SabPaisa
SabPaisa is a New Delhi-headquartered RBI-authorized payment aggregator (PA-O, PA-P, PA-CB) that provides hybrid online-and-offline payment collection infrastructure to Indian enterprises, banks, government organizations, and SMEs through its SabPaisa 3.0 platform and 1.4M+ cash counter network.
- Company typePrivate
- Founded2016
- HeadquartersNew Delhi, India
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What SabPaisa does
SabPaisa (legally SRS Live Technologies Private Limited) is a New Delhi-headquartered payment aggregator founded in 2016 that operates a hybrid online-and-offline payment collection platform for Indian businesses, financial institutions, and government organizations. The company's core technology is the SabPaisa 3.0 architecture, which unifies infrastructure, governance, and payment layers, and the platform accepts UPI, cards, net banking, wallets, Bharat QR, eNACH mandates, and cash/cheque collections through a network of 1.4M+ authorized cash counters across India. SabPaisa holds triple RBI authorization (PA-O, PA-P, PA-CB) along with PCI-DSS v4.0.1 and ISO 27001/27017/27018/27701 certifications, making it one of a small set of Indian aggregators authorized for online, physical, and cross-border payment aggregation.
The product portfolio includes an online payment gateway as the core product, supplemented by Payment Links, Payment Buttons, Payment Pages, QwikForm (no-code payment forms), eNACH (recurring mandate platform supporting 50+ banks), B2B e-Collect (Virtual Account Number-based B2B collections), Offline Payments, Payouts, and LinkPaisa. Revenue is generated through a combination of transaction-discount rates (1% for prepaid tier, 3% for SME tier, 0.80% or INR 10 whichever is higher for offline), annual subscription plans (INR 9,999-14,999 for prepaid tier), and negotiated enterprise contracts. Go-to-market combines direct enterprise sales with dedicated account managers (targeting PSUs, banks, large educational institutions), self-serve PLG onboarding for SMEs/startups with 24-hour activation, white-label/OEM partnerships with Bank of India, Bank of Baroda, IDFC First Bank, and Indian Bank, and a Partner Center for resellers. Cumulative transaction volume across the white-label bank platform exceeds INR 46.3 Billion, with named government clients including Bihar School Examination Board (serving 28-32 lakh students annually), Jharkhand Industrial Area Development Authority, Chhattisgarh Environment Conservation Board, Bihar Housing Board, Delhi Jal Board, and Petroleum and Explosives Safety Organisation.
Primary customer verticals are government/PSU, education (positioned as a primary segment), insurance & NBFC (for eNACH recurring collections), SMEs/startups, e-commerce, retail, and mobile apps. The company employs 101-250 staff across New Delhi headquarters and a Kolkata corporate office, operates exclusively in India, and is privately held with no disclosed funding rounds to date. Leadership includes co-founders Pathikrit Dasgupta (CEO), Abhimanyu Jha (CMO), and Rajiv Moti (COO), with Kumar Manish referenced as CEO in a March 2026 Moneycontrol article (a data conflict to flag). The company claims an AI-native positioning but the disclosed AI implementations center on rule-based fraud detection, intelligent transaction routing, and automated KYC workflows rather than novel proprietary models.
SabPaisa firmographics
Firmographics- Name
- SabPaisa
- Legal name
- SRS Live Technologies Private Limited
- Website
- https://sabpaisa.in
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SabPaisa is a New Delhi-headquartered RBI-authorized payment aggregator (PA-O, PA-P, PA-CB) that provides hybrid online-and-offline payment collection infrastructure to Indian enterprises, banks, government organizations, and SMEs through its SabPaisa 3.0 platform and 1.4M+ cash counter network.
- Ownership category
- akta.pro rank
SabPaisa industry classification
Industry- Product category
- Payment Gateway / Payment Processing
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Nondepository Credit Intermediation (5222)
- SIC
- Finance Services (6199), Services-Consumer Credit Reporting, Collection Agencies (7320)
- akta.pro primary industry
- Integrated Payment Processors (PSP/Acquirer) (FSAMABAA)
- akta.pro secondary industries
- Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB), BaaS Platforms & Sponsor Bank Enablement (FSAGALAA), A2A Checkout & Merchant Acceptance Solutions (FSAMAFAF)
Keywords
Where SabPaisa is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
SabPaisa business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Transaction Discount Rate (TDR): Percentage-based fees charged on each transaction processed through the payment gateway. Rates vary by plan tier (1% for Prepaid, 3% for SME) with additional charges for specific card types like Diners, Amex, International Cards at 3%, and International Amex at 3.5%.
- Subscription Plans: Annual subscription fees for prepaid plans including Prepaid Plan (₹9,999/14,999 per year) providing access to all payment products, dashboard, custom reports, and includes MDR charges.
- Payment Links & Pages: Revenue from transaction fees on payment links and custom payment pages, with Premium tier offering custom domain branding at custom pricing.
- eNACH Mandate Services: Prepaid plans for subscription/mandate services supporting recurring collections for premiums, EMIs, and instalments with support for 50+ banks.
- Payout Services: Nominal fees for payout/settlement services as agreed with merchants.
