What Conjointly does

Conjointly, the trading name of Analytics Simplified Pty Ltd (ACN 616 169 021), is a private, bootstrapped, founder-led SaaS company founded in 2016 and headquartered in Sydney, Australia. It operates an all-in-one survey research platform that packages advanced market-research methodologies — including multiple conjoint analysis variants (Generic Conjoint, Brand-Specific Conjoint, Brand-Price Trade-Off), pricing research methods (Gabor-Granger, Van Westendorp PSM), feature selection tools (Kano, MaxDiff, TURF, Feature Placement Matrix), and a broad suite of concept, brand, claims, and ad pretesting tools (35+ products) — into a self-serve product with a permanently free Basic tier and paid upgrades. The platform also offers its own sample sourcing through Predefined Panels (hand-checked by its fieldwork team) and Self-serve Sample (automated with 160+ targeting filters), and integrates multi-layered quality management (LLM open-end analysis, network anomaly, proxy/VPN/VM detection). Named customers span consumer goods (Mondelez, Nestle, Reckitt, Target, Danone), MedTech (Omron), professional services (PwC, EY), government (UK Office of National Statistics), and other sectors (Brightstar, Fuel Cycle, Novonesis, Leo Burnett, TATA). Revenue is generated through four streams: tiered SaaS subscriptions, usage-based sample sourcing, usage-based quality check add-ons (LLM analysis at USD 0.10/complete, network analysis at USD 0.05/entry for BYO-sample users), and professional services for enterprise projects. Go-to-market is hybrid — product-led self-serve with a free tier and organic SEO/content engine, combined with consultation-led enterprise sales — and the company has an EU representative office via Conjoint Analysis B.V. in Amsterdam.

Name

Conjointly

Legal name

Analytics Simplified Pty Ltd

Website

https://conjointly.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Conjointly is an all-in-one survey research SaaS platform offering conjoint analysis, pricing research, concept testing, brand tracking, and AI-powered analytics with integrated sample sourcing. It serves consumer goods, MedTech, consulting, and government clients globally, with enterprise logos including Mondelez, Nestle, PwC, EY, and the UK Office of National Statistics.

Ownership category

akta.pro rank

Product category

Market Research Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Professional, Scientific, and Technical Services (54)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Psychometric Test Publishing & Norming / Validation Services (BPACAMAG)

Keywords

• Conjoint analysis software
• Survey research platform
• Consumer insights platform
• Market research software
• Pricing research tools

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform SaaS Subscription: Subscription-based access to the survey research platform with tiered plans. Basic tier is free; paid tiers provide access to advanced tools, additional features, and higher usage limits
2. Sample Sourcing Services: Revenue from sourcing real human respondents through Predefined panels (curated, hand-checked) and Self-serve sample (automated respondent sourcing). Costs include per-response fees with targeting filters affecting pricing
3. Quality Check Add-ons: Charges for LLM analysis of open-ends (USD 0.10 per complete) and detection of anomalous network activity (USD 0.05 per entry) for users bringing their own sample
4. Professional Services: Expert researcher support and consultation for custom research projects, full-service research projects, and specialized panel configurations

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Conjointly is an all-in-one survey research platform that packages advanced research methodologies (conjoint analysis, pricing research, brand tracking, claims testing, concept testing, ad pretesting) into easy-to-use self-serve tools. It combines proprietary software with access to real human respondents through managed and self-serve sample sourcing, and offers expert researcher support for custom projects. The platform serves enterprises and researchers globally with multilingual surveys and quality-assured data collection.

Product overview

Conjointly is an all-in-one survey research platform offering a comprehensive portfolio of research methodologies and tools. The core platform includes Survey Tool with multiple question types, multilingual support, and respondent sourcing capabilities. The platform packages advanced research methods including conjoint analysis variants (Generic Conjoint, Brand-Specific Conjoint, Brand-Price Trade-Off), pricing research tools (Gabor-Granger, Van Westendorp PSM), feature selection methodologies (Kano Model, MaxDiff Analysis, TURF Analysis Simulator, Feature Placement Matrix), and claims testing (Claims Test, Claims Combination Test). Additional tools cover concept testing (Product Concept Test, Product Variant Selector, Product Description Test, Idea Screener, Package Test), brand testing (Brand Name Test, Product Name Test, Logo Test, Domain Name Likeability Check, Business Card Design Test, Graphic Design Feedback, Brand Tracker), ad pretesting (Image Ad Test, Ad Copy Test, Print Ad Test, Out-of-Home Ad Test, Out-of-Home Video Ad Test), and survey formats (Video Response, Conversational Survey, Monadic Test, A/B Test, Five-Second Testing). Add-on modules include Insights Explorer for AI-assisted R analysis, Deep probe for automated survey data analysis, and Predefined Panels/Self-serve Sample for quality-assured respondent sourcing.

