What Cheffelo does

Cheffelo AB (publ) is a publicly listed Nordic meal kit subscription company headquartered in Sundbyberg, Sweden, and traded on Nasdaq First North under ticker CHEF. Originally founded in 2005 as LMK Group and rebranded to Cheffelo in conjunction with its 2021 IPO, the company operates through three regional consumer brands — Linas Matkasse in Sweden (launched 2008), Godtlevert in Norway (2010), and RetNemt in Denmark (2010) — collectively delivering approximately 17 million meals per year to households across Scandinavia. The platform combines centrally developed recipes, ingredient sourcing, and last-mile cold-chain logistics into a subscription-based home delivery service targeting families seeking to reduce meal planning effort and grocery shopping time.

The underlying operating model is subscription-driven and asset-light in customer acquisition but capital-intensive in fulfillment. Each regional brand maintains a distinct local market identity while sharing Cheffelo's corporate infrastructure for recipe development, procurement, and delivery logistics. The product offering spans the widest recipe selection in the Nordic meal kit market, including quick, vegetarian, inspiring, and family-friendly dishes, with Linas Matkasse alone having delivered 150 million portions since launch.

Revenue is generated entirely through recurring subscription orders for pre-portioned ingredient boxes paired with recipe cards, supplemented by climate-impact information on every recipe as a recent (June 2026) differentiator. The customer base is horizontally segmented and consumer-only, with no enterprise or B2B channel. Q3 2025 results reported nearly 30% organic revenue growth with improved profitability, and Q1 2026 produced a record EBIT alongside continued two-digit organic growth, indicating operating leverage as scale builds. The company is led by CEO Walker Kinman with Klaus Nørgaard as Chief Business Development Officer and Erik Bergman as CFO, and the shareholder base is widely distributed with no controlling owner (largest holder Petter von Hedenberg at 12.55%).

Name

Cheffelo

Legal name

Cheffelo AB (publ)

Website

https://cheffelo.com

Company type

Public

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Cheffelo is a publicly listed Nordic meal kit subscription company delivering approximately 17 million pre-portioned meals annually to families across Sweden, Norway, and Denmark through its three regional brands — Linas Matkasse, Godtlevert, and RetNemt.

Ownership category

akta.pro rank

Product category

Meal Kit Delivery Services

NAICS

Special Food Services (7223), Perishable Prepared Food Manufacturing (311991)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Meal Kits & Recipe Box Subscriptions (AFAIANAA)

akta.pro secondary industries

Meal Kits & Recipe Box Delivery (CRAFAFAD), Meal Kits & Recipe Box Delivery (AFAIAMAE)

Keywords

• Meal kit delivery
• Subscription meal boxes
• Pre-portioned ingredients
• Scandinavian food delivery
• Recipe box service

Headquarters

HQ city

Sundbyberg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Meal Kit Subscriptions: Cheffelo generates revenue through subscription-based meal kit deliveries to consumers in Scandinavia. Customers receive fresh ingredients and recipes delivered to their homes on a recurring basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Cheffelo is the parent company of three regional meal kit subscription brands serving Scandinavia: Linas Matkasse in Sweden, GodtLevert in Norway, and RetNemt in Denmark. The company delivers approximately 17 million meals annually, providing subscribers with pre-portioned fresh ingredients, curated recipes, and home delivery on a recurring basis. The core offering bundles food sourcing, recipe development, kit assembly, and last-mile delivery into a recurring subscription service aimed at simplifying family meal preparation.

Product overview

Cheffelo operates as a multi-brand meal kit subscription platform serving Scandinavia through three regional sub-brands: Linas Matkasse (Sweden), GodtLevert (Norway), and RetNemt (Denmark). The company delivers approximately 17 million meals annually through subscription-based home delivery of fresh ingredients and recipes. Each brand maintains local market identity while sharing Cheffelo's centralized operations, supply chain, and corporate infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Linas Matkasse: Leading Swedish meal kit brand helping families gather around dinner by delivering good, healthy recipes and fresh ingredients directly to the door. Since launch in 2008, has delivered 150 million portions.
• Godtlevert
• RetNemt

Products and services

• Linas Matkasse Swedish meal kit subscription brand that helps families gather around dinner by delivering curated, healthy recipes and pre-portioned fresh ingredients directly to the door. Founded in 2008, it has delivered 150 million portions.
• GodtLevert Norwegian meal kit subscription brand offering healthy, varied, and simple dinner solutions developed by professional chefs to families across Norway since 2010. Pre-portioned meals delivered directly to the door.
• RetNemt Danish meal kit subscription brand that helps families make cooking a joyful experience, delivering fresh ingredients and curated recipes directly to the door with more than 15 years of meal kit experience.

Quantifiable outcome

• Approximately 17 million meals delivered annually

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• HelloFresh: Global meal kit subscription leader headquartered in Germany. Operates across Europe (including Nordics) and North America with multi-brand portfolio, directly comparable subscription/DTC meal kit model and broadly overlapping product offering, but at vastly larger scale.

Direct peers

• Marley Spoon: Subscription meal kit company operating across Europe (including Nordic presence) and Australia. Directly comparable DTC subscription meal kit model with similar recipe curation and pre-portioned ingredient delivery value proposition.
• Gousto: UK-based meal kit subscription company with similar recipe curation, pre-portioned ingredient delivery, and family-focused value proposition. Closely comparable business model but regional to UK rather than Scandinavia.
• Blue Apron: US-based meal kit subscription pioneer with recipe-based pre-portioned ingredient delivery model directly comparable to Cheffelo's Linas Matkasse/Godtlevert/RetNemt. Different geography but identical subscription meal kit business model, useful for retention, churn, and unit-economic benchmarking.
• Mindful Chef: UK premium healthy meal kit subscription company. Comparable recipe curation, pre-portioned ingredient model, and health/sustainability positioning, though UK-focused. Useful benchmark for premium-positioning and dietary-extension playbook.
• Adams Matkasse: Norwegian meal kit subscription competitor directly overlapping with Cheffelo's Godtlevert brand in the Norwegian market. Closest head-to-head direct peer by geography and product category.

Emerging players

• Oda (formerly Kolonial): Norwegian online grocery delivery company offering full grocery assortment including recipe ingredients and some meal solutions. Partial competitor in the meal kit adjacency — overlaps on convenience/home delivery for Nordic families but offers broader grocery catalog rather than curated meal kits.
• Mathem: Swedish online grocery home-delivery operator with broad assortment including recipe ingredients. Adjacent competitor for the family dinner occasion but competes through grocery breadth rather than curated meal kits; partial overlap with Cheffelo's Swedish Linas Matkasse customers.
• Fresh Meal Plan: Subscription prepared-meal delivery service offering chef-prepared ready-to-eat meals. Competes with Cheffelo for the convenience-dinner occasion but in a ready-to-eat rather than cook-from-kit format — useful proxy for category substitution risk.

Regional players

• Koloniv (now part of Oda): Was a Danish online grocery and meal-solution player in Denmark; now part of Oda. Relevant as historical Scandinavian meal/grocery competitor with overlapping target customer (Danish families), now consolidated into a broader grocery platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cheffelo

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cheffelo