treatsure
Treatsure is a Singapore-based mobile marketplace connecting hotels and grocery suppliers with surplus food to everyday consumers, offering buffet-in-a-box at 21+ hotel partners across Singapore and Kuala Lumpur plus discounted surplus groceries and corporate sustainability services to a 200,000+ user community.
- Company typePrivate
- Founded2017
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What treatsure does
Treatsure is a Singapore-based mobile marketplace that connects hotels and grocery suppliers with surplus food to everyday consumers, monetizing across three business verticals: hotels and buffets, surplus groceries, and corporate sustainability services. Its core technology is a consumer-facing iOS and Android application (launched September 2017 on App Store, 2018 on Google Play) that enables users to discover and reserve surplus food, redeem via QR code at merchant counters, and consolidate orders from multiple grocery merchants in a single cart. The company's flagship product is the Treatsure Box (Buffet-in-a-Box), Asia-Pacific's first takeaway hotel buffet-in-a-box experience, launched in August 2018 with Grand Hyatt Singapore at $10.70 nett per box and now offered across 18+ hotel partners in Singapore and 3 in Kuala Lumpur (as of November 2025).
The business model combines marketplace commission on buffet-in-a-box transactions, margin capture on surplus grocery sales (with discounts up to 80% off retail), and customized corporate sustainability experiences for enterprises and schools. Treatsure operates an online-to-offline concept store in Singapore's Tanjong Pagar Plaza (relocated from Oxley Tower in April 2023) that doubles as a pickup location and community-engagement hub, with QR-code-based digital pricing in lieu of printed labels. The company has built a 200,000+ user community that has collectively diverted 70 tonnes of food from waste since 2017, supported by institutional backers including Quest Ventures, DBS Foundation, NEA, and NUS Enterprise, and technology partners Microsoft, Google, and Unilever.
treatsure firmographics
Firmographics- Name
- treatsure
- Legal name
- Treatsure Pte Ltd
- Website
- https://treatsure.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Treatsure is a Singapore-based mobile marketplace connecting hotels and grocery suppliers with surplus food to everyday consumers, offering buffet-in-a-box at 21+ hotel partners across Singapore and Kuala Lumpur plus discounted surplus groceries and corporate sustainability services to a 200,000+ user community.
- Ownership category
- akta.pro rank
treatsure industry classification
Industry- Product category
- Surplus Food Marketplace
- NAICS
- Mobile Food Services (722330), Baked Goods Retailers (445291), Retail Bakeries (311811)
- SIC
- Retail-Grocery Stores (5411), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Bulk Food & Refill Stores (Package-Free/Zero-Waste) (CRAHAMAA)
- akta.pro secondary industries
- Bakery Grab-and-Go (Pastries, Packaged Desserts, Takeaway Bread) (CRAHAKAJ), DTC Snacks & Packaged Foods Subscriptions (AFAIANAG)
Keywords
Where treatsure is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
treatsure business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Marketplace Commission on Buffet-in-a-Box: treatsure charges merchants a commission on each buffet-in-a-box transaction facilitated through the platform. Hotels list surplus buffet food and consumers reserve boxes through the app, paying a reduced price compared to full buffet.
- Surplus Grocery Sales: The company sources near-expiry, imperfect, or excess groceries from suppliers and sells to consumers at discounted prices through the app and concept store, capturing margin between procurement cost and sale price.
- Corporate Sustainability Experiences: treatsure generates revenue by curating and conducting sustainability/innovation-themed experiences for corporates and schools, including educational sharings, store visits, hands-on activities, and sustainable event procurement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Buffet-in-a-Box: $10.70 nett per box at launch (Grand Hyatt Singapore) |
| Unit Pricing | Pay-as-you-go | Surplus Groceries: Up to 80% off retail prices |
| Other | Multi-year contract | Corporate Experiences: Customized workshop and event pricing |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
treatsure product offering
Product offeringCore offering
treatsure operates a mobile marketplace that connects hotels and grocers holding surplus food with everyday consumers. Through its iOS and Android app, users reserve and pay for surplus hotel buffet items via the Treatsure Box (buffet-in-a-box) concept and purchase near-expiry, imperfect, or excess groceries at discounts of up to 80% via a combined cart. The platform also runs two Singapore CBD concept stores for pickup and community engagement, and offers sustainability-themed experiences for corporates and schools.
Product overview
Treatsure is a Singapore-based food sustainability platform operating a mobile marketplace connecting hotels and grocers with surplus food to everyday consumers. The company offers three core product lines: (1) the flagship Treatsure App serving as the primary platform for all services; (2) the Treatsure Box (buffet-in-a-box) enabling takeaway of surplus hotel buffet food at discounted prices; and (3) Surplus Groceries offering near-expiry and imperfect food products with up to 80% savings. Supporting these are the Treatsure Concept Store providing an online-to-offline retail experience in CBD, the E-Store for reusable box purchases, Corporate Sustainability Services for B2B clients, and the Treatsure Trove featuring anonymous surplus food suppliers. The platform serves over 200,000 users and has expanded to Malaysia.
Differentiator
Problem solved
Functional benefit
Brands
- Treatsure Box (buffet-in-a-box): Asia-Pacific's takeaway hotel buffet-in-a-box experience allowing customers to purchase and fill a box with surplus buffet food.
- The Treatsure Trove
- Surplus Groceries
- Corporate Sustainability
- ZERO by treatsure
Products and services
- Treatsure App Singapore's first and leading mobile app connecting hotels and grocers with surplus food to everyday consumers; enables buffet-in-a-box reservations and surplus grocery purchases with QR code redemption, pickup, or delivery.
