Veritas

What Veritas does

Veritas NV is a Belgian multi-channel fashion and hobby retailer operating 128 physical stores across Belgium and Luxembourg alongside an e-commerce storefront at veritas.be. Founded in 1898 and marketing itself as Belgium's oldest retail chain, the company sells women's, men's, and children's clothing, legwear, underwear, accessories, and a differentiated DIY/craft category covering yarn, knitting, sewing, macramé, and embroidery supplies. Its customer base is organized into four persona segments — Women, Men, Children, and Hobby & Craft Enthusiasts — with no named enterprise or B2B accounts in the disclosed data.

The business runs a direct-to-consumer omnichannel model: physical retail is the primary channel, supplemented by veritas.be with multi-payment support (Bancontact, Visa, Mastercard, iDEAL), free home delivery above €60 within two business days, and free in-store returns above €15. Revenue is generated via unit-pricing on a one-time-purchase basis, with promotional mechanics (3+1 free bundles on sloggi, up to 70% off bundles, 5-for-€25 yarn offers) used as the main lever for traffic and basket conversion. The Veritas ID-Kaart loyalty program accrues points redeemable for discounts and is the principal retention instrument. Veritas functions primarily as a multi-brand reseller, distributing 11 named partner brands (sloggi, Lacoste, Puma, Levi's, Falke, inSua, MAE, STOX, Happy Socks, Prym, Rowan) alongside own-brand basics and accessories.

The company is privately held under the legal entity VERITAS NV, headquartered at De Villermontstraat 9, 2550 Kontich, Belgium, with 251–500 employees and only one disclosed investment event (Indufin, 2015). Technology infrastructure is described as a standard e-commerce platform with cookie-based tracking and account management; no proprietary technology, AI/ML capabilities, or public APIs are disclosed. Customer engagement is maintained through owned social channels (Facebook, Instagram, Pinterest, YouTube) and email newsletters. Note: the input contains a $7B Cohesity-Veritas M&A reference; this pertains to Veritas Technologies (enterprise data protection) — a separate company — and is not attributable to Veritas NV, the Belgian retailer analyzed here.

Name

Veritas

Legal name

VERITAS NV

Website

https://veritas.be

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

251–500 employees

Short description

Veritas NV is Belgium's oldest retail chain, operating 128 stores across Belgium and Luxembourg plus an e-commerce platform, selling fashion clothing, legwear, underwear, accessories, and DIY/hobby craft supplies to mass-market consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Kontich

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales: Revenue generated through direct retail sales of clothing, accessories, underwear, hosiery, and hobby/craft supplies to consumers through physical stores and e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Veritas is a Belgian multi-category fashion and haberdashery retail chain (125+ years old, founded 1898) operating 128 physical stores in Belgium and Luxembourg plus the veritas.be e-commerce site. It sells women's, men's and children's clothing, underwear, legwear, fashion accessories, and hobby/craft supplies (yarn, knitting, sewing, macramé), complemented by partner-brand assortments (sloggi, Lacoste, Puma, Falke, Levi's, Rowan, Happy Socks, Prym, MAE, inSua, STOX) and a Veritas private-label line.

