What Sling & Stone does

Sling & Stone is a global communications and marketing agency founded in 2010 in Sydney by Vuki Vujasinovic as the first Australian agency dedicated to challenger brands and disruptors. The firm operates across six cities — Sydney, Melbourne, Auckland, Singapore, Los Angeles, and New York — with a team of more than 90 professionals serving enterprise clients and growth-stage companies in sectors including fintech, healthtech, deep tech, food and beverage, ecommerce, and consumer brands. Named clients include Krispy Kreme, Domino's, Shopify, Stripe, Xero, Google Cloud, Moonpig, Main Sequence, harrison.ai, Leonardo.ai, Elvie, Withings, and Turo.

The agency offers five core service lines — Strategy Lab, Public Relations, Social and Creator, Executive Voice, and Content Studio — alongside specialized practices in Deep Tech, Startups, Consumer PR, and Future of Transport. Technology integrations include the CreatorIQ platform for creator marketing campaign management and a LinkedIn partnership for executive voice services. The agency joined the VCCP global network in 2021 and co-founded the Outleap collective with Method Communications (US) and Harvard (UK), giving it access to more than 300 PR and marketing professionals across North America, EMEA, and APAC.

Revenue is generated through retainer and project-based professional services contracts, with no public pricing disclosure. Distribution combines competitive-pitch acquisition for enterprise accounts, direct outreach for challenger and deep tech clients, and referral flows from the VCCP and Outleap networks. The firm has been recognized as ANZ PR Agency of the Year at the 2025 PRovoke Media SABRE Awards, alongside multiple PRIA, PRWeek Asia, AIMCO, and PRDaily accolades, and is currently led by CEO James Hutchinson following founder Vuki Vujasinovic's January 2025 transition.

Name

Sling & Stone

Legal name

Sling & Stone

Website

https://slingstone.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Sling & Stone is a global communications and marketing agency founded in 2010, serving challenger brands, startups, and global enterprises across ANZ, the US, and Singapore. It operates 90+ staff in six cities as part of the VCCP network and Outleap collective.

Ownership category

akta.pro rank

Headquarters

HQ city

Surry Hills

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. PR and Communications Retainers: Ongoing agency retainers for public relations services including press office, publicity, events & activations, crisis communications, corporate affairs, and policy/public affairs.
2. Project-Based Campaigns: Integrated communications campaigns scoped and delivered for specific client objectives such as brand launches, product launches, market entry, and strategic narrative development.
3. Social and Creator Services: Social media strategies, creator relations & programs, talent management, and paid social execution. Revenue from creator marketing campaigns using CreatorIQ platform.
4. Strategy and Consulting: Brand strategy, integrated communications strategy, messaging and narrative development, stakeholder mapping, and research & insights.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Sling & Stone is a global communications and marketing agency providing integrated PR, brand strategy, social and creator marketing, executive voice/thought leadership, and content production services. The agency builds strategic narratives and runs integrated campaigns across earned media, social, creator, and content channels for challenger brands, startups, scale-ups, and global enterprises entering ANZ/APAC or expanding from APAC into the US.

Product overview

Sling & Stone is a global communications agency offering a portfolio of five core service offerings: Strategy Lab (brand strategy and creative ideation), Public Relations (press office, crisis communications, and corporate affairs), Social & Creator (social media and creator marketing), Executive Voice (thought leadership and executive profiling), and Content Studio (video, podcast, and content production). The agency also operates specialized practices including Deep Tech Specialism (for space, quantum, AI, and scientific innovation companies), Startups Practice, Consumer PR, and Future of Transport. Founded in 2010 as Australia's only agency dedicated to challengers and disruptors, Sling & Stone is part of the VCCP global network and Outleap collective (with Method Communications and Harvard), serving ambitious brands across APAC and the US.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Lab Brand strategy and creative ideation service covering brand identity and design, research and insights, integrated brand strategy, messaging and narrative development, stakeholder mapping, and creative ideation. Designed for challenger brands, startups, scale-ups and enterprises seeking to define and execute differentiated brand strategy.
• Public Relations Comprehensive PR service covering press office, publicity and talent management, events and activations, crisis and issues management, customer storytelling, investor communications, policy and public affairs, corporate affairs, crisis communications, and awards programs. Built for challenger brands, scale-ups, and global enterprises needing earned media strategy and crisis support.
• Social and Creator Social media strategy, creator relations and programs, talent management, and paid social execution. Leverages the CreatorIQ platform for creator discovery, vetting, collaboration and real-time performance tracking. Designed for brands seeking authentic community connection and creator-driven campaigns.
• Executive Voice Executive profiling and thought leadership service covering media training, speaker and panel training, presentation coaching, thought leadership development, speakers bureau, and executive social strategy, with a LinkedIn-focused partnership for executive storytelling. Built for founders, CEOs, and subject matter experts at challenger and growth-stage companies.
• Content Studio Content production service providing branding and design, graphic design, podcast strategy and creation, video production, and shoot management. Produces content across platforms including TikTok and professional formats for challenger and growth-stage brands.
• Deep Tech Specialism Dedicated communications offering for deep tech startups and scale-ups in space, quantum, AI, climate, and breakthrough scientific innovation sectors. Spans from inception through launch, messaging and branding, funding announcements, and global market expansion.
• Startups Practice Specialized communications service for startups and scale-ups, led by Associate Director Stefanie Safahi. Covers strategic counsel across PR, brand strategy, executive profiling, and market expansion built on 14 years of startup and scale-up expertise.
• Consumer PR Consumer PR service for challenger brands covering earned media, brand activations, creator marketing, and community building events across cosmetics, food and beverage, retail, and lifestyle categories.
• Future of Transport Communications service for automotive and mobility brands, covering electric vehicles, car sharing platforms, autonomous vehicle technology, and sustainable transport innovators such as Turo, Carma, Halo.Car, EVCS, and Monarch Tractor.