- Offline Payment Collections: Fees for cash, cheque, and bank-transfer collections through authorised cash counters at 0.80% or Rs. 10 whichever is higher.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Prepaid Plan - Startups & Freelancers |
| Transaction based/ take rate | Pay-as-you-go | Super Saver SME Plan - Growing Businesses |
| Subscription | Multi-year contract | Enterprise Plan - Large Businesses |
| Freemium | Pay-as-you-go | Payment Links Basic |
| Subscription | Monthly | Payment Links Premium |
| Unit Pricing | Pay-as-you-go | Payment Links Top-Up Pack |
| Subscription | Annual | eNACH Prepaid Plans |
| Subscription | Monthly | Qwik Forms Standard |
| Subscription | Annual | Qwik Forms ERP-Light |
| Transaction based/ take rate | Pay-as-you-go | Offline Payments |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
SabPaisa product offering
Product offeringCore offering
SabPaisa operates a triple RBI-authorised hybrid payment aggregation platform that unifies online (UPI, cards, net banking, wallets, Bharat QR) and offline (1.4M+ cash counters) collections on a single AI-native infrastructure. It sells a core Online Payment Gateway plus modular products including Payment Links, Payment Buttons, Payment Pages, Payment Forms (QwikForm), eNACH mandates, Offline Payments, B2B e-Collect (VAN-based), and Payouts to enterprises, banks, government, education, insurance/NBFC, retail, and SME merchants across India. The platform is offered via direct enterprise sales, self-serve signup, developer APIs/SDKs, and white-label arrangements with major banks.
Product overview
SabPaisa is a hybrid payments platform combining online and offline payment collection into a unified system. The core platform is SabPaisa 3.0, an AI-native payments architecture that unifies infrastructure, governance, and payment layers. The product suite includes Online Payment Gateway as the core product, supplemented by Payment Links, Payment Buttons, eNACH, Payment Pages, Payment Forms (QwikForm), Offline Payments, B2B e-Collect, Payouts, and LinkPaisa as add-on modules. This modular architecture enables businesses to choose individual products or combine multiple solutions for comprehensive payment collection needs across online channels, physical cash counters, and automated recurring mandates.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Payment Gateway RBI-authorised payment gateway that enables businesses to accept online payments through UPI, debit/credit cards, net banking, wallets, and Bharat QR on a PCI-DSS certified secure infrastructure; targeted at merchants, enterprises, and institutions processing digital payments.
- Payment Links Generates and shares secure payment links via SMS, WhatsApp, or email for instant payment collection without requiring a website or app; supports custom branded domains and is aimed at SMEs, freelancers, and enterprises collecting ad-hoc or remote payments.
- Payment Buttons Embeddable digital payment buttons that enable one-click checkout experiences on websites, supporting UPI, cards, and wallets with no code required; designed for online merchants and SaaS platforms.
- eNACH Electronic mandate platform that automates recurring collections via auto-debit across 50+ banks; used by insurance companies, NBFCs, lenders, and subscription businesses for premium, EMI, and instalment collections.
- Payment Pages Customisable hosted payment pages that can be published in minutes and shared via any channel, supporting e-commerce sales, services, subscriptions, and donations; targeted at merchants without their own checkout infrastructure.
- Payment Forms (QwikForm) No-code form builder that combines structured data collection with integrated payment processing in a single flow, with conditional logic and field validation; aimed at institutions, schools, societies, and merchants running registrations, bookings, or applications.
- Offline Payments Offline payment collection platform enabling cash, cheque, and bank-transfer collections through 1.4M+ authorised cash counters across India with automated reconciliation; positioned for merchants and institutions needing to accept offline payments alongside online rails.
- B2B e-Collect Virtual Account Number-based B2B collections solution for enterprise invoice management and automated reconciliation; targeted at enterprises and B2B sellers needing VAN-mapped receivables.
- Payouts Bulk payment disbursement service for refund processing, vendor payouts, and merchant settlements with flexible payout options; aimed at marketplaces, enterprises, and platforms needing to disburse funds at scale.
- LinkPaisa Payment link solution enabling merchants to collect payments through shareable links without requiring website integration; targeted at small merchants and individuals needing quick, code-free payment acceptance.
- SabPaisa 3.0 AI-Native Payments Platform Unified AI-native payments platform (SabPaisa 3.0) that consolidates the Engine (AI-powered orchestration), Control (governance and compliance), and Payments (monetisation) layers into a single system; delivered to banks, enterprises, and merchants as the underlying stack for all SabPaisa products.
Quantifiable outcome
- Processed INR 46.3 Billion+ in payment collections for white-labelled bank partners
- +3 more outcomes
Companies that use SabPaisa
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles5 records
SabPaisa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature8 records
SabPaisa partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Bank of India (BOI)coreSabPaisa white-labels its payment aggregation platform for Bank of India, providing secure payment gateway services under the bank's branding.
- Bank of Baroda (BOB)coreSabPaisa provides white-labelled payment gateway solutions for Bank of Baroda's payment collection and aggregation needs.
- IDFC First BankcoreWhite-label partnership with IDFC First Bank for payment aggregation services and payment gateway infrastructure.
