QuitNow

What QuitNow does

QuitNow is the consumer brand of Fewlaps SL, a Barcelona-based private company that has operated since 2010 a mobile-first smoking cessation platform distributed globally on iOS, Android, and Amazon. The core product is the QuitNow app, which tracks quit dates, smoke-free time, money saved, cigarettes avoided, and progressive health recovery milestones; gamifies progress via achievements; and surrounds users with a moderated real-time peer community and structured educational content (the Reading Nook CBT course authored by Bruno Monse). A paid PRO tier unlocks real-time health tracking, additional achievements, unlimited chat history, and an ad-free experience, sold as a one-time per-platform license tied to user email accounts.

The company monetizes through a hybrid model: freemium consumer upgrades, B2B subscriptions sold to employers and insurers via a dedicated business portal (business.quitnow.app), custom Development Services for healthcare and public health organizations, and gift cards processed via Stripe. Distribution spans consumer app stores, enterprise wellness channels (named partners include Lidl, DKV, Seguros Atocha, Workplace Options, and OpenLoop), and a public partnerships program. The platform is localized in 32 languages and carries third-party credibility signals including a World Health Organization recommendation, multiple Apple 'App of the Day' features, and 100K+ five-star ratings.

QuitNow is independently operated with no disclosed parent company or external venture funding, and operates with a headcount of 1–10. Compliance posture includes GDPR, HIPAA, and CCPA frameworks. The principal strategic inflection points in the recent operating period are the diversification from a pure B2C app into institutional B2B channels and the layering of development-services revenue on top of the consumer product.

Name

QuitNow

Legal name

Fewlaps SL

Website

https://quitnow.app

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

QuitNow, operated by Barcelona-based Fewlaps SL, is a mobile smoking cessation platform with 10M+ downloads that helps individual users quit smoking through tracking, gamified achievements, peer community support, and CBT-based education, while distributing QuitNow PRO to employers and insurers as a workplace wellness benefit.

Ownership category

akta.pro rank

Product category

Smoking Cessation Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)

Keywords

• Smoking cessation app
• Digital health platform
• Behavior change software
• Workplace wellness programs
• Mobile health applications

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. PRO Version (Freemium Upsell): Free app with basic features; PRO version available as one-time purchase per platform (iOS, Android, Amazon). PRO unlocks health screen details, 52 additional achievements, real-time notifications, unlimited chat scrolling, and no ads. Lifetime purchase works across all devices on same platform.
2. B2B Employer Wellness Programs: QuitNow for Business allows employers to offer PRO discounts to employees as part of workplace wellness initiatives. Employers can sign up at business.quitnow.app and provide discounted access to improve workforce health and reduce healthcare costs.
3. B2B Insurance Partnerships: Partnerships with insurance companies (like DKV, Seguros Atocha) to offer QuitNow PRO to policyholders as part of health and wellness programs, helping insurers reduce smoking-related claims.
4. Gift Cards: Gift cards available for purchase through Stripe to give PRO access to others.
5. Development Services: Custom digital health solution development services for healthcare organizations, insurers, and public health institutions looking to build cloud-based behavior change, patient engagement, and intervention software.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

QuitNow is a mobile application (iOS, Android, Amazon) that helps users quit smoking through real-time health tracking, gamified achievements, peer community support, guided breathing exercises, and an educational CBT-based Reading Nook course. The company operates a freemium consumer model with a one-time QuitNow PRO upgrade, and extends the same platform to employers and insurers through QuitNow for Business and custom development services for healthcare organizations.

Product overview

QuitNow offers a suite of smoking cessation products centered around its core mobile app, complemented by a premium PRO subscription tier and an educational Reading Nook course. The core QuitNow app (available on iOS and Android) tracks quit progress, monitors health improvements, awards achievements, and connects users to peer support communities. QuitNow PRO is a lifetime add-on unlocking real-time health tracking, additional achievements, notifications, and ad-free experience. The Reading Nook is a structured CBT-based course with three modules covering preparation, abstinence consolidation, and craving management—locked behind PRO. Development Services provides custom digital health solutions for enterprise healthcare clients.

