etrailer.com
etrailer.com is an online retailer of custom-fit towing accessories.
- Company typePrivate
- Founded1946
- HeadquartersWentzville, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What etrailer.com does
etrailer.com is a privately held, family-owned online retailer specializing in custom-fit towing accessories, trailer parts, and adjacent outdoor and vehicle equipment. Founded in 1945 and headquartered in Wentzville, Missouri, the company operates a direct-to-consumer e-commerce storefront serving DIY consumers across the continental United States, with a secondary B2B dealer program and a partnered installer locator network. The catalog spans six primary merchandising categories — Towing, Sports & Recreation, Trailer, Vehicle, RV & Camper, and Marine — carrying 548+ brand lines including CURT, B&W, Blue Ox, Thule, Yakima, Lippert, Dexter, and Furrion.
The core commercial technology is a vehicle fit-guide system that maps products to specific year/make/model configurations, layered over what the company describes as 193,357 pages of expert content, 1,056,204 original photos and videos, and 35,570+ documented installations used to verify product fit and function. Customer interactions are supported through an in-house contact center (1,800-940-8924), chat, and email, with customer service representatives averaging 400+ hours of product training; the company reports 2,476,511+ cumulative interactions.
Revenue is generated almost entirely through one-time hardware sales at unit pricing, with free shipping on orders over $99 within the contiguous US and no subscription or membership component. Distribution is entirely domestic, and the company holds no disclosed institutional investment, parent entity, or M&A activity.
etrailer.com firmographics
Firmographics- Name
- etrailer.com
- Legal name
- etrailer Corporation
- Website
- https://www.etrailer.com/
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- etrailer.com is an online retailer of custom-fit towing accessories.
- Ownership category
- akta.pro rank
etrailer.com industry classification
Industry- Product category
- Trailer & Towing Accessories Retail
- NAICS
- Automotive Parts and Accessories Retailers (44133), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)
- akta.pro secondary industries
- Camping & Overlanding Equipment Retail (CRAMAAAC), Backpacking & Trekking Gear Retail (CRAMAAAA), Camping, Hiking & Backpacking Gear Retail (CRAMAMAA)
Keywords
Where etrailer.com is headquartered
LocationHeadquarters
- HQ city
- Wentzville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
etrailer.com business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Direct e-commerce sales of trailer hitches, towing equipment, RV parts, vehicle accessories, marine gear, and outdoor recreation products. Revenue generated through one-time product transactions with free shipping threshold on orders over $99.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with volume discounts not visible |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
etrailer.com product offering
Product offeringCore offering
etrailer.com is an online retailer selling custom-fit trailer hitches, towing equipment, RV parts, vehicle accessories, marine and boat trailer parts, bike/cargo carriers, and outdoor recreation gear across 548+ brands. The offering is differentiated by a proprietary Vehicle Fit Guide that matches products to specific vehicle year/make/model, supported by 193,357+ pages of expert content, 1,056,204+ original photos and videos, and 35,570+ completed installations used to verify product fit. Customers purchase directly online with free shipping on orders over $99 within the contiguous USA, with expert consultation available via phone and chat.
Product overview
etrailer.com is an e-commerce retailer specializing in trailer parts, towing equipment, and outdoor recreation gear. The company operates as a multi-category platform offering trailer hitches and towing components (including receiver hitches, 5th wheel hitches, gooseneck hitches, weight distribution systems, and brake controllers), vehicle accessories (cargo carriers, roof racks, bike racks, tonneau covers), RV parts and accessories (solar power systems, plumbing, appliances, steps), boat trailer parts, watersport carriers, camping gear, and off-road equipment. The product portfolio integrates closely related categories where products serve complementary functions—for example, trailer hitches work with ball mounts and wiring, bike racks pair with cargo carriers, and RV parts support both power and plumbing systems. The company emphasizes expert product knowledge, installation support, and a fit-guide system that matches products to specific vehicle makes and models.
Differentiator
Problem solved
Functional benefit
Products and services
- Trailer Hitches Custom-fit trailer hitches including receiver hitches, 5th wheel hitches, gooseneck hitches, front receiver hitches, and RV hitches matched to specific vehicle year/make/model via the Vehicle Fit Guide.
