Prima Power

What Prima Power does

Prima Power is a Turin-headquartered manufacturer of sheet metal working machinery operating as the primary brand of Prima Industrie S.p.A., a privately held Italian group since its March 2023 delisting under ownership of Femto Technologies S.p.A. The company designs and builds 2D and 3D laser cutting machines, CNC punching machines, combined punch-laser and punch-shear systems, panel benders, press brakes, robotic bending cells, flexible manufacturing systems, and LASERDYNE-branded specialized laser processing equipment for welding, drilling, and cutting. A proprietary software ecosystem spanning NC Express CAM, TULUS OFFICE production management, and the MyPrima customer portal wraps the hardware with programming, monitoring, and lifecycle service tools.

The company operates six manufacturing plants and R&D centers in Italy, Finland, the United States, China, and India, supported by approximately 1,700 employees globally and a base of more than 15,000 installed machines. Revenue is generated primarily through one-time capital equipment sales of custom-configured machines via direct enterprise sales offices across Europe, North America, Asia, and South America, complemented by distributors in Africa, Oceania, and additional Asian markets. Recurring revenue streams include service agreements, warranty extensions, spare parts, software subscriptions, and training through the Prima Power Academy.

Customer demand spans thirteen vertical segments including automotive and electric vehicles, aerospace, HVAC, electric cabinets, healthcare, food service equipment, energy, elevators, building equipment, yellow goods, white goods, mechanics and machinery, and steel furniture. Marquee customers include Epta Gruppo, Zhixin, Lojer Oy, Resteghini, Prática, Worksport, Proslat, Dringenberg, and WOOJIN PLAIMM. Reported group revenue reached approximately $640 million in 2024, with manufacturing expansion in Italy, Finland, and Pune, India announced in early 2026 to serve data center and automation demand.

Name

Prima Power

Legal name

PRIMA INDUSTRIE S.p.A., single-member company

Website

https://primapower.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Prima Power manufactures laser cutting, punching, bending, and integrated automation systems for sheet metal fabricators worldwide, serving automotive, aerospace, HVAC, and industrial OEMs across more than 30 countries with a software-wrapped, direct-sales model.

Ownership category

akta.pro rank

Product category

Sheet Metal Working Machinery

NAICS

Metalworking Machinery Manufacturing (33351), Machine Tool Manufacturing (333517)

SIC

Machine Tools, Metal Cutting Types (3541), Metalworkg Machinery & Equipment (3540)

akta.pro primary industry

Sheet Metal Machinery (Laser/Plasma/Waterjet Cutting, Punching) (IMAHADAD)

akta.pro secondary industries

Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping) (IMAHADAC), Welding & Plasma Power Supplies (Industrial welders, cutting power sources) (IMAGADAI)

Keywords

• Sheet metal machinery
• Laser cutting machines
• Panel bending equipment
• Automated manufacturing systems
• CAD/CAM software

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices23 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Capital Equipment (Machines): Sale of industrial sheet metal working machines including 2D/3D laser cutting machines, punching machines, combined punch-laser machines, panel benders, press brakes, robotic bending cells, and flexible manufacturing systems. This is the primary revenue stream.
2. Service Agreements and Warranty Extensions: Ongoing service contracts, warranty extensions, technical support, and spare parts supply for installed machines. Lifecycle support including software care and machine upgrades.
3. Training and Process Optimization: Prima Power Academy providing operator training, process optimization services, and skill development programs for customers.
4. Digital Services and Software: Software ecosystem including TULUS OFFICE production management, NC Express CAM, and digital services for connected factory operations.
5. Automation Systems and Material Handling: Sale of automation systems including Night Train storage and retrieval, material handling solutions, and robotics integration for manufacturing lines.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels7 records

Core offering

Prima Power manufactures and sells sheet metal working machinery, including 2D and 3D laser cutting machines, punching machines, combined punch-laser and punch-shear machines, panel benders, press brakes, and robotic bending cells. It also delivers automated manufacturing lines with material handling and storage solutions, supported by a proprietary software ecosystem (NC Express CAM, TULUS OFFICE) and the LASERDYNE specialized laser processing brand for welding, drilling, and cutting.

Product overview

Prima Power offers a comprehensive portfolio of sheet metal working machines and integrated solutions under a modular, platform-based architecture. The core product range spans laser cutting (2D and 3D), punching, combined punching/laser and punching/shearing, and bending technologies (panel benders, press brakes, robotic bending cells). These are unified under the Flexible Manufacturing Systems platform, which connects machines into automated production lines with storage solutions (Night Train) and material handling. The Software Ecosystem, centered on NC Express CAM and the MyPrima customer portal, provides programming and operational management across all machines. The LASERDYNE brand extends capabilities into specialized precision laser processing for welding, drilling, and 3D cutting in demanding sectors like aerospace. The overall architecture enables customers to start with individual machines and scale up to fully automated, unmanned production cells.

