The Bucket List Family

What The Bucket List Family does

The Bucket List Family, LLC is a privately held, family-operated travel media and consumer-brand business founded in 2015 by Garrett and Jessica Gee in Utah, USA, after Garrett's prior exit of the Scan app to Snapchat for $54 million. The company operates a portfolio of consumer products organized around the theme of helping families and individuals turn travel dreams into lived experiences: The Bucket List App (a mobile application on iOS and Android for capturing dreams, planning adventures, building personalized maps, and accessing destination guides and travel deals), The Bucket List Collection (a curated set of experience-based travel destinations monetized through destination partnerships), The Bucket List Studios (a creative storytelling arm producing children's books and an upcoming animated series), The Bucket List Shop (a Shopify-based e-commerce storefront selling books and travel gear), and the Bucket List Explorers Club (a $5-per-month or annual subscription offering exclusive travel deals, video podcasts, community chats, private group expeditions, and member gifts).

The underlying technology is a standard multi-channel consumer stack rather than a proprietary platform: Shopify for e-commerce, Stripe and Apple Pay for PCI-DSS compliant payment processing, Google Analytics for web traffic analysis, and mobile apps distributed through the Apple App Store and Google Play Store, with a web version of the app described as coming soon. The company holds a registered trademark for The Bucket List Family® and operates its data practices under GDPR, CCPA, LGPD, PIPEDA, and APPI compliance frameworks.

The business model blends four revenue streams: recurring subscription revenue from the Explorers Club, transactional e-commerce sales through the Shop, affiliate commissions from recommended travel brands and partners (disclosed in the site's affiliate disclosure and Terms), and transaction/partner fees from The Bucket List Collection's destination partnerships. Go-to-market is primarily content-led and direct-to-consumer, leveraging organic social media presence across Instagram (multiple family-member accounts) and YouTube, supplemented by email marketing, affiliate links, and in-app community features. The stated customer segments are Adventurous Families (primary) and Individual Explorers, served globally.

Name

The Bucket List Family

Legal name

The Bucket List Family, LLC

Website

https://thebucketlistfamily.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

The Bucket List Family is a privately held, family-run travel media brand operating a mobile bucket-list app, curated travel destinations, children's books and an upcoming animated series, an e-commerce shop, and a $5/month subscription club serving adventurous families and individual explorers globally.

Ownership category

akta.pro rank

Product category

Family Travel & Lifestyle Services

NAICS

Travel Agencies (561510), Tour Operators (561520), Hobby, Toy, and Game Retailers (459120)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Family & Multigenerational Travel Agencies (THAKAFAD)

akta.pro secondary industries

Family & Multi-Generational Itinerary Planning (THAKAOAD), Family, Honeymoon & Romance Travel Agencies (THAKABAE)

Keywords

• Family travel experiences
• Travel subscription club
• Children's adventure books
• Curated travel destinations
• Adventure lifestyle content

Headquarters

HQ city

Meridian

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Subscription (Bucket List Explorers Club): Monthly subscription club offering exclusive travel deals, video podcasts, travel guides, community chats, private group expeditions, and special gifts. Billed monthly or annually with automatic renewal.
2. E-commerce Shop: Sale of children's books, travel gear, and products the family uses in their own travels. Includes Jessica's books and other curated adventure-related items.
3. The Bucket List Collection: Curated group of experience-based travel destinations designed for adventurous families. Revenue from partnerships with destination properties.
4. Affiliate Commissions: The company receives affiliate commissions from recommended brands and travel partners through links on their website and subscriptions, at no additional cost to customers.
5. The Bucket List Studios (Storytelling): Revenue from children's books and upcoming animated series through creative storytelling projects.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Bucket List Family is a family-founded travel and adventure lifestyle brand that sells children's books and travel gear through an e-commerce shop, runs a monthly subscription club (Bucket List Explorers Club) with exclusive travel deals and community access, curates experience-based travel destinations through The Bucket List Collection, produces children's books and an upcoming animated series through The Bucket List Studios, and operates the Bucket List App (iOS/Android) for capturing dreams, planning adventures, and connecting with a global community of explorers.

