Tika

What Tika does

Tika Data is a privately held (founded 2017, Bengaluru-headquartered) data-preparation services provider supporting AI/ML model development. Its core offerings span three service lines — Data Collection (indoor localization, traffic monitoring, social media monitoring, non-web-device IR), Data Cleaning (raw-data artifact removal), and Data Annotation across Computer Vision (classification, bounding boxes, polygons, semantic and panoptic segmentation, 3D point cloud, cuboid, human pose), Natural Language Processing (intent, sentiment, NER, POS), and Internet of Things (classification). Delivery is executed via a non-crowdsourced model using dedicated project managers and secure IT infrastructure, with ISO 27001 and ISO 9001:2015 certifications and rural annotation centers operated out of Indian villages.

The firm monetizes primarily as a professional-services annotation vendor targeting AI/ML companies globally, with a horizontal segmentation approach. Go-to-market is enterprise field sales, supported by a minimal website-driven B2B marketing presence. Beyond the annotation business, Tika has also launched a parallel consumer-facing mobile application (the "Tika" app) for life-admin and workplace well-being, including a partnership with WithU Training that grants users 12-month complimentary fitness access conditional on document upload — representing an unrelated horizontal product line rather than an extension of the data-annotation core.

Tika operates across dual legal entities — Tika Data Services Pvt. Ltd. (India) and Tika Data LLC (Washington, USA) — with offices in Bengaluru (BTM 2nd Stage) and Seattle (300 Lenora St.). Headcount is reported in the 11–50 range. Ownership is opaque, with no disclosed venture or institutional investors identified in the available source material; the company appears founder-led, with Muzammil Hussain listed as founder.

Name

Tika

Legal name

Tika Data Services Pvt. Ltd.

Website

https://tika-data.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Tika Data is a Bengaluru-headquartered B2B data-preparation services firm providing ISO-certified data collection, cleaning, and annotation across Computer Vision, NLP, and IoT domains for AI/ML model training. It additionally operates a consumer life-admin and well-being mobile app.

Ownership category

akta.pro rank

Product category

AI Training Data & Data Annotation Services

NAICS

Other Computer Related Services (541519)

SIC

Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Labeling & Annotation Services (HDAAALAB)

akta.pro secondary industry

Annotation Tooling & Workflow Management (HDAAALAC)

Keywords

• Data annotation services
• AI training data
• Computer vision annotation
• NLP annotation services
• Data collection solutions

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. App-based Well-being Services: Tika app provides life admin services with integrated wellness benefits. The partnership with WithU Training offers complimentary 12-month access to users who upload four documents, monetizing through reduced everyday life admin stress for businesses and individuals.
2. Data Annotation Services: End-to-end annotation processing solutions with dedicated project managers. Revenue generated from providing high-quality training data for AI/ML applications across computer vision, NLP, and IoT domains.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Tika provides end-to-end AI training data preparation services through three core offerings: Data Collection (sourcing datasets spanning indoor localization, traffic monitoring, social media monitoring, and information retrieval quality on non-web devices), Data Cleaning (eliminating extraneous artifacts from raw data prior to annotation), and Data Annotation (full-range labeling across Computer Vision, Natural Language Processing, and IoT domains). Deliveries are handled by dedicated project managers under secure IT infrastructure with ISO 27001 and ISO 9001:2015 certification, targeting AI/ML companies that require high-quality, professionally managed training data.

Product overview

Tika provides end-to-end AI data preparation solutions with a non-crowdsourced operation model. The company offers three core service offerings: Data Collection (solutions for indoor localization, traffic monitoring, social media monitoring, and information retrieval challenges), Data Cleaning (raw data artifact elimination), and Data Annotation (covering Computer Vision, NLP, and IoT domains). All client data is handled by dedicated staff under secure IT infrastructure with certified data security mechanisms.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Collection Comprehensive data collection solutions addressing challenges ranging from indoor localization to traffic monitoring, social media monitoring, and information retrieval quality on non-web devices, intended for AI/ML teams sourcing training datasets.
• Data Cleaning Service that eliminates extraneous and unwanted artifacts from raw data to prepare it for annotation and downstream machine learning processing, intended for AI/ML teams working with raw, noisy datasets.
• Data Annotation Full-range data annotation services covering Computer Vision (classification, bounding-boxes/polygons, landmarks, polylines, semantic segmentation, panoptic segmentation, cuboid, 3D point cloud, human pose), Natural Language Processing (classification, intent labeling, sentiment analysis, NER tagging, POS tagging), and Internet of Things (classification) domains, intended for AI/ML companies building training datasets.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• WithU TrainingcoreStrategic or Co-development Partner · 10 November 2025Tika has announced a partnership with WithU Training to provide users with complimentary access to a digital fitness platform featuring over 1,000 guided workouts across 20 disciplines for 12 months. Users must upload four documents within the app to activate the benefit. This collaboration builds on Tika's broader strategy to integrate holistic wellbeing services into its platform.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Scale AI: Scale AI is the largest pure-play AI data annotation platform, providing training data for computer vision, NLP, and other AI use cases. Directly comparable to Tika as both sell labeled datasets and annotation services to enterprise AI teams, though Scale operates a crowdsourced/contractor model at vastly greater scale.
• Appen: Appen is a publicly listed data annotation company offering training data for ML across CV, NLP, and speech. Directly competes with Tika for enterprise annotation contracts, but operates a global crowdsourced crowd model with tens of thousands of contributors.
• Sama (formerly Samasource): Sama provides AI data annotation with a focus on ethical, in-house annotator workforces (rather than crowdsourcing) — a directly comparable operating model to Tika's non-crowdsourced, professionally managed approach with social-impact positioning.
• CloudFactory: CloudFactory delivers managed data annotation workforces with a focus on developing-economy employment (Nepal, Kenya, etc.). Closely comparable to Tika's model of trained, dedicated teams in lower-cost geographies, serving CV and NLP annotation for ML teams.
• Labelbox: Labelbox provides an annotation platform plus managed labeling services for computer vision and NLP. Comparable to Tika across both the tooling/workflow and the service delivery dimensions, though Labelbox is platform-first and venture-backed at larger scale.
• SuperAnnotate: SuperAnnotate offers an end-to-end annotation platform with ML-assisted labeling for CV and NLP use cases, plus managed services. Comparable to Tika as a direct competitor in multi-modal annotation, though more platform-led.
• Encord: Encord provides an annotation and data management platform for computer vision workflows, including 3D point cloud and video. Comparable to Tika in CV-focused annotation tooling and services, including the 3D point cloud and video segmentation capabilities Tika advertises.
• Surge AI: Surge AI provides high-quality NLP data labeling and RLHF services, targeting foundation-model labs and enterprise AI teams. Comparable to Tika as a data annotation vendor competing for the same enterprise AI buyer, though Surge is NLP-specialized while Tika is multi-modal.
• iMerit: iMerit provides managed data annotation and labeling services with a global workforce including significant India operations — directly comparable to Tika in operating model, geography, multi-modal capabilities (CV, NLP, medical imaging), and enterprise AI customer base.

Emerging players

• Hive: Hive offers AI data labeling and pre-trained models for computer vision and NLP, with both platform tooling and managed services. Comparable as a data annotation vendor serving enterprise AI teams, though Hive also develops its own models which Tika does not.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tikadata

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tika