What Amazon Spain Services does

Amazon Spain Services S.L. operates amazon.es, Amazon's flagship e-commerce marketplace in Spain, serving individual Spanish consumers across 20+ product categories including consumer electronics, books, sports equipment, household items, fashion, beauty, and grocery. The entity is a wholly-owned subsidiary of Amazon.com, Inc. (NASDAQ: AMZN), structured under Amazon EU S.à r.l. (Luxembourg), and incorporated in Spain as a Sociedad Limitada. The company employs 1,001-5,000 staff and is headquartered in Madrid. Amazon.es launched in 2011, expanding Amazon's European footprint, and has since grown to capture a leading share of Spain's e-commerce market, where online sales now represent 18-22% of total retail value as of 2025.

The platform operates a hybrid 1P/3P marketplace model with five distinct revenue streams: direct first-party product sales (including Amazon Basics private label), third-party marketplace commissions (typically 8-15% referral fees), Amazon Prime subscription revenue (offering free delivery, Prime Video streaming, Prime Music, and exclusive deals), Fulfillment by Amazon (FBA) logistics services for third-party sellers, and advertising placements via sponsored product listings. Supporting product lines include Amazon Haul (budget items under €20), Amazon Resale (pre-owned and refurbished marketplace), Amazon Global Store (cross-border seller access), Amazon Pay (payment processing), and hardware devices such as Fire TV Stick and Kindle. Technology infrastructure spans the amazon.es website, mobile applications (iOS/Android), and parent-company cloud services.

Amazon Spain's go-to-market is primarily direct-to-consumer self-serve e-commerce, with a secondary B2B component serving third-party sellers and enterprise customers through AWS cloud services. The company leverages multiple marketing channels including its own platform storefront, Amazon Deals promotional offers, Prime loyalty subscription, and Amazon advertising. In 2026, Amazon Spain was identified as a leading employer hiring AI engineers in Spain alongside Repsol, with stated focus on large-scale cloud challenges — signaling continued technical capability investment and positioning the entity within Amazon's broader European AI/cloud buildout.

Name

Amazon Spain Services

Legal name

Amazon.com, Inc.

Website

https://amazon.es

Company type

Public

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Amazon Spain Services operates amazon.es, Amazon's leading Spanish e-commerce marketplace offering 20+ product categories, Prime subscription, FBA logistics, and advertising to Spanish consumers and third-party sellers.

Ownership category

akta.pro rank

Product category

Online Marketplace

NAICS

General Merchandise Retailers (455)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

General Merchandise Online Retailers (CRAFADAA)

Keywords

• E-commerce marketplace
• Online retail
• Subscription services
• Third-party logistics
• Digital marketplace

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Infrastructure, Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Product Sales (1P): Direct retail sales of Amazon's own inventory including Amazon Basics private label products, electronics, books, and consumer goods
2. Marketplace Commission (3P): Fees charged to third-party sellers for listing products on Amazon.es marketplace, typically 8-15% of sale price plus referral fees
3. Amazon Prime Subscription: Recurring subscription revenue from Prime memberships offering free shipping, Prime Video, and other benefits
4. Fulfillment by Amazon (FBA): Logistics and fulfillment services provided to third-party sellers who store inventory in Amazon warehouses
5. Advertising: Sponsored product listings and advertising placements for sellers and brands looking to increase product visibility on the platform

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Amazon Spain Services operates the amazon.es online marketplace, a multi-category e-commerce platform offering consumer electronics, books, sports equipment, household items, fashion, beauty, grocery, and more to Spanish consumers. The platform combines first-party direct retail with a third-party seller marketplace, complemented by the Amazon Prime subscription (free delivery, Prime Video streaming), Amazon Basics private label brand, Amazon Haul budget line, Kindle eBooks, Fire TV Stick hardware, Amazon Pay, and Fulfillment by Amazon logistics services for third-party sellers.

