FOI Studios

What FOI Studios does

FOI Studios, formerly Face of India, is a Kolkata-based photography and film production studio founded in 2017 by Sourish Mukherjee. The company specializes in boudoir, fashion, nude art, and cinematic photography, and has captured over 400 models and completed more than 300 shoots since inception. In 2024 the company rebranded from Face of India to FOI Studios, broadening its scope from photography into a film production house that produces web series, bespoke fashion, and movies, alongside a digital and print magazine (FOI Magazine) released on a monthly cadence.

The company operates a hybrid business model spanning creative services, subscription content, events, and digital marketing. Revenue is generated through nine-tiered Patreon memberships, paid photography sessions for aspiring models, monthly exclusive magazine sales, photography workshops, NFT drops, and a digital marketing services arm targeting Indian brands with a 90-day results guarantee. Distribution runs across Patreon, Instagram, YouTube, LinkedIn, Medium, WhatsApp, and the foiphoto.com e-commerce site, with the WhatsApp Business API powering 24/7 support. Customer segments center on aspiring models seeking portfolio work, photography and art enthusiasts who subscribe for exclusive content, and a secondary B2B segment comprising fashion brands and Indian enterprises.

Technology is not a core differentiator but plays a supporting role. Two AI assets — SOUR-X, a multilingual AI replica of the founder, and FOI ChatBot, a domain-trained support assistant — handle customer engagement, mentorship, and lead qualification. Integrations include Patreon, WhatsApp Business API, and Google reCAPTCHA. Ownership is founder-led and bootstrapped, with no disclosed external funding, institutional investors, or capital structure. The company is self-attested GDPR-compliant and operates from a single headquarters in Kolkata with a stated global distribution footprint that materially exceeds its India-centric operations.

Name

FOI Studios

Legal name

FOI Studios

Website

https://foiphoto.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

FOI Studios is a Kolkata-based photography and film production studio specializing in boudoir, fashion, and cinematic photography. It serves aspiring models, art enthusiasts, and Indian brands via Patreon memberships, paid shoots, monthly magazines, workshops, and digital marketing services.

Ownership category

akta.pro rank

Product category

Photography and Film Production Services

NAICS

Photographic Services (54192), Motion Picture and Video Production (51211)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Photography & Photo Production (BPAFAIAF)

akta.pro secondary industries

Studio Campus / Production Facility Operators (MPADAIAC), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Boudoir photography
• Fashion photography
• Film production services
• Modeling platform
• Creative digital magazine

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Patreon Membership Subscriptions: Multi-tiered subscription model offering exclusive content including early access posts, uncensored photoshoots, behind-the-scenes footage, exclusive collections, raw unedited pictures, and community access. Tiers range from early access to premium private collections.
2. Digital Magazine Sales: Monthly exclusive magazine releases available in both digital and print formats, featuring boudoir photography of models from India and around the world. New magazine releases approximately every three months.
3. Photography Services: Paid photography sessions for models including fashion, boudoir, editorial, and cinematic shoots. Models are compensated for participating in projects.
4. Workshops and Classes: Monthly photography and filmmaking workshops led by Sourish Mukherjee, covering techniques and business tips for aspiring photographers.
5. Digital Marketing Services: Digital advertising and marketing services for brands, including strategy, lead generation, content marketing, SEO, social media management, and influencer marketing.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

FOI Studios is a Kolkata-based photography and film production studio producing boudoir, fashion, nude art and cinematic content featuring Indian and international models. The company sells paid photography sessions, exclusive digital and print magazines, NFT collections, subscription memberships on Patreon, photography workshops, and digital marketing services to brands, models and creative enthusiasts.

Product overview

FOI Studios operates as a multi-faceted photography and film production company offering a diverse portfolio of products and services. The core offerings include boudoir photography, fashion photography, nude art photography, and cinematic projects (short films, web series, and movies). These are supported by AI-powered customer engagement tools (SOUR-X AI mentor and FOI ChatBot), a digital publication (FOI Magazine), and a talent discovery platform (FOI's Owlvine and Pose for FOI). Additional services include digital marketing consulting, photography workshops, Patreon-based membership tiers, NFT collections, and the FOI HIPHOP Jam cultural event. The company serves models, brands, and creative professionals across India, with plans for global expansion.

