Constellation Marketing
Constellation Marketing is a specialized digital marketing agency founded in 2017 that exclusively serves small and mid-sized US law firms across six practice areas with SEO, PPC, website design, content marketing, and AI chatbot services on month-to-month contracts.
- Company typePrivate
- Founded2017
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Constellation Marketing does
Constellation Marketing is a specialized digital marketing agency founded in 2017 and headquartered in Atlanta, Georgia, that exclusively serves law firms across six practice areas: personal injury, criminal defense, family law, bankruptcy, estate planning, and immigration. The agency delivers integrated digital marketing services including search engine optimization (both traditional and AI-powered search), pay-per-click advertising management, conversion-optimized website design, Local Services Ads management, content marketing, and social media marketing. Its underlying technology stack incorporates proprietary elements such as a DNI call tracking system for campaign attribution, reputation management software, AI-powered chatbot solutions for 24/7 lead capture, and a documented three-stage methodology called the Constellation Growth System (Visibility, Conversion, Proof). The agency integrates with major marketing and legal technology platforms including Google Analytics, CallRail, BrightLocal, Clio Grow, Mailchimp, Smith.ai, and Facebook/LinkedIn Ads.
The company operates a direct-to-client sales model targeting small and mid-sized law firms nationwide, selling customized service bundles on a month-to-month subscription basis with no long-term contracts or hidden fees. Revenue mechanics rely on recurring monthly retainers, with services priced through custom quotes rather than published tiers. Constellation differentiates through a "one firm per practice area per market" exclusivity policy that prevents working with direct competitors in the same geography, full client ownership of digital assets (websites, ad accounts, creative), and a results guarantee offering a new client within 30 days. The company claims 85-200+ law firm clients, a 98.7% client retention rate in 2024, and over $50 million in attributable revenue generated for its clients. Its go-to-market relies on content marketing, case studies, podcast content, free consultations, and a referral program, with no resellers or third-party distribution channels.
Leadership is founder-led under CEO and Founder Patrick Carver, supported by a specialized team including Director of Advertising Camila Parodi, Content Director Lindsay del Valle, and Lead SEO Strategist Mersad Berberovic. The company is privately held with no disclosed institutional investment, operates as a single legal entity in the United States, and has not pursued funding rounds, acquisitions, or public market activities.
Constellation Marketing firmographics
Firmographics- Name
- Constellation Marketing
- Legal name
- Constellation Marketing
- Website
- https://goconstellation.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Constellation Marketing is a specialized digital marketing agency founded in 2017 that exclusively serves small and mid-sized US law firms across six practice areas with SEO, PPC, website design, content marketing, and AI chatbot services on month-to-month contracts.
- Ownership category
- akta.pro rank
Constellation Marketing industry classification
Industry- Product category
- Legal Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Affiliate Marketing & Partner Program Management (MPAAACAD)
Keywords
Where Constellation Marketing is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Constellation Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Marketing Services: Full-service digital marketing for law firms including SEO, PPC management, website design, content marketing, social media marketing, and Local Services Ads management. Services are delivered on a month-to-month basis with no long-term contracts required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Month-to-month marketing services with no lock-in contracts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels11 records
Constellation Marketing product offering
Product offeringCore offering
Constellation Marketing is a specialized digital marketing agency that exclusively serves law firms across six practice areas (personal injury, criminal defense, family law, bankruptcy, estate planning, and immigration). It delivers full-service marketing including SEO, PPC management, website design, local services ads, content marketing, social media marketing, and AI chatbots on a month-to-month, results-driven basis. The agency operates on a one-firm-per-practice-area-per-market exclusivity model and emphasizes attributable revenue rather than vanity metrics.
Product overview
Constellation Marketing is a law firm specialized marketing agency offering a unified suite of digital marketing services. The core offering combines SEO, PPC, website design, content marketing, and social media marketing into integrated campaigns for law firms. Add-on capabilities include AI chatbots for 24/7 lead capture and Local Services Ads management. The agency operates on a month-to-month, results-driven model with dedicated strategists for each client.
Differentiator
Problem solved
Functional benefit
Products and services
- Law Firm SEO Services Search engine optimization services for law firms covering traditional and AI-powered search, including first-page rankings, local map pack domination, voice search optimization, and content strategy development.
- PPC Management Pay-per-click advertising management for law firms including Google Ads with advanced bid strategies, 50% lower cost per acquisition claims, negative keyword mastery, and weekly optimization.
- Law Firm Website Design Conversion-optimized website design services for law firms featuring mobile-first approach, live chat integration, and ADA compliance. Websites engineered to turn visitors into booked consultations.
- Local Services Ads Management Google Screened listing optimization and Local Service Ads management for law firms including pay-per-lead model, review management, and dispute handling.