Product overview

Amazon Spain Services (amazon.es) operates as an e-commerce marketplace platform that combines a multi-category retail marketplace with proprietary brands and subscription services. The core platform is amazon.es, a comprehensive online shopping destination offering consumer electronics, books, sports equipment, household items, fashion, beauty products, grocery, and more. The offering architecture includes Amazon's own brands (Amazon Basics private label, Amazon Haul budget line, Amazon Resale second-hand marketplace), subscription services (Amazon Prime with video streaming and free delivery), hardware devices (Fire TV Stick, Kindle e-readers), and seller services (Fulfilment by Amazon, Sell on Amazon marketplace). Amazon Pay provides payment processing across the ecosystem. The platform serves both B2C retail customers and B2B third-party sellers.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Leading employer status for AI engineers in Spain

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Third-Party Sellers on Amazon.escoreChannel Partner/ Reseller/ DistributorThousands of third-party brands and sellers utilize Amazon.es marketplace to reach Spanish consumers, leveraging Amazon's customer base and fulfillment infrastructure through Fulfillment by Amazon (FBA) services.
• HudoraminorChannel Partner/ Reseller/ DistributorGerman scooter and sports equipment brand selling products through Amazon.es marketplace, featured in kick scooter category with products like BigWheel 205 series.
• GlobberminorChannel Partner/ Reseller/ DistributorScooter brand selling through Amazon.es, with products like Globber Primo Foldable and Globber Elite Deluxe Light 3 Wheel Scooter available on the platform.
• XiaomiminorChannel Partner/ Reseller/ DistributorChinese technology company selling smartphones, earbuds, and electronics through Amazon.es, with sponsored brand store presence.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• eBay: eBay Spain operates a marketplace model with third-party seller listings, auction and fixed-price formats, and consumer electronics, fashion, and home categories — directly comparable to Amazon.es's 3P marketplace value proposition in Spain.
• AliExpress: AliExpress is a cross-border marketplace owned by Alibaba, offering consumer goods at aggressive price points to European shoppers including Spain; it most directly competes with Amazon.es's Amazon Haul low-price tier and cross-border assortment.

Regional players

• El Corte Inglés: Spain's largest department store chain with a deep e-commerce platform across electronics, fashion, home, and groceries. Compares to Amazon.es as a Spain-centric multi-category retail destination with strong brand recognition and broad assortment.
• PC Componentes: Spain's leading pure-play electronics and computing e-commerce retailer, owned by MCR. Directly comparable to Amazon.es's consumer electronics, computers, and DIY/Tools categories, with a specialized versus generalist positioning.
• MediaMarkt: European consumer-electronics specialty retailer with full Spain operations, omnichannel storefronts, and growing online share. Comparable on electronics & photo category overlap with Amazon.es, though without marketplace breadth.
• Worten: Iberian (Spain + Portugal) consumer-electronics and appliance retailer with strong e-commerce presence. Comparable to Amazon.es on electronics and home appliance assortment, with regional Iberian logistics footprint.
• Fnac: French-origin books, electronics, and entertainment retailer with Spain operations both in-store and online. Comparable to Amazon.es on books, Kindle-style digital content, and consumer electronics, with a more curated positioning.

Broad incumbents

• Carrefour Spain: French hypermarket group with one of the largest e-commerce grocery and general-merchandise operations in Spain. Comparable on grocery, household, and electronics overlap with Amazon.es and a broader incumbent international retail footprint.

Emerging players

• Temu: Pinduoduo-owned cross-border marketplace rapidly expanding across Europe including Spain with extreme low-price positioning. Direct threat to Amazon.es's Amazon Haul tier and broader value-conscious consumer cohorts.
• Shein: Fast-fashion cross-border marketplace with significant share among Spanish fashion shoppers. Comparable to Amazon.es in fashion category overlap, with an aggressive pricing and trend-cycle model distinct from general merchandise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AmazonNewsES
• YouTubeyoutube.com/user/Amazon
• Facebookfacebook.com/AmazonSpain
• LinkedInlinkedin.com/company/amazon-eu-sarl
• Instagraminstagram.com/amazon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amazon Spain Services