Pursuit

What Pursuit does

Pursuit is a private travel and hospitality company operating a portfolio of integrated lodging, dining, activities, attractions, and retail experiences concentrated in iconic, federally protected destinations. The core geographic anchors are Glacier National Park (Montana) and Waterton Lakes National Park (Alberta), operated under the Glacier Park Collection sub-brand, with extensions via Banff Jasper Collection (Canada), FlyOver Attractions (Vancouver, Reykjavik, Las Vegas, Chicago), Sky Lagoon (Reykjavik), and Alaska Collection. The wholly-owned Glacier Raft Company (acquired 2022) anchors a 50-year-old whitewater rafting franchise, supplemented by Glacier Anglers & Outfitters (fly fishing, guided/small-guided trips, retail), mini golf, dining venues (Snowgoose Grille, Curly Bear Cafe, Triple Divide Coffee Company), and on-property retail carrying Patagonia, Orvis, Simms, AIRE, and other outdoor brands. Historically significant properties (Belton Chalet built 1910; Glacier Park Lodge built 1912; Prince of Wales Hotel) anchor pricing power alongside modern offerings like the St. Mary Tiny Home Village and Grouse Mountain Lodge.

Revenue is generated across four transaction-heavy streams: lodging accommodations, activity and tour operations, dining, and retail/gear sales, with additional amenity fees (e.g., Prince of Wales $20/night, Grouse Mountain Lodge $12/night), an EcoFund contribution ($2 per room/night), and a long-tail direct-to-consumer booking platform (glacierparkcollection.com, call center 1.844.868.7474) complemented by travel-trade, recreation.gov, and OpenTable channels. Pricing is unit-based and seasonal (peak summer): mini-golf adults $15, self-guided rafting $105-$419, shuttle $23 per person, with 8% optional cancellation coverage. The most recent technology investment is the world-first Electric Ice Explorer (May 2026), a purpose-built electric glacier-access vehicle developed with Noble Northern featuring bifacial solar, regenerative braking, and geofencing, with stated CO2 reduction of 200-300 kg/day per vehicle. Operations are gated by USFS permits, Montana Outfitter License #56666, and Blackfeet Reservation operating arrangements, all of which constitute the regulatory moat around the business.

Name

Pursuit

Legal name

Pursuit

Website

https://glacierparkcollection.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Pursuit is a private travel and hospitality operator running integrated lodging, dining, activities, attractions, and outdoor retail across Glacier and Waterton national parks (Glacier Park Collection), Banff/Jasper, Alaska, Vancouver, Reykjavik, Las Vegas, and Chicago, serving leisure travelers, group event customers, and adventure enthusiasts through direct-to-consumer and travel-trade channels.

Ownership category

akta.pro rank

Product category

National Park Tourism and Hospitality Services

NAICS

Tour Operators (561520), RV (Recreational Vehicle) Parks and Recreational Camps (7212), Tour Operators (56152)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

akta.pro secondary industries

Mountain & Ski Homes (THAMAAAG), Adventure & Outdoor Local Operators (Trekking/Safari/Diving) (THAKAEAF), Adventure & Expedition Travel Agencies (THAKAFAB)

Keywords

• National park lodging
• Guided adventure tours
• Mountain resort hospitality
• Whitewater rafting experiences
• Outdoor recreation activities

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Lodging Accommodations: Revenue from multiple lodging properties including iconic mountain lodges, historic hotels, cabins, RV parks, and tiny homes across Glacier and Waterton national parks. Bookings handled directly through company website and call center.
2. Activity and Tour Operations: Revenue from guided and self-guided activities including whitewater rafting, fly fishing, mini golf, and multi-day wilderness expeditions. Includes equipment rentals.
3. Dining: Revenue from on-site restaurants including Snowgoose Grille, Curly Bear Cafe, and coffee operations at various properties.
4. Retail and Gear Sales: Revenue from gift shops, outdoor gear, boats, and equipment sales through Glacier Outdoor Center and Glacier Anglers fly shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Pursuit operates lodging, dining, and guided outdoor adventure experiences across iconic national park destinations in Montana, Alberta, Alaska, Vancouver, and Reykjavik. Core products include multi-property lodging (historic lodges, hotels, cabins, RV parks, tiny homes), whitewater rafting and fly fishing excursions, mini golf, glacier tours via the Electric Ice Explorer, retail gear sales, and event/wedding venues, all booked through the company's direct-to-consumer online platform and call center.

