahmi (award-winning), and various tinctures.
• Specialized Health Formulas Targeted supplements for specific health needs including Brain (NAC+, MCT Oil), Heart (L-Carnitine, Policosanol), Joints (MSM, Hyaluronic Acid), Hair (Hair Support Complex), and Longevity (NAD+ Cellular Protect).
• Children's Supplements (ViridiKid) Clean formulation supplements for children including multivitamin, omega oil, probiotic powder, vitamin D drops, and vitamin C liquid suitable for ages 6 months to 14 years.
• 40+ Formulas and 65+ Multi Supplements targeting adults in their 40s, 50s, and 65+ including Woman 40+ Multi, Man 50+ Prostate Complex, Synerbio Daily 40+, Organic Woman 40+ Omega Oil, and 65+ Multi for changing nutritional needs.
• Body Care Topical skin care products including Organic Repair 5 Serum, balms (Arnica, Comfrey, Calendula), lip balms, and nail/cuticle oils.
• Subscription Service Regular delivery programme allowing customers to schedule, skip, or modify supplement deliveries through a customer portal on the Viridian e-commerce website.
• Supporting Medication Programme Educational resource developed with NHS GP Dr Siobhan Brennan addressing nutrient depletion from common medications including metformin, statins, HRT, and contraceptives, with associated supplement recommendations.

Quantifiable outcome

• £600,000+ raised for charity through customer purchases
• +2 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Fearne Cotton's Happy Place FestivalcoreGTM or Marketing Partner · 29 June 2026Viridian Nutrition partnered as a festival partner and Health Teepee sponsor for the Happy Place Festival, now in its sixth year. The partnership involves hosting educational talks on Sleep Better, Stress Less by Nutrition Director Aimee Benbow and Education Manager Phil Beard at events in London and Cheshire. The partnership aims to champion self-care and raise awareness of independent health stores in local communities.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Solgar: Premium vitamin and mineral supplement brand sold through health food retailers and pharmacies in the UK and globally. Closely comparable in product mix (multivitamins, minerals, omega oils, speciality formulations) and in independent/specialist channel positioning.
• Lamberts Healthcare: UK-based practitioner and consumer supplement brand offering a broad range of vitamins, minerals and herbal extracts, sold through independent health stores. Highly comparable in channel strategy, product breadth and UK heritage.
• Biocare: UK professional-grade nutritional supplement brand distributed via independent health stores and practitioners. Comparable product range, ethical/clean-label positioning and reliance on independent health store channel.
• Higher Nature: UK ethical supplement brand focused on purity, sustainable sourcing and avoidance of unnecessary additives. Mirrors Viridian's ethical, clean-label positioning and independent health store distribution model.
• Pukka Herbs: UK herbal supplement and tea brand with strong ethical and organic credentials, sold through independent health stores and D2C. Comparable in ethical positioning, organic certification and herbal supplement depth.
• BetterYou: UK premium supplement brand specializing in sublingual and topical delivery formats (vitamin D sprays, magnesium). Comparable in UK premium positioning and independent health store channel presence.
• Cytoplan: UK wholefood and supplement brand with an ethical, practitioner-channel heritage, distributed via independent health stores. Comparable in values-led positioning and product breadth across vitamins, minerals and omegas.
• Natures Aid: UK vitamin, mineral and herbal supplement manufacturer with broad product range and independent health store distribution. Closely comparable UK heritage, product mix and channel.

Broad incumbents

• Holland & Barrett: UK's largest health and wellness retailer with a sizeable own-label supplement range (VMS, herbs, sports nutrition). Not a like-for-like brand but directly competes for the same UK consumer supplement wallet and increasingly for the clean-label positioning Viridian occupies.

Emerging players

• Aduna: UK ethical wellness brand selling superfoods, supplements and beauty products with strong African sourcing narrative. Comparable in ethical/sustainability positioning and UK D2C plus independent retailer distribution, though more foods-led than vitamins-led.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/viridiantv
• Facebookfacebook.com/ViridianNutrition
• LinkedInuk.linkedin.com/company/viridian-nutrition
• Instagraminstagram.com/viridiannutrition
• TikToktiktok.com/@viridiannutrition

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viridian Nutrition