GreenPoint
GreenPoint Ag is a farmer-owned cooperative joint venture supplying crop inputs, agronomic services, and precision agriculture technology to row-crop farmers across 10 southern U.S. states through 101 retail and wholesale locations.
- Company typePrivate
- Founded2020
- HeadquartersDecatur, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What GreenPoint does
GreenPoint Ag is a farmer-owned cooperative joint venture headquartered in Decatur, Alabama, formed in September 2020 through the combination of Agri-AFC, the original GreenPoint Ag, and Tennessee Farmers Cooperative's wholesale agronomy business. The company is a top 7 wholesale and retail agronomy company in the U.S., operating 101 retail and wholesale locations across 10 southern states and serving 28 million acres across 11 crop types. Ownership rests with Alabama Farmers Cooperative, Tennessee Farmers Cooperative, and WinField United (a Land O'Lakes entity), alongside Tipton Farmers Cooperative, Tri-County Farmers Association, and Farmers, Inc., giving the company access to an estimated 70,000 farmer member-owners. Amy Winstead was appointed CEO in May 2026, succeeding Jeff Blair.
The company supplies comprehensive crop inputs and agronomic services, including crop nutrients, crop protection products (through WinField United's proprietary adjuvants and chemistries), seed solutions, custom application, field scouting, soil and tissue sampling, seed treatment, and agricultural financing. Its technology platform centers on AccuField, a mobile-enabled agronomy operations tool providing field mapping, data collection, variable rate technology, precision planting, and prescription management, alongside the Truterra Insights Engine–powered GreenPoint Ag SUSTAIN program for Scope 3 carbon, water stewardship, and regenerative agriculture verification. Distribution combines 82+ company-owned retail agronomy locations, 22+ wholesale fertilizer terminals, member cooperative retail outlets, and online portals (GreenPoint Ag Connect and VAG).
Revenue is generated predominantly through transaction-fee streams on physical inputs (seed, crop protection, crop nutrients) supplemented by professional services fees for agronomic consulting and custom application, and recurring subscription-style revenue from the ag technology platform and financing services. Customer segments include row-crop and specialty crop farmers (primary), agricultural cooperatives and member retailers (primary), and professional turf and ornamental managers (secondary). The cooperative ownership model, combined with exclusive WinField United product access and Truterra sustainability tooling, provides structural differentiation against non-cooperative retail agronomy competitors.
GreenPoint firmographics
Firmographics- Name
- GreenPoint
- Legal name
- GreenPoint Ag Holdings, LLC
- Website
- https://greenpointag.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- GreenPoint Ag is a farmer-owned cooperative joint venture supplying crop inputs, agronomic services, and precision agriculture technology to row-crop farmers across 10 southern U.S. states through 101 retail and wholesale locations.
- Ownership category
- akta.pro rank
GreenPoint industry classification
Industry- Product category
- Wholesale and Retail Agronomy
- NAICS
- Oilseed and Grain Farming (1111), Vegetable and Melon Farming (1112)
- SIC
- Agricultural Services (700), Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC)
- akta.pro secondary industries
- Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL), Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO)
Keywords
Where GreenPoint is headquartered
LocationHeadquarters
- HQ city
- Decatur
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
GreenPoint business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Crop Protection Products: Sale of crop protection chemicals and adjuvants through WinField United partnership, including proprietary adjuvants and crop protection options not available elsewhere in the industry.
- Crop Nutrients: Sale and custom application of fertilizers and crop nutrients, including blending services and nutrient management solutions.
- Seed and Seed Treatment: Distribution of seeds across a wide range of crops with efficient product selection through nearby retail outlets, including seed treatment services.
- Agronomic Services: Field scouting, soil sampling, tissue sampling, custom application (spraying and spreading), and agronomic consulting services.
- Ag Technology Services: Digital platform services through AccuField, including data collection, analysis, and implementation support for precision agriculture.
- Professional Products: Sale of professional turf and ornamental products for golf, sports turf, greenhouse, nursery, lawn care, and sod operations.
- Financing Services: Agricultural financing services for farmers, providing credit and payment options for agricultural inputs.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
GreenPoint product offering
Product offeringCore offering
GreenPoint Ag is a farmer-owned wholesale and retail agronomy supplier that distributes crop inputs (seed, crop protection chemicals, crop nutrients), provides custom application services, agronomic consulting, precision agriculture technology, and sustainability programs to row-crop farmers and cooperatives across 10 southern states. The company's offering combines physical product distribution through 101 retail and wholesale locations with the proprietary AccuField digital platform and Truterra-driven sustainability services.
