Advance Lifts

What Advance Lifts does

Advance Lifts, Inc. is a privately held US industrial equipment manufacturer founded in 1974 and headquartered in a 120,000 sq ft ISO 9001:2015-certified facility in St. Charles, Illinois. The company designs and builds hydraulic, pneumatic, and mechanical material-handling equipment — primarily dock lifts, scissor lift tables, industrial turntables, tilters and upenders, container dumpers, mezzanine access lifts, and vertical reciprocating conveyors (VRCs) — and self-describes as the leading dock lift manufacturer in the United States. Its product line is anchored on durability and precision engineering, evidenced by patented features such as Electric Toe Guards, Platform Centering Devices, Landing-Lock (pending), and position control systems with +/- .030 inch accuracy, and by an industry-leading 3,000,000-cycle structural warranty on its Ultra High Cycle series.

The business model is custom-quoted, project-based hardware sales with no recurring or subscription component. Products are sold through a nationwide independent distributor network supplemented by direct factory sales via a toll-free line, with installation typically adding approximately 50% to the equipment price to cover pit, electrical, mechanical, freight, and tax costs. End customers span industrial manufacturing, distribution and logistics (including nationwide retail chains), government agencies, and selected specialty verticals such as performance/event venues; the service organization is staffed to complete more than 80% of quotations on the initial call. Certifications include ISO 9001:2015 and an in-house UL-listed panel shop, and the company holds multiple US patents on safety and durability mechanisms. The company is independently owned, has no parent or disclosed PE/VC sponsorship, and operates a single domestic facility serving only the US market.

Name

Advance Lifts

Legal name

Advance Lifts, Inc.

Website

https://advancelifts.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

Advance Lifts is a US manufacturer of hydraulic, pneumatic, and mechanical material-handling equipment — including dock lifts, scissor lift tables, turntables, tilters, VRCs, and container dumpers — sold to industrial, logistics, government, and specialty-venue customers through a nationwide distributor network and direct factory sales.

Ownership category

akta.pro rank

Product category

Industrial Lifting Equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI)

akta.pro secondary industry

Lifting & Hoisting Rental & Leasing (IMAHAJAN)

Keywords

• Industrial lifting equipment
• Hydraulic dock lifts
• Scissor lift tables
• Mezzanine access lifts
• Material handling equipment

Headquarters

HQ city

Saint Charles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Lift Equipment Sales: One-time hardware sales of industrial lifting equipment including dock lifts, scissor lift tables, turntables, tilters, container dumpers, and mezzanine access systems. Products are sold through distributors and direct factory sales with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Advance Lifts manufactures and distributes industrial lifting equipment including hydraulic dock lifts, scissor lift tables, mezzanine access lifts, industrial turntables, tilters and upenders, container dumpers, and work access platforms. Products are sold through a nationwide distributor network and direct factory sales, with custom engineering of capacities, travels, and configurations for loading dock, production, and material handling operations.

