DERMA E
DERMA E is a privately held, 40-year-old US natural skincare brand selling 166 vegan, cruelty-free skincare and hair care products direct-to-consumer via dermae.com and through Whole Foods and CVS, with proprietary ingredient platforms (Stay C-50®, Flora-Collagen™, Pure Biome) and a subscription-based revenue model.
- Company typePrivate
- Founded1984
- HeadquartersSimi Valley, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What DERMA E does
DERMA E is a privately held, US-based natural skincare brand founded in 1984 and headquartered in Simi Valley, California, operating with a lean 11–50 employee base. The company develops and markets a portfolio of 166 vegan, cruelty-free skincare and hair care products organized across categories including cleansers, serums, moisturizers, eye care, face masks and peels, suncare, hair care, and body care. Its proprietary technology stack centers on branded ingredient platforms: Stay C-50® stabilized Vitamin C, Flora-Collagen™ vegan collagen alternative, Pure Biome probiotic and prebiotic complexes, and a Retinol + Bakuchiol blend — supported by clinical-study claims of efficacy across brightening, anti-aging, and scar treatment outcomes.
DERMA E serves individual consumers seeking natural, ethically positioned skincare addressing concerns including acne, dark spots, fine lines, dryness, eczema, scarring, and uneven skin tone. Its customer base is horizontally segmented across skin types and concerns, with no named enterprise or B2B customer concentration. The company employs a primarily direct-to-consumer go-to-market through dermae.com, supplemented by brick-and-mortar shelf presence at Whole Foods Market and CVS Pharmacy, and offers international shipping. The brand maintains a multi-channel digital presence across Instagram, TikTok, Facebook, Pinterest, YouTube, and Twitter, with a Skin Quiz, educational blog content, and dermatologist endorsements driving top-of-funnel acquisition.
The business model is hybrid product-plus-subscription: one-time purchases at list price ranging from $5.95 (mini sizes) to $36.95 (premium moisturizers), with bundles priced up to $122.95, alongside a Subscribe & Save auto-ship program offering 10% discounts on monthly, bi-monthly, or quarterly recurring orders. A points-based Perks loyalty rewards program reinforces retention. Founders David Stearn (CEO) and Linda Miles remain in leadership, with no disclosed institutional investors, parent company, funding rounds, or M&A activity in the available data.
DERMA E firmographics
Firmographics- Name
- DERMA E
- Website
- https://dermae.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DERMA E is a privately held, 40-year-old US natural skincare brand selling 166 vegan, cruelty-free skincare and hair care products direct-to-consumer via dermae.com and through Whole Foods and CVS, with proprietary ingredient platforms (Stay C-50®, Flora-Collagen™, Pure Biome) and a subscription-based revenue model.
- Ownership category
- akta.pro rank
DERMA E industry classification
Industry- Product category
- Natural Skincare
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Natural/Organic & Clean Skincare (CRABAAAH)
- akta.pro secondary industries
- Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF)
Keywords
Where DERMA E is headquartered
LocationHeadquarters
- HQ city
- Simi Valley
- HQ country
- United States
- HQ region
- North America
Markets served
DERMA E business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- E-commerce Product Sales: Derma E generates revenue primarily through direct-to-consumer online sales of skincare products including cleansers, serums, moisturizers, sun care, and hair care. Products are sold at various price points from $5 to $50+ through their website with both one-time purchase and subscription options.
- Subscribe & Save Program: Recurring revenue model offering 10% discount on auto-ship products delivered monthly, bi-monthly, or quarterly. Drives customer retention and predictable revenue streams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | One-time Purchase vs Subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
DERMA E product offering
Product offeringCore offering
DERMA E is a natural skincare brand that formulates, manufactures, and sells vegan and cruelty-free face, body, and hair care products. Its portfolio spans 166 products across cleansers, serums, moisturizers, eye care, masks, suncare, hair care, and body care, built around proprietary ingredient technologies such as Stay C-50® stabilized Vitamin C, Flora-Collagen™ vegan collagen, Pure Biome probiotics, and Retinol+Bakuchiol blends. Products are sold direct-to-consumer online via dermae.com with subscription auto-ship, and through retail partners including Whole Foods and CVS.
Product overview
DERMA E is a natural skincare brand offering a comprehensive portfolio of vegan, cruelty-free skincare and hair care products organized into distinct categories: Cleansers & Exfoliants, Serums & Treatments, Moisturizers, Eye Care, Face Masks & Peels, Suncare, Hair Care, and Body Care. Key product lines include the Vitamin C Collection (featuring Vitamin C Concentrated Serum, Vitamin C Renewing Moisturizer, Vitamin C Intense Night Cream, and Vitamin C Glow Face Oil) for brightening; the Advanced Peptides & Flora-Collagen line (including Moisturizer, Night Moisturizer, Eye Cream, and Serum) for anti-aging; the Anti-Wrinkle Collection with Retinol and Bakuchiol; the Pure Biome line with probiotic formulas; and the Scalp Relief Hair Care system. The brand also offers targeted treatments like Scar Gel, Eczema Relief Cream, and specialty products across various concerns including acne, hydration, brightening, and sun protection. Products are sold individually and in curated bundles and sets.
Differentiator
Problem solved
Functional benefit
Products and services
- Vitamin C Concentrated Serum High-performance brightening serum using stabilized Vitamin C, Green Tea Extract, and Hyaluronic Acid to boost radiance, fade dark spots, and improve uneven skin tone. Intended for consumers seeking natural brightening skincare.
- Advanced Peptides & Flora-Collagen Moisturizer Anti-aging day moisturizer combining a proprietary peptide blend with vegan Flora-Collagen to firm, lift, and smooth the appearance of wrinkles. Designed for consumers seeking plant-based anti-aging solutions.
Quantifiable outcome
- 94% saw improvement in dark spots with Vitamin C Collection (8-week clinical study)
- +7 more outcomes
Companies that use DERMA E
Customer profileSegments3 records
Ideal customer profiles3 records
DERMA E technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
DERMA E partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
DERMA E competitors and assessment
Company assessmentMarket position
Weaknesses3 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
DERMA E social profiles
Digital presenceDERMA E financial estimates
Financial estimateRevenue estimate
Valuation estimate
DERMA E leadership team
Management profileNumber of profiles
Profiles2 records
DERMA E funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DERMA E M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DERMA E
What does DERMA E do?
DERMA E is a natural skincare brand that formulates, manufactures, and sells vegan and cruelty-free face, body, and hair care products. Its portfolio spans 166 products across cleansers, serums, moisturizers, eye care, masks, suncare, hair care, and body care, built around proprietary ingredient technologies such as Stay C-50® stabilized Vitamin C, Flora-Collagen™ vegan collagen, Pure Biome probiotics, and Retinol+Bakuchiol blends. Products are sold direct-to-consumer online via dermae.com with subscription auto-ship, and through retail partners including Whole Foods and CVS.
When was DERMA E founded?
DERMA E was founded in 1984. It employs 11 to 50 people.
Where is DERMA E based?
DERMA E is headquartered in Simi Valley, United States, in the North America region.
How does DERMA E make money?
Two revenue lines are on record. E-commerce Product Sales are the primary driver. The others are subscribe & Save Program.
Does DERMA E have an API?
No public API is recorded for DERMA E.
What industry is DERMA E in?
DERMA E's product category is Natural Skincare. Its primary akta.pro industry code is CRABAAAH, Natural/Organic & Clean Skincare, with a secondary code of CRABAAAF, Dermocosmetics & Medical-Grade Skincare. Its NAICS code is 456120 and its SIC code is 2844.