Body Wrappers
Body Wrappers is a US-based dancewear manufacturer founded in 1981, producing tights, leotards, footwear, and accessories for dance studios, production companies, schools, and individual dancers across North America via wholesale and DTC e-commerce channels.
- Company typePrivate
- Founded1981
- HeadquartersElizabeth, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Body Wrappers does
Body Wrappers, operating as AMPT Dance Company LLC, is a US-based dancewear manufacturer and wholesaler founded in 1981. The company designs, produces and distributes a comprehensive catalog of dance apparel and footwear — tights, leotards, unitards, ballet slippers, half soles, legwarmers, undergarments, and accessories — sold through a Shopify-powered direct-to-consumer e-commerce storefront and a wholesale distribution network serving dance studios, dance schools, production companies, costume departments, competitive dance teams, and individual dancers across the United States and Canada. The legal entity is a North Carolina LLC with no disclosed parent company, institutional investors, or external funding.
The company's product engineering is concentrated in its flagship totalSTRETCH® tights line, built on an 88% nylon / 12% spandex blend engineered for 2X stretch and recovery, paired with Coolmax® moisture-wicking gussets and invisible run-guard construction. Its patented Living Lights Technology adds a differentiated fiber blend delivering light compression, lift, support, and warmth with a non-shiny matte finish. A newer MicroTECH performance line extends the catalog into moisture-wicking, quick-dry technical apparel (turtleneck leotards, jazz pants, unitards, athletic shorts). The catalog spans roughly 169 SKUs across tights (49 styles), bodywear (104 products), footwear, and accessories, with child, adult, and plus-size variants (up to 5X) and an extensive skin-tone-inclusive color palette.
Revenue is generated through one-time transactional sales at unit price points of $9 to $54 USD. The wholesale channel serves enterprise accounts (studios, schools, production companies, teams) primarily across the US and Canada, with fulfillment from a Durham, NC warehouse and a secondary Toronto, Canada facility for Canadian orders. Marketing is conducted through owned social channels (Instagram, TikTok, YouTube) and an email newsletter targeting both wholesale buyers and individual consumers. The company is privately held with no disclosed external capital or institutional ownership.
Body Wrappers firmographics
Firmographics- Name
- Body Wrappers
- Legal name
- AMPT Dance Company LLC
- Website
- https://bodywrappers.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Body Wrappers is a US-based dancewear manufacturer founded in 1981, producing tights, leotards, footwear, and accessories for dance studios, production companies, schools, and individual dancers across North America via wholesale and DTC e-commerce channels.
- Ownership category
- akta.pro rank
Body Wrappers industry classification
Industry- Product category
- Dancewear
- NAICS
- Footwear Manufacturing (31621), Apparel Accessories and Other Apparel Manufacturing (31599), Shoe Retailers (4582)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Footwear, (No Rubber) (3140), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)
- akta.pro secondary industries
- Intimates Accessories (Hosiery, Garters, Lingerie Care) (CRAAAIAI), Yoga, Pilates & Studio Wear Retail (CRAMACAE)
Keywords
Where Body Wrappers is headquartered
LocationHeadquarters
- HQ city
- Elizabeth
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Body Wrappers business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Dancewear Product Sales: Body Wrappers generates revenue through direct sales of dancewear products including tights, footwear, bodywear, and accessories. Products are sold directly to wholesale accounts (studios, schools, production companies) and individual consumers through their e-commerce platform. Transaction-based model with one-time purchases at varying price points ($9-$54 USD per item).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Footed Tights |
| Unit Pricing | Pay-as-you-go | Convertible Tights |
| Unit Pricing | Pay-as-you-go | Leotards |
| Unit Pricing | Pay-as-you-go | Footwear |
| Unit Pricing | Pay-as-you-go | Bodyliners and Undergarments |
| Unit Pricing | Pay-as-you-go | Unitards |
| Unit Pricing | Pay-as-you-go | Mens and Boys Dancewear |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Body Wrappers product offering
Product offeringCore offering
Body Wrappers manufactures and sells dancewear and dance footwear, including tights (footed, convertible, fishnet, body), ballet slippers, contemporary half soles, leotards, unitards, jazz pants, leggings, skirts, undergarments, and dance accessories. The company sells through a wholesale network serving dance studios, schools, production companies, and costume departments, and through a direct-to-consumer e-commerce storefront.
