Pure Salmon

What Pure Salmon does

Pure Salmon provides aquaculture production and processing using land-based recirculating aquaculture system (RAS) technology, which protects ocean ecosystems and biodiversity while providing customers with fresh, nutrient-rich, and healthy salmon.

Name

Pure Salmon

Legal name

Pure Salmon Ltd.

Website

https://www.pure-salmon.com/

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Pure Salmon is a owner of a salmon farming business that aims to supply the fresh fish market.

Ownership category

akta.pro rank

Product category

Land-based Salmon Aquaculture

NAICS

Aquaculture (1125), Other Aquaculture (112519), Aquaculture (11251), Seafood Product Preparation and Packaging (31171), Seafood Product Preparation and Packaging (311710), Seafood Product Preparation and Packaging (3117)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Recirculating Aquaculture Systems (RAS) & Land-Based Farming (AFAEAAAG)

akta.pro secondary industries

Aquaculture Processing & On-Farm Value-Add (primary handling, icing, packing) (AFAEAAAN), Hatchery Equipment, Systems & Technology (RAS Hatcheries, Incubation, Grading, Transport Systems) (AFAEAKAL), Aquaculture Harvest, Processing & Packing (Farmed Finfish/Shellfish; On-Farm Plants) (AFANADAL), Fresh & Frozen Seafood Fillets (Portioned, Skinless/Boneless) (AFANALAA)

Keywords

• Land-based salmon farming
• Recirculating aquaculture systems
• Salmon processing
• Pet nutrition products
• Aquaculture engineering services

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Infrastructure, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Fresh and Smoked Salmon Products: Sale of Atlantic salmon grown in RAS facilities, including fresh fillets and premium smoked salmon products. Products are processed on-site within hours of harvesting for pre-rigor freshness, distributed locally through shorter supply chains.
2. Pet Nutrition Products: Sale of salmon-based pet treats and food under Marly & Dan brand (specialty stores) and Share Natural Adventure (general retailers). Utilizes processing offcuts in circular economy model.
3. RAS Technology Licensing and Engineering: Sale of turnkey RAS aquaculture systems, maintenance, consulting, operational support, and training services to third-party salmon producers. Serves the world's largest salmon companies.
4. White Label Manufacturing: Contract manufacturing of salmon-based pet products for third-party brands, leveraging production capacity and salmon protein sourcing capabilities.
5. Processing Center of Excellence Services: Processing and smoking services from Boulogne-sur-Mer facility, producing branded products (IOD, La Petite Smokehouse) for food service and fine food stores.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Pure Salmon is a global land-based salmon aquaculture company that uses proprietary Recirculating Aquaculture System (RAS) technology to farm Atlantic salmon on land. The company operates a vertically integrated business from farm to fork, encompassing RAS engineering and turnkey facility delivery, salmon grow-out, on-site processing into fresh and smoked salmon products, and a pet nutrition division that upcycles processing offcuts into salmon-based pet treats.

Product overview

Pure Salmon is a global land-based salmon aquaculture company operating a vertically integrated business model with four main divisions: Pure Salmon Technology (RAS engineering solutions), Pure Salmon Processing (fresh and smoked salmon products), Pure Salmon Pet Nutrition (circular economy pet treats), and Pure Salmon Academy (training services). The company deploys proprietary Recirculating Aquaculture System (RAS) technology to farm Atlantic salmon sustainably on land. Key brands include Marly & Dan and Share Natural Adventure for pet nutrition, IOD and La Petite Smokehouse for processed salmon products. Pure Salmon operates or develops facilities across Japan, France, USA, Brunei, and Saudi Arabia, with a combined planned production capacity of 35,000+ tonnes per annum.

Differentiator

Problem solved

Functional benefit

Products and services

• Pure Salmon Technology (RAS Engineering Solutions)

Quantifiable outcome

• Water recirculation rate exceeding 99%
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered major and core.