- Treatsure Box (Buffet-in-a-Box) Asia-Pacific's first takeaway hotel buffet-in-a-box experience allowing consumers to reserve and fill a box with surplus hotel buffet food at discounted prices within a time-limited redemption window.
- Surplus Groceries Digital marketplace offering near-expiry, imperfect, or excess groceries from partner merchants at savings of up to 80% off retail, with multi-merchant combined cart and pickup or delivery options.
- Treatsure Concept Store Singapore's first O2O surplus grocery concept store in the CBD, combining app-based ordering with physical retail pickup, sustainability education displays, and community workshops.
- Treatsure E-Store Online store selling reusable treatsure boxes and zero-waste lifestyle merchandise for the buffet-in-a-box program, with delivery and pickup.
- Corporate Sustainability Services Curated sustainability-themed workshops, store visits, and event refreshment services for corporate clients and schools, including sustainable procurement.
- Treatsure Trove In-app corner showcasing mystery or anonymous suppliers with surplus or sustainable food products including artisanal bread, dairy-free milk, fruits, vegetables, and snacks.
Quantifiable outcome
- 70 tonnes of food saved from waste
- +3 more outcomes
Companies that use treatsure
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
treatsure technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
treatsure partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered flagship, notable, core and supportive.
- The Westin Kuala LumpurflagshipFirst international buffet-in-a-box partner in Malaysia, operating at The Living Room restaurant. Part of treatsure's expansion to Kuala Lumpur.
- Grand Millennium Kuala LumpurflagshipInternational buffet-in-a-box partner at The Mill Cafe. Part of treatsure's Malaysia expansion with 3 hotel partners.
- Furama Bukit BintangflagshipInternational buffet-in-a-box partner at Spices restaurant. Part of treatsure's first APAC market expansion beyond Singapore.
- Stellar LifestylenotablePartnered with treatsure and DBS Foundation on ZERO, a pop-up installation at Woodlands MRT station encouraging zero food waste. First sustainability-retail innovation in Singapore's rail transit network.
- Charlotte MeinotableInfluencer partnership to distribute snacks to migrant workers during Circuit Breaker period, reaching thousands of foreign workers in need.
- MajurityTrustnotableSingapore government trust that partnered with treatsure during COVID-19 Circuit Breaker to help distribute surplus snacks to migrant workers.
- Hotel Jen Tanglin (Shangri-La)coreShangri-La group hotel partnering with treatsure for buffet-in-a-box at J65 restaurant, extending sustainability efforts.
- UglyFoodcoreSustainability partner in the treatsure grocery network, helping redistribute surplus and blemished food products.
- UnPacktsupportiveZero-waste packaging partner featured in treatsure's sustainability ecosystem at the concept store.
- The Sustainability ProjectsupportiveSustainability partner contributing to treatsure's zero-waste lifestyle merchandise and educational initiatives.
- Amoy CanningcoreHomegrown brand of over 100 years supplying surplus sauces, seasonings, and snacks including Burts and Guinness handcooked chips through the treatsure platform.
- AtascocorePremium dairy and snack supplier offering yoghurts, cheese, goats' milk, plant-based milk and snacks through the treatsure grocery channel.
- Grand Hyatt SingaporeflagshipPioneer buffet-in-a-box partner since July 2018. Launched the first-ever takeaway buffet-in-a-box experience in Asia-Pacific at Straits Kitchen restaurant. Grand Hyatt was treatsure's first major hotel partnership.
- Fairmont Singapore & Swissotel the StamfordcoreAccor group hotels that have partnered with treatsure for food waste reduction, crediting treatsure as a food waste partner with 'pretty positive uptake'.
- MicrosoftsupportiveCorporate partner providing technology support as part of treatsure's ecosystem.
- GooglesupportiveCorporate partner supporting treatsure's technology platform and app development.
- UnileversupportiveCorporate partner in treatsure's sustainability ecosystem.
Scale indicators7 records
Recent moves9 records
Expansion highlights5 records
treatsure competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
treatsure social profiles
Digital presencetreatsure financial estimates
Financial estimateRevenue estimate
Valuation estimate
treatsure leadership team
Management profileNumber of profiles
Profiles2 records
treatsure funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
treatsure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about treatsure
What does treatsure do?
treatsure operates a mobile marketplace that connects hotels and grocers holding surplus food with everyday consumers. Through its iOS and Android app, users reserve and pay for surplus hotel buffet items via the Treatsure Box (buffet-in-a-box) concept and purchase near-expiry, imperfect, or excess groceries at discounts of up to 80% via a combined cart. The platform also runs two Singapore CBD concept stores for pickup and community engagement, and offers sustainability-themed experiences for corporates and schools.
Is treatsure a public or private company?
treatsure is a private company. It is classified as venture growth investor backed and is currently operating.
When was treatsure founded?
treatsure was founded in 2017. It employs 1 to 10 people.
Where is treatsure based?
treatsure is headquartered in Singapore, Singapore, in the Asia region.
How does treatsure make money?
Three revenue lines are on record. Marketplace Commission on Buffet-in-a-Box is the primary driver. The others are surplus Grocery Sales and corporate Sustainability Experiences.
Does treatsure have an API?
No public API is recorded for treatsure.
What industry is treatsure in?
treatsure's product category is Surplus Food Marketplace. Its primary akta.pro industry code is CRAHAMAA, Bulk Food & Refill Stores (Package-Free/Zero-Waste), with a secondary code of CRAHAKAJ, Bakery Grab-and-Go (Pastries, Packaged Desserts, Takeaway Bread). Its NAICS code is 722330 and its SIC code is 5411.