FAMILY & NURSING CARE

What FAMILY & NURSING CARE does

Family & Nursing Care is a private duty home care provider founded in 1968 and headquartered in Silver Spring, Maryland. The company delivers non-medical in-home care services such as personal care, companionship, light housekeeping, and condition-specific support (Alzheimer's, Parkinson's, heart conditions, depression) to elderly and disabled clients, and it operates across Maryland, the District of Columbia, Pennsylvania, and New Jersey after its December 2025 acquisition of Expert Home Care.

The company runs two service structures: a Select model using W-2 employed caregivers and a Classic model using independent 1099 caregivers, drawing from a screened network of more than 1,500 caregivers selected from the top 8% of applicants. Operational governance includes dedicated VP-level functions for Caregiver Operations, Client Services, and Human Resources, along with HIPAA compliance and WCAG 2.1 Level A accessibility on its digital properties.

Family & Nursing Care generates revenue on an hourly private-pay basis, with clients funding services directly or through long-term care insurance. Customer acquisition is driven by brand reputation, hospital and senior living referrals, and an 11-consecutive-year NBRI Circle of Excellence recognition. The December 2025 New Jersey acquisition signals an M&A-led regional consolidation posture across the Mid-Atlantic private duty home care market.

Name

FAMILY & NURSING CARE

Legal name

Family & Nursing Care

Website

http://www.familynursingcare.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

51–100 employees

Short description

Family & Nursing Care is a 1968-founded, Mid-Atlantic private duty home care provider serving elderly and disabled clients across Maryland, DC, Pennsylvania, and New Jersey via a screened network of 1,500+ caregivers under hourly private-pay and long-term care insurance billing.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Companion Care & Social Support (non-clinical) (HLADAGAB)

akta.pro secondary industries

Companionship & Social Engagement Visits (HSABAAAA), Dementia Companion & Engagement Care (HSABAEAA), Dementia Personal Care (ADLs) Support (HSABAEAB)

Keywords

• Private duty home care
• In-home care services
• Elderly care assistance
• Activities of daily living
• Caregiver matching services

Headquarters

HQ city

Silver Spring

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Private Duty Home Care Services: Family & Nursing Care generates revenue through private pay home care services billed primarily on an hourly basis. Services are paid for by seniors and their families either out of pocket or through long-term care insurance policies. The company provides access to caregivers who assist with activities of daily living, companionship, and disease-specific care.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Family & Nursing Care provides private duty home care services to older adults across the Mid-Atlantic region, connecting clients with vetted caregivers (CNAs, HHAs) who assist with activities of daily living such as bathing, dressing, mobility, meal preparation, medication reminders, and companionship. Service is delivered through two programs—Family & Nursing Care Select (company-employed caregivers) and Family & Nursing Care Classic (independent caregiver network)—with 24/7/365 crisis availability and disease-specific care for Alzheimer's, Parkinson's, heart disease, and depression/isolation.

Product overview

Family & Nursing Care provides private duty home care services through two main caregiver programs: Family & Nursing Care Select (company-employed, rigorously vetted caregivers with comprehensive training) and Family & Nursing Care Classic (independent caregiver network of 1,500+ caregivers). The core service is home care assistance with activities of daily living, complemented by disease-specific care modules for Alzheimer's/dementia, Parkinson's disease, heart disease, and depression/isolation. Additional support services include companionship, mobility assistance, nutrition support, and household help. The company also operates a professional partnership channel for hospitals and senior living communities. Services are available across multiple states (Maryland, Washington D.C., Pennsylvania, New Jersey) through local office locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Family & Nursing Care Select Premium private duty home care service staffed by company-employed caregivers who undergo rigorous vetting (top 8% of applicants) and comprehensive training including professionalism education, hands-on nurse-led skills training, and flexible virtual learning. Designed for families seeking a higher standard of screened, employed caregivers.
• Family & Nursing Care Classic Home care service connecting clients with independent caregivers who meet company standards, providing access to a network of over 1,500 experienced caregivers offering flexible care arrangements. Designed for families seeking flexible, vetted independent caregivers.
• Home Care and Alzheimer's/Dementia Specialized in-home care for individuals with Alzheimer's disease and other dementias, including assistance with daily activities, medication reminders, routine establishment, and sensory stimulation across early, middle, and late stages. Targeted at families supporting loved ones with cognitive decline.
• Home Care and Parkinson's Disease Specialized in-home care for individuals with Parkinson's disease, including assistance with daily living activities, mobility support, medication reminders, and emotional companionship across all stages of the disease. For Parkinson's clients and their families.
• Home Care and Heart Disease Specialized cardiac care at home, including meal preparation per doctor-specified meal plans, vital sign monitoring, coughing/deep breathing technique support, and transportation to follow-up appointments. For clients recovering from heart attack or living with heart disease.
• Home Care and Depression/Isolation Specialized in-home care for older adults experiencing depression and isolation, providing companionship, social engagement, and emotional support to combat loneliness and maintain mental health. For isolated or depressed seniors and their families.
• Companionship Services Companionship care including assistance with daily routines, walks, mealtime company, social activities, family events, errands, and transportation to appointments. For seniors at risk of isolation or families seeking social engagement support.
• Mobility Assistance Mobility support including help with getting up, walking, transfers, positioning, and range of motion exercises, plus fall prevention and safety monitoring. For older adults with limited mobility or fall risk.
• Nutrition Services Nutritional support including meal and snack preparation, feeding assistance, encouraging fluids, and following dietary guidelines such as vegan, vegetarian, or kosher diets. For clients needing meal support and families managing complex dietary needs.
• Light Housekeeping Support Services Light housekeeping support including laundry, dish washing, trash removal, bathroom and bedroom cleanliness, vacuuming/dusting, and bed making. For older adults needing help maintaining a clean, safe home environment.
• Professional Partnerships Program Formal partnership program for hospitals, rehabilitation centers, senior living communities, and nursing homes to coordinate patient/resident transitions into private duty home care and ongoing support. For healthcare and senior living provider organizations seeking a referral partner.

Quantifiable outcome

• 97-98% of clients would recommend Family & Nursing Care to a friend or family member
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Expert Home CarecoreStrategic or Co-development Partner · 22 December 2025Family & Nursing Care expanded into New Jersey by acquiring Expert Home Care, the largest live-in care provider in New Jersey since 1985. This acquisition strengthened Family & Nursing Care's regional presence in Bergen County, Essex County, and Passaic County areas of New Jersey. Expert Home Care continues to operate under its own brand for live-in care services, with Family & Nursing Care providing access to its broader service offerings and caregiver network.
• NurtureCareminorChannel Partner/ Reseller/ DistributorNurtureCare is recommended as a partner for families seeking home care services in Northern Virginia, an area not served by Family & Nursing Care. This referral partnership helps families find appropriate care even outside Family & Nursing Care's service area.
• Expert Home Care (Live-In Care)minorChannel Partner/ Reseller/ DistributorExpert Home Care is promoted on Family & Nursing Care's New Jersey page as the recommended provider for live-in care services in New Jersey. Family & Nursing Care refers clients seeking live-in care to Expert Home Care.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks2 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/familynursingcare
• LinkedInlinkedin.com/company/1311806

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FAMILY & NURSING CARE