OSPRI
OSPRI is a New Zealand non-profit that operates the nationally mandated NAIT livestock identification and tracing system for cattle and deer, alongside the TBfree and Mycoplasma bovis disease eradication programmes, serving farmers, meat processors, saleyards, and accredited information providers.
- Company typePrivate
- Founded2017
- HeadquartersWellington, New Zealand
- Headcount101–250
- GTM typeB2B
- OfferingServices
What OSPRI does
OSPRI is a New Zealand non-profit organisation established to manage national animal disease control programmes on behalf of the country's livestock sector. Operating from Wellington with 101-250 employees across 12 regional TB management areas, OSPRI delivers three interconnected programmes: NAIT (National Animal Identification and Tracing), TBfree (bovine tuberculosis eradication), and Mycoplasma bovis eradication, each run through dedicated wholly-owned subsidiaries (NAIT Ltd, TBfree Ltd, MBfree Ltd).
The core technology stack centres on NAIT-approved RFID ear tags applied to cattle and deer, a cloud-based NAIT information system hosted at animaltrace.nait.co.nz, and the MyOSPRI self-service portal that digitises Animal Status Declarations and movement recording. Data submission is supported through three mechanisms — direct web entry, CSV bulk upload, and the Common Systems Interface (CSI) for third-party software integration — with data stored on Microsoft cloud infrastructure under the Privacy Act 2020 framework. The statutory mandate under the National Animal Identification and Tracing Act 2012 and Biosecurity (National Bovine Tuberculosis Pest Management Plan) Order 1998 makes the NAIT system the legally required national traceability framework.
OSPRI's revenue model is primarily levy- and grant-funded rather than commercially billed: farmer levies and government co-investment underwrite the TBfree, M. bovis, and NAIT programmes, while commercial fees are limited to accreditation ($1,878-$3,756 + GST depending on PICA client count), training modules ($89-$129 per person), and a $130 + GST data access fee for accredited entities. Customers span farmers and lifestyle farmers, meat processors, saleyards, accredited information providers, tag manufacturers, and livestock importers/exporters across New Zealand.
OSPRI firmographics
Firmographics- Name
- OSPRI
- Legal name
- OSPRI
- Website
- https://ospri.co.nz
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- OSPRI is a New Zealand non-profit that operates the nationally mandated NAIT livestock identification and tracing system for cattle and deer, alongside the TBfree and Mycoplasma bovis disease eradication programmes, serving farmers, meat processors, saleyards, and accredited information providers.
- Ownership category
- akta.pro rank
OSPRI industry classification
Industry- Product category
- Livestock traceability and disease management
- NAICS
- Support Activities for Animal Production (11521)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Livestock Identification, Traceability & Recordkeeping Services (Tagging, RFID) (AFAEALAF)
- akta.pro secondary industries
- Herd Management Software & Identification (RFID, EID, Data Platforms) (AFAAAIAH), Animal Disease Surveillance & Reporting Systems (HLAMAJAB), Health Certification, Compliance & Traceability Support (Movement Certs, QA Programs) (AFACALAI), Animal Health Emergency Preparedness & Outbreak Response (HLAMAJAD)
Keywords
Where OSPRI is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
OSPRI business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time | NAIT Information Provider Module Training |
| Other | One time | Entity Dealing with NAIT Animals Training |
| Other | One time | Combined Training Modules |
| Subscription | Multi-year contract | Accreditation - Entity Dealing with NAIT Animals |
| Subscription | Multi-year contract | Accreditation - Information Provider (under 1,000 PICA clients) |
| Subscription | Multi-year contract | Accreditation - Information Provider (1,000-4,999 PICA clients) |
| Subscription | Multi-year contract | Accreditation - Information Provider (5,000+ PICA clients) |
| Subscription | One time | Data Access Fee |
Distribution channels5 records
Marketing channels7 records
OSPRI product offering
Product offeringCore offering
OSPRI manages New Zealand's national animal disease control and traceability programmes. It operates the NAIT (National Animal Identification and Tracing) system, which registers farmed cattle and deer using NAIT-approved RFID ear tags and tracks their movements, and runs the TBfree bovine tuberculosis eradication programme and the Mycoplasma bovis eradication programme. Services are delivered via the MyOSPRI online portal, the NAIT information system, the Common Systems Interface (CSI), and a network of 12 regional TB management areas.
Product overview
OSPRI operates a multi-programme platform for livestock disease management and animal traceability in New Zealand. The core portfolio consists of four interconnected programmes: (1) the NAIT programme — an industry-government initiative using NAIT-approved RFID ear tags and a web-based information system to trace cattle and deer across properties; (2) the TBfree programme — managing bovine tuberculosis eradication through testing, movement controls, and pest control; (3) the Mycoplasma bovis programme — focused on M. bovis disease eradication; and (4) MyOSPRI — an online portal enabling digital submission of Animal Status Declarations (ASDs) and account management. The NAIT system supports data entry via its web interface, CSV bulk uploads, and Common Systems Interface (CSI) for third-party software integration. NAIT is mandated under the National Animal Identification and Tracing Act 2012 for farmed cattle and deer.
Differentiator
Problem solved
Functional benefit
Products and services
- NAIT (National Animal Identification and Tracing) Programme Industry and government initiative that links people, property and livestock (cattle and deer) in New Zealand using NAIT-approved RFID ear tags. Each animal is registered in the NAIT system, enabling full traceability of animals across locations and movements. Targeted at farmers, meat processors, saleyards and accredited information providers.
- TBfree Programme Programme managed by OSPRI via its subsidiary TBfree Ltd to control and eradicate bovine tuberculosis in New Zealand through on-farm TB testing, meat works inspection, livestock movement controls and possum population control.
- Mycoplasma bovis (M. bovis) Programme Programme to manage, control and eradicate Mycoplasma bovis disease in New Zealand livestock, including surveillance, farm management requirements and protection of farms from infection.
- MyOSPRI Online Portal Online self-service portal that allows farmers and industry providers to manage NAIT obligations, submit Animal Status Declarations (ASDs) electronically, track animal movements, delegate tasks and access account information. Replaces paper-based ASD forms with digital submission.
- NAIT Information System Web-based database interface (animaltrace.nait.co.nz) used to register animals, record movements, upload slaughter details via CSV bulk files, and manage NAIT obligations via username/password authentication with role-based access for PICAs, delegates and information providers.
- NAIT RFID Ear Tags NAIT-approved Radio Frequency Identification ear tags used to uniquely identify and register individual cattle and deer in the NAIT system. Tags are manufactured by licensed tag manufacturers and applied by farmers to comply with traceability obligations.
- NAIT Accreditation and Training Accreditation programme and training modules for farming industry providers (meat processors, saleyards, information providers and tag manufacturers) seeking authorisation to operate under NAIT. Includes tiered application fees based on PICA client volume and per-person training module fees.
Companies that use OSPRI
Customer profileSegments6 records
Ideal customer profiles3 records
OSPRI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
OSPRI partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and moderate.
- Ministry for Primary Industries (MPI)coreGovernment agency that works with OSPRI for biosecurity, animal health, and NAIT enforcement. MPI officers may access NAIT system information and share data for disease management purposes.
- Department of Conservation (DOC)coreDOC receives NAIT information for cross-agency purposes related to biosecurity and animal health that may affect conservation areas.
- Environmental Protection Authority (EPA)moderateEPA receives NAIT information as part of cross-government data sharing for animal health and biosecurity purposes.
- AsureQualitymoderateAsureQuality receives personal information for TBfree programme purposes including on-farm TB testing and disease monitoring.
- AgResearchmoderateAgResearch may receive information as part of TBfree programme operations and disease control research.
- NAIT Accreditation Audit AgencycoreApproved auditor that conducts compliance audits for organizations seeking or maintaining NAIT accreditation. Currently no auditors available.