- Indian BankcoreSabPaisa powers Indian Bank's payment aggregation platform through white-label arrangement.
- NPCI (National Payments Corporation of India)coreNPCI certified partner enabling UPI, RuPay, Bharat QR, and other NPCI payment rails on the SabPaisa platform.
- AWS (Amazon Web Services)coreAWS-driven infrastructure for secure transactions and payment processing, providing cloud infrastructure reliability and scalability.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
SabPaisa competitors and assessment
Company assessmentDirect peers
- Razorpay: India's leading online payment gateway and aggregator. Directly competes with SabPaisa across online merchant acceptance, payment links, and recurring collections, with a much larger product suite and venture funding.
- Juspay: Payment orchestration and gateway infrastructure provider serving large Indian merchants and banks. Overlaps with SabPaisa in routing, success-rate optimization, and white-label bank infrastructure.
- CCAvenue: One of India's longest-running online payment gateways supporting a wide range of payment modes. Comparable in multi-rail online acceptance and SME focus to SabPaisa.
- Cashfree Payments: Indian payment aggregator offering payment gateway, payouts, and verification APIs. Directly competes with SabPaisa in online merchant acceptance and automated payouts.
- BillDesk: Established Indian payment aggregator and biller-operations platform serving banks and large billers. Comparable to SabPaisa in bank-led distribution and enterprise bill collection use cases.
- PayU India: RBI-authorized payment aggregator serving merchants and enterprises across India with online gateway, payouts, and lending. Comparable in vertical reach and bank relationships to SabPaisa.
Broad incumbents
- PhonePe Business: Large Indian payments incumbent leveraging UPI scale to offer merchant acceptance and POS solutions. Overlaps with SabPaisa in SMB merchant acceptance but with a far larger consumer payments base.
- Pine Labs: Multi-product payments and merchant commerce platform spanning POS, online checkout, and gift cards. Comparable to SabPaisa's offline payments and enterprise merchant focus but with broader scope.
- Paytm Payment Gateway: Broad payments and fintech incumbent offering merchant gateway services alongside wallet, banking, and consumer apps. Competes with SabPaisa on online gateway but operates a much wider consumer-facing portfolio.
Emerging players
- MobiKwik: Indian fintech offering wallet, payment gateway, and BNPL services to merchants and consumers. Comparable to SabPaisa in SMB online acceptance, particularly in tier-2/3 markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SabPaisa social profiles
Digital presenceSabPaisa compliance and trust
Trust signalCompliance7 records
SabPaisa financial estimates
Financial estimateRevenue estimate
Valuation estimate
SabPaisa leadership team
Management profileNumber of profiles
Profiles6 records
SabPaisa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SabPaisa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SabPaisa
What does SabPaisa do?
SabPaisa operates a triple RBI-authorised hybrid payment aggregation platform that unifies online (UPI, cards, net banking, wallets, Bharat QR) and offline (1.4M+ cash counters) collections on a single AI-native infrastructure. It sells a core Online Payment Gateway plus modular products including Payment Links, Payment Buttons, Payment Pages, Payment Forms (QwikForm), eNACH mandates, Offline Payments, B2B e-Collect (VAN-based), and Payouts to enterprises, banks, government, education, insurance/NBFC, retail, and SME merchants across India. The platform is offered via direct enterprise sales, self-serve signup, developer APIs/SDKs, and white-label arrangements with major banks.
Is SabPaisa a public or private company?
SabPaisa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SabPaisa founded?
SabPaisa was founded in 2016. It employs 101 to 250 people.
Where is SabPaisa based?
SabPaisa is headquartered in New Delhi, India, in the Asia region.
How does SabPaisa make money?
Six revenue lines are on record. Transaction Discount Rate (TDR) is the primary driver. The others are subscription Plans, payment Links & Pages, eNACH Mandate Services, payout Services and offline Payment Collections.
Who are SabPaisa's main competitors?
Direct peers on record are Razorpay, Juspay, CCAvenue, Cashfree Payments, BillDesk and PayU India. Broad incumbents are PhonePe Business, Pine Labs and Paytm Payment Gateway. MobiKwik is listed as an emerging player.
Does SabPaisa have an API?
Yes. SabPaisa provides APIs and SDKs for payment gateway integration. The developer documentation is available at devdocs.sabpaisa.in with integration kits for web, mobile apps, and POS systems. Source code, SDKs, and sample code for various languages and platforms are provided to facilitate quick and easy integrations. A sandbox/testing environment is available for UAT before going live. The platform supports API-based merchant onboarding with KYC validation through integrated APIs for Aadhaar, PAN, GSTIN, Udhyam, and bank account verification via penny drop. Developer documentation is at devdocs.sabpaisa.in.
What industry is SabPaisa in?
SabPaisa's product category is Payment Gateway / Payment Processing. Its primary akta.pro industry code is FSAMABAA, Integrated Payment Processors (PSP/Acquirer), with a secondary code of FSAGALAB, Embedded Payments (Pay-ins, Pay-outs, Wallets). Its NAICS code is 522320 and its SIC code is 6199.