Healthy Mothers, Healthy Babies Coalition of Georgia

Maternal and Infant Health Serviceshmhbga.org

Healthy Mothers, Healthy Babies Coalition of Georgia is a 1974-founded nonprofit providing evidence-informed prenatal education, direct maternal/infant health services, and non-partisan legislative advocacy to women, children, and families statewide through a care line, online portal, and community programs.

Company typePrivate
Founded1974
HeadquartersAtlanta, United States
Headcount1–10
GTM typeB2C
OfferingServices

What Healthy Mothers, Healthy Babies Coalition of Georgia does

Healthy Mothers, Healthy Babies Coalition of Georgia (HMHBGA) is a Georgia-based 501(c)-style nonprofit founded in 1974 that provides evidence-informed prenatal education and infant mortality prevention services to women, children, and families across the state. The organization operates an integrated portfolio spanning direct service, community education, research, and non-partisan legislative advocacy. Core operational assets include the toll-free HMHBGA Care Line (1-866-985-2598), a 24/7 online Public Resource Portal linking users to thousands of providers and community resources across Georgia, the Pickles & Ice Cream Georgia evidence-based perinatal education program, the Building Perinatal Support Professionals (BPSP) training/certification program, and the Better Birthing Initiative providing free doula services. Research and data offerings include the Maternal and Child Health Data Hub, the 2025 State of the State Report, the Perinatal Mental Health Environmental Scan, and Project 236 fact sheets providing legislative-district-level maternal/infant health metrics.

HMHBGA's business model is donation- and grant-funded: services are delivered free of charge to end users, with operating support drawn from institutional donors and partners including United Way and Kaiser Permanente. Revenue mechanics rely on charitable contributions, grants, and partner agreements rather than commercial pricing. The organization is led by a Board of Directors and a small staff (1-10 employees), and is currently navigating leadership transitions following the April 2024 passing of founder Pat Besson Swan, with a new Executive Director announced in June 2024 and an Interim Executive Director in May 2025.

Recent strategic positioning has emphasized health-equity programming and Medicaid policy reform, most notably through the July 2024 launch of the Black Birthing Initiative (BBI) Hub with the Center for Black Women's Wellness, the Doula Medicaid Reimbursement Pilot with Care Management Organizations, and the January 2026 launch of the Maternal Vitality Think Tank. HMHBGA sustains a non-partisan advocacy posture at the Georgia state legislature through legislative tracking, policy agendas, and the Mom Cohort 2026 grassroots engagement program. The organization does not operate proprietary technology platforms beyond its resource portal and data hub, and there is no evidence of AI/ML capability.

Healthy Mothers, Healthy Babies Coalition of Georgia firmographics

Firmographics

Name: Healthy Mothers, Healthy Babies Coalition of Georgia
Legal name: Healthy Mothers, Healthy Babies Coalition of Georgia
Website: https://hmhbga.org
Company type: Private
Founded year: 1974
Operating status: Operating
Headcount range: 1–10 employees
Short description: Healthy Mothers, Healthy Babies Coalition of Georgia is a 1974-founded nonprofit providing evidence-informed prenatal education, direct maternal/infant health services, and non-partisan legislative advocacy to women, children, and families statewide through a care line, online portal, and community programs.
Ownership category
akta.pro rank

Healthy Mothers, Healthy Babies Coalition of Georgia industry classification

Industry

Product category: Maternal and Infant Health Services
NAICS: Other Individual and Family Services (624190), Child and Youth Services (624110), Individual and Family Services (6241)
SIC: Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)
akta.pro industry: PRIMARYBPAGACAF
Maternal, Child & Family Health Organizations
Business & Public Services/Nonprofit, NGO & Social Services/Health & Medical Nonprofits
SECONDARYBPADAIAC
Maternal, Newborn & Child Health (MNCH) Programs
Business & Public Services/International Organizations & Development/Global Health & Population Programs
SECONDARYEDACAMAB
Breastfeeding, Lactation & Infant Feeding Support
Education/Early Childhood Education/Health and Nutrition Programs for Young Children

Keywords

Maternal health services
Perinatal education programs
Infant mortality prevention
Doula support services
Community health advocacy

Where Healthy Mothers, Healthy Babies Coalition of Georgia is headquartered

Location

Headquarters

HQ city: Atlanta
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Healthy Mothers, Healthy Babies Coalition of Georgia business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Others

Revenue model

Donations and Support: As a nonprofit organization, HMHBGA operates through donations, grants, and organizational support from various healthcare and community partners to fund its programs and services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Healthy Mothers, Healthy Babies Coalition of Georgia product offering

Product offering

Core offering

HMHBGA delivers free, evidence-based maternal and infant health services to Georgia families through a statewide Care Line, perinatal education programs (Pickles & Ice Cream Georgia, Building Perinatal Support Professionals), breastfeeding and safe-sleep support, the Better Birthing Initiative and Black Birthing Initiative Hub, and a 24/7 Public Resource Portal connecting users to thousands of providers and community resources. The coalition complements direct services with research initiatives, annual reports such as the State of the State, and non-partisan legislative advocacy tools including Project 236 fact sheets and Legislative Tracking.