Differentiator

Problem solved

Functional benefit

Products and services

• Survey Tool Core survey platform with multiple question types, randomisation blocks, and multilingual support; basic tier always free.
• Generic Conjoint Discrete choice conjoint analysis tool for measuring consumer preferences and determining optimal product configurations.
• Brand-Specific Conjoint Conjoint analysis variant that measures brand equity alongside product attributes in trade-off decisions.
• Brand-Price Trade-Off Conjoint methodology that measures how consumers trade off between brand and price when making purchasing decisions.
• Gabor-Granger Pricing Method Pricing research technique that determines maximum willingness-to-pay per respondent and projects price elasticity for revenue-maximising price points.
• Van Westendorp Price Sensitivity Meter Pricing technique that identifies psychologically acceptable price ranges through consumer responses to different price points.
• Kano Model Feature selection methodology that classifies product features based on their impact on customer satisfaction.
• MaxDiff Analysis Maximum Difference Scaling tool for ranking and prioritising features or attributes based on consumer preference.
• TURF Analysis Simulator Total Unduplicated Reach and Frequency analysis tool that ranks combinations of products by market coverage potential.
• Feature Placement Matrix Tool for visualising and selecting optimal product feature combinations based on market positioning.
• Claims Test Efficiently tests up to 300 product claims on customer appeal, brand fit, and diagnostic questions using choice-based methodology.
• Claims Combination Test Tests combinations of claims to identify synergistic effects and optimal messaging strategies.
• Monadic Test Presents respondents with individual stimuli for focused concept testing, delivering actionable results for product decisions.
• A/B Test Comparative testing tool for evaluating two or more product concepts or variants.
• Video Response Enables respondents to record video answers, providing authentic and rich qualitative insights through spoken responses.
• Video Test Identifies top-performing video creative before launch by testing which creative performs best and informing refinements.
• Five-Second Testing Presents designs briefly to respondents to capture and measure first impressions, revealing whether designs make an instant impact.
• Image Ad Test Pretesting tool for evaluating static image advertisements before campaign launch.
• Ad Copy Test Tests written advertising copy effectiveness and messaging impact.
• Print Ad Test Evaluates print advertisement effectiveness and visual messaging impact.
• Out-of-Home Ad Test Tests outdoor and billboard advertising effectiveness.
• Out-of-Home Video Ad Test Evaluates video out-of-home advertising effectiveness for billboards and digital displays.
• Product Concept Test Tests new product concepts for appeal, purchase intent, and positioning before launch.
• Product Variant Selector Identifies top-performing product variants from a set of options using adaptive experimental design.
• Product Description Test Evaluates product description effectiveness and messaging clarity.
• Idea Screener Early-stage concept screening tool for evaluating product ideas before significant investment.
• Package Test Tests packaging design effectiveness and shelf appeal.
• Brand Name Test Evaluates brand name appeal, memorability, and fit with brand positioning.
• Product Name Test Tests product name effectiveness and consumer response.
• Logo Test Evaluates logo design effectiveness and brand recognition.
• Domain Name Likeability Check Tests domain name appeal and memorability for web presence.
• Business Card Design Test Evaluates business card design effectiveness and professional impression.
• Graphic Design Feedback Collects feedback on graphic design elements and visual communications.
• Business Name Evaluator Comprehensive tool for evaluating business names across multiple dimensions including appeal, fit, and trademark considerations.
• Brand Tracker Automated enterprise-grade brand tracking solution delivering brand health and competitive metrics through continuous monitoring across markets.
• Conversational Survey One-on-one AI-powered chat surveys that adapt questions as respondents answer, providing deeper qualitative insights through conversational interaction.
• Insights Explorer Free browser-based R analytics tool that brings data analysis and visualisations to researchers at any experience level through an LLM chat interface for both Conjointly reports and external datasets.
• Predefined Panels Customisable, hand-checked sample solution managed by Conjointly's fieldwork team for quality-assured respondent recruitment across enterprise research projects.
• Self-serve Sample

Quantifiable outcome

• 30% reduction in cost per useful response when quality checks are enabled
• +3 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature9 records

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Market position

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/conjointonline
• Facebookfacebook.com/conjoint.ly
• LinkedInlinkedin.com/company/conjointly

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conjointly