Product overview
GreenPoint Ag is a farmer-owned agricultural input supplier offering a comprehensive portfolio of agronomy products and services through a multi-format distribution network spanning retail locations and wholesale operations. The core offering centers on five main product categories: Seed Solutions, Crop Protection (including adjuvants through WinField United partnership), Crop Nutrients, Agronomic Services, and Pro Products for professional turf care. The company differentiates through its AccuField ag technology platform, which provides a complete agronomy operations system enabling field mapping, soil and tissue sampling, data collection, variable rate technology, and precision application services. GreenPoint Ag SUSTAIN represents their sustainability program addressing carbon, water stewardship, and regenerative agriculture. Services include custom application (spraying and spreading), field scouting, soil and tissue sampling, seed treatment, and financing options. The company operates customer-facing portals including Connect for grower and wholesale account management. Distribution occurs through company-owned retail locations and member cooperative retail outlets across ten southern states.
Differentiator
Problem solved
Functional benefit
Brands
- AccuField: Ag technology platform providing agronomy operations management, field mapping, data collection, and prescription services for growers.
- GreenPoint Ag SUSTAIN
- GreenPoint Foundation
Products and services
- Seed Solutions
Quantifiable outcome
- Top 7 wholesale and retail agronomy company in the U.S.
- +3 more outcomes
Companies that use GreenPoint
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
GreenPoint technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
GreenPoint partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Producers Ag Services, LLCminorGreenPoint Ag acquired Producers Ag Services, a Davisboro, Georgia-based agronomy retailer. Producers Ag was formed in 2015 from family-owned Cobb and Cobb, LLC and serves growers throughout East Georgia with crop nutrients, custom application, crop nutrient blending, cover crop blends, and seed services.
- Radicle GrowthcoreAg tech investment firm managing the AgRogue Growth Partners coalition, which includes GreenPoint Ag, Alabama Farmers Cooperative, Land O'Lakes, and four additional retail co-ops from Indiana, Nebraska, and Minnesota. The initiative aims to accelerate technology adoption by leveraging trusted relationships between retailers and farmers.
- Truterra, LLCcoreSustainability business of Land O'Lakes providing the Truterra Insights Engine platform. GreenPoint Ag uses this platform to help cotton growers measure and improve sustainability metrics including water quality, soil conservation, greenhouse gas emissions, and biodiversity.
- U.S. Cotton Trust ProtocolcoreGreenPoint Ag and Truterra help participating cotton growers enroll in the U.S. Cotton Trust Protocol, a system setting standards for sustainably grown cotton with quantifiable and verifiable goals, driving continuous improvement in sustainability metrics.
- Cotton IncorporatedcoreCollaboration with GreenPoint Ag and Truterra to advance adoption of sustainable farming practices across 50,000 acres of cotton in the Mid-South sourcing region, working toward science-based sustainability targets for U.S. cotton production.
- Producers Peanut, LLCminorOwner of Producers Ag Services, LLC (60% ownership) prior to GreenPoint Ag acquisition.
- Carolina-Eastern Holdings, LLCminorOwner of Producers Ag Services, LLC (40% ownership) prior to GreenPoint Ag acquisition.
Scale indicators9 records
Recent moves8 records
Expansion highlights5 records
GreenPoint competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks2 records
Key highlights7 records
Customer concentration
GreenPoint social profiles
Digital presenceGreenPoint financial estimates
Financial estimateRevenue estimate
Valuation estimate
GreenPoint leadership team
Management profileNumber of profiles
Profiles5 records
GreenPoint subsidiaries and ownership
Company hierarchySubsidiaries1 record
GreenPoint funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GreenPoint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GreenPoint
What does GreenPoint do?
GreenPoint Ag is a farmer-owned wholesale and retail agronomy supplier that distributes crop inputs (seed, crop protection chemicals, crop nutrients), provides custom application services, agronomic consulting, precision agriculture technology, and sustainability programs to row-crop farmers and cooperatives across 10 southern states. The company's offering combines physical product distribution through 101 retail and wholesale locations with the proprietary AccuField digital platform and Truterra-driven sustainability services.
Is GreenPoint a public or private company?
GreenPoint is a private company. It is classified as corporate owned and is currently operating.
When was GreenPoint founded?
GreenPoint was founded in 2020. It employs 1,001 to 5,000 people.
Where is GreenPoint based?
GreenPoint is headquartered in Decatur, United States, in the North America region.
How does GreenPoint make money?
Seven revenue lines are on record. Crop Protection Products are the primary driver. The others are crop Nutrients, seed and Seed Treatment, agronomic Services, ag Technology Services, professional Products and financing Services.
Does GreenPoint have an API?
No public API is recorded for GreenPoint.
What industry is GreenPoint in?
GreenPoint's product category is Wholesale and Retail Agronomy. Its primary akta.pro industry code is AFACACAC, Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics), with a secondary code of AFACABAL, Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory). Its NAICS code is 1111 and its SIC code is 700.