- Towing Components Ball mounts, weight distribution hitches, brake controllers, hitch balls, and custom vehicle wiring for complete towing setups.
- Towing Enhancement Backup cameras, towing mirrors, vehicle coolers, and suspension enhancement products to improve towing safety and experience.
- Flat Towing Equipment Tow bars, flat tow brake systems, tow bar wiring, and accessories for flat towing vehicles behind RVs.
- Hitch Accessories Hitch locks, hitch covers, hitch adapters, hitch aligners, and fabrication parts for trailer hitches.
- Bike Racks and Roof Racks Roof-mounted and hitch-mounted bike racks plus roof rack systems for carrying cargo boxes, baskets, and outdoor gear on vehicle roofs.
- Cargo and Watersport Carriers Hitch-mounted and roof-mounted cargo carriers, plus kayak, paddleboard, canoe, and surfboard carriers for transporting watersports equipment.
- Tonneau Covers and Truck Bed Accessories Retractable, folding, and soft tonneau covers for truck beds plus ladder racks and truck bed extenders to protect cargo and improve fuel efficiency.
- Camping Gear RV camping, tent camping, car camping, and overlanding equipment and accessories, including boondocking gear and van life accessories.
- RV Parts & Accessories Parts and accessories for RVs and campers including power systems, plumbing, appliances, steps, awnings, vents, and storage solutions.
- RV Solar & Off-Grid Power Solar panels, batteries, generators, and off-grid camping power solutions for RVs.
- Trailer Tires & Wheels Trailer-specific tires and wheels in various sizes and load ratings for different trailer types.
- Trailer Brakes, Hubs, and Suspension Trailer brakes, brake actuators, hubs, drums, bearings, spindles, axles, leaf springs, equalizers, and torsion axles for trailer brake and suspension systems.
- Trailer Lights & Wiring Trailer lights, tail lights, clearance lights, wiring connectors, and battery boxes for trailer electrical systems.
- Trailer Jacks, Couplers, and Cargo Management Trailer jacks for lifting and supporting trailers, trailer couplers for connecting trailers to hitch balls, and cargo management products including tie-downs, cargo organizers, E-track parts, ramps, and tool boxes.
- Marine and Boat Trailer Parts Specialized parts for boat trailers including rollers, bunks, guides, lights, and wheel components, plus marine power cords, bilge pumps, boat covers, dock accessories, and boat bumpers.
- Vehicle Exterior and Interior Accessories Nerf bars, running boards, vehicle lights, mud flaps, grille guards, bumpers, floor mats, seat covers, car organizers, and vehicle locks for exterior upgrades and interior protection.
- Performance Upgrades Air intake systems, exhaust components, and tuning accessories for vehicle performance upgrades.
- Winter, Emergency, and Off-Road Gear Tire chains, snow plows, salt spreaders, battery chargers, winches, recovery straps, off-road lights, and recovery gear for winter conditions and off-road use.
Quantifiable outcome
- 35,000+ installations completed to verify product fit and function
- +2 more outcomes
Companies that use etrailer.com
Customer profileSegments2 records
Ideal customer profiles2 records
etrailer.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
etrailer.com partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- CURTcoreLeading trailer hitch and towing equipment manufacturer. CURT products are prominently featured as top towing brands on etrailer.com, including trailer hitches, brake controllers, and wiring solutions.
- B and WcorePremium gooseneck and 5th wheel hitch manufacturer. Featured as a top towing brand and major product focus area, with B&W Companion and Turnoverball products prominently featured.
- TimbrencoreSuspension enhancement and brake enhancement system manufacturer. Featured as top towing brand with products addressing vehicle sag and trailer braking.
- ThulecorePremium bike racks, roof racks, and cargo carriers. Featured as top sports and recreation brand for cycling, watersports, and outdoor gear transport.
- YakimacoreRoof racks, bike carriers, and outdoor adventure gear. Featured as top recreation brand alongside Thule for cargo and gear transport solutions.
