ProPharma
ProPharma is New Zealand's only national pharmaceutical wholesaler, distributing pharmaceuticals and government-funded vaccines to pharmacies and health services via 8 branches. A subsidiary of EBOS Group, it processes over 3,000 orders daily.
- Company typePrivate
- Founded1905
- HeadquartersAuckland, New Zealand
- Headcount101–250
- GTM typeB2B
- OfferingServices
What ProPharma does
ProPharma (legally Pharmacy Retailing NZ Limited) is New Zealand's only national pharmaceutical wholesaler, distributing medicines and government-funded vaccines to pharmacies and health services across the country. Founded approximately in 1905 and operating for over 120 years, the company is headquartered in Auckland and runs eight distribution branches covering Auckland (two sites), Christchurch, Dunedin, Hamilton, Palmerston North, Wellington, and Whangarei. It serves as the wholesale channel through which the Ministry of Health's funded vaccine programme reaches accredited health professionals, and it is a wholly-owned subsidiary of the EBOS Group Healthcare division, which connects communities to care across Australia and New Zealand through predecessor businesses dating back to 1845/1846.
The company's core technology is an integrated order management system that processes over 3,000 orders every day, paired with a dedicated online portal (fundedvaccines.co.nz) for accredited health professionals to order funded vaccines digitally. Value-added services form a meaningful layer on top of pure distribution, including free pharmacy brokerage, staff placement, pharmacy valuation, marketing support, special buying arrangements, onsite professional visits, procurement of hard-to-get items, and electronic supplier-rep order management. The company also publishes PharmaLines, described as New Zealand's only nationwide promotional pharmacy magazine, and operates as a Recognised Training Site for the University of Auckland School of Pharmacy.
ProPharma's revenue model combines wholesale distribution margins on pharmaceutical product movement with service-fee income from value-added offerings and professional services. Pricing is transaction-based with volume-tiered terms of trade that reward efficient ordering, supplemented by preferred-payment incentives, differentiated billing cycles, and an American Express partnership that converts business spend into lifestyle rewards. The company sells exclusively within New Zealand, to a customer base consisting of pharmacies and health services, with the bulk of revenue derived from a long tail of small and medium pharmacy buyers ordering through the integrated platform rather than from a small number of large enterprise accounts.
ProPharma firmographics
Firmographics- Name
- ProPharma
- Legal name
- Pharmacy Retailing NZ Limited
- Website
- https://propharma.co.nz
- Company type
- Private
- Founded year
- 1905
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ProPharma is New Zealand's only national pharmaceutical wholesaler, distributing pharmaceuticals and government-funded vaccines to pharmacies and health services via 8 branches. A subsidiary of EBOS Group, it processes over 3,000 orders daily.
- Ownership category
- akta.pro rank
ProPharma industry classification
Industry- Product category
- Pharmaceutical Wholesale Distribution
- NAICS
- Drugs and Druggists' Sundries Merchant Wholesalers (424210)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Full-Line Pharmaceutical Wholesalers (HLAIAJAA)
- akta.pro secondary industries
- Vaccines & Public Health Product Distribution (CRAOAHAI), Government & Public-Sector Pharmaceutical Supply (Tender/Prime Vendor) (HLAIAJAF), Vaccine Ordering, Inventory Management & Cold-Chain Logistics (HLAJAHAF)
Keywords
Where ProPharma is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices9 records
Markets served
ProPharma business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Pharmaceutical Wholesale Distribution: As the only national pharmaceutical wholesaler in New Zealand, ProPharma generates revenue through the distribution of pharmaceutical products to pharmacies and health services nationwide.
- Value-Added Services: Additional revenue streams including free pharmacy brokerage, staff placement, pharmacy valuation services, marketing and promotions, special buying arrangements, procurement services for hard-to-get items, and information and electronic supplier reps' order management.
