Dune 23
Dune 23 is a Middle East-focused sport and entertainment marketing agency, subsidiary of M+C Saatchi, that delivers full-service marketing and communications plus end-to-end commercial partnership sales to global sports rights holders, event owners, brands, and athletes across the GCC and wider MENA region via five regional offices.
- Company typePrivate
- Founded-
- HeadquartersAbu Dhabi, United Arab Emirates
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Dune 23 does
Dune 23 is a Middle East-based sport and entertainment marketing agency that operates under the legal entity M+C Saatchi Sport & Entertainment Sports Events Marketing Co. L.L.C, an LLC incorporated in the United Arab Emirates and governed by UAE law with exclusive Dubai court jurisdiction. The firm is a subsidiary of the global M+C Saatchi network and trades under the Dune 23 brand across its regional footprint. It provides two integrated service lines: Marketing & Communications (covering creative, social media, digital media, media buying, PR and communications, influencers, community programs, and experiential activations) and Commercial Partnerships (an end-to-end sales offering spanning commercial strategy, proposal creation, asset audit and valuation, sales target setting, prospect identification, sales outreach, contract negotiation, and closing).
The agency serves enterprise clients across global sports and entertainment verticals, including SailGP, DP World Tour Middle East and Asia, Mubadala Abu Dhabi Open, Emirates Dubai 7s, Spartan and Tough Mudder, All Things Live Middle East, Faze Clan, Blast APS, BRAG, Formula Woman Limited, Jebel Ali Dragons, Open Fire Food Festival, and Just Padel. Its go-to-market is direct enterprise field sales through named account executives (Jamie Hosie and Lloyd McMillan), underpinned by personal networks, industry reputation, and testimonial credibility from major sports brands. The firm maintains no proprietary technology platform, app, or API; revenue is generated through professional services retainers and project fees on custom-quoted engagements, with five offices (Abu Dhabi, Dubai, Beirut, Doha, Riyadh) serving as delivery hubs across the GCC and wider MENA.
Dune 23 firmographics
Firmographics- Name
- Dune 23
- Legal name
- M+C SAATCHI SPORT & ENTERTAINMENT SPORTS EVENTS MARKETING CO. L.L.C
- Website
- https://dune23.me
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Dune 23 is a Middle East-focused sport and entertainment marketing agency, subsidiary of M+C Saatchi, that delivers full-service marketing and communications plus end-to-end commercial partnership sales to global sports rights holders, event owners, brands, and athletes across the GCC and wider MENA region via five regional offices.
- Ownership category
- akta.pro rank
Dune 23 industry classification
Industry- Product category
- Sports & Entertainment Marketing Agency
- NAICS
- Business Support Services (5614)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK)
Keywords
Where Dune 23 is headquartered
LocationHeadquarters
- HQ city
- Abu Dhabi
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices5 records
Markets served
Dune 23 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Professional Services - Retainer & Project Fees: Full-service marketing and communications agency revenue from ongoing retainers and project-based engagements covering strategy, creative, social media, digital, media buying, PR, and experiential activations for sports and entertainment clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Dune 23 product offering
Product offeringCore offering
Dune 23 is a full-service sport, entertainment, and culture marketing agency serving global rights holders, event owners, athletes, brands, and entertainment companies across the Middle East. It delivers integrated Marketing & Communications services (Creative, Social Media, Digital Media, Media Buying, PR & Communications, Influencers, Community Programs, Experiential Activations) and end-to-end Commercial Partnerships services (Commercial Strategy, Proposal Creation, Asset Audit & Valuation, Prospect Identification, Sales Outreach, Contract Negotiation, and Closing Partnerships) from offices in Abu Dhabi, Dubai, Beirut, Doha, and Riyadh.
Product overview
Dune 23 (also trading as M+C Saatchi Sport & Entertainment Middle East) is a sport and entertainment marketing agency offering two integrated service lines: Marketing & Communications (covering Creative, Social Media, Digital Media, Media Buying, PR & Communications, Influencers, Community Programs, and Experiential Activations) and Commercial Partnerships (providing end-to-end partnership sales services from strategy through closing). The agency operates as a unified full-service offering rather than a modular product platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing & Communications Full-service integrated marketing communications offering covering strategy through campaign execution, including Creative, Social Media, Digital Media, Media Buying, PR & Communications, Influencers, Community Programs, and Experiential Activations. Designed for global sports rights holders, event owners, athletes, brands, and entertainment companies seeking Middle East audience engagement.
- Commercial Partnerships End-to-end commercial partnership sales service working with athletes, event owners, and rights holders to develop commercial strategies and maximize ROI, including Commercial Strategy, Proposal Creation, Asset Audit & Valuation, Sales Target Setting, Prospect Identification, Sales Outreach, Contract Negotiation, and Closing Partnerships.
Companies that use Dune 23
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Dune 23 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dune 23 partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Dune 23 competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights3 records
Customer concentration
Dune 23 social profiles
Digital presenceDune 23 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dune 23 leadership team
Management profileNumber of profiles
Profiles2 records
Dune 23 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dune 23 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dune 23
What does Dune 23 do?
Dune 23 is a full-service sport, entertainment, and culture marketing agency serving global rights holders, event owners, athletes, brands, and entertainment companies across the Middle East. It delivers integrated Marketing & Communications services (Creative, Social Media, Digital Media, Media Buying, PR & Communications, Influencers, Community Programs, Experiential Activations) and end-to-end Commercial Partnerships services (Commercial Strategy, Proposal Creation, Asset Audit & Valuation, Prospect Identification, Sales Outreach, Contract Negotiation, and Closing Partnerships) from offices in Abu Dhabi, Dubai, Beirut, Doha, and Riyadh.
Is Dune 23 a public or private company?
Dune 23 is a private company. It is classified as corporate owned and is currently operating.
When was Dune 23 founded?
Dune 23 was founded in -1. It employs 51 to 100 people.
Where is Dune 23 based?
Dune 23 is headquartered in Abu Dhabi, United Arab Emirates, in the Middle East region.
How does Dune 23 make money?
One revenue line is on record: professional Services - Retainer & Project Fees.
Does Dune 23 have an API?
No public API is recorded for Dune 23.
What industry is Dune 23 in?
Dune 23's product category is Sports & Entertainment Marketing Agency. Its primary akta.pro industry code is MPAAAGAK, Experiential Logistics & Tour Management (Roadshows). Its NAICS code is 5614 and its SIC code is 7990.