Differentiator

Problem solved

Functional benefit

Brands

• FOI Boudoir Magazine: Digital and print publication showcasing exclusive boudoir, fashion, and cinematic photography.
• FOI Owlvine
• FOI Magazine
• Zine Originals

Products and services

• Boudoir Photography
• Fashion Photography
• Nude Art Photography
• Cinematic Projects
• Web Series Episodic content exploring India's sensual history and folklore through cinematic storytelling.
• Bespoke Fashion Design Custom attire design encapsulating the elegance and mystery of India's historical fashion and cultural heritage.
• FOI Magazine Digital and print publication showcasing exclusive boudoir, fashion and cinematic photography featuring models from India and around the world, released monthly to members.
• FOI NFTs Non-fungible token collections featuring exclusive digital art and photography from FOI Studios.
• FOI HIPHOP Jam India's premier hip-hop dance battle event showcasing and nurturing hip-hop culture through dance competitions and lyrical artistry.
• Pose for FOI Model casting and talent discovery platform offering paid modeling opportunities in fashion, boudoir, editorial and cinematic shoots for aspiring models.
• Digital Marketing Services Comprehensive digital marketing services for brands including strategy, lead generation, content marketing, SEO, social media management and influencer marketing with a 90-day results guarantee.
• Photography Workshops Educational workshops and online classes led by founder Sourish Mukherjee covering photography, cinematography, filmmaking techniques and business tips for aspiring photographers.
• Patreon Membership Subscription-based membership on Patreon offering nine tiers of exclusive content including early access to posts, behind-the-scenes footage, exclusive uncensored photo and video collections, raw unedited pictures and private community access.

Quantifiable outcome

• 90-day digital marketing results
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature2 records

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Dharma Productions: Major Indian Hindi film production company with a similarly wide creative remit (films, fashion, branded content). Comparable to FOI's film production and bespoke fashion launches as a broader Indian content-production incumbent.
• Maddock Films: Established Indian film production house producing feature films and increasingly digital content. Comparable to FOI Studios' expansion into films, web series, and bespoke fashion-driven storytelling within the Indian market.
• Eros International (Eros Now): Indian film production, distribution, and OTT streaming company with adult-leaning and sensuality-focused catalogue historically. Overlaps FOI's film/web-series ambitions and Indian cultural-content positioning, though at far greater scale and as a portfolio operator rather than founder-driven studio.
• Zee Studios (Zee Entertainment): Indian film and OTT production arm with deep cultural-content library. Comparable to FOI's web-series and film aspirations rooted in Indian heritage, though operating at vastly larger scale as part of a listed media conglomerate.
• Pocket Aces (FilterCopy & Gobble): India-based digital entertainment studio behind FilterCopy and other creator-led content IP. Comparable to FOI's direct-to-consumer content, magazine, and short-form video stack around a strong creative founder brand.

Direct peers

• Atul Kasbekar: Leading Indian fashion and advertising photographer who also runs the Kingfisher Calendar and celebrity portfolio work. Closely comparable to FOI on model-driven, brand-led fashion photography out of India, with similar enterprise (brand/designer) and editorial customers.
• OnlyFans: Subscription platform where creators monetize exclusive photo, video, and adult-adjacent content via tiered memberships. Directly comparable to FOI's nine-tier Patreon offering around boudoir, nude-art, and uncensored collections; both rely on recurring subscriber revenue from creator-controlled content.
• Daboo Ratnani: Celebrity and fashion photographer best known for the annual Daboo Ratnani calendar; operates a Mumbai-based photography studio and brand. Directly comparable to FOI Studios as an India-based photography studio monetizing celebrity/model imagery through shoots, calendars, magazines, and celebrity endorsements.

Others

• Patreon: Subscription platform powering much of FOI's recurring revenue and an enabler of the studio's community-led GTM. Comparable as the infrastructure layer on which FOI's nine membership tiers run, rather than as a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@FOIOFFICIAL2015
• LinkedInlinkedin.com/in/foisourish
• Instagraminstagram.com/msourish
• Xx.com/foiphoto
• Facebookfacebook.com/foi.pvt

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FOI Studios