Product overview

Healthy Mothers, Healthy Babies Coalition of Georgia (HMHBGA) is a nonprofit organization offering a portfolio of direct services, education programs, research initiatives, and advocacy tools focused on improving maternal and infant health in Georgia. The organization operates through several integrated programs: the HMHBGA Care Line provides direct support and referrals; Pickles & Ice Cream Georgia and Building Perinatal Support Professionals (BPSP) deliver evidence-based perinatal education; the Better Birthing Initiative and Doula Medicaid Reimbursement Pilot address birth outcomes and doula integration; and the Black Birthing Initiative Hub partners with the Center for Black Women's Wellness. Research capabilities include perinatal mental health taskforce work, safe sleep education through First Candle, and the Maternal and Child Health Data Hub providing a public portal to thousands of providers. Advocacy offerings encompass Project 236 fact sheets, legislative tracking, and the Mom Cohort 2026 program. The organization serves women, children, and families across Georgia through collaborative advocacy, direct service, and community education over its 50-year history.

Differentiator

Problem solved

Functional benefit

Brands

Pickles & Ice Cream Georgia: An evidence-based perinatal education program throughout Georgia.
Building Perinatal Support Professionals (BPSP)
Doula Integration and Awareness Project (DIAP)
Better Birthing Initiative
Project 236
Public Portal

Products and services

HMHBGA Care Line A toll-free call center (1-866-985-2598) that provides direct support, information, and referrals to pregnant women, new mothers, and families across Georgia.
Pickles & Ice Cream Georgia An evidence-based perinatal education program that delivers resources and education throughout Georgia in collaboration with community-based agencies and providers.
Building Perinatal Support Professionals (BPSP) A professional development and certification program that trains perinatal support professionals across Georgia.
Doula Integration and Awareness Project (DIAP) An initiative focused on integrating doulas into the Georgia healthcare system and raising public awareness about doula services.
Better Birthing Initiative A program offering free doula services to improve birth outcomes for Georgia families through direct doula support.
Breastfeeding Support Resources and support services for breastfeeding mothers and families in Georgia.
Black Birthing Initiative (BBI) Hub A collaborative hub with the Center for Black Women's Wellness that addresses disparities in Black maternal and infant health outcomes in Georgia.
Doula Medicaid Reimbursement Pilot A pilot program exploring health outcomes of Medicaid participants and best practices for reimbursing doulas to promote economic security and workforce retention.
Georgia Perinatal Mental Health Taskforce A partnership with Postpartum Support International Georgia Chapter identifying programmatic and policy solutions to improve perinatal mental health well-being for Georgia families.
Safe Sleep Education A community engagement initiative supporting First Candle's Let's Talk Events in the Atlanta perinatal region to promote safe sleep practices among Black families.
Perinatal Mental Health Environmental Scan An analysis of gaps in mental health care access for pregnant and postpartum individuals in Albany, Atlanta, and Columbus perinatal regions through surveys, focus groups, and provider interviews.
Project 236 Fact Sheets Legislative district-specific fact sheets presenting maternal and infant health outcomes including preterm birth rates, low birthweight, infant mortality, and prenatal care inadequacy.
Maternal and Child Health Data Hub An online data platform providing access to maternal and child health data and resources for Georgia.
2025 State of the State Report Annual comprehensive research publication reporting on maternal and infant health in Georgia for 2025.
Public Resource Portal A 24/7 online portal providing access to thousands of providers and community resources across the State of Georgia.
Mom Cohort 2026 An advocacy program engaging mothers in advocacy efforts for maternal and infant health policy change.
Legislative Tracking A non-partisan legislative tracking and engagement service that encourages fiscally responsible policies promoting access to care and improved health outcomes for women and children.
Find Perinatal Support A directory service that helps Georgia families locate perinatal support professionals across the state.

Companies that use Healthy Mothers, Healthy Babies Coalition of Georgia

Customer profile

Segments1 record

Ideal customer profiles2 records

Healthy Mothers, Healthy Babies Coalition of Georgia technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Healthy Mothers, Healthy Babies Coalition of Georgia partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core.

Center for Black Women's Wellness (CBWW)coreStrategic or Co-development Partner · 18 July 2024HMHBGA and CBWW launched the Black Birthing Initiative (BBI) Hub in July 2024 to improve maternal health outcomes for Black families in Georgia.
Postpartum Support International Georgia ChaptercoreStrategic or Co-development PartnerPartnership to launch the Georgia Perinatal Mental Health Taskforce, bringing together advocates to identify ways to improve perinatal mental health well-being for Georgia families.
CHC Black Birthing InitiativecoreStrategic or Co-development PartnerPartnership announced in May 2023 to reduce preterm births through the Black Birthing Initiative.
First CandlecoreStrategic or Co-development PartnerHMHBGA supports First Candle to facilitate Let's Talk Events in the Atlanta perinatal region, focusing on safe sleep education and community engagement with Black families.
Care Management Organizations (CMOs)coreStrategic or Co-development PartnerCompleted a doula Medicaid reimbursement pilot in partnership with CMOs to explore health outcomes and reimbursement processes for Medicaid participants.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Healthy Mothers, Healthy Babies Coalition of Georgia competitors and assessment