Product overview
Body Wrappers is a dancewear company founded in 1981, operating as AMPT Dance Company LLC, that offers a comprehensive portfolio of dancewear and dance accessories organized into distinct product lines. The core offerings include the totalSTRETCH tight line (featuring convertible, footed, fishnet, and wide waist variants with moisture-wicking Coolmax technology and run guard protection), ProWEAR bodywear (leotards, leggings, jazz pants, skirts, tops, and unitards), and MicroTECH performance wear (technical garments with moisture-wicking properties for intensive dance activities). Footwear offerings include leather full sole and 4-way stretch canvas split sole ballet slippers, plus canvas and leather half soles for contemporary dance. The accessories category includes dance belts, undergarments, legwarmers, and pointe shoe supplies. All products are available in adult and child sizing with extensive color options including ballet pink, theatrical pink, black, and various skin-tone shades.
Differentiator
Problem solved
Functional benefit
Products and services
- totalSTRETCH Tights Line Industry-leading dance tights built with totalSTRETCH technology, an 88% nylon/12% spandex blend that stretches 2X size and snaps back, featuring Coolmax moisture-wicking gussets, invisible run guard, seamless leg lines, and convertible foot designs for ballet, contemporary, and stage performance use by dancers, studios, and production companies.
- Ballet Slippers Classic and split-sole ballet slippers in leather and 4-way stretch canvas, available in adult and child sizing, providing stability and flexibility for ballet technique practice and performance.
- Contemporary Half Soles Half-sole contemporary dance footwear in canvas and leather construction for lyrical and contemporary dance, allowing articulation and a barefoot feel with durable outsole.
- ProWEAR Leotards Dance leotards in multiple sleeve and neck styles for adult and child dancers, available in a broad color range including ballet pink, theatrical pink, black, and diverse skin tones, suitable for class, rehearsal, and performance.
- MicroTECH Performance Wear Technical dance apparel line with moisture-wicking and quick-dry properties, including turtleneck tops, jazz pants, athletic shorts, and unitards in tank and long sleeve styles for intensive dance sessions and rehearsals.
- Dance Undergarments Dance-specific undergarments including pull-on bras, convertible bras, deep V bras, padded underwire bras, bodyliners with adjustable or low-back designs, and men's dance belts in Classics and ProBELT lines, designed to be discreet under costumes and leotards.
- ProWEAR Skirts and Dresses Dance skirts and dresses including chiffon-skirt dresses, audition skirts, georgette wrap skirts, and circle skirts in above-knee and below-knee lengths for class, audition, rehearsal, and recital wear.
- ProWEAR Bottoms (Leggings, Jazz Pants, Palazzo Pants, Ripstop Pants) Dance bottoms including ProWEAR leggings, traditional flared jazz pants, wide-leg palazzo pants, and durable ripstop pants and shorts designed for movement, durability, and professional appearance.
- Dance Accessories Dance accessories including stirrup legwarmers in multiple lengths, pointe shoe stretch ribbon for improved pointe shoe fit, and replacement or adjustable bra straps and back straps for costume maintenance.
Companies that use Body Wrappers
Customer profileSegments4 records
Ideal customer profiles4 records
Body Wrappers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Body Wrappers partnerships and signals
Strategic signalScale indicators3 records
Expansion highlights5 records
Body Wrappers competitors and assessment
Company assessmentDirect peers
- Bunheads: Bunheads is a dance accessories brand owned by Capezio, offering toe pads, ribbons, tapes, and shoe care products. Comparable to Body Wrappers' accessories line in addressing studio dancers' replenishment needs.