- Training and Education Services: ProPharma is a Recognised Training Site for undergraduate students from the University of Auckland School of Pharmacy, providing professional development and industry training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Volume-based pricing with efficiency incentives |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
ProPharma product offering
Product offeringCore offering
ProPharma is New Zealand's only national pharmaceutical wholesaler, distributing pharmaceutical products to pharmacies and health services through 8 distribution centres nationwide, processing over 3,000 orders daily via an integrated order management system. The company also operates a secure online ordering portal for government-funded vaccines and provides value-added services including free pharmacy brokerage, staff placement, pharmacy valuation, marketing support, special buying arrangements, and procurement services for hard-to-get items.
Product overview
ProPharma operates as a single unified pharmaceutical wholesale service offering, combining funded vaccine distribution, pharmacy support services, and electronic ordering systems. The core product is the Funded Vaccines online ordering platform (fundedvaccines.co.nz) for accredited health professionals, supplemented by PharmaLines monthly trade magazine and an internal order management system processing over 3,000 daily orders. Additional value-added services include pharmacy brokerage, staff placement, valuation services, and procurement assistance.
Differentiator
Problem solved
Functional benefit
Brands
- PharmaLines: Monthly trade magazine offering monthly specials - New Zealand's only nationwide promotional magazine for pharmacy
- Noel's Mind Time
Products and services
- Funded Vaccines Online Ordering
Quantifiable outcome
- Handles over 3,000 orders per day through integrated computer system
- +1 more outcomes
Companies that use ProPharma
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
ProPharma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ProPharma partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- EBOS GroupcoreProPharma is part of the Healthcare division of EBOS Group, which connects communities to care across Australia and New Zealand. EBOS Group has been operating since 1845, forming the backbone of healthcare industries in both countries.
- University of Auckland School of PharmacyminorProPharma is a Recognised Training Site for undergraduate students from the University of Auckland School of Pharmacy, supporting professional education in the pharmaceutical industry.
- American ExpressminorPartnership with American Express provides an opportunity for customers to turn business expenses into exciting lifestyle rewards.
- Ministry of Health New ZealandcoreOfficial health authority partnership providing funded vaccines to accredited health professionals throughout New Zealand.
- The Immunisation Advisory CentreminorPartnership with the Immunisation Advisory Centre supporting vaccination education and distribution initiatives in New Zealand.
- Healthcare LogisticsminorHealthcare Logistics handles non-funded vaccines including influenza vaccines, complementing ProPharma's funded vaccines distribution.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
ProPharma competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
ProPharma social profiles
Digital presenceProPharma financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProPharma leadership team
Management profileNumber of profiles
ProPharma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProPharma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProPharma
What does ProPharma do?
ProPharma is New Zealand's only national pharmaceutical wholesaler, distributing pharmaceutical products to pharmacies and health services through 8 distribution centres nationwide, processing over 3,000 orders daily via an integrated order management system. The company also operates a secure online ordering portal for government-funded vaccines and provides value-added services including free pharmacy brokerage, staff placement, pharmacy valuation, marketing support, special buying arrangements, and procurement services for hard-to-get items.
Is ProPharma a public or private company?
ProPharma is a private company. It is classified as corporate owned and is currently operating.
When was ProPharma founded?
ProPharma was founded in 1905. It employs 101 to 250 people.
Where is ProPharma based?
ProPharma is headquartered in Auckland, New Zealand, in the Oceania region.
How does ProPharma make money?
Three revenue lines are on record. Pharmaceutical Wholesale Distribution is the primary driver. The others are value-Added Services and training and Education Services.
Does ProPharma have an API?
No public API is recorded for ProPharma.
What industry is ProPharma in?
ProPharma's product category is Pharmaceutical Wholesale Distribution. Its primary akta.pro industry code is HLAIAJAA, Full-Line Pharmaceutical Wholesalers, with a secondary code of CRAOAHAI, Vaccines & Public Health Product Distribution. Its NAICS code is 424210 and its SIC code is 5122.