Burton's Biscuit Co.

Name

Burton's Biscuit Co.

Legal name

Fox's Burton's Companies UK

Website

https://burtonsbiscuits.com

Company type

Private

Founded year

1853

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Sweet biscuits and cookies

NAICS

Cookie and Cracker Manufacturing (311821), Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812)

SIC

Cookies & Crackers (2052), Food And Kindred Products (2000)

akta.pro primary industry

Cookies, Biscuits & Crackers (CRADABAD)

akta.pro secondary industry

Cookies, Biscuits & Crackers Manufacturing (AFAKAAAC)

Keywords

• Biscuit manufacturing
• Branded cookies
• Snack products
• Consumer packaged goods
• Sweet biscuits

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Biscuit and cookie product sales: FBC UK generates revenue through the manufacture and sale of branded biscuit and cookie products to retail consumers in the UK market. The company owns iconic British biscuit brands including Jammie Dodgers, Maryland cookies, Party Rings, and Fox's variants.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Burton's Biscuit Co., operating as Fox's Burton's Companies UK (FBC UK), manufactures and sells branded sweet biscuits and cookies in the UK under multiple iconic brand names including Maryland, Jammie Dodgers, Party Rings, Fox's Favourites, Fox's Chocolatey, Fox's Rocky, Burton's, and Fox's. The company is the only major UK biscuit manufacturer focused solely on biscuits, distributing its products through UK retail channels to end consumers.

Product overview

Fox's & Burton's Companies UK (FBC UK) is a biscuit manufacturer formed by combining two historic British biscuit brands: Fox's and Burton's, with a combined heritage dating back to 1853. The company's product portfolio includes iconic brands such as Maryland (chocolate chip cookies), Jammie Dodgers (fruit-filled biscuits), Party Rings (iced ring biscuits), Fox's Favourites including Golden Crunch Cream (cream-filled biscuits), Fox's Chocolatey, and Fox's Rocky. FBC UK operates as a unified company bringing together these biscuit legends to offer a diverse range of sweet biscuit products to the UK market.

Differentiator

Problem solved

Functional benefit

Brands

• Fox's: Historic UK biscuit brand with various biscuit products including chocolatey biscuits and cream biscuits
• Burton's
• Maryland
• Jammie Dodgers
• Party Rings
• Fox's Favourites
• Fox's Chocolatey
• Rocky

Products and services

• Maryland Choc Chip Cookies
• Jammie Dodgers Fruit-jam-filled shortcake biscuits available in multiple flavors, marketed to UK consumers as a recognized lunchbox and snack-time brand.
• Party Rings Colorful ring-shaped biscuits with icing, marketed to UK consumers and families for parties and celebrations.
• Fox's Favourites (including Golden Crunch Cream) Cream-filled chocolate biscuits under the Fox's Favourites sub-brand, including Golden Crunch Cream, marketed to UK consumers.
• Fox's Chocolatey Chocolate-flavoured biscuit products under the Fox's brand sold in UK retail.
• Fox's Rocky Chocolate-covered biscuits with a marshmallow and cream centre, available in original and other varieties in multi-pack formats.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• McVitie's (Pladis / Yıldız Holding): McVitie's is the UK's largest biscuit manufacturer, with iconic brands including Digestive, Rich Tea, Penguin, and Jaffa Cakes. It is owned by Pladis (Yıldız Holding) and competes directly with FBC UK across UK retail shelves in the same biscuit categories.
• United Biscuits (Pladis portfolio): United Biscuits, now part of the Pladis Group alongside McVitie's, manufactures Jacob's cream crackers, Twiglets, and other biscuit/snack brands sold in UK grocery channels. It directly competes with FBC UK for biscuit shelf space and consumer occasions in the UK market.
• Walkers Shortbread: Walkers Shortbread is a heritage Scottish shortbread and biscuit manufacturer with deep UK retail penetration and a strong export business. It is one of the most direct UK biscuit-only peers to FBC UK, competing on premium biscuit segments in the same retail channels.
• Border Biscuits: Border Biscuits is a UK-based premium biscuit manufacturer producing assorted cream biscuits, shortbread, and chocolate biscuits for grocery and foodservice. It is a directly comparable mid-sized UK biscuit specialist competing for similar retail and consumer occasions as FBC UK.
• Tunnock's: Tunnock's is a Scottish confectionery biscuit manufacturer famous for its caramel wafer, teacake, and milk chocolate biscuits, sold across UK retail. It is a directly comparable heritage UK biscuit-confectionery peer with a similar brand-driven business model to FBC UK.
• Huntley & Palmers: Huntley & Palmers is a historic UK biscuit brand with heritage dating back to 1822, producing biscuits for UK retail and global export. It is comparable to FBC UK as a heritage British biscuit brand reliant on brand equity and UK grocery distribution.

Broad incumbents

• Mondelez International (Cadbury biscuits): Mondelez International is one of the world's largest snack companies, with significant UK biscuit presence through Cadbury biscuit ranges (e.g., Cadbury Fingers, Mini Rolls) and Belvita breakfast biscuits. It is a broad incumbent that competes with FBC UK across UK sweet-biscuit categories but with a wider chocolate and snack portfolio.
• Nestlé UK (KitKat, Blue Riband): Nestlé is a global confectionery and biscuit giant with major UK brands including KitKat, Blue Riband, and Quality Street biscuits. It competes with FBC UK on UK biscuit shelves as part of a much broader chocolate and confectionery portfolio.

Regional players

• Bahlsen: Bahlsen is a major German biscuit manufacturer (PickUp, Leibniz, Hit) with significant UK and European distribution. It is a comparable branded biscuit manufacturer competing in adjacent European markets, though primarily a regional player relative to FBC UK's UK focus.
• Parle Products: Parle Products is one of the largest biscuit manufacturers globally, dominant in India with brands like Parle-G and Monaco. While geographically distinct from FBC UK, it is structurally comparable as a heritage branded biscuit manufacturer serving a single-country mass market with a diversified biscuit portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/foxs-burtons-companies-fbc-ukroi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burton's Biscuit Co.