VietRISE

What VietRISE does

VietRISE is a private, nonprofit community organizing organization founded in 2018 and headquartered at 14351 Euclid St. #1W, Garden Grove, California, in the Little Saigon area of Orange County. The organization operates six programmatic offerings — the Tự Lực School for Organizing, the Thế Lực Cộng Đồng Civic Engagement Internship, a Field Organizing Program, People's Tours of Little Saigon, a Resident Support Team (ReST) program, and the annual Little Saigon Community Festival — alongside four issue-based campaigns: Housing Justice, ICE out of Little Saigon, Civic Engagement, and Government Accountability. It also runs the OC Community Self-Defense Coalition (a five-organization steering-committee initiative with a 714-455-2411 hotline) and produces educational resources including the 'Power in Belonging' documentary video series and the 2022 'Vietnamese Voices from Orange County' research brief, the latter co-published with UC Berkeley's Othering and Belonging Institute.

The organization serves a narrow beneficiary base: working-class Vietnamese residents and immigrant communities in Orange County, particularly in Little Saigon and Santa Ana, with secondary emphasis on Vietnamese youth and cross-racial Latinx solidarity partnerships. VietRISE's go-to-market is a community-led grassroots model relying on door-to-door canvassing, membership programs, volunteer recruitment, and earned media coverage in outlets such as the OC Register, LA Times, ABC7, CBS News, CalMatters, and Voice of OC. The core technology stack is minimal and operational rather than product-facing: Classy.org for donation processing, Mailchimp for newsletter communications, Airtable for volunteer management, and standard social media channels (Facebook, X, Instagram).

Revenue is generated exclusively through individual donations via the Classy.org platform; there is no commercial pricing, no programmatic fee-for-service, and no disclosed funding rounds, foundation grants, or audited financials in the available data. The organization is led by Executive Director and co-founder Tracy La, operates with 11-50 employees, and is governed independently with no parent company, holding entity, or institutional investor disclosed. Strategic positioning emphasizes long-term power-building infrastructure over short-term service delivery, with a 2024 advocacy success on the Garden Grove City Council immigrant resolution (4-0-2 vote on Item #20) and a 2026 primary-election civic engagement operation as recent operational milestones.

Name

VietRISE

Legal name

VietRISE

Website

https://vietrise.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

VietRISE is a Garden Grove, California-based nonprofit founded in 2018 that organizes alongside working-class Vietnamese and immigrant communities in Orange County through leadership development, civic engagement campaigns, housing and immigrant rights advocacy, and coalition-building.

Ownership category

akta.pro rank

Product category

Community Organizing and Advocacy Services

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133), Civic and Social Organizations (81341)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Immigrant & Refugee Rights Advocacy (BPAGAFAG)

akta.pro secondary industries

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ), Civic Participation & Leadership Development (Voting, Advocacy, Community Leadership) (EDAAADAL), NGO/Nonprofit Education Programs & Service Delivery (EDADALAC)

Keywords

• Community organizing services
• Immigrant rights advocacy
• Civic engagement programs
• Leadership development training
• Grassroots electoral organizing

Headquarters

HQ city

Garden Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: Individual donations through Classy.org platform. No commercial revenue model as this is a nonprofit social justice organization.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

VietRISE is a nonprofit community organizing organization that delivers grassroots advocacy, civic engagement, and leadership development programs for working-class Vietnamese and immigrant communities in Orange County's Little Saigon. Its core offerings include organizing training programs (Tự Lực School for Organizing), civic engagement internships, field canvassing, community education tours, resident support services, and issue-based campaigns on housing justice, immigrant rights, civic engagement, and government accountability, supported by an online resource center and a membership program. All programming is provided free of charge and funded through individual donations.

Product overview

VietRISE is a grassroots nonprofit organization (not a technology company) that operates community organizing programs and advocacy campaigns rather than technology products. Its offerings consist of community programs focused on social justice for Vietnamese and immigrant communities in Orange County, including organizing training (Tự Lực School for Organizing), civic engagement internships (Thế Lực Cộng Đồng), field organizing, member programs, and advocacy campaigns. The organization also provides educational resources including the Power in Belonging video documentary series, research publications like the Vietnamese Voices from Orange County brief, and resource guides on immigrant rights. These programs work together as a comprehensive community empowerment ecosystem—from individual leadership development to collective advocacy campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Tự Lực School for Organizing Community organizing training program that develops leadership skills and organizing capabilities within the Vietnamese and immigrant community in Orange County.
• Thế Lực Cộng Đồng Civic Engagement Internship
• Field Organizing Program
• People's Tours of Little Saigon
• Resident Support Team (ReST) Program
• Little Saigon Community Festival
• Membership Program
• Power in Belonging Video Series
• Vietnamese Voices from Orange County, CA Research Brief Research brief published in 2022 by the Othering and Belonging Institute at UC Berkeley and VietRISE revealing policy preferences and narratives among Vietnamese residents in Orange County.
• OC Community Self-Defense Coalition
• Issue-Based Advocacy Campaigns
• VietRISE Election Hub

