Pure Salmon
Pure Salmon is a owner of a salmon farming business that aims to supply the fresh fish market.
- Company typePrivate
- Founded2018
- HeadquartersAbu Dhabi, United Arab Emirates
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Pure Salmon does
Pure Salmon provides aquaculture production and processing using land-based recirculating aquaculture system (RAS) technology, which protects ocean ecosystems and biodiversity while providing customers with fresh, nutrient-rich, and healthy salmon.
Pure Salmon firmographics
Firmographics- Name
- Pure Salmon
- Legal name
- Pure Salmon Ltd.
- Website
- https://www.pure-salmon.com/
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pure Salmon is a owner of a salmon farming business that aims to supply the fresh fish market.
- Ownership category
- akta.pro rank
Pure Salmon industry classification
Industry- Product category
- Land-based Salmon Aquaculture
- NAICS
- Aquaculture (1125), Other Aquaculture (112519), Aquaculture (11251), Seafood Product Preparation and Packaging (31171), Seafood Product Preparation and Packaging (311710), Seafood Product Preparation and Packaging (3117)
- SIC
- Prepared Fresh Or Frozen Fish & Seafoods (2092), Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Recirculating Aquaculture Systems (RAS) & Land-Based Farming (AFAEAAAG)
- akta.pro secondary industries
- Aquaculture Processing & On-Farm Value-Add (primary handling, icing, packing) (AFAEAAAN), Hatchery Equipment, Systems & Technology (RAS Hatcheries, Incubation, Grading, Transport Systems) (AFAEAKAL), Aquaculture Harvest, Processing & Packing (Farmed Finfish/Shellfish; On-Farm Plants) (AFANADAL), Fresh & Frozen Seafood Fillets (Portioned, Skinless/Boneless) (AFANALAA)
Keywords
Where Pure Salmon is headquartered
LocationHeadquarters
- HQ city
- Abu Dhabi
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices11 records
Markets served
Pure Salmon business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Infrastructure, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Fresh and Smoked Salmon Products: Sale of Atlantic salmon grown in RAS facilities, including fresh fillets and premium smoked salmon products. Products are processed on-site within hours of harvesting for pre-rigor freshness, distributed locally through shorter supply chains.
- Pet Nutrition Products: Sale of salmon-based pet treats and food under Marly & Dan brand (specialty stores) and Share Natural Adventure (general retailers). Utilizes processing offcuts in circular economy model.
- RAS Technology Licensing and Engineering: Sale of turnkey RAS aquaculture systems, maintenance, consulting, operational support, and training services to third-party salmon producers. Serves the world's largest salmon companies.
- White Label Manufacturing: Contract manufacturing of salmon-based pet products for third-party brands, leveraging production capacity and salmon protein sourcing capabilities.
- Processing Center of Excellence Services: Processing and smoking services from Boulogne-sur-Mer facility, producing branded products (IOD, La Petite Smokehouse) for food service and fine food stores.
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Pure Salmon product offering
Product offeringCore offering
Pure Salmon is a global land-based salmon aquaculture company that uses proprietary Recirculating Aquaculture System (RAS) technology to farm Atlantic salmon on land. The company operates a vertically integrated business from farm to fork, encompassing RAS engineering and turnkey facility delivery, salmon grow-out, on-site processing into fresh and smoked salmon products, and a pet nutrition division that upcycles processing offcuts into salmon-based pet treats.
Product overview
Pure Salmon is a global land-based salmon aquaculture company operating a vertically integrated business model with four main divisions: Pure Salmon Technology (RAS engineering solutions), Pure Salmon Processing (fresh and smoked salmon products), Pure Salmon Pet Nutrition (circular economy pet treats), and Pure Salmon Academy (training services). The company deploys proprietary Recirculating Aquaculture System (RAS) technology to farm Atlantic salmon sustainably on land. Key brands include Marly & Dan and Share Natural Adventure for pet nutrition, IOD and La Petite Smokehouse for processed salmon products. Pure Salmon operates or develops facilities across Japan, France, USA, Brunei, and Saudi Arabia, with a combined planned production capacity of 35,000+ tonnes per annum.
Differentiator
Problem solved
Functional benefit
Products and services
- Pure Salmon Technology (RAS Engineering Solutions)
Quantifiable outcome
- Water recirculation rate exceeding 99%
- +3 more outcomes
Companies that use Pure Salmon
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Pure Salmon technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pure Salmon partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered major and core.
- Saudi Arabia Ministry of Investment (MISA)majorIssued investment license to Pure Salmon for establishing fully integrated land-based aquaculture farms in Kingdom of Saudi Arabia. Project aligned with Vision 2030 focusing on food security and economic diversification.
- Saudi Arabia Ministry of Environment, Water and Agriculture (MEWA)majorGranted operating license to Pure Salmon for salmon farming operations in Saudi Arabia. Collaboration supports KSA's goal to expand local aquaculture to 600,000 tonnes per year by 2030.
- Saudi Arabia Ministry of Industry and Mineral Resources (MIM)majorSigned Expression of Interest with Pure Salmon for industrial development and mineral resource collaboration supporting sustainable aquaculture infrastructure in Kingdom.
- SalMarmajorPure Salmon Technology delivering world's largest salmon hatchery in Tjuin, Norway for SalMar, one of world's largest salmon producers. Flagship reference project demonstrating RAS technology leadership.
