What SBOBET does

SBOBET is a privately held online gaming and sports betting operator founded in 2004 and headquartered in Makati, Philippines, employing 1,001-5,000 people. The company runs a direct-to-consumer platform accessible via sbobet.com (web), SBOBET WAP (mobile web for low-bandwidth devices), and dedicated iOS/Android applications, and earns revenue through house edge on wagers and casino game turnover (transaction-fee model). Its core product is Asian Handicap sports betting — a format it has helped popularize — combined with in-play live betting with live streaming video, covering 1,500+ weekly events across football, rugby, tennis, basketball, badminton, volleyball, e-sports, Gaelic football, hurling, and 30+ other sports.

The platform extends beyond sports into an integrated multi-vertical suite: SBOBET Live Casino (live dealer Baccarat, Roulette, Sic Bo, Blackjack), SBOBET Games (slots and mini games), Virtual Sports (including Virtual Bundesliga), Keno, and horse/greyhound racing. The company also operates a related sub-brand, SBOTOP, which offers higher welcome bonuses, and runs the SBOBET Partner Programme for agents and affiliates with a professional back-office and position-taking options. SBOBET serves individual consumers globally, with localization across nine languages (English, Simplified Chinese, Indonesian, Vietnamese, Thai, Portuguese, Japanese, Korean, Burmese) and stated operating presence across Asia, Southeast Asia, Europe, North America, and Central America, subject to country-level regulatory restrictions. Payment infrastructure supports multi-currency deposits and withdrawals via credit/debit cards and e-wallets including Skrill and NETELLER. The company is a two-time consecutive winner of EGR's Asian Operator of the Year award.

Name

SBOBET

Legal name

SBOBET.com

Website

https://sbobet.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

SBOBET is a privately held online sports betting and gaming platform founded in 2004 and headquartered in the Philippines, specializing in Asian Handicap wagering, live betting, live dealer casino, virtual sports, keno, and racing for individual consumers across Asia and other international markets.

Ownership category

akta.pro rank

Product category

Online sports betting

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industries

Payments, Wallets & Cashiering for Sports Betting (MPAEACAG), Card & Alternative Payment Processing (PSPs, Acquirers, Aggregators) (MPAEALAA)

Keywords

• Online sports betting
• Asian handicap betting
• Live casino gaming
• Virtual sports betting
• Horse racing betting

Headquarters

HQ city

Makati

HQ country

Philippines

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Sports Betting Wagers: Revenue generated from betting wagers placed on sports events including football, basketball, tennis, and other sports. The platform takes a commission or house edge on losing bets.
2. Casino and Games: Revenue from live dealer casino games and online games including slots and other gaming products

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

SBOBET operates an online gaming platform specializing in Asian Handicap sports betting with over 1,500 weekly events across football, rugby, tennis, basketball, badminton, volleyball, e-sports, Gaelic football, hurling, and other sports, complemented by in-play live betting with streaming video. The platform additionally offers a live dealer casino (Baccarat, Roulette, Sic Bo, Blackjack), virtual sports betting, Keno, racing betting, slot and mini games, and a partner/agent programme, delivered 24/7 via web, WAP mobile, and native mobile apps with multi-currency payment support.

Product overview

SBOBET operates as an integrated multi-product online gaming platform consisting of the core SBOBET Sports betting platform (featuring Asian Handicap, Live Betting, Mix Parlay, and e-sports betting across 30+ sports with 1,500+ weekly events), paired with dedicated verticals: SBOBET Live Casino (live dealer Baccarat, Roulette, Sic Bo, Blackjack), SBOBET Games (slots and mini games), Virtual Sports (AI-simulated events), Keno, and Racing Betting. Access is delivered via the SBOBET.com web platform, SBOBET WAP mobile web, and dedicated mobile apps. The company also operates the SBOBET Partner Programme for affiliate and agent relationships.

Differentiator

Problem solved

Functional benefit

Brands

• SBOBET Sports: Online sports betting platform covering over 1500 weekly sporting events including football, rugby, tennis, basketball, badminton, volleyball, eSports, gaelic football, and hurling
• SBOBET Live Casino
• SBOBET Games
• SBOBET Virtual Sports
• SBOBET Keno
• SBOBET WAP
• SBOTOP