Quantifiable outcome

• Reached over 3,000 Vietnamese residents to participate in Census
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• VINASME (Vietnam National Association of Small and Medium Enterprises)minorOthers · 10 November 2025VINASME jointly supported the Vietnam Pavilion at the October 2025 Global Sources Hong Kong Shows, which included a dedicated Vietnam pavilion where VietRISE was featured as part of the Vietnamese business and community presence.
• VIETRADE (Vietnam Trade and Investment Promotion Center)minorOthers · 10 November 2025VIETRADE jointly supported the Vietnam Pavilion at the October 2025 Global Sources Hong Kong Shows, which featured a dedicated Vietnam pavilion where VietRISE was featured as part of the Vietnamese business and community presence.
• Othering and Belonging Institute at UC Berkeley (OBI)coreStrategic or Co-development PartnerVietRISE partnered with OBI on the Blueprint for Belonging project to create the 'Power in Belonging' video series documenting Vietnamese and Latinx solidarity in Orange County. Also collaborated on the 'Vietnamese Voices from Orange County' research brief published in 2022.
• Harbor Institute for Immigrant and Economic JusticecoreStrategic or Co-development PartnerFeatured partner organization in the 'Power in Belonging' documentary video series. Collaborated on campaigns for immigrant rights and sanctuary protections in Orange County.
• El Centro Cultural de MéxicocoreStrategic or Co-development PartnerFeatured partner in 'Power in Belonging' video series documenting cross-racial organizing between Vietnamese and Latinx communities in Santa Ana for housing justice and rent stabilization.
• Tenants United Santa AnacoreStrategic or Co-development PartnerCollaborated with VietRISE and Vietnamese mobile home residents to pass rent stabilization and eviction protections in Santa Ana. Featured in 'Power in Belonging' documentary series.
• Asians and Pacific Islanders Re-Entry of Orange County (APIROC)coreStrategic or Co-development PartnerCoalition partner for rallies and advocacy protecting Vietnamese refugees from deportation. Jointly organized December 2018 rally at Asian Garden Mall.
• VietUnity SoCalcoreStrategic or Co-development PartnerCoalition partner for Vietnamese refugee protection from deportation. Collaborated on community rallies and advocacy efforts.
• Viet Rainbow of Orange County (VROC)coreStrategic or Co-development PartnerCoalition partner for rallies and advocacy protecting Vietnamese refugees from deportation.
• Common Ground OCcoreStrategic or Co-development PartnerCoalition partner for rallies and advocacy protecting Vietnamese refugees from deportation.
• OC Community Self-Defense Coalition (OCCSDC)coreStrategic or Co-development PartnerLed by a steering committee of five local grassroots organizations including VietRISE. Defends communities against immigration enforcement through patrols in Little Saigon and Little Arabia, documenting abductions, and providing resources. Hotline: 714.455.2411

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Creadores del Pueblo (El Centro Cultural de México): Featured cross-racial partner in VietRISE's 'Power in Belonging' series. Santa Ana-based Latinx organizing group focused on housing justice and immigrant rights using a comparable grassroots model.
• Viet Rainbow of Orange County (VROC): Coalition partner on the December 2018 anti-deportation rally. Vietnamese-American community organization in OC, smaller and more identity-specific, but with overlapping immigrant-rights and cultural programming.
• Access California Services: Orange County / LA-based API immigrant services and advocacy nonprofit. Comparable in target population (newcomer Asian and Pacific Islander immigrants), service mix, and Orange County footprint.
• Harbor Institute for Immigrant and Economic Justice: Long-time coalition partner of VietRISE. Orange County-based immigrant and economic justice organization running legal services, organizing, and policy advocacy across the same immigrant communities.
• Orange County Asian and Pacific Islander Community Alliance (OCAPICA): Orange County AAPI-led nonprofit running civic engagement, health access, and youth programs. Closely comparable geography and population focus, though broader across AAPI subgroups.

Broad incumbents

• CHIRLA (Coalition for Humane Immigrant Rights of Los Angeles): Large LA-based immigrant rights coalition providing legal services, organizing, and policy advocacy. Overlaps with VietRISE on immigrant justice and civic engagement but operates at citywide scale.
• Asian Americans Advancing Justice - Los Angeles: Regional AAPI civil rights umbrella with a broader portfolio across Southern California. Operates overlapping immigrant-rights, civic engagement, and policy advocacy programs, but at a much larger scale and geography.
• Make the Road California: Statewide immigrant and working-class rights coalition using a base-building / organizing model highly analogous to VietRISE's approach, though broader in ethnicity and geography.

Regional players

• Inland Coalition for Immigrant Justice: Coalition of immigrant-rights groups in the Inland Empire providing rapid response, advocacy, and civic engagement — directly comparable in operating model to VietRISE, though focused on a different SoCal region.
• TODEC Legal Center: Inland Empire immigrant-rights nonprofit offering legal aid, civic engagement, and organizing with a similar grassroots model; relevant comparable for VietRISE's operational structure outside its home county.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/vietriseoc
• Facebookfacebook.com/VietRISEOC
• Instagraminstagram.com/vietriseoc
• LinkedInlinkedin.com/company/vietrise

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VietRISE