Product overview

Veritas is the oldest Belgian retail chain (125+ years), operating as a multi-channel fashion and hobby retailer offering clothing, accessories, legwear, and DIY/craft supplies. The company operates 128 physical stores in Belgium and Luxembourg alongside an e-commerce platform, selling women's, men's, and children's apparel along with a comprehensive hobby division featuring yarn/breien, sewing supplies, macramé, jewelry making, and embroidery materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Veritas Fashion (Women's, Men's and Children's Clothing) Core Veritas clothing assortment covering women's (dresses, tops, sweaters, jackets, pants, beachwear, loungewear, sportswear, pyjamas, sets), men's (shirts, sweaters, jackets, pants) and children's (shirts, sweaters, pants, jackets, swimwear) categories, sold in-store and online for everyday fashion and seasonal updates.
• Legwear (Socks, Stockings, Tights, Leggings) Legwear assortment for women, men and children including dress socks, sports socks, compression socks (STOX), pantyhose, tights, leggings, and premium hosiery from Falke and Happy Socks.
• Lingerie and Underwear Underwear and lingerie assortment including bras and bralettes, panties, thermal underwear, menstrual underwear, corrective shapewear, incontinence underwear, cooling underwear and lingerie accessories for women, men and children.
• Fashion Accessories (Scarves, Hats, Gloves, Bags, Jewelry, Sunglasses, Belts) Fashion accessories including scarves, hats, caps, gloves, handbags, jewelry, handkerchiefs, sunglasses, belts, umbrellas, slippers and phone accessories, including Veritas own-brand accessories and MAE-brand items.
• Hobby and Creative Supplies (Yarn, Knitting, Crochet, Sewing, Macramé, Embroidery) DIY and craft supplies including Catania cotton and wool yarn, knitting needles, crochet hooks, knitting accessories, books and magazines, project kits, bags, sewing supplies, embroidery, macramé, textile paint and jewelry-making materials, targeting knitting, crochet, sewing and DIY enthusiasts.
• Summer Shop (Beachwear and Swimwear) Seasonal summer collection featuring women's and children's swimwear, beach dresses, sunglasses, beach bags and related summer accessories, refreshed each season and integrated with the main women's and kids assortments.
• Veritas Own-Brand Products Products sold under the Veritas own label, including hats, scarves, shoelaces and knitwear, primarily in the accessories and basic clothing categories.
• Nominette Personalized Name Labels Personalized name labels for clothing and personal items, marketed to parents for labelling children's school uniforms and personal belongings.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• sloggicoreChannel Partner/ Reseller/ Distributorsloggi is a major brand partner whose products are prominently featured in Veritas stores with promotional offers such as 3+1 free deals. The partnership represents a key product category for the retail chain.
• LacostecoreChannel Partner/ Reseller/ DistributorLacoste branded products including socks and accessories are sold through Veritas retail locations and online store, representing a premium brand offering in the accessories category.
• PumacoreChannel Partner/ Reseller/ DistributorPuma sports socks and athletic wear featured across women's, men's, and children's categories, positioning Veritas as a destination for sports apparel.
• STOXcoreChannel Partner/ Reseller/ DistributorSTOX compression and sports socks featured with promotional offers (-20% from 2 items), sold across multiple categories including men, women, and performance running lines.
• FalkecoreChannel Partner/ Reseller/ DistributorPremium hosiery brand Falke offered across men's, women's, and children's categories, representing quality positioning in the legwear segment.
• Happy SocksminorChannel Partner/ Reseller/ DistributorColorful and design-focused socks offered across multiple categories, appealing to younger consumers seeking fashionable hosiery.
• PrymminorChannel Partner/ Reseller/ DistributorSewing and craft accessories including needles, pins, scissors, and fabric care products sold in the hobby section.
• RowanminorChannel Partner/ Reseller/ DistributorPremium yarn brand featured in the hobby/craft section with promotional offers (5 for €25), targeting serious knitting enthusiasts.
• MAEcoreChannel Partner/ Reseller/ DistributorFashion brand MAE featured as a bestseller with products including bomber jackets, beach bags, and sunglasses, representing trendy fashion offerings.
• inSuacoreChannel Partner/ Reseller/ DistributorLingerie and underwear brand prominently featured across women's, men's, and children's categories with strong promotional presence.
• Levi'scoreChannel Partner/ Reseller/ DistributorLevi's branded underwear and boxers featured in men's section with 3+1 free promotional offers, representing a premium denim-adjacent brand.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Bonprix: European digital-first affordable fashion retailer owned by Otto Group; directly comparable value-fashion assortment and target demographic as Veritas, with stronger digital marketing capability.

Direct peers

• C&A: European mass-market fashion and basics retailer with a long heritage, broad family assortment (women, men, children, lingerie), and physical-store footprint directly comparable to Veritas's positioning in accessible everyday fashion.
• H&M: Global fast-fashion mass-market retailer competing for the same value-conscious family shopper in Belgium/Luxembourg with a wider assortment but comparable mid-price positioning.
• Primark: Pan-European ultra-value fashion retailer with strong presence in Belgium, directly competing with Veritas on price-led basics, underwear, and family apparel.
• Wehkamp: Dutch omnichannel apparel retailer combining private-label and branded fashion with home delivery, highly comparable to Veritas's hybrid physical + e-commerce model and family-focused assortment.
• Kiabi: French family-focused affordable fashion chain with multi-category offerings including underwear and accessories, mirroring Veritas's positioning and customer base across Western Europe.
• Zeeman: Dutch discount retailer combining low-price apparel, underwear, hosiery, and household textiles; closest peer to Veritas's basic-apparel and socks/hosiery assortment.
• s.Oliver: German mid-market family fashion brand with multi-channel distribution and comparable mid-price positioning across womenswear, menswear, and accessories.

Broad incumbents

• Zalando: Pan-European online fashion marketplace operating at much larger scale; competes with Veritas's e-commerce for the same Belgian/Luxembourg customer wallet across categories Veritas sells.

Others

• Veritas Technologies (software): Same brand name, but a different US-headquartered enterprise data-protection software business; included here only because of name overlap and to flag the potential confusion, not as a true retail peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/c/VeritasEU_tv
• Facebookfacebook.com/VeritasEU
• Instagraminstagram.com/veritaseu
• Pinterestpinterest.com/VeritasEU/_shop
• LinkedInlinkedin.com/company/veritas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veritas