Developer docs
API playgroundTry for free, no card

Search company profiles

Marathon Sports

Full company profile

uuid0008yb4

Namestring
Marathon Sports
Legal namestring
Marathon Sports
Websiteurl
marathonsports.com
Company typeenum
Private
Founded yearint
1975
Short descriptiontext

Marathon Sports is a New England-based specialty running retailer operating approximately 30 stores. Founded in 1975, it sells running shoes, apparel, and gear through physical retail and e-commerce, supplemented by community events, expert fitting services, and a regional race calendar.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersWaltham, United States
HQ citystring
Waltham
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
specialty running retail, running footwear, athletic apparel, running gear accessories, running event services
Industry6 codes
1Performance Running Specialty Retail
CodeCRAMACAAPrimaryYes
2Athletic Footwear & Sport Apparel Retail
CodeCRAMABACPrimaryNo
3Running & Endurance Wear
CodeCRAAAEADPrimaryNo
4Trail Running & Outdoor Performance Accessories Retail
CodeCRAMAAAHPrimaryNo
5Road Running Events (Marathons, Half Marathons, 10K/5K)
CodeMPAKAIAAPrimaryNo
6Trail Running & Ultra-Endurance Events (Trail Races, Ultras)
CodeMPAKAIADPrimaryNo
NAICS code3 codes
  • Sporting Goods Retailers45911
  • Shoe Retailers45821
  • Shoe Retailers4582
SIC code3 codes
  • Retail-Shoe Stores5661
  • Sporting & Athletic Goods, Nec3949
  • Retail-Apparel & Accessory Stores5600
Product category
Specialty Running Retail
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model1 record
1Retail Sales
TypeOne Time License
Description

Physical retail store and e-commerce sales of running shoes, apparel, and gear to individual consumers. Revenue generated through point-of-sale transactions in 30 New England locations and online store.

marathonsports.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Pricing details1 tier
1Individual product purchases
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Shoes range from $119.95 (ASICS Sonicblast sale) to $289.95 (Saucony Endorphin Elite 3). Sales and discounts available on various products.

marathonsports.com
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Marathon Sports is a New England-based specialty running retailer operating approximately 30 retail locations across the region, founded in 1975. The company sells running shoes, apparel, and gear from major brands (Saucony, ASICS, Brooks, HOKA, Mizuno, New Balance, Altra, Merrell, and others) across road, trail, racing, walking, cross country, and track & field categories. Retail is supported by expert fitting services (The Right Fit®), group runs, a regional race calendar, and community-driven events such as the Marathon Sports Dirt Camp trail running program.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • Free standard shipping on U.S. orders over $74.95
+1 more record
Product overview1 text field

Marathon Sports is a New England-based specialty running retailer operating approximately 30 retail locations, founded in 1975. The company offers a comprehensive running-focused product portfolio centered on footwear and apparel, with an integrated service model that combines product retail with experiential offerings. The core product lineup spans running shoes across multiple use cases (road, trail, racing, walking), performance apparel (tops, bottoms, outerwear), and gear/accessories (watches, sunglasses, nutrition, recovery). This retail offering is supported by The Right Fit® professional fitting service, group run events, a regional race calendar, and the Marathon Sports Dirt Camp trail running program. The company curates third-party brand products including Saucony Endorphin Elite 3, Mizuno Neo Vista 3, Asics Trabuco Max 5, and Mizuno Wave Rider 30 among its featured running shoe offerings.

Product and service1 record
1Running Shoes
Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership4 partners
1Fleet Feet Maine Running
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-04-01
Description

Marathon Sports acquired Fleet Feet Maine Running, a two-store specialty running business operating in Portland and Brunswick, Maine. The transaction was finalized on April 1, 2025. The 25 employees of Fleet Feet Maine Running will remain with the business under new ownership, strengthening Marathon Sports' position in the New England running specialty market.

2Craft Sportswear
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Craft Sportswear and Marathon Sports debuted the Rivs Run Club limited-edition apparel collection during the 130th Boston Marathon weekend, with a multi-day pop-up shop at the Marathon Sports Brand House in Boston. The launch featured a free community shakeout run led by Craft athletes Tommy Rivs and Tim Tollefson, along with the Boston debut of Craft's Kype Pro racing shoe.

3Diadora
Strategic tierMinorTypeGTM or Marketing Partner
Description

Diadora partnered with Marathon Sports to execute the Mezzofondo Mile NIL program offering $40,000 deals to high school runners achieving time goals. Marathon Sports serves as the retail partner for this initiative. Diadora's Mezzofondo superspike was available for purchase at Marathon Sports locations.

4Stannah
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Stannah, a stairlift company, hosted an educational aging in place event at Providence Place Mall in Rhode Island. Marathon Sports participated as a partner alongside other retailers like Macy's, supporting community engagement initiatives.