Product overview

The Bucket List Family operates a multi-product portfolio centered on travel, adventure, and family experiences. The core offering is The Bucket List App, a mobile platform for dream capture, adventure planning, and community connection. This is supported by The Bucket List Studios (children's books and animated series), The Bucket List Collection (curated travel destinations), The Bucket List Shop (books and travel gear), and the Bucket List Explorers Club (monthly subscription service with exclusive content and travel deals). The ecosystem is unified around the brand's philosophy of helping families live bucket list lives through dreaming, planning, and experiencing the world together.

Differentiator

Problem solved

Functional benefit

Brands

• Bucket List App: Mobile application for capturing dreams, planning adventures, and connecting with a global community of explorers
• The Bucket List Studios
• The Bucket List Collection
• Bucket List Friends
• Bucket List Explorers Club

Products and services

• The Bucket List App A mobile application (iOS, Android, with web version coming soon) for capturing dreams, planning adventures, creating personalized bucket lists and maps, exploring destination guides, accessing travel deals, and connecting with a global community of explorers. Available for individual consumers and families.
• The Bucket List Collection A curated portfolio of experience-based travel destinations designed for adventurous families seeking meaningful, preservation-minded travel experiences. Revenue derives from partnerships with destination properties.
• Bucket List Explorers Club A monthly subscription club offering exclusive travel deals, private group expeditions, video podcasts, travel guides, community chats, and special gifts from the family. Accessible through the Bucket List App at $5 per month with monthly or annual billing.
• The Bucket List Shop

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationThird-party payment processor used for processing payments for subscriptions and purchases. Stripe's Privacy Policy governs their use of personal information. Part of PCI-DSS compliance for secure payment handling.
• ShopifycoreTechnology or IntegrationE-commerce platform hosting The Bucket List Shop. Shopify's Privacy Policy applies to payment processing and order fulfillment.
• Travel Brands and PartnerscoreGTM or Marketing PartnerRelationships with travel brands around the world providing exclusive deals for Bucket List Explorers Club members. Includes travel gear, airlines, hotels, and unique expeditions.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Afar Media: Travel media brand that monetizes through content, community memberships, and curated travel experiences. Comparable to The Bucket List Family as a content-and-community travel brand targeting experience-driven travelers.
• Atlas Obscura: Experience and travel platform built around unique, story-driven destinations and community experiences. Comparable to the Bucket List App's destination-discovery and community angle, with a deeper editorial and experiences marketplace.
• Yes Theory: Adventure/experiential content brand that expanded from YouTube into apparel, retreats, and a community membership. Comparable as a creator-led brand that translates content into merchandise, community, and experiences.

Direct peers

• Wildland Adventures: Family-founded adventure-travel company offering curated, small-group experiential trips for families. Direct comparable in ethos and target customer to The Bucket List Family's family adventure positioning.
• The Planet D: Travel content and brand run by a couple that monetizes via content, partnerships, and travel deals. Closely comparable to The Bucket List Family's content-led, family-focused travel influencer business model.
• Black Tomato: Boutique experiential travel agency known for curated, story-driven trips and unique destinations. Comparable to The Bucket List Collection in its emphasis on once-in-a-lifetime, curated family experiences.
• Kara and Nate: Travel content creators who built subscription, courses, and partnerships around their travel audience. Direct comparable in the creator-economy travel business model, though focused on a couple rather than a family.
• Scott Dunn: Luxury family-travel agency designing bespoke, experience-rich itineraries for families and multi-generational groups. Closely comparable to the Bucket List Collection's family adventure curation and trip-planning model.

Broad incumbents

• Adventures by Disney: Disney's guided family-travel tour business offering curated, experience-led itineraries for families. Comparable to The Bucket List Collection as a curated family-travel offering, but backed by Disney's brand, scale, and operational depth.
• REI Adventures: Guided adventure-travel program from REI offering family-friendly and experiential itineraries globally. Comparable to the Bucket List Collection for active family travelers, with much broader scale and gear ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/thebucketlistfamily
• Instagraminstagram.com/thebucketlistfamily
• Xx.com/bucketlistfam
• LinkedInlinkedin.com/company/the-bucket-list-family-llc

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Bucket List Family