University of Maryland - Robert H. Smith School of Business

What University of Maryland - Robert H. Smith School of Business does

Robert H. Smith School of Business (founded 1948) is the business school of the University of Maryland, College Park, operating as a public, state-entity institution. It delivers undergraduate, MBA (Full-Time, Flex, Executive, Online), business master's (Business Analytics & AI, Information Systems & AI, Finance, Marketing Analytics, Supply Chain Management, Accounting), doctoral, and executive-education programs through five campuses (College Park, Baltimore, Rockville, Washington D.C., Shady Grove) plus online channels.

Its technology stack includes proprietary AI research tools such as the UMD-LinkUp AI Maps (a job-posting analytics platform built with LinkUp/GlobalData PLC and Outrigger Group), the Mortgage Natural Hazard Analyzer, and the Federal Spending Scenarios and Dashboard, alongside a patent-pending deepfake bias-detection method developed in-house. The Center for Artificial Intelligence in Business serves as the institutional hub coordinating AI research, outreach, and curriculum across 40+ AI-active faculty.

Revenue is generated primarily through degree-program tuition (e.g., $25,000 total for the 30-credit Online MS in Information Systems & AI), executive education and custom corporate programs in North America and Asia, corporate partnership sponsorships (QUEST capstone projects at $10,000 each), and recruiting/career-services fees coordinated through the HireSmith portal. Customer segments span prospective students, working professionals, senior executives, Maryland small businesses, and corporate partners including Amazon, Deloitte, PwC, Capital One, Microsoft, Northrop Grumman, CohnReznick, and others.

Name

University of Maryland - Robert H. Smith School of Business

Legal name

Robert H. Smith School of Business

Website

https://rhsmith.umd.edu

Company type

Public

Founded year

1948

Operating status

Operating

Headcount range

251–500 employees

Short description

The Robert H. Smith School of Business is the business school of the University of Maryland, College Park, offering undergraduate, MBA, business master's, doctoral, and executive-education programs across five campuses and online to students, working professionals, executives, and corporate partners.

Ownership category

akta.pro rank

Product category

Higher Education - Business School

NAICS

Colleges, Universities, and Professional Schools (6113), Business and Secretarial Schools (611410), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAHAHAA

Undergraduate Business Schools (BBA/BSBA Programs)

Education/Higher Education (Colleges & Universities)/Business Schools & Management Institutes

SECONDARYEDAHAHAN

Executive Education & Corporate Programs (Non-degree)

Education/Higher Education (Colleges & Universities)/Business Schools & Management Institutes

SECONDARYEDAMACAG

AI & Machine Learning (Foundations & Applied)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Coding & Computer Science Programs

SECONDARYEDAMAHAJ

Career Exploration & Industry Exposure (Guest Speakers, Company Visits)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Entrepreneurship & Business Enrichment

Keywords

• Business education
• MBA programs
• Executive education
• Business analytics
• AI business research

Headquarters

HQ city

College Park

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Degree Program Tuition: Revenue from undergraduate, graduate degree programs including Full-Time MBA, Flex MBA, Executive MBA, Online MBA, and various business master's degrees. Different programs have different tuition structures and durations.
2. Executive Education and Custom Programs: Outreach services to the corporate community including custom executive education programs, certifications, and professional development offerings delivered at learning locations in North America and Asia.
3. Corporate Partnership Sponsorships: Revenue from corporate sponsors for experiential learning programs including QUEST capstone projects ($10,000 sponsorship fee), student projects, case competitions, and advisory council participation.
4. Recruiting and Career Services: Corporate partners pay for visibility and access to talent pipeline through recruiting events, career fairs, and on-campus interviews coordinated by the Office of Career Services.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

The Robert H. Smith School of Business provides business education spanning undergraduate degrees, Full-Time MBA, Flex MBA, Executive MBA, Online MBA, specialized business master's programs, PhD, and Doctor of Business Administration, plus executive education, the QUEST experiential learning program, and recruiting services for corporate partners. The school operates AI-focused research centers and proprietary tools such as the UMD-LinkUp AI Maps and Federal Spending Scenario Dashboard, and extends its reach to Maryland small businesses through the Center for AI in Business's AI adoption programs.

