What CODE Credit Union does

CODE Credit Union is a member-owned cooperative financial institution founded in 1940, originally serving City of Dayton Employees and now operating as a community-chartered credit union serving residents of seven Ohio counties (Montgomery, Darke, Preble, Warren, Miami, Clark, Greene) in the Miami Valley region. It operates three physical branches (Monument Avenue in Dayton, Englewood, plus a recently upgraded Englewood facility after the 2022 closure of the Mad River Station branch) and one administrative office, with a stated asset base exceeding $130 million.

Its product surface spans personal and business deposit accounts (Smart Saver, Cash Back, Premier Checking, HSA, Money Market, Share Savings, CDs, IRA certificates), consumer and commercial lending (auto, RV/boat, motorcycle, personal, home equity, mortgage, business loans), and Visa credit and debit cards. Technology infrastructure centers on the Access 24/Online Banking platform (re-platformed in November 2020 with two-factor authentication and biometric login), iOS and Android mobile apps with mobile deposit, a Personal Audio Teller (PAT) phone-banking service, and 2026-installed Interactive Teller Machines. Member-facing integrations include Apple Pay, Google Pay, Samsung Pay, Fitbit Pay, Garmin Pay, Zelle, and the CO-OP shared branching/ATM networks (Alliance One, CULIANCE), providing effectively national reach from a regional footprint.

The business model is interest-income-led (lending) supplemented by interchange on Visa cards, deposit-account and overdraft fees, ATM out-of-network fees, wire fees, and pass-through revenue from a wealth management partnership with Harrison Wealth Management Group. Distribution is direct-to-consumer and direct-to-small-business via branches, online account opening (open.codecu.org), and digital channels, with a community-engagement layer (CODE Foundation, student-run credit unions at Stebbins and Northmont high schools, local sponsorships) used to source long-tail members. The institution is federally insured by the NCUA, has no parent company, and is governed by a volunteer board (Chairman Doyle Burke, Vice Chairman David Seagraves) with operating leadership including CEO Scott Rutherford.

Name

CODE Credit Union

Legal name

CODE Credit Union

Website

https://codecu.org

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

11–50 employees

Short description

CODE Credit Union is a member-owned cooperative financial institution founded in 1940, serving individuals, small businesses, and youth across seven Ohio counties in the Miami Valley from three branches and digital channels, with over $130 million in assets and NCUA-insured deposits.

Ownership category

akta.pro rank

Product category

Retail Banking (Credit Union)

NAICS

Credit Unions (52213), Credit Card Issuing (522210)

SIC

Personal Credit Institutions (6141), Functions Related To Depository Banking, Nec (6099)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

Keywords

• Retail banking services
• Consumer lending
• Deposit accounts
• Credit union services
• Personal loans

Headquarters

HQ city

Dayton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Interest Income from Lending: CODE Credit Union generates revenue primarily through interest earned on loans including auto loans, home loans, personal loans, credit cards, and business loans. Interest rates vary by product type and member creditworthiness.
2. Deposit Account Fees and Services: Fees from overdraft protection services, ATM fees from out-of-network usage, wire transfer fees, and other account-related service charges.
3. Credit Card Revenue: Interchange fees and interest charges on CODE Visa credit card accounts.
4. Financial Services Revenue: Revenue from investment and wealth management services offered through Harrison Wealth Management Group partnership.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

CODE Credit Union is a member-owned cooperative financial institution that provides retail banking products and consumer/business lending to individuals, families, and small businesses in the Miami Valley region of Ohio. Its core offerings span deposit accounts (checking, savings, money market, CDs, IRAs, HSAs), consumer loans (auto, RV/boat, motorcycle, personal, home equity, mortgage), Visa credit and debit cards, business banking, youth/student-run credit union programs, and investment and wealth management services delivered in partnership with Harrison Wealth Management Group.

Differentiator

Problem solved

Functional benefit

Brands

• YES! Club: Youth account program for young members, includes scholarship opportunities.
• Cool Kids
• CODE Foundation
• Harrison Wealth Management

Products and services

• Personal Checking Accounts Day-to-day consumer checking accounts available to members in the seven-county Miami Valley field of membership, offered in multiple tiers with debit round-up savings, cash back rewards, or premium interest, all including overdraft forgiveness up to $35 for eligible members.
• Savings and Investments Member share savings, secondary savings, club accounts, money market accounts, and share certificates available to individual members for savings accumulation and investment purposes.
• Certificates of Deposit