- Wear Moi: Wear Moi is a French dancewear brand offering apparel, footwear, and accessories distributed through dance specialists and studios worldwide. Direct competitor to Body Wrappers in dancewear with complementary European distribution.
- Bloch: Bloch is a global dancewear brand founded in Australia offering ballet shoes, pointe shoes, apparel, and accessories with wholesale and DTC distribution. Directly competes with Body Wrappers in tights, leotards, and footwear, with broader international reach.
- Sansha: Sansha is a French-rooted dancewear manufacturer offering ballet slippers, jazz shoes, leotards, and tights with global wholesale distribution. Direct competitor to Body Wrappers in the studio, school, and theatrical production channels.
- Mondor: Mondor is a Canadian dancewear manufacturer producing tights, leotards, warmups, and activewear, distributed across North America and Europe. Closely comparable to Body Wrappers as a tights-and-bodywear manufacturer with wholesale-to-studio distribution.
- Mirella (Intermezzo): Mirella by Intermezzo is a dancewear line offering leotards, skirts, tights, and warmups distributed through dance retailers. Comparable to Body Wrappers' ProWEAR bodywear line in studio-focused wholesale positioning.
- Grishko: Grishko is a Russian-founded pointe shoe and ballet footwear manufacturer with global studio distribution. Comparable to Body Wrappers in dance footwear manufacturing and studio-channel wholesale, with deeper specialization in pointe shoes.
- So Danca: So Danca is a Brazilian dancewear manufacturer offering leotards, tights, warmups, footwear, and dance accessories distributed globally to studios. Directly comparable to Body Wrappers in product breadth and wholesale go-to-market.
- Discount Dance Supply: Discount Dance Supply is the largest US dancewear retailer (owned by Capezio) carrying third-party brands including Body Wrappers and Capezio. Direct comparison point for Body Wrappers' DTC and wholesale distribution strategy.
- Capezio (Ballet Makers Inc): Capezio is the dominant US dancewear brand, manufacturing and selling apparel (leotards, tights), footwear (ballet slippers, pointe shoes), and accessories through wholesale and DTC. Most direct competitor to Body Wrappers across all product categories and channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Body Wrappers social profiles
Digital presenceBody Wrappers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Body Wrappers leadership team
Management profileNumber of profiles
Profiles2 records
Body Wrappers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Body Wrappers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Body Wrappers
What does Body Wrappers do?
Body Wrappers manufactures and sells dancewear and dance footwear, including tights (footed, convertible, fishnet, body), ballet slippers, contemporary half soles, leotards, unitards, jazz pants, leggings, skirts, undergarments, and dance accessories. The company sells through a wholesale network serving dance studios, schools, production companies, and costume departments, and through a direct-to-consumer e-commerce storefront.
Is Body Wrappers a public or private company?
Body Wrappers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Body Wrappers founded?
Body Wrappers was founded in 1981. It employs 11 to 50 people.
Where is Body Wrappers based?
Body Wrappers is headquartered in Elizabeth, United States, in the North America region.
How does Body Wrappers make money?
One revenue line is on record: dancewear Product Sales.
Who are Body Wrappers's main competitors?
Direct peers on record are Bunheads, Wear Moi, Bloch, Sansha, Mondor, Mirella (Intermezzo), Grishko, So Danca, Discount Dance Supply and Capezio (Ballet Makers Inc).
Does Body Wrappers have an API?
No public API is recorded for Body Wrappers.
What industry is Body Wrappers in?
Body Wrappers's product category is Dancewear. Its primary akta.pro industry code is CRAAAAAF, Intimates, Lingerie, Swimwear & Sleepwear Brands, with a secondary code of CRAAAIAI, Intimates Accessories (Hosiery, Garters, Lingerie Care). Its NAICS code is 31621 and its SIC code is 2300.