Mogli
Mogli Technologies is a privately held, Salesforce-native messaging platform founded in 2011 that enables organizations to send SMS, MMS, and WhatsApp communications directly within Salesforce, serving 700+ clients across Higher Education, Nonprofit, and Financial Services verticals.
- Company typePrivate
- Founded2011
- HeadquartersNiwot, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Mogli does
Mogli Technologies, LLC is a privately held Delaware LLC founded in 2011 and headquartered in Niwot, Colorado, that builds native Salesforce messaging applications. Its core product enables organizations to send and receive SMS, MMS, and WhatsApp messages directly inside the Salesforce CRM, supporting one-to-one conversations, bulk/mass messaging, text-based surveys, and real-time polling. The platform is delivered as an official Salesforce AppExchange partner solution, with two specialized add-on modules — Mogli for Agentforce (integrated with Salesforce's AI agent platform) and Mogli for Marketing Cloud — plus feature extensions such as MogliVoice (text-to-speech) and Text-to-Vote.
Under the hood, Mogli relies on Twilio for messaging infrastructure, AWS for cloud hosting, Google Gemini API and Anthropic Claude for AI features, and Secureframe for continuous compliance monitoring. The company is SOC 2 Type 2, CCPA, and GDPR compliant.
Mogli monetizes through subscription licensing sold via Software Order Forms, usage-based message credits, and optional professional services. Pricing is quote-based, not publicly disclosed, and is sold through a hybrid go-to-market combining the AppExchange marketplace, direct enterprise sales, and a partner/reseller program. Mogli targets Higher Education, Nonprofit, and Financial Services verticals, serving 700+ clients globally with a 100% US-based onboarding and support team. The company is bootstrapped, with no disclosed external funding rounds, and is led by CEO Stevan Philip Simich.
Mogli firmographics
Firmographics- Name
- Mogli
- Legal name
- Mogli Technologies, LLC
- Website
- https://mogli.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mogli Technologies is a privately held, Salesforce-native messaging platform founded in 2011 that enables organizations to send SMS, MMS, and WhatsApp communications directly within Salesforce, serving 700+ clients across Higher Education, Nonprofit, and Financial Services verticals.
- Ownership category
- akta.pro rank
Mogli industry classification
Industry- Product category
- Salesforce CRM Messaging Software
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)
- akta.pro secondary industry
- Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)
Keywords
Where Mogli is headquartered
LocationHeadquarters
- HQ city
- Niwot
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mogli business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain
Revenue model
- Platform Subscription (Software Order Forms): Subscription-based access to the Mogli platform with licensing typically sold via Software Order Forms (SOFs). Pricing is based on usage limitations, phone numbers, and message volumes as specified in each SOF. Annual or multi-year subscription terms with renewal at then-current list price.
- Usage-based Message Costs: Clients can purchase additional phone numbers or message credits at any time on a pro-rata basis. Message volumes are tracked and billed according to the SOF terms. Unused messages are not eligible for refund.
- Professional Services: Optional consulting, implementation, configuration, customization, analysis, and training services sold via Statements of Work (SOWs) in addition to platform access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on organization size and messaging needs |
| Usage-based | Pay-as-you-go | Usage-based messaging credits |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Mogli product offering
Product offeringCore offering
Mogli provides a Salesforce-native messaging application that enables organizations to send and receive SMS, MMS, and WhatsApp messages directly within the Salesforce CRM. The platform supports one-to-one conversations, bulk and mass messaging, text-based surveys, real-time text voting, voice messaging via MogliVoice, and AI-assisted features, and is sold primarily to higher education, nonprofit, and financial services organizations via annual subscriptions with usage-based messaging charges.
Product overview
Mogli is a Salesforce-native messaging platform providing SMS, MMS, and WhatsApp communication capabilities. The core Mogli product integrates directly into Salesforce, enabling one-to-one conversations, bulk messaging, text-based surveys, voice messages (MogliVoice), and AI-powered features. The portfolio includes two specialized add-on modules: Mogli for Agentforce (extending Salesforce Agentforce AI agent workflows to messaging) and Mogli for Marketing Cloud (integrating with Salesforce Marketing Cloud for marketing automation). Additional features include Text-to-Vote for real-time polling via SMS. The platform targets organizations needing mobile-first engagement tools built within their existing Salesforce environment, with AI capabilities powered by Google Gemini API and Anthropic Claude.