Quantifiable outcome

• Over $130 million in assets serving the community
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Apple PaycoreTechnology or Integration · 4 May 2021Digital wallet integration allowing CODE Visa credit and debit card holders to make contactless payments using Apple devices.
• Google PaycoreTechnology or Integration · 4 May 2021Digital wallet integration allowing CODE Visa credit and debit card holders to make contactless payments using Android devices.
• Samsung PaycoreTechnology or Integration · 4 May 2021Digital wallet integration allowing CODE Visa credit and debit card holders to make contactless payments using Samsung devices.
• Harrison Wealth Management GroupcoreStrategic or Co-development PartnerPartnership for investment and wealth management services offered to CODE Credit Union members. Provides IRA certificates, investment accounts, and financial planning services through Harrison Wealth Management Group.
• Streetlight RealtyminorStrategic or Co-development PartnerPartner for home buying events and Q&A sessions. CODE hosts events with Streetlight Realty mortgage experts to help members navigate the home buying process.
• Alliance OnecoreTechnology or IntegrationATM network partnership providing access to 30,000+ surcharge-free ATMs nationwide for CODE Credit Union members. Also offers mobile app for finding nearby ATM locations.
• CULIANCEcoreTechnology or IntegrationATM network partnership providing access to surcharge-free ATMs nationwide for CODE Credit Union members.
• CO-OP Shared BranchingcoreTechnology or IntegrationShared branching network allowing CODE members to access their accounts at thousands of locations nationwide. Members can visit any shared branch with their account number and valid photo ID.
• VisacoreTechnology or IntegrationPartnership for CODE Visa credit and debit cards, including card issuance, processing, and promotional programs. CODE offers Visa Platinum, Gold, and rewards credit cards.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Day Air Credit Union: Day Air is a Dayton, Ohio-based community credit union serving the Miami Valley region with consumer and business banking, lending, and shared branching — the closest geographic and demographic comparable to CODE. Both target overlapping employer and consumer bases in Montgomery County.
• Wright-Patt Credit Union: Wright-Patt is a large Ohio-based credit union headquartered near Dayton in the Miami Valley, offering the same core suite of consumer lending, deposit, mortgage, and digital banking products as CODE. Same regional market, similar community-cooperative value proposition, but materially larger scale.
• Kemba Financial Credit Union: Kemba is a member-owned Ohio community credit union providing checking, savings, lending, and digital banking services across the Cincinnati/Ohio region. Comparable cooperative model, comparable digital-plus-branch distribution, and comparable consumer/SMB customer segments.
• Telhio Credit Union: Telhio is an Ohio-based community credit union serving central Ohio with consumer and business banking products, digital channels, and a similar NCUA-insured cooperative structure. Directly comparable product mix and member-owned operating model.
• Universal 1 Credit Union: Universal 1 is a Dayton, Ohio-headquartered community credit union serving the Miami Valley with checking, savings, lending, and digital banking. Same regional footprint, similar field-of-membership expansion via community charter, and overlapping member demographics with CODE.
• Consumers Cooperative Credit Union: Consumers Cooperative Credit Union is an Illinois-based member-owned credit union offering consumer checking, savings, lending, and digital banking. Comparable cooperative structure, comparable product mix, and comparable mid-size community credit union scale to CODE.

Broad incumbents

• Fifth Third Bank: Fifth Third is a Cincinnati-headquartered super-regional bank with deep Ohio retail banking, consumer lending, and wealth management franchises. Competes directly with CODE for consumer deposits and loans across the Miami Valley, but operates at vastly larger scale and with a broader national footprint.
• Huntington Bancshares: Huntington is a major Ohio-based regional bank with extensive retail branch presence across the state, including the Miami Valley. Direct competitor for consumer and small business deposits/lending, but operates a full-service commercial bank franchise far beyond CODE's cooperative scope.
• PNC Financial Services: PNC is one of the largest U.S. regional banks with significant Ohio branch presence and a full consumer/SMB banking, lending, and digital wallet stack. Competes with CODE for consumer deposit and lending share in the Dayton metro, but at substantially larger scale and product breadth.

Emerging players

• Digital Federal Credit Union (DCU): DCU is one of the largest U.S. credit unions with a strong digital-first member experience, mobile app, online account opening, and competitive deposit/lending rates. While not geographically overlapping, DCU competes for digitally-engaged consumers who may also reside in CODE's service area, raising the competitive bar on digital UX.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/CODECreditUnion
• Facebookfacebook.com/THEDaytonCU/?ref=hl
• LinkedInlinkedin.com/company/code-credit-union
• Instagraminstagram.com/codecreditunion

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CODE Credit Union