Differentiator

Problem solved

Functional benefit

Products and services

• QuitNow App Mobile application available on iOS, Android, and Amazon that helps individuals quit smoking through real-time health tracking (smoke-free days, money saved, cigarettes avoided, body recovery milestones), gamified achievements, a moderated peer-support community with real-time chat, guided breathing exercises, and an educational course. Localized in 32 languages with over 10 million downloads.
• QuitNow PRO Premium upgrade of the QuitNow app sold as a one-time perpetual license per platform (iOS, Android, or Amazon). PRO unlocks the full real-time health screen with second-by-second updates, 52 additional achievement badges, real-time mention indicators and notifications, unlimited chat history scrolling, and an ad-free experience, valid across all devices on the same platform.
• QuitNow Development Services Custom digital health solution development services for healthcare organizations, insurers, and public health institutions. Deliverables include cloud-based behavior change software, patient engagement tools, real-time communication tools, secure peer support communities, and system integration APIs for smoking cessation, addiction recovery, and broader behavior change programs.

Quantifiable outcome

• Smoking costs the U.S. more than $300 billion a year (CDC)
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• LidlcoreGTM or Marketing PartnerLidl supermarket chain is listed as a partner employer using QuitNow for Business to boost employee health and wellness. QuitNow is offered as an employee benefit to help workforce quit smoking.
• DKVcoreGTM or Marketing PartnerDKV insurance company partners with QuitNow to offer the app to policyholders as part of health and wellness programs, aiming to reduce smoking-related claims.
• Seguros AtochaminorGTM or Marketing PartnerSeguros Atocha is listed as an insurance partner sharing QuitNow's mission to reduce smoking-related risks and improve public health outcomes.
• Workplace Options (WPO)coreTechnology or IntegrationWorkplace Options is a leading health provider integrated with QuitNow, enabling seamless integration into workplace wellness stacks and employee assistance programs.
• Healthcare OrganizationsminorStrategic or Co-development PartnerQuitNow is open to partnerships with healthcare providers and public health agencies to build custom digital health solutions for smoking cessation and addiction recovery.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pelago (formerly Quit Genius): Pelago is a digital therapeutics company that started in smoking cessation (Quit Genius) and now offers virtual substance use management. It is the closest B2B-focused competitor, serving employers and health plans with clinically validated cessation programs — the same buyer segments QuitNow targets.
• Carrot Health / Pivot: Pivot (formerly Carrot Inc.) is a digital tobacco cessation product combining a mobile app with nicotine replacement therapy (NRT) and human coaching. Directly competes with QuitNow on smoking cessation through a similar mobile-first approach combined with pharmacotherapy and support services.
• Smoke Free (app): Smoke Free is one of the highest-grossing smoking cessation apps on the App Store, offering progress tracking, missions, and a virtual coach. It is a head-to-head consumer competitor in app stores, competing for the same downloads, ratings, and PRO upgrades.
• CureApp SC: CureApp SC is a Japan-based, regulatory-approved (PMDA) digital therapeutic for smoking cessation delivered via a mobile app combined with physician guidance. It represents the regulated DTx version of what QuitNow does, competing at the clinical / payer end of the same category.
• 2Morrow Inc. 2Morrow provides smoking cessation and other behavior change mobile programs, primarily distributed through employers, health plans, and state quitlines. Comparable in its evidence-based digital approach and similar B2B GTM via insurers and public health agencies.

Broad incumbents

• Headspace Health: Headspace (now Headspace Health) is a scaled digital behavioral health platform offering meditation, mindfulness, and — via Ginger — coaching/therapy. It overlaps with QuitNow on the digital wellness, employee benefits, and insurer channels, though focused on mental health rather than tobacco.
• Calm: Calm is a leading consumer meditation and sleep app that also distributes Calm Business and Calm Health to employers, health plans, and clinicians. Targets overlapping enterprise wellness buyers with digital behavior change content.
• Omada Health: Omada Health is a digital therapeutics company focused on diabetes, hypertension, and behavioral health, sold primarily to employers and payers. Competes for the same enterprise wellness and payer budgets as QuitNow's B2B channel.

Emerging players

• Clickotine (by Chrono): Clickotine is a digital smoking cessation program historically distributed through the Tabacostat NRT protocol. It overlaps with QuitNow in digital cessation delivery and enterprise/health-plan channel partnerships.
• Exhale (by Wellbe): Exhale is a mobile smoking cessation app with similar tracking and community features positioned for women. Competes in the same app store category and overlaps with QuitNow on the consumer app-led distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/quitnowapp
• Facebookfacebook.com/QuitNowApp
• Instagraminstagram.com/quitnowapp
• LinkedInlinkedin.com/company/quitnow

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QuitNow