Product overview

Pursuit is a collection of inspiring and unforgettable experiences in iconic places including Alaska, Montana, the Canadian Rockies, Vancouver, Reykjavík, Las Vegas and Chicago. The Glacier Park Collection sub-brand operates a diverse portfolio of lodging properties including historic lodges (Belton Chalet, Glacier Park Lodge), modern hotels (Grouse Mountain Lodge), cabin villages (Paddle Ridge, West Glacier Cabins), RV parks, and unique accommodations (St. Mary Tiny Home Village). Activity offerings include Glacier Raft Company (whitewater rafting since 1976), Glacier Anglers & Outfitters (fly fishing), and Golfing to the Sun Mini Golf. The portfolio also includes Columbia Icefield Adventure featuring the world's first Electric Ice Explorer. Dining is provided across properties including Snowgoose Grille, Mountain Bar, Curly Bear Cafe, and Triple Divide Coffee Company. Transportation services include East Side Shuttle and Going-to-the-Sun Road shuttle connections.

Differentiator

Problem solved

Functional benefit

Brands

• Glacier Park Collection: Lodging, activities, dining, and experiences in Glacier National Park and Waterton Lakes National Park, Montana and Alberta.
• Banff Jasper Collection
• FlyOver Canada
• FlyOver Iceland
• FlyOver Las Vegas
• FlyOver Chicago
• Sky Lagoon
• Alaska Collection
• Glacier Raft Company
• Glacier Anglers & Outfitters

Products and services

• Grouse Mountain Lodge Upscale mountain lodge in Whitefish, Montana featuring indoor pool, outdoor hot tub, sauna, 24-hour fitness center, and complimentary shuttle service to downtown Whitefish and Snow Bus locations, aimed at leisure travelers and group events.
• Paddle Ridge Lodging property in West Glacier featuring cabins and rooms, home to Glacier Raft Co. and Glacier Anglers & Outfitters operations, with on-site dining, mini golf, and boat sales.
• Belton Chalet
• St. Mary Village Lodging complex at the east entrance to Going-to-the-Sun Road featuring multiple room types and dining outlets including Snowgoose Grille, Mountain Bar, Curly Bear Cafe, and Triple Divide Coffee Company.
• Glacier Park Lodge Historic lodge in East Glacier, Montana with farm-to-table dining partnership with local Hutterites and serves as a base for East Side Shuttle connections.
• Prince of Wales Hotel
• West Glacier RV Park
• St. Mary Tiny Home Village Eco-forward tiny home village with 10 units featuring fresh water/gray water systems and energy-efficient appliances, each with private luxury bathhouse, sleeping up to four guests.
• Apgar Village Lodge & Cabins
• Apgar Lookout Suites
• Motel Lake McDonald
• Glacier Raft Company Whitewater rafting and scenic float trips on the Middle Fork and North Fork of the Flathead River, operating since 1976, offering half-day, full-day, multi-day, and self-guided rafting trips plus Riverside Weddings.
• Glacier Anglers & Outfitters
• Golfing to the Sun Mini Golf 18+ hole mini golf course in West Glacier Village featuring Glacier National Park history trivia, operating seasonally with kids under 5 playing free.
• Glacier Outdoor Center
• East Side Shuttle
• Columbia Icefield Adventure Electric Ice Explorer tours at Columbia Icefield in Jasper National Park, Alberta — the world's first purpose-built electric glacier access vehicle, with potential to reduce 200–300 kg of CO2 emissions daily versus diesel.