Recent move8 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Strengths1 record

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers2 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance2 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Marathon Sports

Specialty Running Retailmarathonsports.com

Marathon Sports is a New England-based specialty running retailer operating approximately 30 stores. Founded in 1975, it sells running shoes, apparel, and gear through physical retail and e-commerce, supplemented by community events, expert fitting services, and a regional race calendar.

Marathon Sports firmographics

Firmographics
Name
Marathon Sports
Legal name
Marathon Sports
Website
https://marathonsports.com
Company type
Private
Founded year
1975
Operating status
Operating
Headcount range
101–250 employees
Short description
Marathon Sports is a New England-based specialty running retailer operating approximately 30 stores. Founded in 1975, it sells running shoes, apparel, and gear through physical retail and e-commerce, supplemented by community events, expert fitting services, and a regional race calendar.
Ownership category
akta.pro rank

Marathon Sports industry classification

Industry
Product category
Specialty Running Retail
NAICS
Sporting Goods Retailers (45911), Shoe Retailers (45821), Shoe Retailers (4582)
SIC
Retail-Shoe Stores (5661), Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)
akta.pro primary industry
Performance Running Specialty Retail (CRAMACAA)
akta.pro secondary industries
Athletic Footwear & Sport Apparel Retail (CRAMABAC), Running & Endurance Wear (CRAAAEAD), Trail Running & Outdoor Performance Accessories Retail (CRAMAAAH), Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA), Trail Running & Ultra-Endurance Events (Trail Races, Ultras) (MPAKAIAD)

Keywords

  • Specialty running retail
  • Running footwear
  • Athletic apparel
  • Running gear accessories
  • Running event services

Where Marathon Sports is headquartered

Location

Headquarters

HQ city
Waltham
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Marathon Sports business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

  1. Retail Sales: Physical retail store and e-commerce sales of running shoes, apparel, and gear to individual consumers. Revenue generated through point-of-sale transactions in 30 New England locations and online store.

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goIndividual product purchases

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Marathon Sports product offering

Product offering

Core offering

Marathon Sports is a New England-based specialty running retailer operating approximately 30 retail locations across the region, founded in 1975. The company sells running shoes, apparel, and gear from major brands (Saucony, ASICS, Brooks, HOKA, Mizuno, New Balance, Altra, Merrell, and others) across road, trail, racing, walking, cross country, and track & field categories. Retail is supported by expert fitting services (The Right Fit®), group runs, a regional race calendar, and community-driven events such as the Marathon Sports Dirt Camp trail running program.

Product overview

Marathon Sports is a New England-based specialty running retailer operating approximately 30 retail locations, founded in 1975. The company offers a comprehensive running-focused product portfolio centered on footwear and apparel, with an integrated service model that combines product retail with experiential offerings. The core product lineup spans running shoes across multiple use cases (road, trail, racing, walking), performance apparel (tops, bottoms, outerwear), and gear/accessories (watches, sunglasses, nutrition, recovery). This retail offering is supported by The Right Fit® professional fitting service, group run events, a regional race calendar, and the Marathon Sports Dirt Camp trail running program. The company curates third-party brand products including Saucony Endorphin Elite 3, Mizuno Neo Vista 3, Asics Trabuco Max 5, and Mizuno Wave Rider 30 among its featured running shoe offerings.

Differentiator

Problem solved

Functional benefit

Products and services

  • Running Shoes

Quantifiable outcome

  • Free standard shipping on U.S. orders over $74.95
  • +1 more outcomes

Companies that use Marathon Sports

Customer profile

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Marathon Sports technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Marathon Sports partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and minor.

  • Fleet Feet Maine RunningcoreStrategic or Co-development Partner · 1 April 2025Marathon Sports acquired Fleet Feet Maine Running, a two-store specialty running business operating in Portland and Brunswick, Maine. The transaction was finalized on April 1, 2025. The 25 employees of Fleet Feet Maine Running will remain with the business under new ownership, strengthening Marathon Sports' position in the New England running specialty market.
  • Craft SportswearcoreStrategic or Co-development PartnerCraft Sportswear and Marathon Sports debuted the Rivs Run Club limited-edition apparel collection during the 130th Boston Marathon weekend, with a multi-day pop-up shop at the Marathon Sports Brand House in Boston. The launch featured a free community shakeout run led by Craft athletes Tommy Rivs and Tim Tollefson, along with the Boston debut of Craft's Kype Pro racing shoe.
  • DiadoraminorGTM or Marketing PartnerDiadora partnered with Marathon Sports to execute the Mezzofondo Mile NIL program offering $40,000 deals to high school runners achieving time goals. Marathon Sports serves as the retail partner for this initiative. Diadora's Mezzofondo superspike was available for purchase at Marathon Sports locations.
  • StannahminorStrategic or Co-development PartnerStannah, a stairlift company, hosted an educational aging in place event at Providence Place Mall in Rhode Island. Marathon Sports participated as a partner alongside other retailers like Macy's, supporting community engagement initiatives.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Marathon Sports competitors and assessment

Company assessment

Market position

Strengths1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Marathon Sports social profiles

Digital presence

Marathon Sports compliance and trust

Trust signal

Compliance2 records

Marathon Sports financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Marathon Sports leadership team

Management profile

Number of profiles

Profiles1 record

Marathon Sports subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Marathon Sports funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Marathon Sports M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marathon Sports

What does Marathon Sports do?