Product overview

The Robert H. Smith School of Business operates as a comprehensive business education institution offering a portfolio of graduate and undergraduate programs alongside specialized research centers and tools. The academic portfolio includes the Full-Time MBA, Flex MBA, Executive MBA, and Online MBA programs, along with specialized Master's programs including the MS in Business Analytics & AI (in-person) and MS in Information Systems & AI (online and in-person), MS in Finance, MS in Marketing Analytics, MS in Supply Chain Management, and MS in Accounting. Research and industry engagement are anchored by the Center for Artificial Intelligence in Business, which drives AI-focused initiatives including the UMD-LinkUp AI Maps tool for tracking AI job creation and the Mortgage Natural Hazard Analyzer for climate risk assessment. Experiential learning is delivered through programs like the QUEST Honors Program, which provides multidisciplinary student consulting services to corporate partners. The institution also hosts the annual AI Design and Governance Conference for industry outreach.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Time MBA Full-time residential MBA program at College Park campus preparing business leaders with comprehensive management education, AI curriculum, and career services support. Ranked #18 Executive MBA-equivalent program and #2 Part-Time MBA in DMV.
• Flex MBA Part-time MBA program for working professionals, offered at multiple Maryland and D.C. metro locations including the new Baltimore Peninsula campus; ranked #2 Part-Time MBA in the DMV (U.S. News & World Report 2025).
• Executive MBA Executive MBA ranked #18 in the U.S. by Financial Times (2025), designed for senior professionals and leaders seeking an accelerated MBA with intensive format and career advancement.
• Online MBA Fully online MBA program offering flexibility for remote learners, ranked #1 online MBA nationally (U.S. News & World Report 2025).
• Master of Science in Business Analytics & AI Full-time in-person graduate program at College Park campus that blends analytical programming, business management, and AI concepts to prepare students for data-driven careers. Covers Python, R, SQL, Tableau, AI, GenAI, deep learning, NLP, and cloud computing.
• Master of Science in Information Systems & AI (Online) 100% online graduate program integrating AI into information systems curriculum at $25,000 total program cost over 15 months. Covers AI, Agentic AI, deep learning, data science, blockchain, cybersecurity, cloud computing, and digital transformation. Ranked #7 Management Information Systems among public universities (U.S. News 2026).
• Business Master's Programs (Finance, Marketing Analytics, Supply Chain Management, Accounting, Management Studies) Specialized graduate business master's programs covering Finance, Marketing Analytics, Supply Chain Management (#9 in U.S. per QS 2025), Accounting, and Management Studies, with AI and analytics specialization options.
• Undergraduate Business Program Undergraduate business degree program at College Park and Shady Grove locations, ranked #13 among public universities and #23 nationwide (U.S. News 2025), with experiential learning components and connections to the D.C. Metro business community.
• Executive Education and Custom Programs Custom executive education programs, certifications, and professional development offerings delivered to the corporate community at Smith School learning locations in North America and Asia.
• PhD Program Research-intensive PhD program in business disciplines for students pursuing academic and research careers.
• Doctor of Business Administration (DBA) Doctor of Business Administration degree for experienced practitioners seeking applied doctoral-level business education.
• Plus 1 Program Accelerated dual-degree pathway allowing Smith undergraduates to combine bachelor's and master's business degrees in reduced total time.
• Graduate Certificate in Technology Management Graduate certificate in technology management for professionals seeking focused credentials in technology and business leadership.
• QUEST Honors Program Multidisciplinary honors program partnering business, engineering, and science undergraduates with corporations on capstone projects. Approximately 600 consulting hours per project at a $10,000 corporate sponsorship fee.
• HireSmith Recruiting Portal and Career Services Online recruiting portal operated by the Office of Career Services, with the Employer Relations team customizing recruiting strategies for full-time, part-time, and internship opportunities; supports on-campus interviews, virtual interviews, career fairs, and networking sessions.
• Center for Artificial Intelligence in Business Central hub for AI research and industry outreach at the Smith School, working with the University's AI Interdisciplinary Institute. Facilitates safe AI product development through intentional design and governance, addressing AI bias, ethics, and societal impact.
• UMD-LinkUp AI Maps The world's first dynamic tool for mapping creation of jobs requiring AI skills. Uses job posting data from LinkUp to analyze spread of AI-skilled jobs across the U.S. by sector, state, and geographic levels.
• Federal Spending Scenario Dashboard Interactive dashboard tool quantifying economic impact of federal spending and workforce reductions on Maryland jobs, wages, grants, and contracts. Enables government officials and the public to estimate direct impacts statewide and at county level.
• Mortgage Natural Hazard Analyzer Interactive tool assessing natural hazard risks to U.S. residential mortgages. Integrates climate hazard data with mortgage loan information to aid policymakers, insurers, and lenders in risk assessment and decision-making.
• AI Portal for Maryland Small Businesses One-stop online AI portal plus workshops, online courses, and case competitions delivered through the Center for AI in Business in partnership with the Maryland Small Business Development Center, helping Maryland small businesses adopt AI solutions.

Quantifiable outcome

• 92% of QUEST team recommendations implemented by corporate sponsors
• +5 more outcomes