- Lerøy SjøtrollcoreBuilt world's largest RAS facility for Lerøy Sjøtroll, establishing Pure Salmon Technology's position as leading global RAS provider with proven large-scale delivery capability.
- Helgeland SmoltcoreBuilt world's largest RAS facility for Helgeland Smolt AS, demonstrating Pure Salmon Technology's ability to deliver record-scale recirculating aquaculture systems.
Scale indicators15 records
Recent moves11 records
Expansion highlights6 records
Pure Salmon competitors and assessment
Company assessmentDirect peers
- Atlantic Sapphire: The most direct pure-play land-based salmon RAS publicly traded company (Miami-headquartered, Florida and Denmark facilities). Pursues the same end-state as Pure Salmon — large-scale land-based Atlantic salmon — making it the closest comparable for both technology execution and capital structure dynamics.
- AquaBounty Technologies: US-listed land-based aquaculture company using RAS, focused on salmon and trout. Although smaller and primarily focused on the US, it shares Pure Salmon's land-based salmon thesis and serves as a useful public-market comparator for technology risk and capital structure.
Broad incumbents
- Mowi ASA: World's largest Atlantic salmon producer, with both open-pen and growing RAS exposure. A direct customer of Pure Salmon Technology for multiple RAS facilities and a potential competitor as it develops in-house RAS capability. Most relevant incumbent benchmark for production scale and salmon pricing dynamics.
- SalMar ASA: One of the world's largest salmon producers and a major Pure Salmon Technology customer (Tjuin, Norway — world's largest salmon hatchery). Equally a competitor through its offshore and RAS strategies (SalMar Aker Ocean, SalMar Aker). Represents the same dual customer/competitor dynamic as Mowi.
- Lerøy Seafood Group: Major Norwegian salmon producer and Pure Salmon Technology customer (Lerøy Sjøtroll — world's largest RAS facility). Represents both a key Pure Salmon customer and a strategic incumbent in the broader conventional salmon industry that is increasingly adopting RAS.
- Cermaq: Mitsubishi-owned global salmon producer operating in Norway, Chile, and Canada. Pure Salmon's Global CFO Colin McDaid was previously Group Financial Controller at Cermaq, evidencing the close industry overlap. Cermaq is a relevant incumbent for benchmarking farming operations and salmon market dynamics.
- Thai Union Group: Global seafood giant with multiple product lines (tuna, salmon, pet food, ready meals). Relevant as a broad incumbent comparable in vertically integrated seafood and pet nutrition, and as a benchmark for branded seafood distribution at scale.
Emerging players
- Nordic Aqua Partners (Nesque): Emerging land-based RAS salmon producer in China (Ningbo). Smaller in scale than Pure Salmon but operating the same RAS-Atlantic salmon model in Asia, providing a regional RAS benchmark for the technology and unit economics Pure Salmon is targeting in Japan and Brunei.
- BlueNalu: US-based cellular (cultivated) seafood company pursuing premium seafood production without traditional aquaculture. Not a direct competitor today, but a relevant emerging alternative seafood model that could compete for premium protein share over the next decade.
- InnovaFeed: French insect protein producer for aquaculture and pet food feed. Relevant as an adjacent emerging player in the circular/alternative protein theme that intersects with Pure Salmon's pet nutrition circular economy positioning and premium aquaculture feed inputs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Pure Salmon social profiles
Digital presencePure Salmon compliance and trust
Trust signalCompliance3 records
Pure Salmon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Salmon leadership team
Management profileNumber of profiles
Profiles19 records
Pure Salmon subsidiaries and ownership
Company hierarchySubsidiaries8 records
Pure Salmon funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Salmon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Salmon
What does Pure Salmon do?
Pure Salmon is a global land-based salmon aquaculture company that uses proprietary Recirculating Aquaculture System (RAS) technology to farm Atlantic salmon on land. The company operates a vertically integrated business from farm to fork, encompassing RAS engineering and turnkey facility delivery, salmon grow-out, on-site processing into fresh and smoked salmon products, and a pet nutrition division that upcycles processing offcuts into salmon-based pet treats.
Is Pure Salmon a public or private company?
Pure Salmon is a private company. It is classified as private equity controlled and is currently operating.
When was Pure Salmon founded?
Pure Salmon was founded in 2018. It employs 51 to 100 people.
Where is Pure Salmon based?
Pure Salmon is headquartered in Abu Dhabi, United Arab Emirates, in the Middle East region.
How does Pure Salmon make money?
Five revenue lines are on record. Fresh and Smoked Salmon Products are the primary driver. The others are pet Nutrition Products, RAS Technology Licensing and Engineering, white Label Manufacturing and processing Center of Excellence Services.
Who are Pure Salmon's main competitors?
Direct peers on record are Atlantic Sapphire and AquaBounty Technologies. Broad incumbents are Mowi ASA, SalMar ASA, Lerøy Seafood Group, Cermaq and Thai Union Group. Emerging players are Nordic Aqua Partners (Nesque), BlueNalu and InnovaFeed.
Does Pure Salmon have an API?
No public API is recorded for Pure Salmon.
What industry is Pure Salmon in?
Pure Salmon's product category is Land-based Salmon Aquaculture. Its primary akta.pro industry code is AFAEAAAG, Recirculating Aquaculture Systems (RAS) & Land-Based Farming, with a secondary code of AFAEAAAN, Aquaculture Processing & On-Farm Value-Add (primary handling, icing, packing). Its NAICS code is 1125 and its SIC code is 2092.