GreenPoint

What GreenPoint does

GreenPoint Ag is a farmer-owned cooperative joint venture headquartered in Decatur, Alabama, formed in September 2020 through the combination of Agri-AFC, the original GreenPoint Ag, and Tennessee Farmers Cooperative's wholesale agronomy business. The company is a top 7 wholesale and retail agronomy company in the U.S., operating 101 retail and wholesale locations across 10 southern states and serving 28 million acres across 11 crop types. Ownership rests with Alabama Farmers Cooperative, Tennessee Farmers Cooperative, and WinField United (a Land O'Lakes entity), alongside Tipton Farmers Cooperative, Tri-County Farmers Association, and Farmers, Inc., giving the company access to an estimated 70,000 farmer member-owners. Amy Winstead was appointed CEO in May 2026, succeeding Jeff Blair.

The company supplies comprehensive crop inputs and agronomic services, including crop nutrients, crop protection products (through WinField United's proprietary adjuvants and chemistries), seed solutions, custom application, field scouting, soil and tissue sampling, seed treatment, and agricultural financing. Its technology platform centers on AccuField, a mobile-enabled agronomy operations tool providing field mapping, data collection, variable rate technology, precision planting, and prescription management, alongside the Truterra Insights Engine–powered GreenPoint Ag SUSTAIN program for Scope 3 carbon, water stewardship, and regenerative agriculture verification. Distribution combines 82+ company-owned retail agronomy locations, 22+ wholesale fertilizer terminals, member cooperative retail outlets, and online portals (GreenPoint Ag Connect and VAG).

Revenue is generated predominantly through transaction-fee streams on physical inputs (seed, crop protection, crop nutrients) supplemented by professional services fees for agronomic consulting and custom application, and recurring subscription-style revenue from the ag technology platform and financing services. Customer segments include row-crop and specialty crop farmers (primary), agricultural cooperatives and member retailers (primary), and professional turf and ornamental managers (secondary). The cooperative ownership model, combined with exclusive WinField United product access and Truterra sustainability tooling, provides structural differentiation against non-cooperative retail agronomy competitors.

Name

GreenPoint

Legal name

GreenPoint Ag Holdings, LLC

Website

https://greenpointag.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

GreenPoint Ag is a farmer-owned cooperative joint venture supplying crop inputs, agronomic services, and precision agriculture technology to row-crop farmers across 10 southern U.S. states through 101 retail and wholesale locations.

Ownership category

akta.pro rank

Product category

Wholesale and Retail Agronomy

NAICS

Oilseed and Grain Farming (1111), Vegetable and Melon Farming (1112)

SIC

Agricultural Services (700), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC)

akta.pro secondary industries

Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL), Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO)

Keywords

• Crop input supply
• Precision agriculture services
• Agronomy retail distribution
• Wholesale farm supply
• Professional turf products

Headquarters

HQ city

Decatur

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Crop Protection Products: Sale of crop protection chemicals and adjuvants through WinField United partnership, including proprietary adjuvants and crop protection options not available elsewhere in the industry.
2. Crop Nutrients: Sale and custom application of fertilizers and crop nutrients, including blending services and nutrient management solutions.
3. Seed and Seed Treatment: Distribution of seeds across a wide range of crops with efficient product selection through nearby retail outlets, including seed treatment services.
4. Agronomic Services: Field scouting, soil sampling, tissue sampling, custom application (spraying and spreading), and agronomic consulting services.
5. Ag Technology Services: Digital platform services through AccuField, including data collection, analysis, and implementation support for precision agriculture.
6. Professional Products: Sale of professional turf and ornamental products for golf, sports turf, greenhouse, nursery, lawn care, and sod operations.
7. Financing Services: Agricultural financing services for farmers, providing credit and payment options for agricultural inputs.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

GreenPoint Ag is a farmer-owned wholesale and retail agronomy supplier that distributes crop inputs (seed, crop protection chemicals, crop nutrients), provides custom application services, agronomic consulting, precision agriculture technology, and sustainability programs to row-crop farmers and cooperatives across 10 southern states. The company's offering combines physical product distribution through 101 retail and wholesale locations with the proprietary AccuField digital platform and Truterra-driven sustainability services.

Product overview

GreenPoint Ag is a farmer-owned agricultural input supplier offering a comprehensive portfolio of agronomy products and services through a multi-format distribution network spanning retail locations and wholesale operations. The core offering centers on five main product categories: Seed Solutions, Crop Protection (including adjuvants through WinField United partnership), Crop Nutrients, Agronomic Services, and Pro Products for professional turf care. The company differentiates through its AccuField ag technology platform, which provides a complete agronomy operations system enabling field mapping, soil and tissue sampling, data collection, variable rate technology, and precision application services. GreenPoint Ag SUSTAIN represents their sustainability program addressing carbon, water stewardship, and regenerative agriculture. Services include custom application (spraying and spreading), field scouting, soil and tissue sampling, seed treatment, and financing options. The company operates customer-facing portals including Connect for grower and wholesale account management. Distribution occurs through company-owned retail locations and member cooperative retail outlets across ten southern states.

Differentiator

Problem solved

Functional benefit

Brands

• AccuField: Ag technology platform providing agronomy operations management, field mapping, data collection, and prescription services for growers.
• GreenPoint Ag SUSTAIN
• GreenPoint Foundation

Products and services

• Seed Solutions

Quantifiable outcome

• Top 7 wholesale and retail agronomy company in the U.S.
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Producers Ag Services, LLCminorStrategic or Co-development Partner · 1 April 2026GreenPoint Ag acquired Producers Ag Services, a Davisboro, Georgia-based agronomy retailer. Producers Ag was formed in 2015 from family-owned Cobb and Cobb, LLC and serves growers throughout East Georgia with crop nutrients, custom application, crop nutrient blending, cover crop blends, and seed services.
• Radicle GrowthcoreStrategic or Co-development Partner · 4 September 2025Ag tech investment firm managing the AgRogue Growth Partners coalition, which includes GreenPoint Ag, Alabama Farmers Cooperative, Land O'Lakes, and four additional retail co-ops from Indiana, Nebraska, and Minnesota. The initiative aims to accelerate technology adoption by leveraging trusted relationships between retailers and farmers.
• Truterra, LLCcoreStrategic or Co-development Partner · 17 December 2020Sustainability business of Land O'Lakes providing the Truterra Insights Engine platform. GreenPoint Ag uses this platform to help cotton growers measure and improve sustainability metrics including water quality, soil conservation, greenhouse gas emissions, and biodiversity.
• U.S. Cotton Trust ProtocolcoreStrategic or Co-development Partner · 17 December 2020GreenPoint Ag and Truterra help participating cotton growers enroll in the U.S. Cotton Trust Protocol, a system setting standards for sustainably grown cotton with quantifiable and verifiable goals, driving continuous improvement in sustainability metrics.
• Cotton IncorporatedcoreStrategic or Co-development Partner · 17 December 2020Collaboration with GreenPoint Ag and Truterra to advance adoption of sustainable farming practices across 50,000 acres of cotton in the Mid-South sourcing region, working toward science-based sustainability targets for U.S. cotton production.
• Producers Peanut, LLCminorOthersOwner of Producers Ag Services, LLC (60% ownership) prior to GreenPoint Ag acquisition.
• Carolina-Eastern Holdings, LLCminorOthersOwner of Producers Ag Services, LLC (40% ownership) prior to GreenPoint Ag acquisition.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat6 records

Key risks2 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=UKaczDOgPVw
• Xx.com/greenpointag

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreenPoint