Burton's Biscuit Co.
- Company typePrivate
- Founded1853
- HeadquartersBirmingham, United Kingdom
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Burton's Biscuit Co. firmographics
Firmographics- Name
- Burton's Biscuit Co.
- Legal name
- Fox's Burton's Companies UK
- Website
- https://burtonsbiscuits.com
- Company type
- Private
- Founded year
- 1853
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Burton's Biscuit Co. industry classification
Industry- Product category
- Sweet biscuits and cookies
- NAICS
- Cookie and Cracker Manufacturing (311821), Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812)
- SIC
- Cookies & Crackers (2052), Food And Kindred Products (2000)
- akta.pro primary industry
- Cookies, Biscuits & Crackers (CRADABAD)
- akta.pro secondary industry
- Cookies, Biscuits & Crackers Manufacturing (AFAKAAAC)
Keywords
Where Burton's Biscuit Co. is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Burton's Biscuit Co. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Biscuit and cookie product sales: FBC UK generates revenue through the manufacture and sale of branded biscuit and cookie products to retail consumers in the UK market. The company owns iconic British biscuit brands including Jammie Dodgers, Maryland cookies, Party Rings, and Fox's variants.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Burton's Biscuit Co. product offering
Product offeringCore offering
Burton's Biscuit Co., operating as Fox's Burton's Companies UK (FBC UK), manufactures and sells branded sweet biscuits and cookies in the UK under multiple iconic brand names including Maryland, Jammie Dodgers, Party Rings, Fox's Favourites, Fox's Chocolatey, Fox's Rocky, Burton's, and Fox's. The company is the only major UK biscuit manufacturer focused solely on biscuits, distributing its products through UK retail channels to end consumers.
Product overview
Fox's & Burton's Companies UK (FBC UK) is a biscuit manufacturer formed by combining two historic British biscuit brands: Fox's and Burton's, with a combined heritage dating back to 1853. The company's product portfolio includes iconic brands such as Maryland (chocolate chip cookies), Jammie Dodgers (fruit-filled biscuits), Party Rings (iced ring biscuits), Fox's Favourites including Golden Crunch Cream (cream-filled biscuits), Fox's Chocolatey, and Fox's Rocky. FBC UK operates as a unified company bringing together these biscuit legends to offer a diverse range of sweet biscuit products to the UK market.
Differentiator
Problem solved
Functional benefit
Brands
- Fox's: Historic UK biscuit brand with various biscuit products including chocolatey biscuits and cream biscuits
- Burton's
- Maryland
- Jammie Dodgers
- Party Rings
- Fox's Favourites
- Fox's Chocolatey
- Rocky
Products and services
- Maryland Choc Chip Cookies
- Jammie Dodgers Fruit-jam-filled shortcake biscuits available in multiple flavors, marketed to UK consumers as a recognized lunchbox and snack-time brand.
- Party Rings Colorful ring-shaped biscuits with icing, marketed to UK consumers and families for parties and celebrations.
- Fox's Favourites (including Golden Crunch Cream) Cream-filled chocolate biscuits under the Fox's Favourites sub-brand, including Golden Crunch Cream, marketed to UK consumers.
- Fox's Chocolatey Chocolate-flavoured biscuit products under the Fox's brand sold in UK retail.
- Fox's Rocky Chocolate-covered biscuits with a marshmallow and cream centre, available in original and other varieties in multi-pack formats.
Companies that use Burton's Biscuit Co.
Customer profileSegments1 record
Ideal customer profiles1 record
Burton's Biscuit Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Burton's Biscuit Co. partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Burton's Biscuit Co. competitors and assessment
Company assessmentDirect peers
- McVitie's (Pladis / Yıldız Holding): McVitie's is the UK's largest biscuit manufacturer, with iconic brands including Digestive, Rich Tea, Penguin, and Jaffa Cakes. It is owned by Pladis (Yıldız Holding) and competes directly with FBC UK across UK retail shelves in the same biscuit categories.
- United Biscuits (Pladis portfolio): United Biscuits, now part of the Pladis Group alongside McVitie's, manufactures Jacob's cream crackers, Twiglets, and other biscuit/snack brands sold in UK grocery channels. It directly competes with FBC UK for biscuit shelf space and consumer occasions in the UK market.
- Walkers Shortbread: Walkers Shortbread is a heritage Scottish shortbread and biscuit manufacturer with deep UK retail penetration and a strong export business. It is one of the most direct UK biscuit-only peers to FBC UK, competing on premium biscuit segments in the same retail channels.
- Border Biscuits: Border Biscuits is a UK-based premium biscuit manufacturer producing assorted cream biscuits, shortbread, and chocolate biscuits for grocery and foodservice. It is a directly comparable mid-sized UK biscuit specialist competing for similar retail and consumer occasions as FBC UK.
- Tunnock's: Tunnock's is a Scottish confectionery biscuit manufacturer famous for its caramel wafer, teacake, and milk chocolate biscuits, sold across UK retail. It is a directly comparable heritage UK biscuit-confectionery peer with a similar brand-driven business model to FBC UK.
- Huntley & Palmers: Huntley & Palmers is a historic UK biscuit brand with heritage dating back to 1822, producing biscuits for UK retail and global export. It is comparable to FBC UK as a heritage British biscuit brand reliant on brand equity and UK grocery distribution.
Broad incumbents
- Mondelez International (Cadbury biscuits): Mondelez International is one of the world's largest snack companies, with significant UK biscuit presence through Cadbury biscuit ranges (e.g., Cadbury Fingers, Mini Rolls) and Belvita breakfast biscuits. It is a broad incumbent that competes with FBC UK across UK sweet-biscuit categories but with a wider chocolate and snack portfolio.
- Nestlé UK (KitKat, Blue Riband): Nestlé is a global confectionery and biscuit giant with major UK brands including KitKat, Blue Riband, and Quality Street biscuits. It competes with FBC UK on UK biscuit shelves as part of a much broader chocolate and confectionery portfolio.
Regional players
- Bahlsen: Bahlsen is a major German biscuit manufacturer (PickUp, Leibniz, Hit) with significant UK and European distribution. It is a comparable branded biscuit manufacturer competing in adjacent European markets, though primarily a regional player relative to FBC UK's UK focus.
- Parle Products: Parle Products is one of the largest biscuit manufacturers globally, dominant in India with brands like Parle-G and Monaco. While geographically distinct from FBC UK, it is structurally comparable as a heritage branded biscuit manufacturer serving a single-country mass market with a diversified biscuit portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Burton's Biscuit Co. social profiles
Digital presenceBurton's Biscuit Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Burton's Biscuit Co. leadership team
Management profileNumber of profiles
Profiles1 record
Burton's Biscuit Co. subsidiaries and ownership
Company hierarchySubsidiaries8 records
Burton's Biscuit Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Burton's Biscuit Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Burton's Biscuit Co.
What does Burton's Biscuit Co. do?
Burton's Biscuit Co., operating as Fox's Burton's Companies UK (FBC UK), manufactures and sells branded sweet biscuits and cookies in the UK under multiple iconic brand names including Maryland, Jammie Dodgers, Party Rings, Fox's Favourites, Fox's Chocolatey, Fox's Rocky, Burton's, and Fox's. The company is the only major UK biscuit manufacturer focused solely on biscuits, distributing its products through UK retail channels to end consumers.
Is Burton's Biscuit Co. a public or private company?
Burton's Biscuit Co. is a private company. It is classified as corporate owned and is currently operating.
When was Burton's Biscuit Co. founded?
Burton's Biscuit Co. was founded in 1853. It employs 1,001 to 5,000 people.
Where is Burton's Biscuit Co. based?
Burton's Biscuit Co. is headquartered in Birmingham, United Kingdom, in the Europe region.
How does Burton's Biscuit Co. make money?
One revenue line is on record: biscuit and cookie product sales.
Who are Burton's Biscuit Co.'s main competitors?
Direct peers on record are McVitie's (Pladis / Yıldız Holding), United Biscuits (Pladis portfolio), Walkers Shortbread, Border Biscuits, Tunnock's and Huntley & Palmers. Broad incumbents are Mondelez International (Cadbury biscuits) and Nestlé UK (KitKat, Blue Riband). Regional players are Bahlsen and Parle Products.
Does Burton's Biscuit Co. have an API?
No public API is recorded for Burton's Biscuit Co..
What industry is Burton's Biscuit Co. in?
Burton's Biscuit Co.'s product category is Sweet biscuits and cookies. Its primary akta.pro industry code is CRADABAD, Cookies, Biscuits & Crackers, with a secondary code of AFAKAAAC, Cookies, Biscuits & Crackers Manufacturing. Its NAICS code is 311821 and its SIC code is 2052.