What MyAdvo does

MyAdvo is an Indian online legal services marketplace founded in 2015 and headquartered in Gurgaon that connects individual consumers, small businesses, and corporate clients with a network of verified lawyers. The platform operates a three-portal architecture — a consumer-facing website for service booking, a For Lawyers onboarding portal, and a Businesses/Case Manager portal for corporate case management — and offers fixed-pricing services across litigation matters (property/RERA, NCLT insolvency, mutual consent divorce, cheque bounce, recovery suits, consumer cases, MACT), non-litigation services (legal notices for unpaid salary, wrongful termination, and consumer matters, plus legal documentation), IP and compliance (trademark registration, POSH), Canada immigration, and a growing government registrations vertical (marriage certificate, court marriage, name change, company incorporation, GST registration, FSSAI license, apostille, legal heir, and birth certificate). Core operational features include Bar Council ID-based lawyer verification, dedicated case manager assignment for each client, milestone-based payment structures, and standardized processes with firm timelines.

The platform does not rely on proprietary AI/ML technology and is best characterized as an operations-and-distribution layer over a human lawyer network rather than a software-defined product. The platform claims a supply network of 10,000+ verified lawyers operating across 30+ Indian cities and reports cumulative activity of 1,200+ RERA cases, 1,000+ divorce cases, 5,000+ legal notices, 200+ trademark filings, 800+ marriage certificates delivered, and 100+ Canada immigration applications, with 400+ corporate clients and 27,000+ cumulative customers served.

MyAdvo generates revenue primarily through fixed service fees (₹2,500 for legal notices, ₹8,000 for trademark registration inclusive of government fees, ₹20,000 for MACT services) and ₹5,000 fixed consultation fees across categories, with some services requiring 100% upfront payment and others using 50/50 or 60/40 milestone-based splits. The company is privately held with 101–250 employees; funding history includes OperatorVC and LVX Ventures (2016), WaterBridge Ventures-led round with Mumbai Angels (October 2018), and participation in the Real Time Accelerator Fund (2023). Revenue is not publicly disclosed.

Name

MyAdvo

Legal name

MyAdvo

Website

https://myadvo.in

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

MyAdvo is an Indian online legal services marketplace founded in 2015 that connects consumers and businesses with a network of 10,000+ verified lawyers across 30+ cities, offering fixed-pricing litigation, legal notices, immigration, and government registration services.

Ownership category

akta.pro rank

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Legal Consultation Fees: Fixed consultation fees charged upfront for initial lawyer consultations (e.g., RERA, NCLT, Mutual Divorce consultations at ₹5,000)
2. Legal Service Fees: Fixed one-time fees for specific legal services such as trademark registration (₹8,000), legal notice drafting (₹2,500), MACT services (₹20,000), and government registration services
3. Government Registration Services: Services for marriage certificates, company incorporation, GST registration, FSSAI license, name change, and other government documentation
4. Case Assistance Fees: Fees for ongoing case handling including complaint drafting, filing, and court appearances with milestone-based payment structures (e.g., 60% upfront, 40% after order)

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

MyAdvo is an online marketplace that connects individual consumers and businesses in India with verified lawyers for fixed-fee legal services. The platform aggregates offerings across 16+ legal service categories (RERA/NCLT property cases, mutual divorce, cheque bounce, legal notices, trademark registration, consumer cases, POSH compliance, recovery suits, Canada immigration, etc.) and 10+ government registration services (marriage certificate, court marriage, company incorporation, GST, FSSAI, name change). Each customer is assigned a dedicated case manager who oversees the engagement from consultation through case resolution.