Quantifiable outcome

• Potential reduction of 200-300 kg CO2 emissions daily per Electric Ice Explorer vehicle compared to diesel-powered equivalents

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Noble NortherncoreStrategic or Co-development Partner · 20 May 2026Partnership with heavy-duty truck specialists Noble Northern to develop the world's first purpose-built Electric Ice Explorer vehicle for tourist excursions at Columbia Icefield in Jasper National Park. Noble Northern contributed expertise in vehicle engineering including lightweight bespoke chassis, bifacial solar panels, and regenerative braking systems.
• AIRE (American Inflatable Equipment)minorOthersAIRE is a manufacturer of inflatable rafts and kayaks. Glacier Anglers & Outfitters serves as a local Montana Flathead regional AIRE dealer, selling AIRE rafts and related equipment.
• NRS (Northwest River Supplies)minorOthersNRS provides frames and accessories for rafting equipment. Partnership supports Glacier Anglers & Outfitters' boat sales and rental operations.
• OrvisminorOthersOrvis provides fly fishing equipment and gear. Products available at Glacier Anglers fly shop.
• SimmsminorOthersSimms provides fishing apparel and waders. Products available at Glacier Anglers fly shop.
• PatagoniaminorOthersPatagonia provides outdoor apparel and gear available at Glacier Outdoor Center.
• Mountain Hardware, Marmot, The North Face, Arcteryx, Columbia, Salomon, FreeFly, ChacominorOthersVarious outdoor gear brands available at Trail & Creek Outfitters at St. Mary Village and Glacier Outdoor Center.
• Hutterite ColonycoreStrategic or Co-development PartnerLong-standing farm-to-table partnership with local Hutterite colony providing fresh produce to Glacier Park Lodge and St. Mary Village. Partnership predates current staff careers (20+ years) and emphasizes sustainable farming practices and local food sourcing.
• American RiversminorOthersAmerican Rivers is a nonprofit organization dedicated to protecting and restoring rivers. Partnership supports Flathead River conservation and Wild and Scenic River advocacy.
• Flathead Rivers AllianceminorOthersGrassroots organization hosting the annual River Weed Rodeo event. Glacier Raft Company participates in volunteer weed removal along Flathead River's Middle Fork corridor.
• Montana Fish, Wildlife & ParksminorOthersState agency providing fishing licenses. Montana fishing licenses available for purchase at Glacier Anglers Fly Shop at Paddle Ridge.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Aramark: Global hospitality and food services provider with a major national parks division operating lodges, dining, and retail across multiple US national parks. Comparable as a multi-park concessioner with vertically integrated offerings.
• Vail Resorts: Premier mountain resort operator with destination lodging, dining, and activities. Comparable to Pursuit's mountain hospitality playbook though focused on ski/golf versus national park experiences.
• Xanterra Travel Collection: Large national park concessioner operating lodges, restaurants, and activities in Yellowstone, Grand Canyon, Zion, and other US national parks. Most directly comparable to Pursuit's concession-based hospitality model in protected landscapes.
• Delaware North: Hospitality and food service company operating in national parks (including Yosemite, Grand Canyon), airports, and sports venues. Overlaps with Pursuit on park-based lodging, F&B, and retail concessions.

Direct peers

• Backroads: Active travel company offering guided and self-guided trips in national parks and iconic destinations. Directly comparable on adventure activity-led itineraries for leisure travelers.
• Tauck: Premium guided tour operator offering all-inclusive itineraries including national park trips. Comparable on multi-component adventure/educational travel packages serving leisure travelers to iconic destinations.
• Intrepid Travel: Adventure tour operator with itineraries across North America including US and Canadian national parks. Comparable as an adventure-focused tour operator targeting similar customer personas.
• G Adventures: Adventure travel company operating small-group tours in national parks and wilderness areas worldwide. Overlaps with Pursuit's guided rafting, fishing, and multi-day expedition offerings.
• Abercrombie & Kent: Luxury tour operator with curated experiences in iconic global destinations including polar regions and protected areas. Comparable on premium positioning in scarce, destination-led travel.

Emerging players

• REI Adventures: Outdoor retailer-operated guided adventure travel in national parks. Comparable on outdoor activity-led trips serving a similar adventurer persona, though smaller scale and less lodging-integrated than Pursuit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PursuitGlacierPark
• Instagraminstagram.com/pursuitglacierpark
• Xx.com/PursuitGlacier
• LinkedInlinkedin.com/company/pursuitcollection

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pursuit