Products and services

• SBOBET Sports Core sports betting platform offering pre-match and in-play wagering across football, basketball, tennis, badminton, volleyball, e-sports, and 30+ sports categories with over 1,500 weekly events including Premier League, Champions League, La Liga, Bundesliga, Serie A, Copa America, and the Coca Cola Championship. Targeted at individual adult bettors globally.
• Live Betting In-play real-time betting platform with live streaming video coverage, allowing users to place bets as events unfold across multiple sports categories. Targeted at individual bettors seeking real-time wagering on ongoing matches.
• Mix Parlay Betting Multi-selection betting feature allowing users to combine different events into a single bet slip for accumulated odds and potential payouts. Targeted at individual bettors seeking higher-multiplier wagers across multiple selections.
• Asian Handicap Betting SBOBET's flagship betting format providing handicap odds designed to eliminate the draw option, offering better value compared to traditional 1X2 or fixed-odds betting. Targeted at individual bettors seeking superior odds versus conventional fixed-odds sportsbooks.
• SBOBET Live Casino Live dealer gaming platform featuring real-time streaming of Baccarat (including Super Six), Roulette, Sic Bo, and Blackjack with human dealers. Targeted at individual adult casino players seeking live-streamed table games.
• Virtual Sports Computer-generated simulated sports events including Virtual Bundesliga offering betting markets on simulated match outcomes 24/7. Targeted at individual bettors seeking continuous wagering opportunities outside real-event schedules.
• SBOBET Games Online gaming section featuring slot games and mini games including titles like Gates of Olympus. Targeted at individual adult players seeking slots and casual instant-win games.
• Keno Lottery-style number game offering instant betting outcomes on randomly drawn numbers. Targeted at individual players seeking quick-draw lottery-style wagering.
• Racing Betting Horse and greyhound racing betting markets with pre-race and live betting options. Targeted at individual bettors interested in horse and greyhound racing wagering.
• SBOBET WAP Mobile-optimized web platform enabling betting access via WAP protocol for feature phones and smartphones with limited internet connectivity. Targeted at individual bettors in regions with constrained mobile broadband access.
• SBOBET Mobile App Native mobile application for iOS and Android devices providing full sports betting and casino access on the go. Targeted at individual bettors using modern smartphones.
• SBOBET Partner Programme Agent and affiliate programme enabling partners to earn commission through player referrals and position-taking models with access to a professional back-office system. Targeted at agents and affiliate operators in the online gaming referral business.

Quantifiable outcome

• Two consecutive EGR Asian Operator of the Year awards

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• SkrillcoreOthersSkrill is supported as a payment method for deposits and withdrawals on the SBOBET platform, enabling customers to fund their accounts and withdraw winnings through this online payment provider.
• NETELLERcoreOthersNETELLER is supported as a payment method for deposits and withdrawals on the SBOBET platform, providing customers with an additional e-wallet option for managing their betting funds.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bet365: Global online sportsbook and gaming operator with a similar multi-vertical product suite (sports betting, in-play, casino, games) and direct overlap in Asian markets. Closest analogue in scale and product breadth to SBOBET.
• Pinnacle: Sharp-odds online sportsbook famous for high limits and a margin-based pricing model rather than bonus-led acquisition. Highly comparable to SBOBET in catering to professional and Asian Handicap bettors seeking superior odds.
• Dafabet: Asia-headquartered online sportsbook and casino operator with strong Asian Handicap focus, multi-language localization, and similar product verticals. The most direct regional competitor to SBOBET.
• 1xBet: Large online sportsbook and casino operator covering thousands of weekly events, multi-vertical gaming, and broad geographic reach including Asia. Competes head-to-head with SBOBET on event breadth and pricing.
• Betway: Established global online sportsbook and casino operator with comparable multi-vertical offering and international footprint including emerging Asian markets. Direct competitor for the same online sports betting customer.
• Betfair: Operator of the world's largest betting exchange plus a conventional sportsbook. Comparable in market breadth and in-play depth, and a structural alternative for odds-focused bettors that SBOBET targets.
• 22Bet: Online sportsbook and casino operator with a very large event catalog, multi-currency support, and aggressive expansion across Asia, Africa, and Latin America. Overlaps materially with SBOBET on breadth and emerging-market focus.

Broad incumbents

• William Hill: Long-established UK-listed/owned bookmaker and casino operator with a global online footprint. Competes with SBOBET in European-facing markets and is a reference point for the broader online sportsbook category.
• 888sport (Evoke plc): Multi-brand online gaming group (888sport, 888casino, William Hill International) offering sportsbook, casino, and poker. Overlaps with SBOBET on multi-vertical online gaming and European market access.

Emerging players

• Fun88: Asia-focused online sportsbook and casino brand with cricket and football specialization. Closely comparable regional competitor to SBOBET in Southeast Asia and India-facing markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SBOBET

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SBOBET