- DextercoreTrailer axles, brakes, hubs, and suspension components. Featured as top trailer brand for trailer repair and replacement parts.
- LippertcoreRV components, trailer parts, and camping accessories. Featured as top RV brand for slide-outs, jacks, and interior components.
- Blue OxcoreTrailer hitches, tow bars, base plates, and weight distribution systems for RV and flat towing. Featured as top RV brand for towing applications.
- FurrioncoreRV appliances, cameras, power systems, and electronics. Featured as top RV brand for RV setup and modernization.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
etrailer.com competitors and assessment
Company assessmentDirect peers
- RealTruck: Online specialty retailer of truck bed covers, hitches, and vehicle accessories with a similar fit-guide led e-commerce model — direct competition in the same towing and truck accessory category.
- CARiD: Online retailer of automotive parts and accessories (towing, RV, marine, exterior) — closely comparable breadth of catalog and DTC e-commerce model.
- Summit Racing: Specialty online retailer of performance, towing, and trailer parts — comparable specialty focus and DTC direct-to-consumer model with deep category expertise.
- Camping World: Leading RV retailer and parts/accessories seller — directly comparable in RV parts, towing, and camping gear categories served to RV owners.
- Tire Rack: Specialty online retailer of tires, wheels, and related vehicle accessories with vehicle-specific fit guidance — comparable niche DTC model and verification-driven merchandising.
- 4 Wheel Parts: Online and retail seller of off-road, truck, and towing accessories — directly overlapping etrailer's off-road, hitch, and vehicle upgrade categories.
Broad incumbents
- AutoZone: Largest US auto parts retailer with broad online catalog — competes on commoditized parts and accessories with much greater logistics scale.
- NAPA Auto Parts: National auto parts chain with strong online presence and dealer network — broad incumbent overlap with etrailer's motor vehicle supplies and parts assortment.
- O'Reilly Auto Parts: Large US auto parts retailer with growing e-commerce platform — broad incumbent competing across the auto accessories and parts categories etrailer services.
- Amazon: Massive generalist e-commerce marketplace selling towing, RV, and outdoor products — broad incumbent that commoditizes standard SKUs and pressures pricing across specialty categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
etrailer.com social profiles
Digital presenceetrailer.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
etrailer.com leadership team
Management profileNumber of profiles
Profiles1 record
etrailer.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
etrailer.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about etrailer.com
What does etrailer.com do?
etrailer.com is an online retailer selling custom-fit trailer hitches, towing equipment, RV parts, vehicle accessories, marine and boat trailer parts, bike/cargo carriers, and outdoor recreation gear across 548+ brands. The offering is differentiated by a proprietary Vehicle Fit Guide that matches products to specific vehicle year/make/model, supported by 193,357+ pages of expert content, 1,056,204+ original photos and videos, and 35,570+ completed installations used to verify product fit. Customers purchase directly online with free shipping on orders over $99 within the contiguous USA, with expert consultation available via phone and chat.
Is etrailer.com a public or private company?
etrailer.com is a private company. It is classified as family owned and is currently operating.
When was etrailer.com founded?
etrailer.com was founded in 1946. It employs 501 to 1,000 people.
Where is etrailer.com based?
etrailer.com is headquartered in Wentzville, United States, in the North America region.
How does etrailer.com make money?
One revenue line is on record: product Sales.
Who are etrailer.com's main competitors?
Direct peers on record are RealTruck, CARiD, Summit Racing, Camping World, Tire Rack and 4 Wheel Parts. Broad incumbents are AutoZone, NAPA Auto Parts, O'Reilly Auto Parts and Amazon.
Does etrailer.com have an API?
No public API is recorded for etrailer.com.
What industry is etrailer.com in?
etrailer.com's product category is Trailer & Towing Accessories Retail. Its primary akta.pro industry code is CRAFADAJ, Sporting Goods & Outdoor Inventory-led Online Retailers, with a secondary code of CRAMAAAC, Camping & Overlanding Equipment Retail. Its NAICS code is 44133 and its SIC code is 5013.