SquareOne
- Company typePrivate
- Founded2020
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
SquareOne firmographics
Firmographics- Name
- SquareOne
- Legal name
- Emerge Group Limited
- Website
- https://getsquareone.app
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
SquareOne industry classification
Industry- Product category
- Youth Banking
- NAICS
- Credit Card Issuing (522210)
- akta.pro primary industry
- Youth / Family Wallets & Allowance Payments (FSAMAEAK)
- akta.pro secondary industry
- Mobile Wallets (NFC Tap-to-Pay / HCE) (FSAMAEAB)
Keywords
Where SquareOne is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
SquareOne business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Family Subscription: Monthly subscription at $4.99/month per family covering up to 2 adults and 5 children. First month and card are free. Annual option at $49.99/year (equivalent to $4.17/month).
- Foreign Exchange Fees: 3% currency conversion fee applied on all transactions outside New Zealand and transactions processed by overseas card schemes or financial institutions.
- Payment Device Replacement: $10 fee charged for replacement of physical Mastercard cards prior to expiry (lost, stolen, or damaged).
- Unsuccessful Dispute Claim Fee: $10 fee charged when a disputed transaction claim is unsuccessful, payable at time of notification.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Family Plan - $4.99/month |
| Subscription | Annual | Gift Subscription - $49.99/year |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
SquareOne product offering
Product offeringCore offering
SquareOne provides a mobile app combined with a reloadable Mastercard prepaid debit card that lets parents manage a family subscription covering up to 2 adults and 5 children. Parents control spending via limits, notifications, and card freeze, while children use the contactless card, Apple Pay, or Google Pay to learn earning, spending, and saving habits through automated pocket money, jobs, savings pockets, and peer-to-peer Sendit transfers.
Product overview
SquareOne is a New Zealand-based youth financial education platform combining a mobile app, a multi-wallet account system, and a reloadable Mastercard debit card for children. The core offering consists of the SquareOne App (iOS/Android), the SquareOne Family Subscription ($4.99/month), and the SquareOne Child Debit Card. Parents manage the product through a Parent Wallet while each child has individual Child Wallets with savings pockets and spending sub-accounts. The Sendit peer-to-peer transfer feature enables instant money transfers between SquareOne users by syncing phone contacts. Additional products include the 12-month SquareOne Family Gift Subscription ($49.99) and the SquareOne in Schools program, which is a school fundraising and financial literacy initiative. The company is operated by Emerge Group Limited, registered as a financial services provider in New Zealand.
Differentiator
Problem solved
Functional benefit
Products and services
- SquareOne Family Subscription Monthly subscription at $4.99 covering up to 2 parents and 5 children per family, bundling the SquareOne mobile app, contactless Mastercard prepaid cards, parental controls, and all platform features; available with a 30-day free trial.
- SquareOne Family Gift Subscription (12-Month)
Quantifiable outcome
- 200,000+ Kiwis using the platform
- +1 more outcomes
Companies that use SquareOne
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
SquareOne technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
SquareOne partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- MastercardcoreMastercard is the card scheme partner enabling global acceptance of SquareOne prepaid cards. SquareOne is a Mastercard principal licence holder with cards accepted at merchants worldwide via electronic processing.
- ANZ Bank New ZealandcoreAll customer funds are held in an ANZ trust account. ANZ also partners on the Google Pay integration as referenced in the FAQ microsite reference.
- Windcave Payment Services (formerly DPS/Payment Express)coreWindcave processes payment loads to the SquareOne facility via debit/credit card, providing the payment processing infrastructure for loading funds.
- New Zealand SchoolscoreSchools participate in SquareOne in Schools program - registering to receive unique referral codes and receiving $10 donations per family sign-up. Creates community-based acquisition channel.
- Financial Services Complaints Limited (FSCL)minorFSCL is SquareOne's independent external ombudsman and dispute resolution service, approved by the Minister of Consumer Affairs under the Financial Service Providers (Registration and Dispute Resolution) Act 2008. Service is free to customers.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
SquareOne competitors and assessment
Company assessmentBroad incumbents
- Current: US digital bank with a teen checking product and family financial-management features. Comparable in targeting families but broader product scope than SquareOne.
- NatWest Rooster Card: UK incumbent bank offering under-18 prepaid cards with parental controls via a partnership with RoosterMoney. Comparable family-banking product from a major incumbent rather than a fintech startup.
- Revolut: Global neobank with a Revolut <18 product offering prepaid cards and parental controls to children of adult customers. Not specialized in youth banking but competes for the same parents.
- Monzo: UK digital bank offering under-18 accounts via its app with parental controls. Comparable parent/child banking mechanic but as part of a broader adult-banking product, not a youth-specialist.
Direct peers
- GoHenry: UK-headquartered youth prepaid-card and financial-literacy platform offering parent-managed debit cards and an app for kids aged 6-18. Closest direct analog to SquareOne in product, business model, and target segment.
- FamPay: India-based teen payments app with parent-managed wallets and a prepaid card for under-18s, including P2P transfers between users. Comparable product and parent-child wallet structure, focused on a different geography.
- Step: US teen banking platform offering FDIC-insured accounts and a Visa card with parental oversight for under-18s. Comparable target audience and parental-controls value proposition, though Step extends into credit for older teens.
- Greenlight: US kids and family debit card and investing platform with parental controls, savings goals, and financial-education content. Closely comparable in product architecture and parent-managed wallet structure.
- RoosterMoney: UK pocket-money and prepaid card app for kids aged 5-18 with parental controls, chores, and saving goals. Directly comparable to SquareOne in feature set and target demographic.
Regional players
- JUNO (by Pyypl): New Zealand-based student-focused digital banking app offering prepaid cards and spending controls for students. Most direct regional competitor to SquareOne in NZ, overlapping on the older end of SquareOne's age range.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SquareOne social profiles
Digital presenceSquareOne compliance and trust
Trust signalCompliance4 records
SquareOne financial estimates
Financial estimateRevenue estimate
Valuation estimate
SquareOne leadership team
Management profileNumber of profiles
Profiles4 records
SquareOne funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SquareOne M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SquareOne
What does SquareOne do?
SquareOne provides a mobile app combined with a reloadable Mastercard prepaid debit card that lets parents manage a family subscription covering up to 2 adults and 5 children. Parents control spending via limits, notifications, and card freeze, while children use the contactless card, Apple Pay, or Google Pay to learn earning, spending, and saving habits through automated pocket money, jobs, savings pockets, and peer-to-peer Sendit transfers.
Is SquareOne a public or private company?
SquareOne is a private company. It is classified as venture growth investor backed and is currently operating.
When was SquareOne founded?
SquareOne was founded in 2020. It employs 1 to 10 people.
Where is SquareOne based?
SquareOne is headquartered in Auckland, New Zealand, in the Oceania region.
How does SquareOne make money?
Four revenue lines are on record. Family Subscription is the primary driver. The others are foreign Exchange Fees, payment Device Replacement and unsuccessful Dispute Claim Fee.
Who are SquareOne's main competitors?
Broad incumbents on record are Current, NatWest Rooster Card, Revolut and Monzo. Direct peers are GoHenry, FamPay, Step, Greenlight and RoosterMoney. JUNO (by Pyypl) is listed as a regional player.
Does SquareOne have an API?
No public API is recorded for SquareOne.
What industry is SquareOne in?
SquareOne's product category is Youth Banking. Its primary akta.pro industry code is FSAMAEAK, Youth / Family Wallets & Allowance Payments, with a secondary code of FSAMAEAB, Mobile Wallets (NFC Tap-to-Pay / HCE). Its NAICS code is 522210.