Marathon Sports is a New England-based specialty running retailer operating approximately 30 retail locations across the region, founded in 1975. The company sells running shoes, apparel, and gear from major brands (Saucony, ASICS, Brooks, HOKA, Mizuno, New Balance, Altra, Merrell, and others) across road, trail, racing, walking, cross country, and track & field categories. Retail is supported by expert fitting services (The Right Fit®), group runs, a regional race calendar, and community-driven events such as the Marathon Sports Dirt Camp trail running program.

Is Marathon Sports a public or private company?

Marathon Sports is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Marathon Sports founded?

Marathon Sports was founded in 1975. It employs 101 to 250 people.

Where is Marathon Sports based?

Marathon Sports is headquartered in Waltham, United States, in the North America region.

How does Marathon Sports make money?

One revenue line is on record: retail Sales.

Does Marathon Sports have an API?

No public API is recorded for Marathon Sports.

What industry is Marathon Sports in?

Marathon Sports's product category is Specialty Running Retail. Its primary akta.pro industry code is CRAMACAA, Performance Running Specialty Retail, with a secondary code of CRAMABAC, Athletic Footwear & Sport Apparel Retail. Its NAICS code is 45911 and its SIC code is 5661.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales
Live signals
OutdoorsportswireMarathon Sports Unveils New Brand Identity as It Enters 51st YearMarathon Sports unveiled a new brand identity on May 7, 2026, as the New England-based running retailer enters its 51st year of operation, introducing a modern logo and branding designed by agency Upstatement. The rebrand aims to honor the brand's heritage while creating a sharper, more contemporary expression for future growth, with full rollout planned across retail environments, digital channels, and community events throughout the year. As part of the milestone, the company is also expanding its event footprint and deepening collaborations with brand partners to serve runners across New England.WWDAsics Opens Run Shop With Marathon Sports in Boston Ahead of Big RaceAsics opened a Boston run shop with Marathon Sports at 299 Newbury Street, combining Asics footwear and apparel with curated products. The store will host weekly group runs and events, and Asics reported North American net sales grew 5.8% to 141.1 billion yen in fiscal 2025.OutdoorsportswireCraft Sportswear and Marathon Sports Debut Rivs Run Club Collection During 130th Boston Marathon WeekendCraft Sportswear and Marathon Sports are debuting the Rivs Run Club limited-edition apparel collection during the 130th Boston Marathon weekend, with a multi-day pop-up shop running April 16-21 at the Marathon Sports Brand House in Boston. The launch will feature a free community shakeout run on April 18 led by Craft athletes Tommy Rivs and Tim Tollefson, along with the Boston debut of Craft's Kype Pro racing shoe. The collection will be available for purchase in the United States beginning May 2026.CtinsiderFleet Feet acquires Marathon Sports store in GlastonburyFleet Feet, a North Carolina-based running retailer with nearly 300 stores across the U.S., has acquired Marathon Sports' Glastonbury store at 63 Hebron Ave., expanding to its third Connecticut location. Marathon Sports, a Massachusetts-based chain with nearly 30 retail locations across New England, had previously agreed to sell its entire chain to Fleet Feet in 2022, with three remaining Connecticut stores in Fairfield, Branford, and Old Saybrook. The Glastonbury store will continue to be operated by franchisees Fernanda and David Jacobs, who also run the Hartford Fleet Feet location.Mordor IntelligenceIndustry Trends, Size & Forecast ReportMordor Intelligence released a market analysis projecting the global running apparel industry will grow from USD 90.44 billion in 2025 to USD 131.89 billion by 2030, driven by rising health awareness and athleisure trends. Key strategic developments include Nike's February 2025 partnership with SKIMS to target female consumers and Fleet Feet's acquisition of Marathon Sports to consolidate specialty retail presence.SGB Media OnlineMarathon Sports Acquires Fleet Feet Maine RunningMarathon Sports has completed the acquisition of Fleet Feet Maine Running, a two-store specialty running retail chain based in Portland, Maine, with the transaction finalized on April 1, 2025. The deal expands Marathon Sports' New England footprint to 28 locations, adding stores in Portland and Brunswick while retaining all 25 Maine-based employees. Terms of the sale were not disclosed, and Marathon Sports has committed to continuing Fleet Feet Maine Running's community programs and customer service standards.PR NewswireFleet Feet to Acquire Marathon SportsFleet Feet has agreed to acquire New England-based running retailer Marathon Sports and its soundRunner and Runner's Alley brands as a wholly-owned subsidiary. The transaction is expected to close in July, coinciding with the retirement of current owners Colin and Penny Peddie, while Marathon Sports will continue operating independently under its existing leadership team. Financial details of the acquisition were not disclosed.