Differentiator

Problem solved

Functional benefit

Brands

• LASERDYNE: Specialized processing technology for welding, drilling, and cutting applications
• MyPrima
• Power Line
• Green Means

Products and services

• 2D Laser Cutting Machines Flat-bed laser cutting machines for high-speed, precision cutting of sheet metal using CO2 or fiber laser sources, targeted at industrial sheet metal fabricators.
• 3D Laser Cutting Machines 3D laser processing systems for cutting, welding, and drilling complex 3D geometries in sheet metal and tubular components, used by manufacturers in aerospace, automotive, and industrial sectors.
• Punching Machines CNC punching machines for high-speed sheet metal processing with various tool configurations and automation options, sold to industrial manufacturers.
• Punch-Laser Combined Machines Combined punching and laser cutting machines that perform both operations on a single machine, maximizing flexibility and efficiency in sheet metal processing for industrial fabricators.
• Punch-Shear Combined Machines Combined punching and shearing machines that integrate both operations for efficient sheet metal fabrication in industrial manufacturing settings.
• Panel Benders Automatic panel bending machines that automatically load sheets, bend panels, and unload finished parts with minimal operator intervention (e.g., BCe 2720 model), aimed at sheet metal manufacturers seeking automated panel production.
• Press Brakes CNC press brakes for precision bending of sheet metal, available in servo-electric configurations for energy efficiency, targeted at industrial fabrication shops.
• Robotic Bending Cells Robotized bending solutions that automate the bending process using robotic systems for loading, bending, and unloading parts, sold to manufacturers automating their fabrication operations.
• Flexible Manufacturing Systems Integrated automated manufacturing lines that connect multiple Prima Power machines for continuous, unmanned production workflows in sheet metal processing, sold to manufacturers scaling production.
• Automated Manufacturing Lines End-to-end automated production lines that integrate Prima Power machines for fully automated sheet metal manufacturing, delivered to industrial customers as turnkey factory solutions.
• LASERDYNE Machines Specialized laser processing systems for precision welding, drilling, and cutting applications in aerospace, automotive, and industrial sectors, sold as a distinct sub-brand for high-precision requirements.
• Night Train Storage and Retrieval System Automated storage and retrieval system for sheet metal materials, enabling continuous unmanned production by storing and delivering sheets as needed within an automated factory line.

Quantifiable outcome

• Revenue growth from approximately $570 million in 2022 to $640 million in 2024, driven by data center infrastructure expansion and automation demand
• +2 more outcomes

Named customers10 records

Segments13 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Epta GruppoflagshipStrategic or Co-development Partner · 6 February 2026Prima Power and Epta, a commercial refrigeration specialist, have developed automated manufacturing solutions through close collaboration. Epta's facilities worldwide have implemented Prima Power's automation systems, including the Night Train storage and retrieval system, to increase efficiency and flexibility. This partnership represents Prima Power's 'Evolve by Integration' strategy in action, demonstrating the company's ability to embed its technologies into complex manufacturing processes.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Bystronic: Swiss-headquartered global manufacturer of laser cutting, bending, and automation solutions for sheet metal — directly overlaps Prima Power across 2D laser cutting, press brakes, and automated manufacturing cells.
• Trumpf: German technology leader in industrial lasers and sheet metal processing — competes head-to-head with Prima Power in 2D/3D laser cutting and adjacent bending/automation.
• Amada: Japanese global manufacturer of sheet metal machinery including laser cutters, punch presses, press brakes, and bending automation — directly comparable product portfolio and customer base.
• Salvagnini: Italian specialist in flexible manufacturing systems, panel benders (P4lean), and automated sheet metal working — overlaps Prima Power in panel bending and FMS integration.
• LVD Group: Belgian sheet metal machinery manufacturer producing laser cutting machines, press brakes, and punching systems — direct competitor across Prima Power's core offerings.

Broad incumbents

• Mitsubishi Electric (Laser & Sheet Metal): Diversified conglomerate with a substantial sheet metal fabrication machinery business (2D and 3D laser cutting, automation) — broader incumbent that overlaps with Prima Power's laser and automation portfolio.
• Mazak: Japanese machine tool manufacturer with a growing presence in tube and sheet laser cutting and automation — broader industrial machinery incumbent with overlap in laser processing.

Emerging players

• Han's Laser: China-based industrial laser and automation supplier offering fiber laser cutting machines and automation cells — emerging global competitor particularly strong in Asia, competing with Prima Power Suzhou on price.
• Macrodyne (IPG Photonics' industrial solutions): IPG Photonics supplies high-power fiber laser sources and increasingly integrated cutting/automation systems; competes with Prima Power's laser source choices and integrated 2D/3D cutting solutions.

Regional players

• Murata Machinery: Japan-based manufacturer of sheet metal fabrication equipment including fiber laser cutters and press brakes; comparable technology and customer base, primarily competing across Asia and selected global markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prima Power