• Saudi Arabia Ministry of Investment (MISA)majorStrategic or Co-development Partner · 1 March 2023Issued investment license to Pure Salmon for establishing fully integrated land-based aquaculture farms in Kingdom of Saudi Arabia. Project aligned with Vision 2030 focusing on food security and economic diversification.
• Saudi Arabia Ministry of Environment, Water and Agriculture (MEWA)majorStrategic or Co-development Partner · 1 March 2023Granted operating license to Pure Salmon for salmon farming operations in Saudi Arabia. Collaboration supports KSA's goal to expand local aquaculture to 600,000 tonnes per year by 2030.
• Saudi Arabia Ministry of Industry and Mineral Resources (MIM)majorStrategic or Co-development Partner · 1 March 2023Signed Expression of Interest with Pure Salmon for industrial development and mineral resource collaboration supporting sustainable aquaculture infrastructure in Kingdom.
• SalMarmajorTechnology or Integration · 1 January 2023Pure Salmon Technology delivering world's largest salmon hatchery in Tjuin, Norway for SalMar, one of world's largest salmon producers. Flagship reference project demonstrating RAS technology leadership.
• Lerøy SjøtrollcoreTechnology or Integration · 1 January 2019Built world's largest RAS facility for Lerøy Sjøtroll, establishing Pure Salmon Technology's position as leading global RAS provider with proven large-scale delivery capability.
• Helgeland SmoltcoreTechnology or Integration · 1 January 2012Built world's largest RAS facility for Helgeland Smolt AS, demonstrating Pure Salmon Technology's ability to deliver record-scale recirculating aquaculture systems.

Scale indicators15 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Atlantic Sapphire: The most direct pure-play land-based salmon RAS publicly traded company (Miami-headquartered, Florida and Denmark facilities). Pursues the same end-state as Pure Salmon — large-scale land-based Atlantic salmon — making it the closest comparable for both technology execution and capital structure dynamics.
• AquaBounty Technologies: US-listed land-based aquaculture company using RAS, focused on salmon and trout. Although smaller and primarily focused on the US, it shares Pure Salmon's land-based salmon thesis and serves as a useful public-market comparator for technology risk and capital structure.

Broad incumbents

• Mowi ASA: World's largest Atlantic salmon producer, with both open-pen and growing RAS exposure. A direct customer of Pure Salmon Technology for multiple RAS facilities and a potential competitor as it develops in-house RAS capability. Most relevant incumbent benchmark for production scale and salmon pricing dynamics.
• SalMar ASA: One of the world's largest salmon producers and a major Pure Salmon Technology customer (Tjuin, Norway — world's largest salmon hatchery). Equally a competitor through its offshore and RAS strategies (SalMar Aker Ocean, SalMar Aker). Represents the same dual customer/competitor dynamic as Mowi.
• Lerøy Seafood Group: Major Norwegian salmon producer and Pure Salmon Technology customer (Lerøy Sjøtroll — world's largest RAS facility). Represents both a key Pure Salmon customer and a strategic incumbent in the broader conventional salmon industry that is increasingly adopting RAS.
• Cermaq: Mitsubishi-owned global salmon producer operating in Norway, Chile, and Canada. Pure Salmon's Global CFO Colin McDaid was previously Group Financial Controller at Cermaq, evidencing the close industry overlap. Cermaq is a relevant incumbent for benchmarking farming operations and salmon market dynamics.
• Thai Union Group: Global seafood giant with multiple product lines (tuna, salmon, pet food, ready meals). Relevant as a broad incumbent comparable in vertically integrated seafood and pet nutrition, and as a benchmark for branded seafood distribution at scale.

Emerging players

• Nordic Aqua Partners (Nesque): Emerging land-based RAS salmon producer in China (Ningbo). Smaller in scale than Pure Salmon but operating the same RAS-Atlantic salmon model in Asia, providing a regional RAS benchmark for the technology and unit economics Pure Salmon is targeting in Japan and Brunei.
• BlueNalu: US-based cellular (cultivated) seafood company pursuing premium seafood production without traditional aquaculture. Not a direct competitor today, but a relevant emerging alternative seafood model that could compete for premium protein share over the next decade.
• InnovaFeed: French insect protein producer for aquaculture and pet food feed. Relevant as an adjacent emerging player in the circular/alternative protein theme that intersects with Pure Salmon's pet nutrition circular economy positioning and premium aquaculture feed inputs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/puresalmonglobal
• LinkedInlinkedin.com/company/pure-salmon
• YouTubeyoutube.com/channel/UC2QbG1XU
• Xx.com/psalmonva

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Salmon