Signing Savvy
Signing Savvy is a subscription-based ASL learning platform offering a video dictionary of thousands of high-resolution sign videos, word lists, flash cards, courses, and tutoring for individual learners, educators, schools, and libraries in the US and Canada.
- Company typePrivate
- Founded2009
- HeadquartersLansing, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Signing Savvy does
Signing Savvy LLC is a privately held, Deaf-owned, Coda-owned, and hearing-owned American Sign Language learning platform founded in 2009 and headquartered in Okemos, Michigan (Lansing area). The company operates a web-based and mobile (iOS and Android) subscription service centered on a searchable video dictionary containing thousands of high-resolution ASL sign videos, fingerspelled words, and common signs used in the United States and Canada. Beyond lookup, the product integrates learning tools including custom word lists with sharing, digital flash cards, quizzes, ASL sentence videos, fingerspelling and number practice tools, themed Vocabulary Builder collections, and recently introduced structured courses (e.g., Intro to Fingerspelling, ASL for Babies and Children). One-on-one tutoring (Savvy Teaching) and teacher resource materials are offered as adjacent services.
The underlying platform is an HTML5 video-based application secured with SSL, hosting the proprietary content library in cloud infrastructure and distributing through the company website and native mobile apps. No public API, SDK, or AI/ML capabilities are disclosed, and the technology stack relies on standard web technologies plus third-party services for payments (PayPal), email (Mailchimp), analytics (Google Analytics), advertising (Google AdSense, Sovrn), affiliate commerce (Amazon Associates), and bot protection (reCAPTCHA). Compliance posture includes PCI-DSS-aligned payment handling via PayPal, NIST 800-171 framework adoption, and GDPR, CCPA/CPRA, and COPPA compliance.
Signing Savvy generates revenue primarily through recurring subscription memberships (individual monthly plans starting at $9.95, with annual and multi-year discounts; institutional tiers for K-12 schools, colleges, public libraries, corporations, and bulk/gift purchasers), supplemented by advertising on the free tier. Go-to-market is product-led and community-driven: organic SEO, content marketing, mobile app stores, and referrals from teachers and schools drive acquisition, with no disclosed external funding, parent company, or acquisitions. The company serves individual ASL learners, teachers and educators, educational institutions, and public libraries, primarily in the US and Canada.
Signing Savvy firmographics
Firmographics- Name
- Signing Savvy
- Legal name
- Signing Savvy LLC
- Website
- https://signingsavvy.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Signing Savvy is a subscription-based ASL learning platform offering a video dictionary of thousands of high-resolution sign videos, word lists, flash cards, courses, and tutoring for individual learners, educators, schools, and libraries in the US and Canada.
- Ownership category
- akta.pro rank
Signing Savvy industry classification
Industry- Product category
- Sign Language Education Software
- NAICS
- Exam Preparation and Tutoring (611691), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.) (EDANAGAH)
- akta.pro secondary industry
- College Application & Personal Statement Writing Workshops (EDAMAMAN)
Keywords
Where Signing Savvy is headquartered
LocationHeadquarters
- HQ city
- Lansing
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Signing Savvy business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Memberships: The primary revenue stream consists of subscription memberships for individual users, educators, libraries, and organizations. Individual plans range from $9.95/month to multi-year discounted options. Educational institutions and libraries receive specialized pricing. The subscription model provides predictable recurring revenue from subscribers who pay monthly, annually, or on multi-year terms.
- Advertising Revenue: The free tier of the platform generates advertising revenue through ad placements (including Google AdSense and Sovrn). This provides a secondary revenue stream from users who have not yet converted to paid subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual Monthly Membership |
| Subscription | Annual | Individual Annual Membership |
| Subscription | Multi-year contract | Individual Multi-Year Membership |
| Subscription | Annual | Educational Institution Pricing |
| Subscription | Annual | Library Pricing |
| Freemium | Monthly | Free Tier with Ads |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Signing Savvy product offering
Product offeringCore offering
Signing Savvy is an online American Sign Language (ASL) dictionary and learning platform offering thousands of high-resolution video demonstrations of signs, alongside integrated learning tools such as word lists, digital flash cards, quizzes, fingerspelling practice, and structured courses. The platform also provides 1-on-1 live instruction through Savvy Teaching and offers specialized institutional memberships with seat management and LMS integration for schools and public libraries.
Product overview
Signing Savvy is a comprehensive sign language learning platform and resource center offering a digital ASL dictionary with thousands of high-resolution sign language videos. The core product consists of the Signing Savvy website and mobile app, which provide access to a searchable sign dictionary, custom word lists, digital flash cards and quizzes, ASL sentences, and structured courses. The platform operates on a membership model with tiered options including individual subscriptions (1-month to 3-year), educational institution accounts, corporate/institutional accounts, bulk memberships, gift memberships, and public library access. Additional services include Savvy Teaching (1-on-1 ASL instruction) and dedicated teacher resources for classroom integration. The product portfolio includes Vocabulary Builders (themed word list collections), specialized fingerspelling and number practice tools, and structured learning courses such as 'Intro to Fingerspelling' and 'ASL for Babies and Children'.