Company assessment

Direct peers

Center for Black Women's Wellness: Atlanta-based nonprofit partnered with HMHBGA on the Black Birthing Initiative Hub. Addresses Black maternal health and family wellness in the same Georgia market with overlapping constituents and programmatic models.
Postpartum Support International: Partner of HMHBGA on the Georgia Perinatal Mental Health Taskforce; directly comparable mission around perinatal mental health support, provider training, and family advocacy. Operates both nationally and through state chapters like HMHBGA's partner chapter in Georgia.
Every Mother Counts: National maternal health nonprofit focused on pregnancy, childbirth, and postpartum outcomes—particularly maternal mortality prevention and equity. Comparable mission, advocacy approach, and donor base to HMHBGA's equity-focused work.
First Candle: National nonprofit focused on safe sleep and Sudden Unexpected Infant Death (SUID) prevention—directly partnered with HMHBGA for Let's Talk Events. Comparable education and community engagement model targeting infant mortality.
Black Mamas Matter Alliance: National alliance advancing Black maternal health, rights, and justice. Directly comparable to HMHBGA's Black Birthing Initiative and maternal health equity programming, with overlapping policy and research agendas.

Broad incumbents

Healthy Mothers, Healthy Babies (national network): The national umbrella organization that HMHBGA is part of; operates the same maternal/child health coalition model across other states, sharing programmatic approaches and advocacy frameworks. Directly comparable mission and service model.
March of Dimes: National nonprofit focused on maternal and infant health, particularly preterm birth prevention—directly overlapping with HMHBGA's Black Birthing Initiative and infant mortality work. Operates a broader portfolio but competes for the same donor and policy attention.
Nurse-Family Partnership: National nonprofit providing nurse-led home visiting for first-time mothers; overlaps with HMHBGA's prenatal care access and Better Birthing Initiative work. Operates a more structured clinical intervention model nationally.

Regional players

Healthy Start Coalition of Miami-Dade: Federally-funded Healthy Start program serving a single region with maternal/child health focus similar to HMHBGA. Operates the same community-driven direct service and care-coordination model but in a different state, illustrating the structural peer set.

Emerging players

National Birth Equity Collaborative (NBEC): National nonprofit focused on Black maternal and infant health equity through research, training, and advocacy. Comparable mission to HMHBGA's BBI Hub but with a national scope; potential partner or competitor for foundation funding in this space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Healthy Mothers, Healthy Babies Coalition of Georgia financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Healthy Mothers, Healthy Babies Coalition of Georgia leadership team

Management profile

Number of profiles

Profiles3 records

Healthy Mothers, Healthy Babies Coalition of Georgia funding detail

Funding detail

Funding overview

Funding rounds

Investors

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Healthy Mothers, Healthy Babies Coalition of Georgia M&A and investment

M&A and investment

M&A

Investments

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Frequently asked questions about Healthy Mothers, Healthy Babies Coalition of Georgia

What does Healthy Mothers, Healthy Babies Coalition of Georgia do?

Is Healthy Mothers, Healthy Babies Coalition of Georgia a public or private company?

Healthy Mothers, Healthy Babies Coalition of Georgia is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Healthy Mothers, Healthy Babies Coalition of Georgia founded?

Healthy Mothers, Healthy Babies Coalition of Georgia was founded in 1974. It employs 1 to 10 people.

Where is Healthy Mothers, Healthy Babies Coalition of Georgia based?

Healthy Mothers, Healthy Babies Coalition of Georgia is headquartered in Atlanta, United States, in the North America region.

How does Healthy Mothers, Healthy Babies Coalition of Georgia make money?

One revenue line is on record: donations and Support.

Who are Healthy Mothers, Healthy Babies Coalition of Georgia's main competitors?

Direct peers on record are Center for Black Women's Wellness, Postpartum Support International, Every Mother Counts, First Candle and Black Mamas Matter Alliance. Broad incumbents are Healthy Mothers, Healthy Babies (national network), March of Dimes and Nurse-Family Partnership. Healthy Start Coalition of Miami-Dade is listed as a regional player. National Birth Equity Collaborative (NBEC) is listed as an emerging player.

Does Healthy Mothers, Healthy Babies Coalition of Georgia have an API?

No public API is recorded for Healthy Mothers, Healthy Babies Coalition of Georgia.

What industry is Healthy Mothers, Healthy Babies Coalition of Georgia in?

Healthy Mothers, Healthy Babies Coalition of Georgia's product category is Maternal and Infant Health Services. Its primary akta.pro industry code is BPAGACAF, Maternal, Child & Family Health Organizations, with a secondary code of BPADAIAC, Maternal, Newborn & Child Health (MNCH) Programs. Its NAICS code is 624190 and its SIC code is 8300.