The Cocktail - Madrid

What The Cocktail - Madrid does

VML THE COCKTAIL is a Madrid-headquartered design consultancy that was founded in 2003 as The Cocktail and now operates as a subsidiary of the global creative company VML. The firm combines four functional pillars — creativity, design, technology, and data — to deliver strategic design, brand development, digital product creation, and customer experience transformation services for enterprise clients. Its service methodology is organized around three phases (Connect, Think, Create) and spans disciplines including marketing, research, technology, business, design, and data, applied to sectors such as banking, ecommerce, energy and commodities, education, health and pharmacy, insurance, telecom and media, travel and leisure, and real estate.

The company generates revenue through professional services engagements sold on a project/consulting basis via direct enterprise sales relationships. It does not sell a packaged software product or subscription platform; its offering is human-centered consulting work delivered by teams of product designers, strategic designers, and futurists. Named enterprise clients include HSBC and Banco Azteca in banking, Wallapop in commerce, and Solar360 in energy. GTM is consultative and relationship-driven, leveraging case studies, an Insights blog, LinkedIn/Instagram presence, and thought-leadership content to engage "brave organizations."

VML THE COCKTAIL operates from six offices across Europe and Latin America (Madrid, Oviedo, Lisbon, London, Bogotá, and Mexico City), giving it a multi-regional delivery footprint. It holds ENS (Esquema Nacional de Seguridad) Medium-level certification under Spain's RD 311/2022, making it eligible to serve Spanish public-sector and regulated clients. The firm has senior CXO leadership including a Founder, CIO/Partner, Chief People Operations, Chief Data & Marketing Officer, and Partner/CFO, and in 2025 won Spain's first Cannes Lions Lion in Innovation.

Name

The Cocktail - Madrid

Legal name

VML THE COCKTAIL

Website

https://the-cocktail.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

VML THE COCKTAIL is a Madrid-headquartered design consultancy and VML subsidiary that delivers strategic design, digital product, and customer experience services to enterprise clients across banking, ecommerce, energy, and other sectors from six offices in Europe and Latin America.

Ownership category

akta.pro rank

Product category

Design Consulting Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143), Computer Systems Design Services (541512)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Management Consulting Services (8742)

akta.pro primary industry

Graphic Design & Visual Content Production (BPAFAIAC)

Keywords

• Design consulting services
• Digital transformation consulting
• Brand strategy design
• User experience design
• Product design consultancy

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Design Consulting Services: Professional consulting services providing design, creativity, technology, and data solutions to enterprise clients across multiple sectors including banking, energy, ecommerce, and more.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

VML THE COCKTAIL is a global design consultancy providing strategic design services that combine creativity, design, technology, and data to create products, brands, services, and companies that connect with people. The firm delivers professional consulting engagements organized around the Connect, Think, and Create methodology across disciplines including Marketing, Research, Technology, Business, Design, Creativity, and Data for enterprise clients in sectors such as banking, ecommerce, energy, education, health, insurance, telecom, travel, and real estate.

Product overview

VML THE COCKTAIL is a global design consultancy that is part of VML. Rather than a software product company, it offers professional consulting services organized around methodology pillars: Connect, Think, and Create. The firm operates across multiple service disciplines—Marketing, Research, Technology, Business, Design, Creativity, and Data—applying them to create products, brands, services, and companies. They serve diverse industry sectors including Banking, Retail and Products, Ecommerce, Education, Energy and Commodities, Real Estate, Health and Pharmacy, Insurance, Teleco and Media, and Travel and Leisure. Notable client case studies include Solar360 (Energy sector), HSBC (Banking), Wallapop (Commerce), and Banco Azteca (Banking).

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Design Consulting Services Professional consulting offering that combines creativity, design, technology, and data to create products, brands, services, and companies for enterprise clients across banking, ecommerce, energy, education, health, insurance, telecom, travel, and real estate. Delivered through the Connect, Think, and Create methodology across seven service disciplines (Marketing, Research, Technology, Business, Design, Creativity, and Data).

Named customers4 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• VMLcoreOthersVML THE COCKTAIL is a global design consultancy that is part of VML. The firm operates as a subsidiary within the larger VML creative company, leveraging global resources and brand positioning while maintaining regional identity.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-cocktail
• Instagraminstagram.com/vmlthecocktail
• Xx.com/The_Cocktail
• Facebookfacebook.com/thecocktail

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Cocktail - Madrid