Differentiator
Problem solved
Functional benefit
Products and services
- Signing Savvy Website Online American Sign Language video dictionary and learning platform offering thousands of high-resolution sign videos, word lists, flash cards, quizzes, fingerspelling practice, and structured courses for individual learners, educators, and institutions.
- Signing Savvy Member App Native mobile application for members that provides on-the-go access to the Signing Savvy ASL video dictionary, word lists, and learning content on iOS and Android devices.
- Savvy Teaching (1-on-1 Instruction) Live, one-on-one ASL instruction service offered as an add-on to members, providing personalized tutoring with Signing Savvy teaching staff.
- American Sign Language for Babies and Children Course Structured ASL course designed for parents and caregivers teaching sign language to babies and young children, delivered within the Signing Savvy platform.
- Intro to Fingerspelling and the Alphabet Course Structured introductory course covering the ASL fingerspelling alphabet, designed for beginners learning to read and produce manual letters.
Companies that use Signing Savvy
Customer profileSegments4 records
Ideal customer profiles2 records
Signing Savvy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature6 records
Signing Savvy partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Signing Savvy competitors and assessment
Company assessmentDirect peers
- Handspeak: Handspeak is an ASL dictionary and learning website with video signs, phrases, and lessons. It is the closest free direct competitor to Signing Savvy's core video dictionary offering and targets the same individual learner and educator segments.
- Lifeprint (ASL University): ASL University / Lifeprint is a long-established free ASL curriculum and dictionary resource founded by Dr. Bill Vicars. It competes directly with Signing Savvy's dictionary and learning offerings for ASL students and teachers, primarily on price (free).
- ASL Pro: ASL Pro is a free online ASL dictionary with video demonstrations. It directly overlaps with Signing Savvy's core dictionary feature and targets the same end-users (learners and educators) at zero cost.
- ASL Clear: ASL Clear is an ASL video dictionary and learning platform with similar features (searchable video signs, lessons). It is a direct paid/free alternative competing for the same individual learner audience.
Emerging players
- Marlee Signs: Marlee Signs is a newer sign-language learning app co-founded by Marlee Matlin, offering video-based ASL instruction on mobile. It targets similar consumer and beginner segments but with a celebrity-driven brand and mobile-first delivery.
- Sign Duo: Sign Duo is a sign-language learning mobile app focused on conversational ASL practice. It overlaps with Signing Savvy's mobile learning experience but emphasizes live practice and conversation rather than dictionary reference.
Broad incumbents
- Duolingo: Duolingo is the dominant consumer language-learning platform with a massive user base and free-tier monetization. While it does not specialize in ASL, its scale, brand, and rumored sign-language course ambitions make it a broad incumbent competing for the same consumer learning wallet.
- Rosetta Stone: Rosetta Stone is a long-established paid language-learning platform serving consumers, schools, and enterprises. It competes broadly for the same language-learning budget that Signing Savvy targets with individual and institutional subscriptions.
- Babbel: Babbel is a subscription-based language-learning platform for consumers and teams. It is a broad incumbent in the same subscription language-learning category, competing indirectly for the same learner mindshare and budget.
- Memrise: Memrise is a vocabulary-driven language-learning platform with community-contributed content. It overlaps with Signing Savvy's word-list and flashcard study tools in the broader consumer language-learning category.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Signing Savvy social profiles
Digital presenceSigning Savvy compliance and trust
Trust signalCompliance5 records
Signing Savvy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Signing Savvy leadership team
Management profileNumber of profiles
Profiles2 records
Signing Savvy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Signing Savvy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Signing Savvy
What does Signing Savvy do?
Signing Savvy is an online American Sign Language (ASL) dictionary and learning platform offering thousands of high-resolution video demonstrations of signs, alongside integrated learning tools such as word lists, digital flash cards, quizzes, fingerspelling practice, and structured courses. The platform also provides 1-on-1 live instruction through Savvy Teaching and offers specialized institutional memberships with seat management and LMS integration for schools and public libraries.
Is Signing Savvy a public or private company?
Signing Savvy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Signing Savvy founded?
Signing Savvy was founded in 2009. It employs 1 to 10 people.
Where is Signing Savvy based?
Signing Savvy is headquartered in Lansing, United States, in the North America region.
How does Signing Savvy make money?
Two revenue lines are on record. Subscription Memberships are the primary driver. The others are advertising Revenue.
Who are Signing Savvy's main competitors?
Direct peers on record are Handspeak, Lifeprint (ASL University), ASL Pro and ASL Clear. Emerging players are Marlee Signs and Sign Duo. Broad incumbents are Duolingo, Rosetta Stone, Babbel and Memrise.
Does Signing Savvy have an API?
No public API is recorded for Signing Savvy.
What industry is Signing Savvy in?
Signing Savvy's product category is Sign Language Education Software. Its primary akta.pro industry code is EDANAGAH, Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.), with a secondary code of EDAMAMAN, College Application & Personal Statement Writing Workshops. Its NAICS code is 611691 and its SIC code is 8200.