Product overview

Advance Lifts is a manufacturer of industrial lifting equipment founded in 1974, offering a comprehensive portfolio of hydraulic and pneumatic material handling products. The product line centers on scissor lift tables (including P Series production lifts, HD Series heavy duty lifts, SD Series super duty/jumbo lifts, HC/UHC high cycle lifts with up to 3,000,000 cycle warranties, and multi-stage MSL/BFL lifts), dock lifts (recessed and top-of-ground configurations), mezzanine access lifts (scissor lifts, package lifts, and vertical reciprocating conveyors/VRCs), industrial turntables (manual and powered, including lift-and-turn combinations), tilters and upenders (bin tilters, tilt tables, and 90-degree upenders), container dumpers, work access lifts, and palletizers. The company operates a 120,000 sq ft facility in St. Charles, IL and holds ISO 9001:2015 certification with an in-house UL-listed panel shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Dock Lifts Hydraulic loading dock lift systems designed to bridge the gap between truck beds and ground level, enabling safe and efficient loading and unloading. Available in recessed (pit-mounted) models (T & 2000 Series, 3000 Series, 4000 Series) and top-of-ground instant dock models (1000 Series, 6000 Series) for distribution centers, warehouses, and manufacturing facilities.
• Truck Levelers Recessed and top-of-ground truck lift ramps designed to facilitate loading and unloading from trucks at various heights for industrial loading dock operations.
• Rail Transfer Bridges Railroad loading dock bridges designed to span between floors or docks over railroad tracks, with models ranging from 10,000 to 30,000 lb. capacity for intermodal freight operations.
• Scissor Lift Tables Industrial scissor lift tables in multiple configurations including P Series Production, HD Series Heavy Duty, SD Series Super Duty/Jumbo, HC/UHC Series High & Ultra High Cycle (up to 3,000,000 cycle warranties), MSL & BFL Series Multi-Stage, Carousel Series Order Picking, AT Series Air Spring Actuated, and Pallet Pro Self-Leveling Palletizer for production lines, ergonomic work positioning, and order picking.
• Mezzanine Access Lifts Industrial mezzanine lift systems including multi-stage scissor lifts (up to 12,000 lb, up to 18 ft travel), package handling lifts (200-500 lb, up to 24 ft travel), hydraulic vertical reciprocating conveyors/VRCs (up to 6,000 lb, up to 22 ft travel), and mechanical VRC lifts (up to 6,000 lb, up to 100 ft travel) for moving materials between floor levels.
• Industrial Turntables Heavy-duty industrial turntables for positioning applications including manual (TML & TM Series, 1000-10000 lb), powered (TPH & TPL Series, 1000-10000 lb), heavy duty ring bearing (HDTM & HDTP, 7000-10000 lb), hydraulic lift & turn combinations (PM & PP Series, 2000-5500 lb), and air-operated lift & turn (ATR Series, 1500-6000 lb).
• Tilters and Upenders Industrial tilting equipment including BT Series Bin Tilters (2000-4000 lb, 87 degree tilt), TT Series Electric Hydraulic Tilt Tables (2000-6000 lb, 30-60 degree tilt), ATI Series Air Operated Tilt Tables, UE Series Upenders (2000-10000 lb, 90 degree tilt), and PT/ATT Series hydraulic and air lift-and-tilt combinations for container and part positioning.
• Container Dumpers Industrial container dumpers in five series: Ultra High Performance (1,000,000 cycle warranty), High Performance, High Reach, Heavy Duty, and Standard models for emptying containers, drums, and bulk material handling applications.
• Work Access Lifts Powered work access platform lifts with platform extensions and articulated stairs for maintenance, repair, and elevated access applications in industrial facilities.
• Electric Work Station Lifts Electric-powered lifts designed for workstation applications requiring vertical positioning of materials and equipment in production and assembly environments.
• Pallet Pro Palletizers Self-leveling palletizer machines available in mechanical (lifetime warranty), pneumatic (10 year structural warranty), and electric/hydraulic (10 year structural warranty) configurations for palletizing operations.

Quantifiable outcome

• 50% faster unloading: Two men with pallet jacks can unload a 53 foot trailer in less than half the time vs skate conveyor unstacking operation
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Southworth Products: Manufacturer of hydraulic lift tables, positioners, and ergonomic material handling equipment. Directly comparable product overlap with Advance Lifts' scissor lift tables and pallet handling systems.
• Autoquip: U.S. manufacturer of scissor lift tables, turntables, and similar industrial lifting equipment. Directly competes with Advance Lifts' scissor lift tables, mezzanine lifts, and turntable product lines for the same industrial buyer.
• LiftKing Industries: Manufacturer of industrial lift tables, pallet trucks, and material handling equipment. Comparable niche player targeting similar industrial customers with overlapping scissor lift and pallet handling products.
• Bishamon Industries: Manufacturer of EZ Lift pallet positioners, scissor lift tables, and load levelers. Competes head-to-head with Advance Lifts in lift table and order picking applications within industrial facilities.
• Presto Lifts (Pentalift Equipment): Manufacturer of manual and powered lifts, stackers, and scissor lift tables. Directly overlaps with Advance Lifts' lifting and positioning equipment for warehouse and manufacturing customers.

Broad incumbents

• Crown Equipment Corporation: Global manufacturer of forklifts, lift trucks, and material handling automation. Adjacent competitor with broader portfolio and automation capabilities, often specified alongside lift tables in warehouse applications.
• Rite-Hite: Established manufacturer of loading dock equipment including levelers, seals, and vehicle restraints. Competes with Advance Lifts in the loading dock segment as a larger, more diversified incumbent with broader facilities.
• Vestil Manufacturing: Broad-line industrial material handling equipment manufacturer offering dock lifts, lift tables, and ergonomic handling solutions alongside a much wider product catalog. Comparable on dock lifts and lift tables but serves a wider range of industrial customers.
• Blue Giant (Duravant): Provider of loading dock equipment including levelers, vehicle restraints, and dock lifts. Overlaps directly with Advance Lifts' dock lift product family and serves the same distribution and warehouse customer base.
• Kelley (Entrematic Group): Major dock equipment brand under Entrematic, producing dock levelers and related loading dock products. Competes with Advance Lifts' dock lift business from a broader commercial platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/advanced-lifts

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advance Lifts