Differentiator
Problem solved
Functional benefit
Brands
- Mogli for Agentforce: AI-powered messaging solution integrated with Salesforce Agentforce
- Mogli for Marketing Cloud
- MogliVoice
- Mogli
Products and services
- Mogli (Core Messaging App) Core Salesforce-native SMS, MMS, and WhatsApp messaging application that enables one-to-one conversations, bulk and mass messaging, text-based surveys, voice messaging (MogliVoice), real-time text voting, and AI-assisted messaging features directly within the Salesforce CRM. Designed for higher education, nonprofit, and financial services organizations already running on Salesforce.
- Mogli for Agentforce Salesforce-native add-on module that integrates Mogli's SMS and WhatsApp messaging with Salesforce Agentforce, enabling AI-powered agent workflows to include text messaging. Targets organizations using Salesforce Agentforce who need to extend AI agent capabilities into SMS/WhatsApp channels.
- Mogli for Marketing Cloud Salesforce-native add-on module that integrates Mogli's SMS and WhatsApp messaging with Salesforce Marketing Cloud, enabling coordinated messaging campaigns and marketing automation within the Marketing Cloud environment. Designed for marketing teams using Marketing Cloud who need SMS/WhatsApp channels tied to their campaign data.
Quantifiable outcome
- Trusted by 700+ clients globally sending millions of text messages annually
Companies that use Mogli
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles4 records
Mogli technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature8 records
Mogli partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and strategic.
- SalesforcecoreOfficial Salesforce AppExchange partner since 2011. Mogli is built natively on Salesforce, enabling SMS and WhatsApp messaging directly within the Salesforce platform. Provides customer support services. Offers specialized integrations for Marketing Cloud and Agentforce.
- TwiliocoreMessaging partner providing the underlying SMS and WhatsApp infrastructure for Mogli's messaging services. Twilio handles message routing and delivery.
- AWS (Amazon Web Services)coreCloud service provider used for cloud hosting and critical infrastructure. AWS provides the underlying compute and storage infrastructure for Mogli's platform.
- Google Gemini APIstrategicProvider of generative AI services used for Mogli AI products. Client must enable Mogli AI products to access Gemini-powered features.
- Anthropic (Claude)strategicAI model provider for generative AI capabilities within Mogli AI products. Used alongside Google Gemini for AI-powered messaging features.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Mogli competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks3 records
Key highlights6 records
Customer concentration
Mogli social profiles
Digital presenceMogli compliance and trust
Trust signalCompliance3 records
Mogli financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mogli leadership team
Management profileNumber of profiles
Profiles1 record
Mogli funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mogli M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mogli
What does Mogli do?
Mogli provides a Salesforce-native messaging application that enables organizations to send and receive SMS, MMS, and WhatsApp messages directly within the Salesforce CRM. The platform supports one-to-one conversations, bulk and mass messaging, text-based surveys, real-time text voting, voice messaging via MogliVoice, and AI-assisted features, and is sold primarily to higher education, nonprofit, and financial services organizations via annual subscriptions with usage-based messaging charges.
Is Mogli a public or private company?
Mogli is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mogli founded?
Mogli was founded in 2011. It employs 11 to 50 people.
Where is Mogli based?
Mogli is headquartered in Niwot, United States, in the North America region.
How does Mogli make money?
Three revenue lines are on record. Platform Subscription (Software Order Forms) is the primary driver. The others are usage-based Message Costs and professional Services.
Does Mogli have an API?
No public API is recorded for Mogli.
What industry is Mogli in?
Mogli's product category is Salesforce CRM Messaging Software. Its primary akta.pro industry code is MPAAAIAB, SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT), with a secondary code of BPAMALAE, Marketing Automation, CRM & Lifecycle Messaging. Its NAICS code is 5418 and its SIC code is 7310.