Named customers12 records

Segments9 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Maryland Small Business Development CentercoreStrategic or Co-development Partner · 24 March 2026Co-sponsoring curriculum development for statewide AI adoption program. The partnership supports online courses, workshops, case competitions, and a one-stop AI portal to help Maryland small businesses adopt AI solutions, building on prior Prince George's County pilot.
• Toyota Mobility FoundationminorStrategic or Co-development Partner · 24 October 2025EMBA graduate William Chernicoff leads research at Toyota Mobility Foundation advancing active mobility and startup innovation through the Mobility Unlimited Hub, integrating engineering, policy, and business expertise.
• Maryland Bankers AssociationcoreStrategic or Co-development Partner · 1 January 2025Launched statewide Smith Banking Fellows Program combining coursework, paid internships, and industry-led development to prepare high-achieving undergraduates for banking careers, strengthening Maryland's talent pipeline starting summer 2026.
• Northrop GrummancoreImplementation/ SI/ Consulting PartnerLong-standing QUEST project sponsor using student recommendations to improve productivity and streamline processes resulting in cost savings. QUEST students provide fresh perspective on business challenges.
• TronoxcoreImplementation/ SI/ Consulting PartnerQUEST capstone project sponsor for inventory planning optimization. Student team developed PowerBI dashboard visualization tool that reduced stockouts and saved approximately $100,000 per hour through improved inventory management.
• McCormickcoreImplementation/ SI/ Consulting PartnerQUEST project sponsor analyzing humidity impact on plant line performance at Hunt Valley facility. Students identified $765,000 in annual savings and helped justify $2.2M climate control investment.
• Capital icoreImplementation/ SI/ Consulting PartnerHealthcare Technology Management company partnered with QUEST to develop automated pricing tool for medical device servicing contracts. Students created models to predict and recommend contract prices, saving $120,000 annually.
• CohnReznickChannel Partner/ Reseller/ DistributorCorporate recruiting partner engaging with Smith students each semester through campus events and career preparedness programming. Senior Campus Recruiting team collaborates with Smith Office of Career Services.
• PwCcoreChannel Partner/ Reseller/ DistributorMid-Atlantic Campus Recruiting partner. Faculty and staff prepare talented students for post-graduation careers. Firm values partnership with Smith for student preparation.
• LinkUp (subsidiary of GlobalData PLC)coreTechnology or IntegrationJob data firm partnered with Smith researchers for UMD-LinkUp AI Maps tool. Provides job posting data enabling analysis of AI job growth across sectors, states, and geographic levels. Tool is world's first attempt to map AI-skilled jobs.
• Maryland Comptroller Brooke LiermancoreStrategic or Co-development PartnerPartnership to release federal spending scenarios and dashboard analyzing economic impact of federal workforce reductions at HHS and USAID on Maryland jobs, wages, grants, and contracts.
• U.S. Representative Glenn IveyminorOthersChampioned $1.031 million federal grant for Smith's Center for AI in Business to help Maryland small businesses adopt AI solutions.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Wharton School, University of Pennsylvania: Wharton is the closest direct peer — a private, research-intensive business school offering undergraduate, MBA, executive, and online programs with strong analytical and finance orientation. Several Smith faculty (e.g., Balaji Padmanabhan) trained or taught at Wharton, and both schools compete for the same AI-and-analytics talent pipeline.
• Kellogg School of Management, Northwestern University: Kellogg is a top-ranked direct competitor offering full-time MBA, part-time, executive, and online programs with comparable analytic and experiential emphases. Both schools court working professionals in major U.S. metros and compete for the same corporate recruiting partners.
• Georgetown McDonough School of Business: The closest DMV-based peer: McDonough offers undergrad, MBA, executive, and online programs, sits inside the same D.C. policy and corporate-recruitment ecosystem, and competes head-to-head for the working professional and policy-network applicant that Smith explicitly targets.
• University of Virginia Darden School of Business: Darden is a public-university counterpart offering MBA, executive education, and case-method programs with similar ranking positioning (#s in EMBA and PMBA). Comparable in faculty research output, experiential learning emphasis, and recruiting footprint.
• MIT Sloan School of Management: Sloan is a top business school with analogous strengths in AI-and-analytics curriculum, STEM designations, and industry-partnered capstone work. Smith's Center for AI in Business and AI-anchored MS programs deliberately mirror the AI-business positioning that Sloan has built.
• Johns Hopkins Carey Business School: Carey is a Baltimore-based peer offering MBA, MS, and executive programs with strengths in analytics, healthcare, and flexible formats for working professionals — directly competing with Smith's Flex MBA in Baltimore and its MS Business Analytics portfolio.
• Carnegie Mellon Tepper School of Business: Tepper is a direct peer by virtue of its undergraduate business, MBA, MS in Business Analytics, and quantitative/AI-anchored curriculum. Competes with Smith for technically-oriented applicants and AI-business faculty.

Broad incumbents

• Stanford Graduate School of Business: Stanford GSB is a globally dominant incumbent that sets the benchmark for MBA rankings, AI-business research, and executive education. While not a head-to-head competitor for most applicants, it caps the addressable ranking ceiling for Smith and pulls the same faculty and corporate partners.
• USC Marshall School of Business: USC Marshall is a broad incumbent that competes with Smith in online MBA rankings, MS Business Analytics placements (Amazon, Microsoft, Deloitte appear in both talent pipelines), and AI-business curriculum positioning.

Regional players

• GWU School of Business: A direct DMV/regional competitor offering undergraduate, MBA, and specialized master's programs in the same D.C. metro recruitment pool. Competes with Smith for the same working-professional and federal-employee applicants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SmithSchool
• YouTubeyoutube.com/user/SmithBusinessSchool
• Facebookfacebook.com/SmithBusinessSchool
• LinkedInlinkedin.com/company/robert-h.-smith-school-of-busine
• Instagraminstagram.com/umdsmithschool

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries12 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University of Maryland - Robert H. Smith School of Business