Quantifiable outcome

• 25 tier-one original stories across top-tier outlets including Bloomberg and TechCrunch for Main Sequence Fund 3 announcement
• +5 more outcomes

Named customers36 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• LinkedIncoreGTM or Marketing Partner · 1 October 2025Sling & Stone partnered with LinkedIn (specifically LinkedIn News Australia) and Marty McCarthy, former Tech and Innovation Editor of LinkedIn News Australia, to launch executive voice services. The partnership combines Sling & Stone's creative and communication expertise with Marty's deep knowledge of LinkedIn and video production to deliver executive storytelling and profiling for CEOs, founders and subject matter experts. Services include LinkedIn training workshops, algorithm understanding, personal brand building, and video content creation for big moments.
• Outleap (Global Tech PR Collective)coreStrategic or Co-development Partner · 8 June 2023Outleap is a global collective of the world's best technology PR agencies, uniting Method Communications (US), Harvard (UK), and Sling & Stone (APAC). Provides global reach, local expertise, and challenger mindset to drive growth for tech brands. With 300+ PR and marketing professionals, Outleap serves clients including Meta, Bloomberg, Hubspot, Tata Communications, Anaplan, Dataiku, Freshworks, OPPO, and monday.com. Vuki Vujasinovic serves as co-CEO alongside David Parkinson (Chairman) and Rachel Friend (co-CEO).
• VCCP (VCCP Business)coreStrategic or Co-development Partner · 1 January 2021VCCP is the UK-headquartered agency network that Sling & Stone joined in 2021. Provides access to 1,500+ experienced creative, strategy, content and behavioural consulting experts. VCCP Business is the challenger agency for B2B clients and part of VCCP Group, an international integrated communications group founded in 2002. Sling & Stone's partnership with VCCP gives it global reach capabilities across North America, APAC and EMEA.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• FleishmanHillard: Global PR and integrated communications agency within Omnicom, serving large enterprise technology, healthcare and consumer clients. Broad incumbent competitor for Sling & Stone's enterprise targets; less specialized on challenger or startup positioning.
• Edelman: World's largest privately-owned PR firm with global integrated communications, brand marketing and executive voice capabilities. Broad incumbent that competes with Sling & Stone for large enterprise technology and consumer retainers but at a much larger generalist scale.
• Ogilvy PR: Global public relations arm of Ogilvy, one of the largest integrated agency networks worldwide and the third co-winner of the 2025 ANZ PR Agency of the Year SABRE Award. Broad incumbent with overlapping enterprise and ANZ accounts; competes with Sling & Stone on enterprise pitches but lacks its challenger-only positioning.

Direct peers

• SenateSHJ: Australia and New Zealand-based communications consultancy and co-winner (with Sling & Stone and Ogilvy PR) of ANZ PR Agency of the Year at the 2025 SABRE Awards. Direct ANZ-market competitor with overlapping enterprise, technology and corporate-affairs client work.
• WE Communications: Global technology-focused communications agency with strong APAC and US presence. Strongly comparable — Sling & Stone's new Managing Director Australia (Nichole Provatas) was previously at WE Communications, and both firms target enterprise tech clients including Google Cloud, Xero, and Shopify-adjacent ecosystems with integrated strategy and PR services.
• Highwire PR: US-headquartered technology PR agency serving enterprise, B2B and challenger brands across software, AI, fintech and consumer tech. Comparable as a boutique-alternative tech PR specialist offering integrated media, content and analyst relations — a similar positioning to Sling & Stone's startups and deep tech practices.
• Archetype: Global agency purpose-built for challenger tech and consumer brands, with offices spanning the US, EMEA and APAC. Closely aligned with Sling & Stone on the challenger thesis, technology/SaaS client focus, and integrated PR plus content plus influencer services model.
• Red Agency: ANZ-headquartered integrated communications agency with strengths in consumer, tech and lifestyle PR. Directly comparable as an ANZ challenger/enterprise PR peer overlapping with Sling & Stone on consumer brands, technology clients, and integrated campaign work.
• Hotwire: Global tech and challenger-brand PR agency with offices across the US, EMEA and APAC. Comparable to Sling & Stone in its challenger positioning, technology-sector client roster (startups through enterprise), and integrated offering spanning PR, content and influencer marketing.

Regional players

• Method Communications: US-based technology PR firm and co-founder (with Sling & Stone and Harvard UK) of the Outleap global tech PR collective. Sister agency inside VCCP, addressing the US enterprise tech market that Sling & Stone also targets from its LA/NY/SF offices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/slingstonepr
• Facebookfacebook.com/slingandstone
• LinkedInlinkedin.com/company/slingstone
• Instagraminstagram.com/slingstonepr

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sling & Stone