Recent moves6 records
Expansion highlights4 records
OSPRI competitors and assessment
Company assessmentDirect peers
- Animal Health Australia: Manages Australia's National Livestock Identification System (NLIS) and the equivalent of OSPRI's TBfree and Johne's disease programmes. Closest international peer: industry-funded, government-mandated, multi-programme animal traceability and disease management organisation.
- Canadian Cattle Identification Agency (CCIA/Canadian Livestock Tracking System): Operates Canada's national cattle identification and traceability database under a mandate similar to NAIT. Directly comparable as an industry-led, statute-backed livestock traceability agency with RFID-based animal registration.
- British Cattle Movement Service (BCMS): UK government body that maintains the Cattle Tracing System (CTS) for cattle identification and movement recording. Comparable function to NAIT — national cattle traceability database operated under statutory mandate.
- Irish Cattle Breeding Federation (ICBF): Operates Ireland's national cattle breeding database and animal traceability infrastructure, including integration with the Irish Bovine Animal Identification System. Comparable industry-good organisation providing cattle data services.
Others
- Allflex Livestock Intelligence (MSD Animal Health): Global market leader in livestock RFID ear tags and visual identification, including NAIT-approved tags used in OSPRI's system. Supply-chain enabler rather than a competing traceability scheme.
- Datamars: Manufacturer of RFID livestock identification tags and readers, with NAIT-approved tag products. Supply-side peer providing physical tag infrastructure that the NAIT system relies on.
- AsureQuality: New Zealand-owned food assurance company that partners with OSPRI on TBfree programme delivery, including on-farm TB testing and disease monitoring. Operational partner in TB eradication.
- AgResearch: New Zealand Crown Research Institute conducting animal health and biosecurity research; partner in TBfree programme operations. Adjacent science provider supporting OSPRI's disease management mandate.
- DairyNZ: New Zealand dairy industry-good organisation funded by farmer levies; represents a major user base of NAIT and a key stakeholder in OSPRI's levy structure. Industry body rather than a direct service peer.
- Beef + Lamb New Zealand: New Zealand industry-good organisation for sheep and beef farmers funded by levies; works closely with OSPRI on farmer engagement and levy-funded programme co-design. Industry body rather than a service competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
OSPRI social profiles
Digital presenceOSPRI compliance and trust
Trust signalCompliance6 records
OSPRI financial estimates
Financial estimateRevenue estimate
Valuation estimate
OSPRI leadership team
Management profileNumber of profiles
OSPRI subsidiaries and ownership
Company hierarchySubsidiaries3 records
OSPRI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OSPRI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OSPRI
What does OSPRI do?
OSPRI manages New Zealand's national animal disease control and traceability programmes. It operates the NAIT (National Animal Identification and Tracing) system, which registers farmed cattle and deer using NAIT-approved RFID ear tags and tracks their movements, and runs the TBfree bovine tuberculosis eradication programme and the Mycoplasma bovis eradication programme. Services are delivered via the MyOSPRI online portal, the NAIT information system, the Common Systems Interface (CSI), and a network of 12 regional TB management areas.
Is OSPRI a public or private company?
OSPRI is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was OSPRI founded?
OSPRI was founded in 2017. It employs 101 to 250 people.
Where is OSPRI based?
OSPRI is headquartered in Wellington, New Zealand, in the Oceania region.
Who are OSPRI's main competitors?
Direct peers on record are Animal Health Australia, Canadian Cattle Identification Agency (CCIA/Canadian Livestock Tracking System), British Cattle Movement Service (BCMS) and Irish Cattle Breeding Federation (ICBF). Others are Allflex Livestock Intelligence (MSD Animal Health), Datamars, AsureQuality, AgResearch, DairyNZ and Beef + Lamb New Zealand.
Does OSPRI have an API?
No public API is recorded for OSPRI.
What industry is OSPRI in?
OSPRI's product category is Livestock traceability and disease management. Its primary akta.pro industry code is AFAEALAF, Livestock Identification, Traceability & Recordkeeping Services (Tagging, RFID), with a secondary code of AFAAAIAH, Herd Management Software & Identification (RFID, EID, Data Platforms). Its NAICS code is 11521 and its SIC code is 700.