Product overview

MyAdvo is a legal services marketplace offering two main service categories: Legal Services (including property/RERA complaints, divorce, trademark registration, cheque bounce, legal notices, consumer cases, immigration, and recovery suits) and Government Registration Services (including marriage certificate, court marriage, name change, company incorporation, GST registration, FSSAI license, and birth certificate). The platform connects users with verified lawyers, offers fixed pricing, provides dedicated case managers, and supports 24x7 customer assistance. The company has facilitated over 400+ businesses and 27,000+ customers with access to 10,000+ top lawyers.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Possession Delay - RERA Legal consultation and end-to-end case handling for filing complaints with the Real Estate Regulatory Authority (RERA) against builders for delayed property possession. Includes document verification, complaint drafting, filing, and follow-up. Targeted at property buyers in India; ₹5,000 consultation with milestone-based fees (60% upfront, 40% on order).
• MACT (Motor Accident Claims Tribunal) Legal service for filing and processing motor accident compensation claims through the Motor Accident Claims Tribunal, including petition drafting, filing, and court representation. Priced at ₹20,000 (50% to start, 50% on settlement/order).
• Apostille Certificate End-to-end attestation service for obtaining apostille stamps from the Ministry of External Affairs for international document legalization, valid in 92 Hague Convention countries.
• Possession Delay - NCLT Legal service for initiating insolvency proceedings against financially distressed real estate companies through the National Company Law Tribunal for property possession delay cases. ₹5,000 consultation, 60% upfront / 40% on settlement.
• Mutual Consent Divorce End-to-end legal service for filing a joint petition for mutual consent divorce in Family Court, including agreement on asset division, child custody, and maintenance. ₹5,000 consultation; 50% upfront / 50% on settlement.
• Trademark Registration Trademark registration service through expert trademark lawyers, including trademark search, classification, documentation, and filing. Priced at ₹8,000 inclusive of government fee (₹4,500 for individuals, ₹9,000 for Pvt. Ltd companies); 100% payment at booking.
• Cheque Bounce Complaint Legal consultation and complaint filing service for bounced cheque cases, including legal notice drafting and criminal complaint filing in court. ₹5,000 consultation, 100% upfront.
• Legal Notice General service for drafting and sending legal notices through expert lawyers as a final communication before filing court cases.
• Unpaid Salary - Legal Notice Service for drafting and sending legal notices to employers for non-payment of salary. Priced at ₹2,500; 100% upfront.
• Wrongful Termination - Legal Notice Service for drafting and sending legal notices to employers regarding wrongful termination cases. Starting from ₹2,500.
• Consumer Matter - Legal Notice Service for drafting and sending legal notices to goods or service providers for consumer disputes before filing consumer court cases. Priced at ₹2,500.
• Canada Immigration (PR) Immigration consultation service for Canadian Permanent Residency applications delivered through partner Regulated Canadian Immigration Consultants (RCIC) authorized by ICCRC. ₹5,000 consultation.
• Consumer Case Service for filing consumer complaints in consumer court against sellers or manufacturers for defective products or deficient services.
• POSH (Prevention of Sexual Harassment) Compliance and consultation service for the Sexual Harassment of Women at Workplace Act, 2013, including POSH policy creation and Internal Complaints Committee formation.
• Legal Documentation Service for drafting, vetting, and registration of legal documents including agreements, contracts, and other legal paperwork through expert drafting lawyers.
• Suit - Recovery of Money Service for filing summary suits for recovery of money through expert debt recovery lawyers, including petition drafting and court proceedings. Milestone-based payment: 25% on petition admission, 25% before final hearing.
• Marriage Certificate Registration Service for marriage certificate registration including document preparation, application filing, and coordination with the marriage registrar's office.
• Court Marriage Service for solemnizing and registering a court marriage under the Special Marriage Act, including documentation, notice publication, and certificate issuance.
• Name Change Government registration service for legal name change, including documentation and gazette notification support.
• Medical Negligence Legal consultation service for medical negligence claims against healthcare providers.
• Birth Certificate Government service for obtaining birth certificates, including documentation and coordination with municipal authorities.
• Company Incorporation Service for company incorporation in India, including documentation, name approval, and filing with the Registrar of Companies.
• GST Registration Service for GST registration with Indian tax authorities, including documentation, application filing, and follow-up.
• FSSAI License Service for obtaining FSSAI food license/registration, including documentation and application filing.
• Legal Heir Certificate Government service for obtaining a legal heir certificate, including documentation and court/revenue authority coordination.

Quantifiable outcome

• 27,000+ customers successfully connected with lawyers
• +4 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Immigration Consultants of Canada Regulatory Council (ICCRC)coreStrategic or Co-development PartnerMyAdvo partners with ICCRC-authorized Regulated Canadian Immigration Consultants (RCIC) who are members of the Immigration Consultants of Canada Regulatory Council. These certified immigration experts assist clients in reviewing, preparing, and submitting immigration applications for Canada Permanent Residency.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Vakilsearch: One of India's largest online legal services platforms offering company registration, trademark filing, legal notice drafting, tax, and compliance services to consumers and SMBs. Closely comparable to MyAdvo in target customer, service catalogue, and fixed-price marketplace model.
• LegalKart: Indian online legal services marketplace that connects users with verified lawyers for consultations, documentation, and case handling across personal, family, property, and corporate matters. Directly competes with MyAdvo on lawyer-matching and consumer-facing fixed-fee legal services.
• LawRato: Online legal advice and lawyer directory platform serving Indian consumers across family, property, criminal, civil, and consumer matters. Comparable to MyAdvo's customer base (individuals seeking legal help) and consultation-driven GTM motion.
• LegalDesk: Indian online legal documentation and registration platform offering affidavits, agreements, company incorporation, and government filings at fixed prices. Overlaps with MyAdvo's government registration and legal documentation service lines.
• IndiaFilings: Online platform for business registration, tax filing, trademark, and compliance services in India. Targets similar SMB/startup customers as MyAdvo with fixed-price service packages and digital fulfillment.
• LegalRaasta: Indian legal, tax, and compliance services platform offering company registration, GST, trademark, and licensing services. Comparable to MyAdvo in horizontal marketplace model and SMB/consumer target segments.

Emerging players

• Leegality: Digital documentation and e-signature infrastructure provider in India serving enterprises and legal professionals. Adjacent to MyAdvo's legal documentation services but more infrastructure-oriented than consumer marketplace.
• SpotDraft: AI-powered contract lifecycle management platform for businesses in India and globally. Comparable to MyAdvo's legal-documentation services line but focused on enterprise CLM rather than consumer marketplace.
• Kanoon: Indian legal search and law database platform providing case-law and statute access. Adjacent to MyAdvo's category but focused on legal information rather than lawyer intermediation.

Others

• TaxBuddy: Online tax-filing and advisory platform in India serving individuals and small businesses. Adjacent to MyAdvo's tax-adjacent consultation services but focused specifically on tax rather than broader legal marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/myadvotweets

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyAdvo