LYL

What LYL does

LYL Inc. (リル, headquarters: Minami-Aoyama, Minato-ku, Tokyo) is a privately held Japanese company founded in February 2018 by Representative Director Shota Wakatsuki that delivers AI-driven business process automation services to small and medium-sized enterprises in Japan under the HAYATE service brand. Its core offering is an 'AI BPO' model in which LYL consultants embed inside a client company, diagnose operations, build AI-powered automations using internal RAG knowledge bases, custom prompts, and API/MCP integrations, and train the client's employees so that the systems continue running after LYL's departure. The company explicitly commits to a zero-data-extraction policy and transfers full ownership of every artifact to the client, framing its role as a temporary builder rather than a long-term vendor.

LYL monetizes through three publicly disclosed tiers: a free 30-minute AI diagnostic consultation as the top-of-funnel, a one-day AI Installation engagement at a flat 30万円 (≈USD 2,000) per engagement, and a Monthly Partner (AI参謀) subscription starting at 30万円/month with a 3-month minimum and a contractual commitment of at least 150万円 of business improvements within 3 months. An Individual AI Training product at 9,800 yen (tax included), sold via Stripe, extends the offering to individual learners. The go-to-market motion is sales-led and consultation-first, supported by a corporate website, TimeEx online booking, and direct outreach to SME owners.

Beyond the AI BPO business, LYL operates KIT Inc. as a 100% wholly-owned subsidiary running the 'Spot Hoiku' (スポットほいく) childcare spot work matching service. The company's prior livestream management business 'fmfm' was divested to Youpace Inc. The company has 1-10 employees, no disclosed external investors, and operates primarily in the Tokyo metropolitan area with online delivery available to regional clients.

Name

LYL

Legal name

LYL株式会社

Website

https://lylife.jp

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

LYL Inc. is a Tokyo-based AI BPO services provider that embeds in Japanese SMEs to automate business processes using AI, delivered through its HAYATE brand via on-site installation and monthly partnership programs.

Ownership category

akta.pro rank

Product category

AI Business Process Automation Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)

akta.pro secondary industries

MLOps/LLMOps & Model Lifecycle Management Services (BPAEAHAH), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)

Keywords

• AI BPO services
• Business process automation
• AI consulting
• AI implementation services
• Prompt engineering

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. One-day AI Installation: One-time service fee for rapid AI setup on-site at the client's office. Includes AI environment setup on CEO's PC, automation of one business process, and post-installation manual. Priced at a flat 30万円 per engagement.
2. Monthly Partner (AI参謀): Monthly recurring revenue model with minimum 3-month commitment. LYL embeds in the client's operations, conducts business diagnostics, builds AI infrastructure, develops automation, and provides employee training. Priced at 30万円/month minimum, with a commitment of 150万円+ worth of improvements within 3 months.
3. Individual AI Training (個人向け): One-time professional services fee for individual AI training, priced at 9,800 yen (tax included). Payment via credit card through Stripe.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

LYL provides an AI BPO service branded HAYATE that physically enters small-to-medium enterprise (SME) workplaces to diagnose operations, design custom AI solutions, build automation systems using APIs/MCPs and internal RAG knowledge bases, and transfer ownership of those systems to the client. Offerings include a one-day on-site AI installation (300,000 yen) and a monthly partner program (300,000 yen/month, minimum 3 months) that commits to 1.5 million yen+ in improvements.

Product overview

LYL operates a unified AI BPO service called HAYATE as its core product, which includes a one-day AI installation program and a monthly AI partnership program for ongoing business automation. The company also previously operated a livermanagement business called fmfm (now transferred to Youpace), and its wholly-owned subsidiary KIT Inc. operates a childcare spot work service called スポットほいく (Spot Hoiku).

Differentiator

Problem solved

Functional benefit

Brands

• HAYATE: AI BPO service offering AI-driven business automation for SMEs, including one-day AI installation (30万円) and monthly partner program (30万円〜/月). Provides diagnosis, prompt design, API/MCP integration, AI development environment setup, AI outsourcing, training, and internal RAG knowledge base.
• fmfm

Products and services

• HAYATE One-Day AI Installation

Quantifiable outcome

• 1,500 hours/year reduction in business operations through AI implementation
• +4 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

One partnership is on record.

• KIT株式会社coreOthers · 1 February 2018LYL株式会社 operates KIT株式会社 as a 100% wholly-owned subsidiary. KIT株式会社 operates the childcare spot work service 'Spot Hoiku' (スポットほいく), which matches childcare workers with temporary work opportunities. This represents LYL's expansion into the human resources/matching sector alongside its AI BPO services.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• AI inside: Tokyo-based AI company that combines a proprietary LLM/AI platform (DX Suite, LLM) with enterprise AI deployment and integration services. Comparable to LYL on Japanese enterprise AI enablement, though with a more product-led approach.
• NABLAS: Tokyo-based AI firm combining AI consulting/implementation services with corporate training programs. Directly comparable to LYL given its mix of AI integration services and the individual training offering LYL also sells.
• Ridge-i: Tokyo-based AI consulting and solution-development firm serving Japanese enterprises with custom AI implementations, satellite imagery, and optimization projects. Closely comparable to LYL's bespoke AI delivery model.
• ALBERT: Long-standing Japanese data analytics and AI solutions company serving enterprise clients with custom data science projects. Comparable to LYL as an established Japan-based AI/analytics implementation firm.
• Cogent Labs: Japanese AI company offering NLP, OCR, and document-processing products alongside custom AI consulting for Japanese enterprises. Comparable to LYL on document/process automation for Japanese business workflows.
• ELYZA: Tokyo-based AI company providing LLM deployment and AI consulting for Japanese enterprises, including custom AI implementation and knowledge-base/RAG solutions. Most directly comparable to LYL's HAYATE on AI integration services for Japanese businesses.
• Lightblue: Japanese AI solutions firm offering custom AI/ML development, data analytics, and AI implementation services for enterprise and SME clients. Comparable to LYL as a custom AI solutions provider operating in Japan.
• JDSC: Japan Data Science Consortium provides AI/ML solutions and DX consulting to Japanese enterprises, including demand forecasting and operational optimization. Comparable to LYL as a Japan-focused AI implementation partner.
• LayerX: Tokyo-based company building AI- and blockchain-powered BPO/finops products, explicitly positioning around AI-driven back-office automation. Closely comparable to LYL on the AI BPO value proposition and target customer profile.

Broad incumbents

• PKSHA Technology: Larger, publicly listed Japanese AI company offering a broad portfolio of machine-learning products (NLP, computer vision, forecasting) and AI solutions for enterprise customers. Adjacent competitor to LYL but operating at much greater scale and across multiple verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LYL