- Content Marketing Content marketing services for legal authority building including SEO-optimized blog posts, practice area pages, legal guides, resources, and video content creation.
- Social Media Marketing Social media marketing for law firm brand building including content creation, platform management, reputation monitoring, and social advertising.
- AI Chatbot for Law Firms AI-powered chatbot solution for law firm websites to capture leads, answer frequently asked questions, and qualify potential clients around the clock.
Quantifiable outcome
- $50,000,000+ in attributable revenue generated for 200+ law firms
- +8 more outcomes
Companies that use Constellation Marketing
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles2 records
Constellation Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability5 records
Feature5 records
Constellation Marketing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BrightLocalsupportingBrightLocal is used for local data aggregation and citation syndication, helping distribute client business information across thousands of directories, apps, and mapping services to improve local SEO rankings.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Constellation Marketing competitors and assessment
Company assessmentDirect peers
- Foster Web Marketing: Foster Web Marketing is a digital agency serving law firms with websites, SEO, PPC, and content marketing. It targets a similar SMB law firm client base across multiple practice areas, making it a direct vertical competitor.
- Scorpion: Scorpion is one of the largest legal marketing agencies in the U.S., offering websites, SEO, PPC, and client intake software to law firms. While much larger and broader, it directly competes for the same law firm clients and overlapping service categories.
- LawRank: LawRank is a digital marketing agency that specializes exclusively in SEO, PPC, and web design for law firms across multiple practice areas. It is a direct vertical competitor to Constellation, serving the same SMB law firm customer with similar SEO/PPC-led offerings.
- iLawyerMarketing: iLawyerMarketing is a digital marketing agency providing SEO, PPC, and web design specifically for law firms. It is a smaller-scale direct competitor in the same niche targeting similar practice areas.
- Rankings.io: Rankings.io is an SEO-focused agency specifically serving personal injury law firms with search marketing, content, and link building. It is a direct competitor within Constellation's primary practice area segment.
- Centsable Media: Centsable Media (formerly On The Map Marketing) is a digital agency that includes law firm SEO, PPC, and web design among its core offerings. It competes for the same law firm SMB customers with overlapping service bundles.
Emerging players
- AttorneySync: AttorneySync is a legal marketing technology company specializing in SEO, content, and intake optimization for law firms. It overlaps with Constellation's SEO and conversion-focused offerings, with a more product/technology orientation.
Broad incumbents
- FindLaw: FindLaw, part of Thomson Reuters, is a long-established legal directory and marketing platform serving law firms with websites, SEO, and content. It is a broad incumbent with much greater scale and a wider portfolio than Constellation's focused offering.
- Martindale-Avvo: Martindale-Avvo (owned by Internet Brands) provides legal directories, lawyer websites, and digital marketing services to attorneys. It is a broad incumbent offering overlapping capabilities as part of a wider portfolio aimed at the same law firm market.
Others
- Clio Grow: Clio Grow is a legal practice management and client intake platform used by law firms. It is an ecosystem/adjacent player that Constellation integrates with for lead management rather than a direct marketing competitor, but it shapes the same end-customer stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Constellation Marketing social profiles
Digital presenceConstellation Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Constellation Marketing leadership team
Management profileNumber of profiles
Profiles4 records
Constellation Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Constellation Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Constellation Marketing
What does Constellation Marketing do?
Constellation Marketing is a specialized digital marketing agency that exclusively serves law firms across six practice areas (personal injury, criminal defense, family law, bankruptcy, estate planning, and immigration). It delivers full-service marketing including SEO, PPC management, website design, local services ads, content marketing, social media marketing, and AI chatbots on a month-to-month, results-driven basis. The agency operates on a one-firm-per-practice-area-per-market exclusivity model and emphasizes attributable revenue rather than vanity metrics.
Is Constellation Marketing a public or private company?
Constellation Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Constellation Marketing founded?
Constellation Marketing was founded in 2017. It employs 1 to 10 people.
Where is Constellation Marketing based?
Constellation Marketing is headquartered in Atlanta, United States, in the North America region.
How does Constellation Marketing make money?
One revenue line is on record: digital Marketing Services.
Who are Constellation Marketing's main competitors?
Direct peers on record are Foster Web Marketing, Scorpion, LawRank, iLawyerMarketing, Rankings.io and Centsable Media. AttorneySync is listed as an emerging player. Broad incumbents are FindLaw and Martindale-Avvo. Clio Grow is listed as an others.
Does Constellation Marketing have an API?
No public API is recorded for Constellation Marketing.
What industry is Constellation Marketing in?
Constellation Marketing's product category is Legal Marketing Services. Its primary akta.pro industry code is MPAAACAD, Affiliate Marketing & Partner Program Management. Its NAICS code is 541810 and its SIC code is 7311.